Brand Management: Creating What Sets You Apart

Chris Bolman, Founder & CEO, Brightest.io

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11 Lessons (1h 13m)
    • 1. Introduction

      3:24
    • 2. Your Project

      2:01
    • 3. What Is "Brand"?

      7:22
    • 4. Vision, Mission, and Values

      10:02
    • 5. Brand Positioning

      7:11
    • 6. Voice and Tone

      8:56
    • 7. Look and Feel

      6:52
    • 8. Managing Your Brand

      6:41
    • 9. Operationalizing Your Brand Strategy

      7:19
    • 10. Finding Brand Channels to Build Community

      10:14
    • 11. Final Thoughts

      3:25
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