Brand Management: Creating What Sets You Apart

Chris Bolman, Founder & CEO, Brightest.io

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
11 Lessons (1h 13m)
    • 1. Introduction

      3:24
    • 2. Your Project

      2:01
    • 3. What Is "Brand"?

      7:22
    • 4. Vision, Mission, and Values

      10:02
    • 5. Brand Positioning

      7:11
    • 6. Voice and Tone

      8:56
    • 7. Look and Feel

      6:52
    • 8. Managing Your Brand

      6:41
    • 9. Operationalizing Your Brand Strategy

      7:19
    • 10. Finding Brand Channels to Build Community

      10:14
    • 11. Final Thoughts

      3:25
55 students are watching this class

Project Description

Share your brand's vision, mission, and values.

ASSIGNMENT

Your assignment is to define the first 3 core brand pillars — the vision, mission, and values — of your personal brand or business. Keep in mind: great brands aren't built in a day! These first 3 brand pillars may take you a few hours at first, and they will continue to evolve over time as your brand grows.

This is an open, broad opportunity. No wrong answers! Seize this chance to define your foundation, get feedback from your peers, and grow your brand with conviction and clarity.

DELIVERABLE

Share a brief description of your personal brand or business, as well as

  • your vision
  • your mission
  • your values

RESOURCES

Explore Percolate's blog on marketing, brand management, software, and technology. A few top posts:

Want to check out more great brands? Explore this list:

Learn more about Byron Sharp's How Brands Grow:

Student Projects

project card
Chris Bolman
3 comments
project card
Vincent Usher
5 comments
project card
Naomi Metzger
project card
Melvin Todd
3 comments
project card
Sally Sabry
1 comment
project card
Giovanni Du Bose
2 comments
project card
Duurii Bargaid
2 comments
project card
Emma Peacock
2 comments
project card
Nelea Johnson
2 comments
project card
Brendan Rice
project card
Tim Scroggs
project card
Raydai Su
project card
Jimena Casillas
1 comment