Brand an Online Shop: Create a Cohesive Product Line

Melanie Abrantes, Designer and Maker

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9 Lessons (34m)
    • 1. Introduction

    • 2. Your Project

    • 3. Developing Products

    • 4. Taking Care of Business

    • 5. Crafting Your Story

    • 6. Further Developing Brand

    • 7. Growing Across Seasons

    • 8. Favorite Examples

    • 9. Final Thoughts

29 students are watching this class

Project Description

Share 3 products from your branded line.


Your assignment is to develop a branded product line of at least 3 items. Your goal is to create pieces that feel cohesive and tied together with a captivating brand story — the story of you and your line. Your brand, approach, and storytelling should draw people in and create a community around the products you love.

From ceramics to t-shirts, we'll all have different products to share. Don't worry if you don't have the tangible products yet — you can share sketches, photos, or screengrabs of your online shop.

You can also share how you've developed products based on other Big Cartel Skillshare classes. See the classes on building and merchandising your online shop. (Note: Neither is a prerequisite for this class.)

I can't wait to see your creativity at work!



Share your branded product line in the project gallery. A complete project might include:

  • Shop or brand name
  • 3+ products (sketches, photos, or screengrabs)
  • Brand story or mission statement

Remember that you can update your project over time! Get started right away by sharing your initial ideas, and add packaging, photos, logos, and more as your brand grows.



Learn more about my work:

Explore some of my favorite Big Cartel shops:

More Big Cartel classes on Skillshare:

Looking for more on product design? Check out these other classes, available with Skillshare membership:


Image Courtesy of Melanie Abrantes

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