Brand Mapping for Creative Entrepreneurs | Chanelle Rene | Skillshare

Brand Mapping for Creative Entrepreneurs

Chanelle Rene, Shopify Designer + Ecommerce Strategist

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15 Videos (44m)
    • Welcome & Overview

      1:17
    • Brand Essentials

      0:51
    • Why Visual Mapping?

      1:01
    • Course Materials

      0:56
    • Getting Started with Paper 53

      6:32
    • Visual Alphabet

      3:23
    • Your First Sketch

      2:36
    • Workspace Setup & The Brand Matrix

      3:35
    • On Purpose

      3:53
    • With Vision

      1:56
    • Build Community

      2:59
    • Leverage Competition

      4:27
    • Your It Factor

      4:02
    • Be Memorable

      3:10
    • Create & Use Your Brand Clarity Storyboard

      3:29

About This Class

Before you can focus on your logo or web design you need a clear picture of your brand identity. These are the foundational elements that are unique to your brand and set you apart from the competition.

But if the idea of staring at a blank piece of paper waiting for the right words to manifest puts your creative mind in a tailspin look no further. This class embraces the right-brain creative and visual thinker. I'll show you how to define your brand through simple visual mapping exercises.

By the end of the class, you'll create a brand clarity storyboard that will save you time and money on your visual design efforts. 

101

Students

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Projects

  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv

Level

Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Chanelle Rene

Shopify Designer + Ecommerce Strategist

Hi, I'm Chanelle Rene! As a Shopify Designer and Ecommerce Strategist my goal is to help handmade brands get the most out of their online store. From creating stunning sites designed to convert, to transforming your existing store into a lead generating, sales machine – I'm passionate about the handmade community and helping makers sell more online.

Living in southern New Jersey with my mini schnauzer Kodjoe, I love exploring my own creativity through illustration and a...

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