Brand Identity Design: How to Design Brands People Care About skillshare originals badge

Alex Center, Designer & Founder @ CENTER

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12 Lessons (44m)
    • 1. Introduction

      1:34
    • 2. The Power of Brand

      3:24
    • 3. Start with Strategy

      10:40
    • 4. Brandsplaining: Bodegas

      1:38
    • 5. Identify Brand Touchpoints

      8:10
    • 6. Design the Visual Identity

      6:22
    • 7. Brandsplaining: Vitaminwater

      2:17
    • 8. Create a Brand Toolkit

      4:03
    • 9. Build a Holistic System

      3:21
    • 10. Your Assignment

      1:29
    • 11. Final Thoughts

      0:30
    • 12. Explore More Classes from Skillshare

      0:33
384 students are watching this class

Project Description

Design your own beverage brand!

Follow Alex's process to design packaging for the beverage brand of your dreams. Whether you're developing your initial strategy or snapping a photo of your final creation, use the project space to share your progress!

Some questions to consider along the way:

  • How would you define the What, Why, How of your brand strategy?
  • What about your brand will make people "fall in love"?
  • What's the primary touchpoint for your brand? What are 2-3 other important touchpoints? 
  • How do your design decisions communicate the story of your brand?

Wherever you are in the process, share your sketches, questions, and insights here. We can’t wait to see what you create! 

 

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