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Brand Management: Creating What Sets You Apart

Chris Bolman, Founder & CEO, Brightest.io

11 Lessons (1h 13m)

- 1. Introduction
  
  3:24
- 2. Your Project
  
  2:01
- 3. What Is "Brand"?
  
  7:22
- 4. Vision, Mission, and Values
  
  10:02
- 5. Brand Positioning
  
  7:11
- 6. Voice and Tone
  
  8:56
- 7. Look and Feel
  
  6:52
- 8. Managing Your Brand
  
  6:41
- 9. Operationalizing Your Brand Strategy
  
  7:19
- 10. Finding Brand Channels to Build Community
  
  10:14
- 11. Final Thoughts
  
  3:25

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