Brand an Online Shop: Create a Cohesive Product Line

Melanie Abrantes, Designer and Maker

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9 Videos (34m)
    • Introduction

    • Your Project

    • Developing Products

    • Taking Care of Business

    • Crafting Your Story

    • Further Developing Brand

    • Growing Across Seasons

    • Favorite Examples

    • Final Thoughts


About This Class

Join designer, maker, and Big Cartel shop owner Melanie Abrantes for a 30-minute class on developing cohesive product lines. Perfect for independent makers and creative businesses, you'll learn lessons from her real-world experience — as well as business and merchandising essentials — to grow your shop and brand.

Key lessons cover:

  • questions to ask when developing new products
  • considerations when naming your brand and telling its story
  • best practices for growing your brand through "seasons" and over time

This class will be especially useful for those that already have ideas for products they'd like to create and sell, but even those who are just curious about getting started will discover useful insights. All you need to begin is an open mind!


Big Cartel helps makers, designers, musicians, and other artists build a unique online store and run a creative business. Also be sure to check out Big Cartel's other classes on Skillshare! These classes may be taken on their own or in any order:

206 of 215 students recommendSee All

Very good class; well structured and inspirational. Thank you very much!
Straight to the point and lots of helpful tips. Thanks for this course. I loved it! I hope to upload a project soon.
Lady Lyn Raguindin

Entrepreneur | Freelancer | Learner

Excellent! Inspirational and interesting stories, tips and performance on the video. All the important stuff I already kinda knew but never really put in action - until now! Thank you!! :)
Riikka Kurki

Illustrator & Interactive Media Professional





Melanie Abrantes

Designer and Maker

Melanie Abrantes is a maker and designer.

Melanie Abrantes Designs is a Bay Area-based producer of handcrafted, heirloom objects. Founder Melanie Abrantes believes that in order to create something beautiful, you have to get your hands dirty. She founded her company in 2013 when she realized there was a growing American market for handmade goods. Working with a variety of unique materials, Melanie strives to create products of the highest quality that are equally beautiful and functional. Through the technique of lathing, she turns simple pieces of solid wood and cork into one-of-a-kind bowls, plates, cups and stands. Her passion for woodworking originates from the simple fact that every piece is unique as the material it is made from. Time in the studio is dedicated to researching, testing and adapting the product to its user, resulting in a simple, yet unique object of the highest quality. Moving forward, Melanie plans to broaden her line to include furniture and lighting, maintaining her dedication to handmade.

Learn more about Melanie on her website: or on instagram: @melanieabrantesdesigns