Sorry, your browser is not supported
To have the best experience using Skillshare, we recommend that you use one of these supported browsers.

Brand Management: Creating What Sets You Apart

Chris Bolman, Founder & CEO,

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
11 Videos (1h 13m)
    • Introduction

    • Your Project

    • What Is "Brand"?

    • Vision, Mission, and Values

    • Brand Positioning

    • Voice and Tone

    • Look and Feel

    • Managing Your Brand

    • Operationalizing Your Brand Strategy

    • Finding Brand Channels to Build Community

    • Final Thoughts


About This Class

What does your brand stand for? Join Chris Bolman (Director of Marketing, Percolate) to learn how to define and develop the 6 core brand pillars that will set your brand apart. From mission to culture, this 1-hour class is a must for entrepreneurs, startups, and everyone eager to grow a brand with conviction.

Bite-sized video lessons explore how we define "brand" today, actionable and useful insights for developing each brand pillar (vision, mission, values, positioning, voice and tone, look and feel), and strategies for operationalizing a brand externally and interally at a company. Everything ties back to making a brand the foundation of your company culture and brand decisions.

Every touchpoint — from your presence on social, to an experience on mobile, down to how your customer support team signs their emails — is an interaction that should be defined by your brand strategy. This class explores how to design and implement a brand strategy effectively.


Percolate is The System of Record for Marketing, a complete web and mobile software platform to manage all your marketing in one place.

448 of 452 students recommendSee All

Very friendly lesson and easy to learn.
A real and sensible aprroach to what building and managing a brand is.
Such a great class! I've watched lots of branding classes but this gives more information, and its greatly appreciated!
Ramona MacLean

Storyboard Artist and Illustrator





Chris Bolman

Founder & CEO,

Hi there. I'm Chris. Currently, I'm working on my next startup Brightest ( Prior that, I led growth and marketing at Percolate (VP of Marketing / Head of Growth), a thoughtful technology company that serves as the technology system of record for many of the most iconic and successful brands.

My work and writing has been featured in publications like Harvard Business Review, Forbes, Digiday, Inc, AdAge and The Next Web.

Previously, I created BuzzFork, a marketing au...

See full profile