Brand Yourself - A Quick Guide on Brand Positioning

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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6 Videos (14m)
    • Intro / What is Branding?

      1:23
    • Who's Your Target Market?

      1:18
    • Focus - What Makes You Different?

      3:02
    • Find Your Message & Voice

      4:06
    • Keeping it Consistent

      2:24
    • Wrap Up

      1:26

About This Class

For small business owners, artists, designers, anyone trying to sell a product or service. Your brand is how customers perceive you, and while you can’t exactly control what people think, you can influence how people feel about your company by focusing your message and being consistent with it. By building trust. I will guide you to create your own Brand Guide so you can move forward with a focus. We’ll talk about what makes you different from your competition, why it’s important to know that, and why it’s important to start spreading the word in a consistent way. 

61 of 62 students recommendSee All

This is an incredibly valuable class! It's only 14 minutes but by the time I watched most of the sections twice - to get a chance to really digest the info - and completed the guide sheets, I was left with a clear map and position of my brand. Thank you for such quick, clear and incredibly helpful info. The worksheets are the icing to the cake and I found them very, very helpful! I should add that I first watched Kate Arends' Skillshare class "Personal and Lifestyle Branding: Building your story" and the two play and build perfectly off each other. Thank you again for all the great info Chris Fredricks!
Short but useful class Chris!
Thank you for being so quick ! It was a great first approach. The worksheet is very handy, too.

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Chris Fredricks

Brand Strategy and Design @ OPEN co.