Brand Marketing: How to Build Meaningful Customer Relationships Online

Josh Sklar, Digital Marketing Pioneer

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10 Videos (44m)
    • Introduction

      1:38
    • What’s Different About Digital?

      2:59
    • The Opportunity

      5:14
    • How Not to Do it

      6:19
    • This is How You Do it – Part 1

      3:41
    • This is How You Do it – Part 2

      6:06
    • The Tools You Should Be Using – Part 1

      4:11
    • The Tools You Should Be Using – Part 2

      5:01
    • The Tools You Should Be Using – Part 3

      4:11
    • Conclusion

      4:31

About This Class

Who should take this class?
Beginners or people who'd like an overview of digital brand marketing.
This is a time when we should be using the Internet, apps, digital assistants and AI, mobile, social, live streaming, geolocation, native advertising, personalized content, the Internet of Things (IoT), augmented reality, gaming, and the rest to add dimension to our brands’ unique personalities. When marketers begin to realize that they should not be freaked out about not understanding how to be instantly successful with digital marketing, they have a chance of recognizing the opportunity in front of them. They can speak one-on-one and one-to-many in their own voice, using traits that are a core part of their brand, as much as their customers’ traits are a central part of their own personalities. One that is even more powerful than television or print for telling a story.

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4 of 4 students recommendSee All

Knowledgeable instructor with lots of insights to share.

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Students

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Projects

Josh Sklar

Digital Marketing Pioneer

As global digital Creative Director for several ad agencies owned by WPP - the world's largest advertising and branding company - Josh Sklar's commitment to breaking new ground led to an unbroken run of successful, results-driven, award-winning digital campaigns for some of the world's most prestigious brands, including: Heineken, Nokia, Cisco, Visa, Coca-Cola, HP, Discovery Channel, ESPN, Singapore Airlines, Pfizer, General Motors, HSBC, and the US Department of Defense.

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