Brand Marketing: How to Build Meaningful Customer Relationships Online

Josh Sklar, Digital Marketing Pioneer

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10 Videos (44m)
    • Introduction

      1:38
    • What’s Different About Digital?

      2:59
    • The Opportunity

      5:14
    • How Not to Do it

      6:19
    • This is How You Do it – Part 1

      3:41
    • This is How You Do it – Part 2

      6:06
    • The Tools You Should Be Using – Part 1

      4:11
    • The Tools You Should Be Using – Part 2

      5:01
    • The Tools You Should Be Using – Part 3

      4:11
    • Conclusion

      4:31

About This Class

Who should take this class?
Beginners or people who'd like an overview of digital brand marketing.
This is a time when we should be using the Internet, apps, digital assistants and AI, mobile, social, live streaming, geolocation, native advertising, personalized content, the Internet of Things (IoT), augmented reality, gaming, and the rest to add dimension to our brands’ unique personalities. When marketers begin to realize that they should not be freaked out about not understanding how to be instantly successful with digital marketing, they have a chance of recognizing the opportunity in front of them. They can speak one-on-one and one-to-many in their own voice, using traits that are a core part of their brand, as much as their customers’ traits are a central part of their own personalities. One that is even more powerful than television or print for telling a story.

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4 of 4 students recommendSee All

Knowledgeable instructor with lots of insights to share.

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Josh Sklar

Digital Marketing Pioneer

As global digital Creative Director for several ad agencies owned by WPP – the world's largest advertising and branding company – Josh Sklar’s commitment to breaking new ground led to an unbroken run of successful, results-driven, award-winning digital campaigns for some of the world’s most prestigious brands, including: Heineken, Nokia, Cisco, Visa, Coca-Cola, HP, Discovery Channel, ESPN, Singapore Airlines, Pfizer, General Motors, HSBC, and the US Department of Defense.

Most recently Josh served as Global Creative Director and Director of Digital Strategy and Operations for Enfatico, WPP’s “all-star” initiative that assembled the network’s top talents to lead worldwide integrated campaigns for Dell as agency of record for the $4.5 billion account.

Today, Josh is the President, Creative Director (and Chief Heretic) for Heresy, a virtual marketing and branding agency that rejects the status quo; and for the past 17 years has written a regular digital marketing column for trade journals such as Marketing Magazine.

Josh spent two years interviewing more than 130 advertising luminaries from around the world about the future of the industry and authored a best-selling book and Kickstarter-funded continuously-updated iPad app titled Digital Doesn’t Matter (and other advertising heresies) with a foreword by Jeff Goodby, AdWeek's “Ad Man of the Decade.”