Brand Mapping for Creative Entrepreneurs | Chanelle Rene | Skillshare

Brand Mapping for Creative Entrepreneurs

Chanelle Rene, Shopify Designer + Ecommerce Strategist

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15 Lessons (44m)
    • 1. Welcome & Overview

      1:17
    • 2. Brand Essentials

      0:51
    • 3. Why Visual Mapping?

      1:01
    • 4. Course Materials

      0:56
    • 5. Getting Started with Paper 53

      6:32
    • 6. Visual Alphabet

      3:23
    • 7. Your First Sketch

      2:36
    • 8. Workspace Setup & The Brand Matrix

      3:35
    • 9. On Purpose

      3:53
    • 10. With Vision

      1:56
    • 11. Build Community

      2:59
    • 12. Leverage Competition

      4:27
    • 13. Your It Factor

      4:02
    • 14. Be Memorable

      3:10
    • 15. Create & Use Your Brand Clarity Storyboard

      3:29

Project Description

Sketch Your Brand Clarity Storyboard

Your project workspace is your ongoing place to share progress, ask questions, and demonstrate what you’ve learned over time. I can’t wait to see your projects!

Assignment

If you've ever had writer's block while trying to formulate your branding plan, this project is for you! Instead of writing you'll take a right-brain approach and embrace creativity by sketching your brand story. The Brand Clarity Storyboard is a digital compilation of the visual mapping exercises you'll complete throughout the course. Each exercise will take your closer to gaining clarity and defining your brand. Once complete, your Brand Clarity Storyboard can be used to guide your visual designs, be shared with collaborators, and evolve with your business.

Deliverables

  • Getting Started: Get familiar with Paper 53 and sketch an introduction about yourself and brand.
  • Brand Clarity: Visual Mapping Exercises
  • Putting It Together: Final Brand Clarity Storyboard

Materials

Note: For this project I am using Paper 53 a free app only available for iPad or iPhone. If you wish to follow along with another sketch app, the specific functionality and tools may vary from my instructions. 

  • Paper 53 app
  • iPad or iPhone (if using Paper 53)
  • Pencil by 53 (or stylus of your choice)
  • No prior drawing experience needed!

Student Projects