Brand an Online Shop: Create a Cohesive Product Line

Melanie Abrantes, Designer and Maker

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9 Videos (34m)
    • Introduction

    • Your Project

    • Developing Products

    • Taking Care of Business

    • Crafting Your Story

    • Further Developing Brand

    • Growing Across Seasons

    • Favorite Examples

    • Final Thoughts

26 students are watching this class

About This Class

Join designer, maker, and Big Cartel shop owner Melanie Abrantes for a 30-minute class on developing cohesive product lines. Perfect for independent makers and creative businesses, you'll learn lessons from her real-world experience — as well as business and merchandising essentials — to grow your shop and brand.

Key lessons cover:

  • questions to ask when developing new products
  • considerations when naming your brand and telling its story
  • best practices for growing your brand through "seasons" and over time

This class will be especially useful for those that already have ideas for products they'd like to create and sell, but even those who are just curious about getting started will discover useful insights. All you need to begin is an open mind!


Big Cartel helps makers, designers, musicians, and other artists build a unique online store and run a creative business. Also be sure to check out Big Cartel's other classes on Skillshare! These classes may be taken on their own or in any order:

250 of 260 students recommendSee All

Melanie is awesome! Easy to learn from her, she just has a way of connecting with the viewer by making the value she has to offer understandable to integrate in any part of your endeavors.
Everything made sense. And the concepts fit together well between branding and operational processes I have been wanting to plan out. Melanie has really don a great job with information that helped with formulating a solid mental map to guide those connections she made with branding elements. Aligning these elements as she instructed will help me update product line, and adding new collections I am working on now. Exceptional content!
Its short and to the point. I already have a business been running it for several years. Was able to pick up several pointers I had never thought of.





Melanie Abrantes

Designer and Maker

Melanie Abrantes is a maker and designer.

Melanie Abrantes Designs is a Bay Area-based producer of handcrafted, heirloom objects. Founder Melanie Abrantes believes that in order to create something beautiful, you have to get your hands dirty. She founded her company in 2013 when she realized there was a growing American market for handmade goods. Working with a variety of unique materials, Melanie strives to create products of the highest quality that are equally beautiful and function...

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