Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Brand an Online Shop: Create a Cohesive Product Line

Melanie Abrantes, Designer and Maker

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
9 Videos (34m)
    • Introduction

      1:36
    • Your Project

      4:13
    • Developing Products

      4:22
    • Taking Care of Business

      4:05
    • Crafting Your Story

      5:14
    • Further Developing Brand

      3:32
    • Growing Across Seasons

      3:44
    • Favorite Examples

      6:03
    • Final Thoughts

      1:37

About This Class

Join designer, maker, and Big Cartel shop owner Melanie Abrantes for a 30-minute class on developing cohesive product lines. Perfect for independent makers and creative businesses, you'll learn lessons from her real-world experience — as well as business and merchandising essentials — to grow your shop and brand.

Key lessons cover:

  • questions to ask when developing new products
  • considerations when naming your brand and telling its story
  • best practices for growing your brand through "seasons" and over time

This class will be especially useful for those that already have ideas for products they'd like to create and sell, but even those who are just curious about getting started will discover useful insights. All you need to begin is an open mind!

_________

Big Cartel helps makers, designers, musicians, and other artists build a unique online store and run a creative business. Also be sure to check out Big Cartel's other classes on Skillshare! These classes may be taken on their own or in any order:

223 of 233 students recommendSee All

That was inspiring, thank you.
Vasileia Poimenidou

Woodworking artist and design enthusiast

excellent advice
Good, quick advice and insight.

5,184

Students

9

Projects

Melanie Abrantes

Designer and Maker

Melanie Abrantes is a maker and designer.

Melanie Abrantes Designs is a Bay Area-based producer of handcrafted, heirloom objects. Founder Melanie Abrantes believes that in order to create something beautiful, you have to get your hands dirty. She founded her company in 2013 when she realized there was a growing American market for handmade goods. Working with a variety of unique materials, Melanie strives to create products of the highest quality that are equally beautiful and function...

See full profile