Brand Management: Creating What Sets You Apart | Chris Bolman | Skillshare

Brand Management: Creating What Sets You Apart

Chris Bolman, Founder & CEO, Brightest.io

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11 Lessons (1h 13m)
    • 1. Introduction

      3:24
    • 2. Your Project

      2:01
    • 3. What Is "Brand"?

      7:22
    • 4. Vision, Mission, and Values

      10:02
    • 5. Brand Positioning

      7:11
    • 6. Voice and Tone

      8:56
    • 7. Look and Feel

      6:52
    • 8. Managing Your Brand

      6:41
    • 9. Operationalizing Your Brand Strategy

      7:19
    • 10. Finding Brand Channels to Build Community

      10:14
    • 11. Final Thoughts

      3:25
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Project Description

Share your brand's vision, mission, and values.

ASSIGNMENT

Your assignment is to define the first 3 core brand pillars — the vision, mission, and values — of your personal brand or business. Keep in mind: great brands aren't built in a day! These first 3 brand pillars may take you a few hours at first, and they will continue to evolve over time as your brand grows.

This is an open, broad opportunity. No wrong answers! Seize this chance to define your foundation, get feedback from your peers, and grow your brand with conviction and clarity.

DELIVERABLE

Share a brief description of your personal brand or business, as well as

  • your vision
  • your mission
  • your values

RESOURCES

Explore Percolate's blog on marketing, brand management, software, and technology. A few top posts:

Want to check out more great brands? Explore this list:

Learn more about Byron Sharp's How Brands Grow:

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