Brand Management: Creating What Sets You Apart 
Chris Bolman, Founder & CEO, Brightest.io
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1. Introduction
3:24 -
2. Your Project
2:01 -
3. What Is "Brand"?
7:22 -
4. Vision, Mission, and Values
10:02 -
5. Brand Positioning
7:11 -
6. Voice and Tone
8:56 -
7. Look and Feel
6:52 -
8. Managing Your Brand
6:41 -
9. Operationalizing Your Brand Strategy
7:19 -
10. Finding Brand Channels to Build Community
10:14 -
11. Final Thoughts
3:25
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