Brand Yourself - A Quick Guide on Brand Positioning

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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6 Videos (14m)
    • Intro / What is Branding?

      1:23
    • Who's Your Target Market?

      1:18
    • Focus - What Makes You Different?

      3:02
    • Find Your Message & Voice

      4:06
    • Keeping it Consistent

      2:24
    • Wrap Up

      1:26

About This Class

For small business owners, artists, designers, anyone trying to sell a product or service. Your brand is how customers perceive you, and while you can’t exactly control what people think, you can influence how people feel about your company by focusing your message and being consistent with it. By building trust. I will guide you to create your own Brand Guide so you can move forward with a focus. We’ll talk about what makes you different from your competition, why it’s important to know that, and why it’s important to start spreading the word in a consistent way. 

98 of 99 students recommendSee All

Simple, brief and insightful!
Great insight. Straight in with no BS. Looking forward to re-watching it and follow all action advice.
Carsten Hering Nielsen

Business owner and academic

Extremely simple explanation

630

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Chris Fredricks

Brand Strategy and Design @ OPEN co.

Chris Fredricks is the creative director and founder of OPEN co. a design studio focused on building brands, in Grand Rapids, Michigan. The studio is in its early stages and is structured around the idea of being "radically open," by having a remote workforce, encouraging employee side projects, and a focus on social and community responsibility. Chris started OPEN co. after four years as the Art Director / Designer for the sun care company Sun Bum, during their early years. He also is curre...

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