Branding Your Creative Business: Define Your Brand

Faye Brown, Faye Brown Designs

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8 Lessons (57m)
    • 1. Introduction

      6:00
    • 2. Defining your business

      10:55
    • 3. Your perfect customer or client

      8:02
    • 4. The importance of branding

      8:46
    • 5. Your brand name

      7:59
    • 6. The message and the mark - your brand mission statement

      5:47
    • 7. The message and the mark - writing your logo design brief

      7:38
    • 8. Next steps

      1:41
30 students are watching this class

About This Class

The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.