Branding Basics: Build a winning brand strategy in 3 easy steps! | Jeannie Chan | Skillshare

Branding Basics: Build a winning brand strategy in 3 easy steps!

Jeannie Chan, Brand Manager / Strategy Consultant

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12 Lessons (1h 12m)
    • 1. Trailer

      0:39
    • 2. Introduction to Consumer

      4:01
    • 3. Defining the Target Consumer

      Target Consumer.pdf
      13:34
    • 4. Introduction to Benefits

      6:21
    • 5. Defining Product Benefits

      Benefit Ladder.pdf
      13:37
    • 6. NEW! Mood Board Example

      5:45
    • 7. Class Project - Build Your Brand Pyramid

      Brand Pyramid Template.pdf
      6:52
    • 8. Wrap up

      1:14
    • 9. Marketing Mix

      8:04
    • 10. Sell Sheet

      Creative-Brief-Template.doc
      5:55
    • 11. Benefit Example 1

      4:11
    • 12. Benefit Example 2

      2:06