Branding Building Your eCommerce Store | Beginners Guide

Alex Huston, Coach

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4 Lessons (26m)
    • 1. Intro: Importance of Branding Your Store

      1:43
    • 2. Customize Your Store Front and Content

      4:05
    • 3. Brand Presence on Social Media

      13:16
    • 4. Basic Tips and Tricks

      7:05

About This Class

Start building your Shopify store! Click here: http://bit.ly/ShopifyAJAX

Start customizing your content and brand with freelancers on Fiverr: http://bit.ly/fiverr_ajax

So you’ve built your Shopify eCommerce store but now what? It is time to get to work on branding.

It is 2019 folks! Online direct to consumer sales is becoming a more and more competitive space (that doesn’t mean it isn’t still massively lucrative). In the 4 day span of Black Friday to Cyber Monday in 2018 the eCommerce market broke an all-time high of recorded sales equaling a total of $7.9 billion. Yep, you read that correctly. Not to mention this was an industry increase of 19.3% from 2017.

With that being said, as business owners and entreupenuers, we need to take responsibility for setting ourselves apart in the market place online.

The lesson plan for this course consists of the following:

  • Set your brand apart with a custom logo
  • Set your brand apart with custom photography
  • How to outsource customized brand work
  • The importance of having a brand presence on social media
  • Using influencer networks to generate customized brand content
  • The 3 types of traffics that are important for your eCommerce store
  • Tips and Tricks for building brand legitimacy with new and recurring customers