Brand Yourself - A Quick Guide on Brand Positioning

Chris Fredricks, Brand Strategy and Design @ OPEN co.

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6 Videos (14m)
    • Intro / What is Branding?

      1:23
    • Who's Your Target Market?

      1:18
    • Focus - What Makes You Different?

      3:02
    • Find Your Message & Voice

      4:06
    • Keeping it Consistent

      2:24
    • Wrap Up

      1:26
81 students are watching this class

About This Class

For small business owners, artists, designers, anyone trying to sell a product or service. Your brand is how customers perceive you, and while you can’t exactly control what people think, you can influence how people feel about your company by focusing your message and being consistent with it. By building trust. I will guide you to create your own Brand Guide so you can move forward with a focus. We’ll talk about what makes you different from your competition, why it’s important to know that, and why it’s important to start spreading the word in a consistent way. 

224 of 226 students recommendSee All

Incredibly helpful to me and a great resource and tool for sharpening my brand
Love it
Very short but what I needed to get on track! :-)
Sandra Törnroth

Trying to bend pixels

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Chris Fredricks

Brand Strategy and Design @ OPEN co.

Chris Fredricks is the creative director and founder of OPEN co. a design studio focused on building brands, in Grand Rapids, Michigan. The studio is an incubator for brands we launch, a platform to educate entrepreneurs in our community and a design studio. Chris started OPEN co. after four years as the Art Director / Designer for the sun care company Sun Bum, during their early years. He also is currently a Visiting Professor of Graphic Design at Grand Valley State University and an Adjunct...

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