Brand Strategy: Build a Business that Lasts skillshare originals badge

Mark Pollard, Strategy CEO, Mighty Jungle

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9 Lessons (1h 24m)
    • 1. Introduction

      1:27
    • 2. The 3-Brand Model

      4:30
    • 3. Model 1: Product-centric

      8:10
    • 4. Model 2: Customer-centric

      11:24
    • 5. Model 3: Vision-centric

      6:16
    • 6. Brand-on-a-Page

      11:26
    • 7. Final Thoughts

      1:57
    • 8. Strategy AMA with Mark

      38:01
    • 9. More Classes On Skillshare

      0:41
148 students are watching this class

Project Description

Fill out the worksheet!

Throughout the class Mark shares a number of mental frameworks for you to help get your ideas down onto paper and has compiled them into a worksheet. Use them as reference, jumping off points, or start writing directly on them.

Share your initial thoughts, notes in the frameworks, or final Brand-on-a-Page in the Project Gallery. We'd love to see what you're thinking!  

Resources

Download the worksheet here: skl.sh/pollard_worksheet

Links:

Additional Reading

Resources(1)

Student Projects