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Brand Yourself - A Quick Guide on Brand Positioning

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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6 Videos (14m)
    • Intro / What is Branding?

    • Who's Your Target Market?

    • Focus - What Makes You Different?

    • Find Your Message & Voice

    • Keeping it Consistent

    • Wrap Up

134 students are watching this class

About This Class

For small business owners, artists, designers, anyone trying to sell a product or service. Your brand is how customers perceive you, and while you can’t exactly control what people think, you can influence how people feel about your company by focusing your message and being consistent with it. By building trust. I will guide you to create your own Brand Guide so you can move forward with a focus. We’ll talk about what makes you different from your competition, why it’s important to know that, and why it’s important to start spreading the word in a consistent way. 

181 of 183 students recommendSee All

I'm starting to work with one of my clients on brand strategy. This video was a nice way for me to get ideas and begin working with my client on FINALLY developing her brand. Thanks!
Joseph Weaver

Digital Marketer

This guy gets it and the exercise​ in the worksheet does the trick. Thank you so much!
This is a fast-paced course, but delivers a concise means for developing your brand, whether you're just starting out, or working on growth.
Jenn Bradshaw

One Woman, Many Hats





Chris Fredricks

Brand Strategy and Design @ OPEN co.

Chris Fredricks is the creative director and founder of OPEN co. a design studio focused on building brands, in Grand Rapids, Michigan. The studio is in its early stages and is structured around the idea of being "radically open," by having a remote workforce, encouraging employee side projects, and a focus on social and community responsibility. Chris started OPEN co. after four years as the Art Director / Designer for the sun care company Sun Bum, during their early years. He also is curre...

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