Brand Resolutions 2020 - Goal setting for the next decade | Faye Brown | Skillshare

Brand Resolutions 2020 - Goal setting for the next decade

Faye Brown, Faye Brown Designs

Brand Resolutions 2020 - Goal setting for the next decade

Faye Brown, Faye Brown Designs

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15 Lessons (36m)
    • 1. Introduction

      1:40
    • 2. What we will cover

      2:42
    • 3. The Secret to Setting Goals

      2:01
    • 4. Brand Audit Intro

      1:33
    • 5. Target Market

      1:54
    • 6. Brand Messaging

      3:37
    • 7. Pricing and Sales

      3:22
    • 8. Marketing and Social Strategy

      2:47
    • 9. Your offering

      2:13
    • 10. Personal Goals

      1:29
    • 11. SWOT Analysis

      1:44
    • 12. The 10 Year Dream

      3:24
    • 13. Next Steps

      1:59
    • 14. Setting your Resolutions and Goals

      2:57
    • 15. Your Word of the Year

      2:48
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About This Class

It's the start of a brand new decade and a great time to set some goals and aspirations for your business and career.  

In this class you will give your business and careers a brand audit and set yourself some real, achievable goals for the next 12 months and 10 years! You will review where you at in your business right now, and what areas you like to work on to get to where you want to be. Together we can set some specific goals and break them down into simpler steps so you won't feel overwhelmed. We will look at your target market, brand message, pricing, marketing and social media and your offering. There will also be some fun exercises to complete in the class like setting yourself some personal goals and finding your 'word for the year!'

Through-out the rest of January and February 2020 you can also join my dedicated facebook group where I will be setting mini milestones within the group and live Ask me Anything sessions. We can hold each other accountable with our goals.

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I can't wait to see you in the class. I'll be sharing my big 10 year dream and I hope you will share yours too! 

Meet Your Teacher

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Faye Brown

Faye Brown Designs

Top Teacher

 

Hey Everyone! Thank you for checking out my classes here on Skillshare. I’m a designer and animator living in the English countryside with my young family. After completing a Graphic Design degree in Bournemouth, I started my career working in London in motion graphics designing and art directing title sequences for TV and film. 10 years later I decided it was time to go freelance, shortly before we started our family. 

These days I work on a variety of projects focusing on my passions of typography and branding. Following the success of my first Skillshare class - The Art of Typography I’ve created a range of classes all aimed to help you guys in different areas of design, typography, branding, creativity, photography and freelancin... See full profile

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Transcripts

1. Introduction: Happy New Year and happy new decade. I'm excited to bring you all this new class, Brand Resolutions 2020. I'm Faye Brown, a graphic designer and branding specialist from the UK. I've got quite a few classes on Skillshare now. The beginning of the year is always seen as a good time to set some goals and resolutions, but in truth, you can do this anytime of the year. Why wait until January? But, seeing it as the beginning of a whole new decade, I thought let's celebrate that with this class and start setting ourselves some real achievable goals for the next year, and the next 10 years. A few years ago, I created a class Brand Resolution's Simple Steps to a Healthier, Happier Plan. This class follows the same concept of that by giving ourselves a brand audit, where we are now, where do we want to be and how can we make that happen. Then, in this updated version, we will talk a lot more about marketing and social media strategy. We will talk about ways to ensure your brand is in tune with your target market, has brand consistency, and is working towards your ultimate dream. We will set some real focused and strategic goals. We will then break these goals down into smaller steps. There will also be some fun exercises mixed in throughout the class. In the next video, we will briefly discuss what we will be covering within the class before diving in. If you join the class in January or February 2020, I will be holding a workshop style work along with this class within the Skillshare platform and also my dedicated Skillshare student Facebook group, Faye's Skillshare tribe. You can click on the link in the notes to this video to join that group. I'll be setting mini milestones, holding live ask me anything sessions, and check in and see how you are all getting on with each exercise. 2. What we will cover: What we will cover, we're going to give up business as a brand audit. It's like giving your business or career half check. Many companies do this annually. We will look at what's been working for you, what's not working for you, and if everything that you're currently doing is in line with your future plans. Sometimes our businesses change over the years and it's just a really good thing to keep checking in. In the first lesson, we will look at why a lot of resolutions often fail, and we're going to talk about ways to prevent this. The secret to setting ourselves goals, that we actually stick to. Then we will move onto our brand audit, looking at the following areas of your business. Target market. The key to any successful business is knowing your target market. Over the years, you might find your audience has changed the level. So it's good to check in with this and make sure you are aiming for the right customers and clients. Brand message. Your brand message is all about how you are perceived by your clients and customers in terms of how you are communicating with them, through written, verbal, and visual language. Pricing and sales. You'll look at your current price points and figure out what is working and what might need looking at. Marketing and social strategy. Since the last class, social media has grown dramatically in our constant changing digital world. So we are going to look at this in more depth and figure out what marketing strategies are working for you and what else you could explore. Your offering. We will look at what you offer in terms of products and services and what people are buying, whether anything might need tweaking. Interspersed between the key areas, we will also be looking at a few fun exercises and setting yourself some personal goals. Our well-being in general health will have a knock-on effect of how well we are going to work with in our work lives. So I wanted to touch on this area little bit within this class, a SWOT analysis. This is where you look at your strengths, weaknesses, opportunities and threats. Then before we set our resolutions and goals, we will look at the 10-year dream, the ultimate dream. Let's think about where and what you'd like to be doing in 10 years time. This lesson will help you break down the big dream into smaller steps. We will also be doing a fun exercise to find your word of the year. I'll go into this in a little bit more detail in that particular lesson, but it's an interesting concept to work towards. Then we will set our goals, setting your resolutions for the next 12 months. We will figure out what steps need to be ticked off before moving onto others. For example, if you want to update your visual identity, your logo, you won't want to design a new website until that element is done. These goals will all be working for that big 10-year dream. 3. The Secret to Setting Goals: The secret to goal setting. We've probably all set ourselves personal resolutions at some point. Sometimes we may have succeeded. Others after a week or two, we let them slide. Latest stats, according to Forbes, suggests that only twenty-five percent people stay committed to their resolutions after just a few days and then that falls to 8 percent thereafter. What's the secret to setting ourselves goals that we can achieve. I'm going to call this the four S's to successful goal-setting. Be sensible. Oh man, that sounds so boring, right? But let's talk about this. If you say, I'd like to make a $100,000 in the next six months, and by the first month you've made $200. You might feel a little bit disheartened and give up. So washed your goals should be a little out of your comfort zone and keep them within site. Maybe we don't all climb Everest, but we could make it to base camp. Be specific. I've made personal resolutions before like get fitter, eat better. But this is often just too loose. We need to be more specific. Like, I will commit to 30 minutes of exercise five days a week, or I will eat x amount of fruit and veggie each day. Throughout the class, we will make very specific business-related goals that we can check in with. Keep it simple. If we set too many goals, we can feel overwhelmed and then give up when it all becomes too much. Keeping our goals clear and concise will help us stay focused. Be strong. By strong, I mean, to succeed, you'll need to be determined and focused. If at any point you fall a little bit behind, don't let that stop you in your tracks. Be strong to pick up and carry on to fulfill your goals. Even if a goalpost has moved back a little bit, a little later is better than never. When we move forward in this brand audit, try to bear in mind the words, simple, sensible, specific, and strong. 4. Brand Audit Intro: Brand Audit. We will start brand audit with a general overview of your brand and then go a little deeper into each area. You might want to watch the class all the way through, so you know what's coming up next and then tackle each section individually. Whatever works best for you, but let's start with some general questions about where you are right now. Over the past 12 months, what area of your brand is thriving? What elements of your brand is just really doing great. What you're loving about your work, your relationships with clients, what social media platforms are you enjoying? What can you celebrate? Write all this down. What areas of your brand and business could you improve? Are there any elements that you aren't enjoying as much as others? I know for me that I can improve on my social media exposure for example. I don't post that regularly and I don't really have a clear social media strategy. If you're working on real time, feel free to just pause the video after each question and make notes. Alternatively, what might work for you is watching the class all the way through and then coming back to each section. What big change would you like to see in the next 12 months? Is it a different direction, more products or less products, more clients, more travel, a new office, expanding your business maybe? Who are your competitors? It's always good to have a bit of understanding of your competitors. How can you stand out? What sets you apart? Now let's move on to each area, but please think about the answers that you've just given above. 5. Target Market: Each page of the brand board has a series questions at the top of the page to prompt you. You don't need to answer each and every question. Just think about the questions that resonate the most with you and where you are at. You need to go into this with a bit of an idea of who your target market is or who you want them to be. If you don't know, then you can always pop over and take a quick bite size class of mine focusing on defining your target market. You need to know them like a friend. You need to know how to talk to them, so that they can relate to you. Please take this class if you need a little more guidance there, and then work through the questions, describe your target market. A good way to do this is to make up a customer avatar. Give them a name and what are their interests? Write a paragraph describing them. If you are more of a visual person, you could create a mood board that sums up your ideal customer or client, what imagery would represent them. This is quite fun exercise and you might end up with more than one customer avatar. Pinning up your descriptions or mood boards near where you work day in, day out can help you always check in and remind yourself who you are doing this for. Does your current brand communication reflect your target market? By brand communication, the way you talk to people in person, on social media and through your visuals, does it relate to your target market? Are you currently reaching the audience that you want? Why does your customer or client needs you? What do you do differently? How would your customers or clients describe you and your brand? If you know them really well, then feel free to ask them or look at your reviews and see what people are saying. What can you learn from that? Just write down these answers. Don't rush. There's some big questions here and more coming up, so it's good to take your time. When you're ready, move on to the next lesson. 6. Brand Messaging: Brand messaging. Your brand messaging is essentially what makes your customers or clients inspired to work or buy from you. It's the ways that we talk to them, the way that we relate to them, in the way that they attracted to our brand. The language you use, the tone of voice we use, the visuals we share all make up our brand message. Think about all forms of communication. Verbal, written, and visual. Visual encompasses everything from our brand identity, your logo, website photography, and how we dress, what our body language says. If you present a lot, say on stage, people will have made a judgment on you literary before you've opened your mouth by the way that you've walked onto the stage and what you wear and hold yourself. Some of us are much better with written communication or talking over the phone rather than face to face. It's good to take some time to figure out where your strengths lie. Let's take some time to answer these questions. What are your most successful forms of communication? Think about everything from newsletters, social media, blogs, face-to-face meetings, networking events, where do you feel most comfortable and what communication routes have bought you the most success in terms of interaction and sales? Think about a few really successful interactions this year and write them down. What interactions weren't as successful. Are you starting to see a pattern as to where you shine? I know for me, if I met people face to face or spoken to them via video or phone, the projects are usually much easier than clients I've only had email contact with. Wherever possible, I try to make this happen now, but equally, I am aware that other people much prefer just emailing. Do you have regular clients or customers? What do you do that makes them loyal to you? As this is a bigger area to cover, you have a separate page for your visual brand. Let's start by looking at this in terms of your brand identity. Does your logo and visual brand still reflect you and your future plans? Are all aspects of your visual brand coherent. Let's say, if I went to look at your website, your social media platforms, your photography, maybe a business card or your packaging, would it all looked like it comes from the same family? Do you have brand consistency, or could that be an area that needs more work and attention this year? I really tried hard last year to make my Instagram content more in line with the rest of my branding for example. Take your preferred social media platform and give yourself a mini audit on the look of it. Could you improve it in any way? If you're an artist, illustrator, or designer, are there any products you sell or design which maybe don't reflect the direction you want to take your business in now? Are you the face of your business? Do you sell products face-to-face or do you present workshops or talks? What do you think people's first impression of you as a person might be? Does what you wear reflect your brand? I realize this can sound quite shallow, but let's say I turn up in a meeting in yoga clothes, which happens to be my favorite type of clothes. Unless I'm working with a fitness client, a lot of people would make a subconscious opinion of me just from that. Maybe they would think, I'm not taking this meeting seriously and I've just come from the gym. Equally, If you are a quite cool, fresh brand and you wear a suit, you might look too corporate and misaligned with your brand values. Just take a little bit of time to think about that aspect of your visual brand too. 7. Pricing and Sales: Pricing and sales. This is a big area and obviously a whole class could be dedicated to this subject. But in terms of this brand order, there is some very simple questions that we can ask and think about. The importance of always reviewing your pricing can't be understated. To figure out what is working and what is not is vital to the success of any business or career. We are going to approach this from a product point of view and the services point of view. Let's start with products. What are your best-selling products? What products aren't performing that well? Now I run a little sideline business on Etsy called Miss Printables. What often surprises what sells and what doesn't. The grandparent rules print is very popular as is the food packaging templates. The monogram letters aren't big sellers at all. By looking at my figures, I can see what's working and what's not. When it comes to designing new products, I would take this on board. It might be that the monogram prints aren't being found as much as the others. Then I could look at improving the descriptions and keywords. Or perhaps I just decide to not focus any energy on them that much more and doing more of the house rules style prints and food packaging would be more beneficial. Try to look at your figures and sales. If you're online and you can see a product is getting a lot of views but not convert into sales. Why is that? Is the product priced too high? Compare that with maybe your competitors. Can you even afford to lower the price. Will you still be making a profit on it if you do? An alternative approaches to actually higher your prices depending on your target market. Let us take a hand cream. One costs £1, one costs £30. There will be a target market. They will always buy the £1 one and there will be another target market. That would only ever buy the £30 one, as they will equate the price tag to a quality product. Now it has to live up to the price. You won't last that long in business, if you are overpricing. Figure out where you fit in price-wise is hard, but basically if something isn't working, adapt, experiment and make some changes. Now let's think about those of you who sell services like designers, accountants, fitness professionals, etc. Working out how you charge is essential to your business success. Daily rate, hourly rate, fixed prices. From a personal perspective as a designer, I charge a fixed price for logo design, but then for smaller jobs, I'll often charge an hourly rate. How do you charge for your services? Do you win all the jobs that you quote for, is that sign that maybe you could put your prices up? Do you ask for feedback on why you didn't get a job? I've been told I'm too expensive. I've also been told I'm too cheap. You won't please everyone. It's just important to find that right price point for your target market and what works well for you? What would you like to change next year in regards to your sales and profits? If you have a figure in mind, you can work towards that and figure out how to do it. Do you need X more sales to achieve a monthly figure of X? What steps can you take to achieve that figure? If you would like to dive a little bit deeper into pricing, please check out my class "The Freelancing Guide Managing Your Finances." 8. Marketing and Social Strategy: Marketing and social media strategy. If we don't market ourselves, how will people know what we do? It might not be your favorite part of the business, but it is essential, and there's many forms of marketing: Local magazines, national magazines, newsletters, blogs, newspapers, photos, fliers in shops, local affairs, banner adverts, and of course, social media. Let's think about all the other news that you have used so far to market your business and write them all down. Think about what marketing channels have worked best for you. How can you track their success? Online is easier as you can check analytics and click-throughs. Have there been any social media posts which have really worked well for you? Then really analyze the posts that I've done well, where you're asking questions about other people, where you're sharing knowledge and experience. This can also help you figure out a social media strategy for the next year. You might like to do a weekly schedule or social media posts and plan out what post to share and on what day and at what time? What posts haven't worked so well for you? Let's think about our social media strategy a little more. How regularly do you post? Would you like to post more regularly? Do you have a content planner? This is where you plan your posts weeks, months in advance rather than just ad hoc posting randomly. How important is social media to your business and brand? What is the primary platform that you use? Do you plan to use social media more next year? I'm not saying social media should be your primary marketing focus. It really does depend on your business, but it's such a useful tool. If you are a local business, you can target the post to a defined group of people who live nearby, their age, gender, etc. Being present on social media can help customers feel like they know you and keep you at the forefront of their minds, building that brand trust. I know I don't post on social media on African, honest is definitely one of the areas that I would like to improve in my business this year and going forwards. Try to block out some time, maybe at the beginning of each week to market, to plan your marketing for that week, whether it's social media or other forms, just block out the time. Remember, big businesses will have a whole marketing department. When we work for ourselves, we have to take on many roles, so be realistic. I know I wouldn't ever post three times a day. I'd be lucky with once a day. But if I set myself a goal to post at least three times a week, then that is a goal that I might be able to keep to. How could you improve your marketing strategy this year? Remember to take time with these answers. It's a lot to think about. 9. Your offering: Your offering. Take some time to write down everything that you currently offer your customers or your clients. If you're service-based like me, I could say branding a logo design, illustration, animation and online classes. Let's say you're product-based, you will list all the products that you currently sell. Once you've listed everything, take some time to take stock and think about what element of your business you'd like to work more on. Ones that you are so keen to pursue anymore, you could also figure out if one area is proving more successful for your target market. So I used to offer product photography as a service, I decided that there was an area that I didn't really want to focus on, now is plenty of people doing it much better than me and my talents lied much more on branding and logo design. So I shifted my focus to try and get more of that work and I enjoyed it more. So when you take stock, think about the services or products that are bringing in the most money, but also don't take out the enjoyment of your work. Always find time to enjoy your work. Just try and find that balance. So go free to questions on the sheet, what do you currently offer? What products or services are not working for you at the moment? What are your bestsellers? What do you enjoy working on the most? Are there any new products or services you'd like to offer over the next 12 months? I would really like to do some in-person workshops, for example. So this is on my goals for next year. Within your brand audit document or a couple of blank sheets in case there's any other area of your business that you'd really like to focus on. For instance, a big one for me this year is I'd really like to decorate my home studio and get a better set up for recording classes. Now there's a few steps I need to take to make that happen, so whilst it's not directly about my brand, it all plays a big part in the visual side of my brand, but I feel it's a project on its own. Before we move on to looking back at what we've written for each section, we are now going to take a bit of a break and do a few fun, useful exercises, starting with personal goals. 10. Personal Goals: Personal goals. Each year I try to set myself some personal goals./ Whilst aren't directly related to my work, they are career focused and help me with my work and life. Some of these will help with your mental well-being, your health, your knowledge, your creativity, and your energy levels. By adding a few fun activities into our lives. We can learn more, we can feel more relaxed and feel a sense of achievement. Now I'm not going to say I'm perfect. I go into the year with these goals and they often slide throughout the year. Let's try to do a six-month check-in within the Facebook group and see how everyone is getting on. I often set myself a goal to read one book a month, generally more business-related, watch a TED talk at least once a month, and do at least one online class a month. This is achievable, it's not stretching myself too much. Check out the list supplied and maybe pick three to go for each month. Change it up throughout the year too. I did a 30 day yoga challenge last January and also gave up alcohol. I felt great at the end of the month. Small things can make a big difference. Let us know in the Facebook group what personal goals you're going to aim for and feel free to add your own. Also, please use the Project Gallery on this go share to share any of your pages that you're happy to share. Sharing is a good thing as it can often spur you into taking the action needed. 11. SWOT Analysis: SWOT analysis. I was tempted to not put this lesson in as it sounds so corporate, but it's actually a really useful exercise. SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and you can fill in sheet within the brand audit pack. Start by thinking about all your strength and then your weaknesses, the potential opportunities you might not have explored for your business yet, and also your threats. Threats can be things like competitors lowering prices, a supplier going out of business, the political economy affecting your business in some way. You would all have different businesses, so I don't want to sway you with your thought process here. I will share my SWOT analysis so you can see what type of thing you could be thinking about. It's a useful exercise. Strengths and weaknesses are internal factors and opportunities and threats are external factors. Once you've written down your weaknesses, for example, you could work out ways to make those areas stronger. I could take a class on an areas that I think I'm falling behind in, particularly Instagram. With your threats, you can foresee potential problems that might come up and try to be prepared. Let's say you have a supplier for some materials and they go bankrupt and they stopped trading. Ahead of time, you could have done some research into other potential suppliers. Writing down your opportunities can often help you think ahead for other avenues to explore, and once you've written something down, it can often spare you into taking action. We could probably do a whole class on this, but I just wanted to include it within your brand audit as another exercise to explore. Feel free to share your SWOT analysis in your project gallery too. 12. The 10 Year Dream: The big dream. One more exercise before we head back over to create our next steps is taking time to think about the big picture. This is where we really think ahead for the next 10 years and the beginning of the decade is a good time to do that. By setting that big goal, you can then start setting yourself smaller, achievable milestones or head in the direction of the ultimate dream. If 10 years seems so far into the distance, then make it maybe five years or two. You're all going to be coming at this from different angles and industries, so no one can tell you what your ultimate goal is. But maybe it's to own your own shop or give up the day job. Maybe you want to live off passive income, maybe you would like to run your own global business employing hundreds of people, maybe you want to travel with your work and live and work remotely. Maybe you want a job that fits in with family life better. Whatever your end game is, now is a good time to start having that goal in mind. It can help you work backwards and figure out the smallest steps that you're going to need to get there. Let's take a look at the page from your PDF titled, The Big Dream, excuse this rather simplistic graphic. Ideally, you will create something similar to this idea, but in your own style. Whether it's just a quick doodle, an illustration, or something on a big A1 board that you can keep in your work area. I want you to imagine a ladder with a few steps to reach the top. At the top of the ladder, write down the big dream, where you'd love to get to. It's important not to see the ladder as a hurdle or hard work. Think back to being a kid, there's nothing a kid likes more than climbing up ladders and reaching the top so ladders can be fun. Now, work back from the dream scenario and some of you might find it easier to start with the very first steps you need to take, others might find it easier to work backwards. I'm going to share mine with you, in 10 years I'd really like to speak at international events about branding and design for small businesses. I've set my time-frame, it's a 10-year goal. In the bottom box, you'd write down everything you'd like to achieve in years 1 and 2. The next would be what you'd like to happen in the third and fourth year, etc. This can adapt over time, it's not set in stone. It's just useful to get few markers in place and this can also help you with setting your resolutions for the upcoming year. Remember if 10 years seems too far away for you set your target to two or five years. Share your ladders in the project gallery and Facebook page, if you wish. I've got to be honest, I wasn't going to share mine, I found it quite scary to put it out there. What if I don't achieve my dream, will that reflect badly on me? But sometimes it's good to just share those goals as by doing this, I already feel more empowered to do it. I've tried to be realistic, I really would love to do a master's degree in branding. But at moment my kids are quite young, but as they get older and more independent, I might have the time to do that masters. If you don't like the ladder approach, try a target design instead. It's a little tricky to make work as part of the PDF page size, but I've included an example. Rather than working up, you're working into a target with each color being a period of time. This would work better on a square canvas. Now, let's get those resolutions and goals for this year written. 13. Next Steps: Next steps, now should be at the point of having filled in the brand audit. You should have a good idea of what is working for you and what is not, and also thinking about that big ultimate dream. You can start planning your next steps and knowing what you'd like to focus on, what you can improve on and what you'll need to start doing to take those smallest steps on your ladder. To keep this achievable and not too overwhelming, think about setting 1-3 goals for each area of your business. Remember the four S's: simple, sensible, specific, and strong. You can come back to this in six months and update with another goal. But we're setting ourselves small steps to reach that ultimate goal. Start with your target market, what area of this needs more work for you and you'll find that there is crossover with other sections. When I did this a few years back, I really wanted to focus on the branding side of my design offering more, so I needed to think about who my target market would be for that work. Go through each section and determine what your next steps might be. You might find some sections don't have next steps and you're actually quite happy with that at the moment. Maybe you've recently updated your visual brand, for example, so you're really happy with that element of your business right now. Just remember to keep checking in, has something in this audit major question whether your website design or whether your social media strategy is working as it should. Don't make a problem where there isn't one. Just always bear in mind that you might need to adapt as your business develops. As you can see from my offering to achieve my ultimate goal of speaking at events, I should go to more of these events myself and take a course on public speaking. Take some time to set these next steps and light them in the boxes at the bottom of each section. We will then move onto setting yourself some real achievable goals and resolutions when scheduling one can each can happen. 14. Setting your Resolutions and Goals: Searching your resolutions, we will now start ordering our next steps and trying to make sense of what to do and when. This will help you figure out if one step needs to be completed before another. For example, a new visual identity would need to be done before new website design to make sure that the website fits in with your new branding. Maybe you need a flier to advertise your business, but you need to be updated photography. So the photos would need to be scheduled in first. On the first page of your resolutions, page. For steps, write down everything that needs to be done straight away or can be done straight away. Each section is color-coded so you can write down 1-3 steps for each section. Maybe try to avoid writing down 18 points here is that can easily become overwhelming. Tried to focus on about 10. Some sections will have more than others. Remember, these are the steps that need to be done straight away. Some of these might be big jobs, some may be small, maybe like back in that good Instagram name on a new account, for example. Small, easy jobs are great as ticking off items on list can help motivate us. Then move on to the second Steps page right and down a second stage to go. This might be to update a website as a second step with a new visual identity as a first step. Once you've gone through this, you can start creating a workable schedule to action each resolution or goal. Use the color-coded calendar if that helps, fill in the month depending on when you start the project, it really doesn't have to start in January and don't feel like each box needs to be filled in. You can see here what the first six months of a year might look like for me or my design business along with my Scotia offering. If you have set yourself a goal to get a new website live within two months, you might find that you want to break this down into a monthly schedule and really plan out what needs to be achieved by the end of each week. At the end of each month, checking with this, have you achieved it all? Does the next month need to be reject? About a little bit. Remember to stay strong. If you haven't achieved something, don't give up. Just move that goal post back a little bit. Keep simple, sense both specific and strong. Used a monthly manifesto page or create your own to pin up in front of you wherever you work. Reading this everyday will help you achieve those goals. By breaking everything down this way you're going to see more reachable, not so overwhelming. It will also help you order your to-do list. By seeing my last February actually makes me think this is completely doable. Please do join my Facebook group and share your goals along with adding them into the class project gallery. By sharing them, we can all hold each other accountable and spare each other on. I've got one more final fun exercise for you to try. 15. Your Word of the Year: You're one word for the year. I've recently read about this concept of coming up with a word for the year. I'm not sure she invented it, but Susannah Conway is a big advocate of this idea, so please do check her out. Basically, rather than setting herself resolutions, which she never stuck to, she chooses a word for a year to be inspired by. As she says, a word can be embraced as a mantra, a meditation, a reminder, a promise. A word can be interpreted in different ways. A word can't be broken - it feels gentler somehow. I really love this idea whilst in our business life, I feel we need to be specific. I think the idea of one word to help guide us or inspire us can be a really useful exercise. Maybe you choose your word based on more personal level, or maybe it's more business-related, maybe it's actually a crossover. Has a word kept appearing throughout this class, which could be your word? I'll give you some examples in a moment, but I think if a word is really speaking to you, then go with that. Don't be swayed by some of the words that I'm about to share. Print out your word, stick it up in a frame and always keep it at the forefront of your mind. Here's some potential words, if you are really stuck, confident, open, free, accomplished, creative, brave, love, alive, forgiving, calm, adventurous, more, generous, sincere, content, strong, powerful, wholesome, healthy, wonder, tenacious, graceful, enlightened. Okay, hopefully you get the idea. My word is adventure. I keep coming back to this word on a personal and business level. I'd like to try some new ideas with live workshops, and that idea is based on going on a journey and an adventure, but personally, it's also big thing for me to step out of the online teaching world and go face to face. For me it will be going on an adventure. I also love exploring new places and going on many adventures in a more literal sense, so this is a good word for me to share. I would love it if you're happy to share your word in Skillshare Project Gallery or Facebook group and maybe tell us a little bit of a meaning behind it. There is no page in your brand audit for this, so have a go at creating a design that really speaks to you and pin your word up somewhere. We have come to the end of this class, but really it's just the beginning now, the beginning of an exciting new decade. I hope this class has helped you feel excited and energized for the next stage in your businesses and careers.