Branding Your Creative Business: Define Your Brand

Faye Brown, Faye Brown Designs

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8 Lessons (57m)
    • 1. Introduction

      6:00
    • 2. Defining your business

      10:55
    • 3. Your perfect customer or client

      8:02
    • 4. The importance of branding

      8:46
    • 5. Your brand name

      7:59
    • 6. The message and the mark - your brand mission statement

      5:47
    • 7. The message and the mark - writing your logo design brief

      7:38
    • 8. Next steps

      1:41
29 students are watching this class

Project Description

Create your brand mission statement

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ASSIGNMENT

Write a clear and concise brand mission statement to take your business forward to the next level. Through a series of fun exercises you will know exactly who your business is aimed at and how to go forward with your brand values. 

The assignment will also include writing a brief for the logo design.

DELIVERABLE

The 4 deliverables will be completed in this course. By the end of this course you will have:

  • A visual moodboard defining your target customer
  • A brand name
  • A brand mission statement
  • Brief for your logo design / visual branding

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