Brand Yourself - A Quick Guide on Brand Positioning

Chris Fredricks, Brand Strategy & Content Creation

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6 Lessons (14m)
    • 1. Intro / What is Branding?

    • 2. Who's Your Target Market?

    • 3. Focus - What Makes You Different?

    • 4. Find Your Message & Voice

    • 5. Keeping it Consistent

    • 6. Wrap Up

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About This Class

For small business owners, artists, designers, anyone trying to sell a product or service. Your brand is how customers perceive you, and while you can’t exactly control what people think, you can influence how people feel about your company by focusing your message and being consistent with it. By building trust. I will guide you to create your own Brand Guide so you can move forward with a focus. We’ll talk about what makes you different from your competition, why it’s important to know that, and why it’s important to start spreading the word in a consistent way.