Brand an Online Shop: Create a Cohesive Product Line | Melanie Abrantes | Skillshare

Brand an Online Shop: Create a Cohesive Product Line skillshare originals badge

Melanie Abrantes, Designer and Maker

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9 Lessons (34m)
    • 1. Introduction

    • 2. Your Project

    • 3. Developing Products

    • 4. Taking Care of Business

    • 5. Crafting Your Story

    • 6. Further Developing Brand

    • 7. Growing Across Seasons

    • 8. Favorite Examples

    • 9. Final Thoughts

44 students are watching this class

About This Class

Join designer, maker, and Big Cartel shop owner Melanie Abrantes for a 30-minute class on developing cohesive product lines. Perfect for independent makers and creative businesses, you'll learn lessons from her real-world experience — as well as business and merchandising essentials — to grow your shop and brand.

Key lessons cover:

  • questions to ask when developing new products
  • considerations when naming your brand and telling its story
  • best practices for growing your brand through "seasons" and over time

This class will be especially useful for those that already have ideas for products they'd like to create and sell, but even those who are just curious about getting started will discover useful insights. All you need to begin is an open mind!


Big Cartel helps makers, designers, musicians, and other artists build a unique online store and run a creative business. Also be sure to check out Big Cartel's other classes on Skillshare! These classes may be taken on their own or in any order: