Branding Basics: Build a winning brand strategy in 3 easy steps!

Jeannie Chan, Brand Manager / Strategy Consultant

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12 Videos (1h 12m)
    • Trailer

      0:39
    • Introduction to Consumer

      4:01
    • Defining the Target Consumer

      Target Consumer.pdf
      13:34
    • Introduction to Benefits

      6:21
    • Defining Product Benefits

      Benefit Ladder.pdf
      13:37
    • NEW! Mood Board Example

      5:45
    • Class Project - Build Your Brand Pyramid

      Brand Pyramid Template.pdf
      6:52
    • Wrap up

      1:14
    • Marketing Mix

      8:04
    • Sell Sheet

      Creative-Brief-Template.doc
      5:55
    • Benefit Example 1

      4:11
    • Benefit Example 2

      2:06