Branding Your Creative Business: Define Your Brand

Faye Brown, Faye Brown Designs

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8 Videos (57m)
    • Introduction

      6:00
    • Defining your business

      10:55
    • Your perfect customer or client

      8:02
    • The importance of branding

      8:46
    • Your brand name

      7:59
    • The message and the mark - your brand mission statement

      5:47
    • The message and the mark - writing your logo design brief

      7:38
    • Next steps

      1:41

About This Class

The main objectives to this course will be to define your business and brand. By the end of the course you will have a clear idea of your target market and who, exactly, you should be aiming your products at. You will have a clear and concise brand mission statement putting you in a good position to either design your own logo or brief a graphic designer.

Whilst branding in such an important part of running a successful company we will approach it in a fun and engaging way!

This class will be aimed at people running creative businesses - such as photographers, craft makers, pattern designers, bakers - people who are talented in their field but feel overwhelmed by branding.

531 of 533 students recommendSee All

I have had my business idea for about 7 months now with very little action taken because I did not know where to begin. After taking this first half of the course I feel like I have a better starting point for my business. Thank you so much Faye!
I expected to listen to generic information about creating your own brand, but this class helped me think about my brand in a unique and different way. I was going to stop watching this class during the first lesson of who/what/where/how because it wasn't anything new, but the next videos were great. I've been having a lot of difficulty figuring out how to brand myself and what I want to sell. The various exercises provided were very helpful and insightful. I highly recommend this class.
Those who need guidance or a beginners guide to branding your business, please watch this video, it has helped me a great deal in establishing clarity!

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Faye Brown

Faye Brown Designs

Hey Everyone! Thank you for checking out my classes here on Skillshare. I'm a designer and animator living in the English countryside with my young family. After completing a Graphic Design degree in Bournemouth, I started my career working in London in motion graphics designing and art directing title sequences for TV and film. 10 years later I decided it was time to go freelance, shortly before we started our family.

These days I work on a variety of project...

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