Branding Isn't Everything: business for creative types

David Sunnock, Designer | Marketer

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7 Videos (23m)
    • Introduction

      6:45
    • Your Product

      2:01
    • Mission & Vision Statement

      0:40
    • SWOT Analysis

      2:19
    • Target Market

      2:42
    • Basic Accounting

      5:07
    • Basic Marketing

      3:34
30 students are watching this class

About This Class

A branding guide is important but so is a business plan. In this class, I will go over basic business marketing, geared towards creative types, in a way that isn't boring. So, if you are a freelance designer, photographer, or want to open a business, this is the class for you.

24 of 27 students recommendSee All

This is a good class but one thing I have to point out about the creator's concept of branding. What he is teaching here is actually branding strategies. Branding is much more than just an identity system with a brand guide. The way a company functions and interacts with its customers, its marketing is also part of the brand. Make no mistake, the way you market yourself or other business is all part of the image of a company or a product. Great class for beginners. The title is a bit misleading.
Perfect! love the simpleness Thanks! Ceci from buenos aires
Useful information delivered in a unique way. Nice work!

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David Sunnock

Designer | Marketer

I am a graphic designer turned business marketer. I am here to help creative types achieve their dreams through teaching general business/marketing.

Your ideas are great, time to get paid for them.

Special thanks to Caleb Minear. Without his multiple locations idea and filming (editing, directing, scouting, etc...) this project would have never happened. Check out his work on Vimeo and follow him on Instagram @calebminear.

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