Brainstorm Killer Keywords from Start to Finish for your Stock Footage | Victoria Smith | Skillshare

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Brainstorm Killer Keywords from Start to Finish for your Stock Footage

teacher avatar Victoria Smith, Multi-Passionate Creator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

19 Lessons (57m)
    • 1. INTRO

      2:00
    • 2. BRAINSTORM NEW PROJECT ASSIGNMENT

      0:55
    • 3. CSV SHEET

      1:41
    • 4. IDENTIFY PROMINENT FEATURES

      4:02
    • 5. STEP 1: INFO FROM CLIP OWNER

      2:38
    • 6. STEP 2: PRELIMINARY BRAINSTORM

      4:06
    • 7. STEP 3: WIKIPEDIA

      1:05
    • 8. STEP 4: GOOGLE RESULTS

      1:55
    • 9. STEP 5: GOOGLE IMAGES

      1:49
    • 10. STEP 6: GOOGLE RELATED RESULTS

      0:49
    • 11. STEP 7: WHO, WHAT, WHEN, WHERE, HOW

      1:25
    • 12. STEP 8: REVIEW TECHNICAL CHECKLIST

      2:24
    • 13. STEP 9: CONCEPTUAL KEYWORDS

      1:53
    • 14. STEP 10: KEYWORDING TOOLS

      1:12
    • 15. STEP 11: REVIEW AND REFINE

      1:10
    • 16. WILDLIFE CLIP #1

      13:38
    • 17. WILDLIFE CLIP #2

      6:30
    • 18. MODEL CLIP

      7:15
    • 19. CONGRATULATIONS!!!

      0:48
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About This Class

If you ever face writers' block when trying to Brainstorm Killer Keywords for your Stock Footage, then this is the course for you!

I’ll take you through you my 11-Step Brainstorming Method with the websites, tools, and checklists I use regularly. I’ll also teach you my strategies for narrowing down my initial brainstorm to my final set of keywords.

We'll go through four clips together from start to finish: a landscape clip, two similar wildlife clips, and a model clip.

You don’t need to have any previous keywording experience to take this course. However, I do believe you’ll get more out of it if you’ve already taken my first course, How to Write Killer Keywords for your Stock Footage, where I teach best practices

By the end of this class, you’ll have plenty of brainstorming strategies to add to your toolkit so you can tackle any stock footage clip that comes your way.


Stock Footage Clips Used in This Course:

• Landscape Clip - Golden Fire Sunset Time Lapse in Mojave Desert with blue, red, and purple light
ADOBE
POND5
SHUTTERSTOCK 

• Wildlife Clip # 1 - Three enormous black carpenter bees fly around honeysuckle in Spain
ADOBE
POND5

• Wildlife Clip # 2 - Black Violet Carpenter Bee Pollinates Honeysuckle Flower with Blue Sky
ADOBE
POND5

• Model Clip - Little girl with pacifier climbs up metal bars at park, Slowmo Closeup
ADOBE
POND5

Meet Your Teacher

Teacher Profile Image

Victoria Smith

Multi-Passionate Creator

Teacher

I'm a multi-passionate creator and I love engaging in a wide range of projects.

Copywriting, Editing, Keywording Stock Footage, Teaching, Acting, Translating, Stage Combat Choreographing... I live for the variety!

 

In the past couple of years, I've divided most of my time between SEO Copywriting and Stock Footage Keywording.

 

I've been thrilled with the success of my stock footage portfolio and I'm happy to share my methods and strategies with you now as we can all work... See full profile

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Transcripts

1. INTRO: Hello, I'm Victoria Smith. And welcome to my course. Brainstorm killer keywords from start to finish for your stock footage in this course, I'll teach you my personal 11 step brainstorming method. All share the websites, tools and checklists I use on a regular basis, and they also teach you my strategies for narrowing down my initial brainstorm to my final set of keywords. I've been uploading stock footage for a year and 1/2 now on a platform called Black Box, and I've written metadata on over 6800 clips in collaboration with video creators from all over the world. As of filming this course, I've had about 400 sales in those 18 months. It's exciting to see my portfolio take on a life of its own. Even if I step away to work on other projects like this course now, I'd love to share my personal process for brainstorming keywords with you so that you can also start or continue to build your own thriving portfolio. You don't need to have any previous key wording experience to take this course, but I do believe you'll get more out of it if you've already taken my first course how to write killer keywords for your stock footage. In that course, I teach agency best practices to help you optimize your metadata for sales. If you've watched that course and you're still having a hard time thinking of which keywords to write for your videos, then you are exactly who I am making this course for. I'll take four clips and fill out the title keywords and category with you from start to finish, a landscape clip to similar wildlife clips and a model clip. By the end of this class, you'll have plenty of brainstorming strategies to add to your toolkit so you can quickly choose which steps air helpful to you on a clip by clip basis without ever facing writer's block. Having a structured method in place has made such a difference for me, and I truly hope my strategies can help support you as well. 2. BRAINSTORM NEW PROJECT ASSIGNMENT: During this course, you'll learn all the skills necessary to create a project with your own keywords. Following my 11 step brainstorming method, start by selecting a clip of your own and follow my brainstorming steps one by one. When you're finished with the class, create a project by clicking on the Create project button in the projects and resource is tab in your project, upload a screenshot of your clip using the upload image button. It's important that you click this button, since your project might not save correctly. If you drag and drop the image, you should also include a title for your clip that is, ideally less than 70 characters with a max length of 80 characters. Your complete initial brainstorm, a list of the keywords you were moved and your final set of keywords you plan to submit. I look forward to reading your work and wish you happy Brainstorming 3. CSV SHEET: So first I wanted to show you where I upload my metadata. This is my see SV sheet. I personally use Google Sheets. I like that it's accessible from anywhere and that its stores all my data for me and it's convenient. I've used it before for work, so I love it. You can also use Excel, or there are several other programs you can use. This one's my preferred program, and as you can see, there are several columns here. This is set toe upload to black box. So if you are uploading directly to a different agency, your CSB sheet might look different from this one. You put the file names that might be like example dot mp four. Here is the description. Black Box has a max of 200 characters, but the ideal across all agencies is 70 characters. And here is the key word section, where I upload all of my keywords, separated by commas with no repetition. This is the category section. We'll talk a little bit more about the category, but it's the least important piece of metadata for Black box to use. This column to write a batch name. If you were uploading your own clips. If you're a curator, you'll delete this column. This is the editorial clip where you write either true or false. If you leave it blank, it will also count this false for black box. And if your clip is editorial, you'll enter information like the editorial text, which is your editorial caption, the name of the city, the state, the country that it takes place in, as well as the date that the clip was filmed. So this is where you'll see me pasting my finished metadata as I go through the course, and when I'm finished, I come to download and click Save as See SV, and from there I upload this CSB file to Black box. 4. IDENTIFY PROMINENT FEATURES: Let's start with this clip. This is a time lapse of a sunset in the Mojave Desert from my collaborator Froze own. So the first thing I do before any brainstorming is I watch the clip in its entirety, and I see what seems most prominent about the clip. So this is gonna help me determine what I want to write for the title. And I usually write the title of a clip before I start brainstorming keywords. Unless I'm completely unfamiliar with the subject. And I really need Teoh research before I know it. Q. It's too right in this case. I've keyword it a lot of content in the Mojave Desert with frozen, So I'm gonna go ahead and watch it and then write my title. The first thing that calls my attention is this bright, bright golden sunset. These nice orange colors also really nice cloud cover here. This would make a great background clip. It would make a nice banner. There's lots of copy space, just a really nice clip. In general, this one has performed very well for us. This is our online already. It's been online for, I think about nine months, and it's sold many times. Oh, here we see this nice orange creeping in. Nice shift to purple right before that. And then this bright red. So this is definitely what I'm gonna keyword for, because this is fantastic. I was really excited the first time I saw this because I was like, Oh, nice golden sunset. Whoa. See that difference? Okay, so that's what I'm gonna key where it is that this is a really dynamic time lapse. And I'm particularly going to point out the colors of this one. There are some other time lapses where the colors are more consistent. And so I may not tag that in the description, but I really want buyers who might not watch all the way to 48 seconds to know how many colors air in this clip. So that's what I'm gonna focus on for the title. If we look at this clip on the agency's, I have it up here on adobe stock. We see the title that I gave it, pulling out those colors specifically golden fire, sunset time lapse in Mojave Desert with blue, red and purple light. So that's what I really wanted to draw attention to in this clip, and that's what I thought was the most different about some of about this clip versus some other clips that we've done in the past was really that spectacular color change, and you can see down here the key words that I used for it. And one thing that I would change about these keywords is the order of the keywords. And that's because of a new Adobe Stock update. In the past, the title was not searchable, and the 1st 7 keywords held extra weight in descending order. Now they've come up with an update that's really good for us, and they talk to more about it in depth in a webinar that they did in September of 2019. So now these titles are searchable, and now the 1st 10 keywords hold extra weight, which is very cool. And in addition to that, the third new thing was that any keywords found in both the title and the 1st 10 keywords get an even bigger additional boost. If any keywords are important enough to include in your title, they should probably appear in your 1st 10 keywords, so I would change the order of these 1st 10 keywords. As you can see here, this is the original order and the new order pulling directly from the title. I would write Golden Fire, Sunset, Sunset, Time Lapse, Mojave Desert Blue Read purple and light and I would make sure that those were the 1st 10 Now, this order does not matter for the other agencies, like Pawn five or shutter stock. It's mostly just for Adobe, so if you are uploading an editorial clip, you don't need to worry about this word order. 5. STEP 1: INFO FROM CLIP OWNER: The first step I'm gonna share for brainstorming is to get as much information as possible from the clip owner. So maybe you filmed the clip yourself and you know this information yourself. Or maybe you work with the collaborator like I do and you get this information from them. For example, when I was talking with froze own, he in the clip title told me that this was a time lapse. It was in the Mojave Desert in California. It was Sunset filmed in four K. And although he didn't title this particular clip Fire Sunset, he had given me some very similar clips before that were titled Fire Sunset That had that bright, vibrant red. So now I use that as a major keyword. I have never called a sunset of fire sunset personally, So the first thing I did was research and make sure that that was a legitimate term. If you type in fire sunset on Google, you see a lot of those very vibrant red sunsets. Which tells me that this itsy fire sons at Ryerson said, which tells me that this is a legitimate term that people will search and when they search this term. They are indeed looking for images like this. If I looked up this page and I didn't find images that matched my visualization of this word that I would not use fire sunset. So, for example, if these were all clips of a regular sunset with an actual bonfire or something or a wildfire in the foreground, then I would would not want to write this for this particular clip. I would not want to write fire on its own because that would be misleading. There is no fire in this clip. So I want to make sure that I use a compound keyword and have fire sons that here together to avoid being potentially misleading. Then my next step is I'm gonna come up with some variations as well as any synonyms I think of. So for example, I wrote time lapse without a space time lapse with the dash and then Mojave Comma Desert. And had those options separated as well. No. In the end, I might not use all of these variations, but I go ahead and write down everything I'm thinking off while I am brainstorming some. Once I'm finished with that step, I go over to micro stop key wording tool, and I'll paste my keywords into here. If you've watched my main course how to write killer keywords for your stock footage, you'll know that I personally don't use these recommendations, since they're based on contributor behavior instead of buyer behaviour every once a while, if I see something that makes me think of other terms, I might brainstorm off of that. But I generally don't use this, and I use the shutter stock key wording tool that I'll show you later. So I go ahead and paste these in as I'm going, and now we're gonna move on to step two. 6. STEP 2: PRELIMINARY BRAINSTORM: My second step is a preliminary brainstorm where I watch the clip on Repeat and just right as many words as I think of and again, I might not use them all in the end. So I go ahead and I write down everything. And if I happen to think of something I've already written down from any previous steps, I'll go ahead and write it again because this tool will delete any duplicates. So let's see if I put sunset again. It keeps it here, but it's deleted it from here. And this is the list I'm going to use in the end. So I go ahead and don't censor myself while I'm key wording. So let's see if I watch this. The thing that I really particularly like about this frame in particular is the sun flare, and I'll go ahead and write that without a space as well. So some burst and starburst was something interesting. I also had not heard this term before, and I learned it from a collaborator as well. He used Starburst in a sunset, so he said, Sunset, Starburst and I checked to see if it lined up. And yes, indeed, it was when it was the son had those light rays, people were tagging it as a starburst. So I go ahead and include that sometimes when applicable. Here, you can see those really nice rays coming off. I love that. And buyers due to have had quite a bit of success of clips that had that in it. And then I found when I was researching Starburst, I saw that there were some sites that called it Sunburst as well. See here it's Sunburst Starburst. So I went ahead and looked up Sunburst and the same thing so I could see that those air two very good variations off this bright, radiant sun. So now I I occasionally include those as well, but only one that's really something I want to show off. So if my main subject here is, let's say that there's a cow down in this corner and the cows really the main subject. I might not use so many words to describe the sun if the sun is minor, but here the sun is the main focus. So I'm gonna go ahead and write in these words, and then let's see what else who I liked the clouds and you can write just singular and the system will pick up for both cloud and clouds. It's not necessary to write both and the clouds are kind of wispy sky I'll get sky and they're really nice Sunshine, It's Let's see, there are mountains in the background but they're not very prominent. So I'm not gonna tag mountains even though they are technically there. I'm gonna talk this really nice plane and with the horizon. OK, now I'm just gonna let it play and see if I think of anything else. Some birds fly by, but I don't really consider them prominent. Have to tag. I think anybody who would be looking for a bird in this circumstance would be upset that they were there for a fraction of a second. So I'll leave that the vegetation isn't really so prominent, so I'll probably end up deleting brush and scrub. In fact, I'm pretty sure he did in the final set and those colors air so nice. Okay, lets talk the colors. So we had golden. We had read that really nice purple blue. Um, go ahead right, colorful color orange. When I give feedback on people's projects over in on my other skills share class how to write killer keywords for your stock footage. I noticed that often people forget to write the prominent colors of a clip. So when I talk about prominent colors, I mean the ones that are a main part of the video. If there's like a little tiny corner of green here, I'm not gonna tag green because I don't consider that prominent enough. And anybody looking for Green is going to be disappointed with that. So just like I mean, I guess it could technically tag This is what tan in the beginning looks kind of orange. Wouldn't tag white for this because I don't think it's white enough to be interesting. I think people are really gonna want this blue and this orange, so that's kind of my method of thinking when it comes to the colors. Okay, so now I'm gonna copy these keywords over to my key wording tool and move on to the next step 7. STEP 3: WIKIPEDIA: for my next step. I'm gonna move over toe online research. I'm gonna start with Wikipedia. Wikipedia might not be so helpful if I'm looking up something incredibly general like Mojave Desert. But we'll go ahead and take a look, and some of the other clips will get more specific. Hello? Caps lock. And we're gonna go to Wikipedia. There we go. I'm just gonna go ahead and write down any words that seem interesting to me here. So let's see. Arid might be a good one. North American, Self wet Southwest might be a good one. There's no Joshua trees in this. I'm gonna skip that. I'm not gonna focus really on the plants, cause you they're not a main focus of this cliff. It's really all about that sunrise. Oh, so that's another thing to think about. If the features of the landscape are not what I'm gonna focus on, I don't need to spend so much time looking for that specifically here. In this case, I'm really focusing on the quality of light, so I'm not going to spend as much time on this page. So then I can go back now. I've done Wikipedia. I'm gonna copy these keywords over to my key wording tool and move on 8. STEP 4: GOOGLE RESULTS: and my next step is looking at the Google results. So I'm going to skim this page and see if there are any keywords that jump out at me. And I have a couple things in here that I can search for. I could search for Mojave Desert Aiken Search Fire Sunset that concerns Golden Sunset, Aiken Search Sunset, Mojave Desert. So I'll go ahead and look up a few variations and see what I find. So with just Mojave Desert in that big old caps lock there, accidental caps lock, air it again or use that air it again. Okay, so I'm saying air. It is a really popular word, so that would not hurt to include that anything you see repeated a lot. That's a signal that that could be, ah, valuable keyword for you. Not necessarily applicable, but it could be a good one. Who desolate? That's a good one. I'll go ahead and write down desolate. I think that's a great word toe have for the Mojave Desert in general. I don't know that it's very good for this clip because I'm getting a very different feeling from this clip. This one's more inspirational, vivid, lively but I'll go ahead and write this down because I might save this to use on other clips for the Mojave Desert. Usually when I get clips from frozen, I'll get a big batch. So this might have 30 similar clips and there might be some clips from that batch that are not sunset. And I might want this word desolate for that as well. I'm going overboard with my keywords so that I have more than 49 so that I can save some for other similar clips or other clips from the same subject. So now we're gonna look up Mojave Desert Sunset. These are all pretty generic. Let's look up. Fire Sunset. Goodbye. Caps lock Mojave Desert. Hello, Fire Sunset. He's one. Seemed toe actually be about fire. So I'm going to ignore that. I'm gonna copy, desolate, and I'm gonna move on to the next step 9. STEP 5: GOOGLE IMAGES: and the next step is Google images. So we're just gonna click right over here on images. Oh, this looks familiar, doesn't it? We're going to see if we find any other keywords here that we might use. So sometimes there's a little description here, and that could be full of valuable keywords as well. There used to be more, and they changed it recently. So let's see. Fire sky were to have sky sunset fires outdoors. That's a good one. Fire. These are pretty straightforward. So this isn't giving me anything new, so you can see this step. It can be pretty fast. Let's see. Sunset, Mojave Desert. Very nice. You can kind of go through this pretty quickly to see if there's anything you're interested in. Joshua Tree National Park, Winter Mohammed. Other sounds interesting. Fiery sunset. Okay, Fiery is a great word or really like that fiery sunset. In fact, I used fiery in my original key wording as well. So it's handy that I stumbled across it. Let's see. Okay, so I'm gonna go ahead and stop there. You don't need to go too far. Let me just try Mojave Desert real quick. See if we come up with anything interesting words like location. I think that's so general. I don't think that would help me very much if I included it. So let's see. No, nothing really waged. Definitely. No, we're not into Valley Field. Could be a good when you could use field. I probably won't. But you could. Southwest, I think where he wrote that down. But I'll go ahead and write it down again. Okay. We'll go ahead and call that good. So I'm gonna go ahead and copy these over and then move on to the next step. 10. STEP 6: GOOGLE RELATED RESULTS: The next step is Google related results. So if you go back to the main page of your search, you scroll down to the bottom. Here's some searches related to Mojave Desert now. This doesn't always have anything helpful, but sometimes it might have a little nugget of gold, especially when you're looking at really specific subjects. A lot of these steps aren't particularly helpful for something as general as the Mojave Desert. But when we move on to a person or an animal or specific building, these could be really helpful. Or sometimes they even show you a synonym for the word that you hadn't thought of. So let's see facts camping. Nobody's camping in here, so I won't use it. Animal City plants, directions, pronunciation, weather? No. So we're going to skip that here. But this is a good place where you can find some quick ideas occasionally 11. STEP 7: WHO, WHAT, WHEN, WHERE, HOW: Now we can move on to step seven and answer these questions. Who, What, When, Where and how so for who? There is nobody and no people For what? Mojave Desert. We already have a lot of these things, but we'll go ahead and count. This is a checklist. Mojave Desert. Sunset Mountains. No, I'm not gonna tag that. It could tag clouds. Maybe if you forgot it. In my initial brainstorm, I was more thorough. So this would be a place where you remember things that maybe you hadn't thought of in your initial brainstorm. So as soon as it's the what you might say, Oh, yeah, it's a it's a plane or cloud or a sky or horizon And you might think of some things that you had missed. So when already have sunset, we can go ahead and write dusk. This won't work for a time lapse, but if this were a regular speed clip, you could probably tag sunset and sunrise. But I won't do that since the time lapse, and the sun is clearly going down. The season is not apparent in this clip, so I'm not going to tag a season. If it were very clearly winter or very clearly summer that I might tag that. But not in this case. Where were detect that Mojave Desert, California. So this is a good checklist to make sure you didn't miss things. And then how? Okay, this is good. This has to do with the technical information, and we have a checklist for that. So now let's go ahead and move on to my checklist. 12. STEP 8: REVIEW TECHNICAL CHECKLIST: This is the checklist that I use for every single clip, and this is to help me make sure that I don't make basic mistakes. Sometimes you focus on key wording clip and you hit submit, and then later you say, Oh, I forgot to take sunset or I forgot to add the technical information. You may have already written these things down, but it's always good to go back in. Ask yourself if you really answer these. So then, for the how I'm going to answer a few point and shot type and this one happens to be, it's not handheld. It is locked down, locked off and static, wide shot panorama Scenic landscape. Yes. So I'm gonna go ahead and copy these copy space. Yes, background. Yes, someone who hadn't copied these three as well, and then camera focus. I usually only tagged the focus if it's something specific, so if it's like a rack, focus or focus on part of it is unfocused. I don't usually tag deep focus. I feel like that's kind of the default. So for things like this, I don't talk. Focus. I don't want to use the space real time, No time lapse it. I would normally copy and paste this, but I've already included it. I remembered it, so I'm not gonna copy this, But this is here, just in case. I forgot I would go. Oh, yeah. I need to detect time lapse. Who? Here's a good one. Day tonight. Night Today. So this one is day tonight. So I am going to copy this. And I'm glad that I had it in my checklist cause I forgot. Okay. And then setting outdoors, we wrote that down interior and exterior. I only use for a building. So if you can see the interior of the building or the exterior of a building, that's when I would tag that day. Night Weird wrote Dusk. We're gonna move on. There's no special weather, Harry Creek cloudy. These air. Good ones I might use. So this is to describe the light. There's no lens flare, but streak light rays beams, son. Being bright shine sunshine, sunlight, sun flare. Those were all good words. I'm gonna go ahead and copy those even I think already have sunflower in there. The season is not parents, so leave that out. And then the colors. I already included that I wrote that at the beginning. This key wording checklist will be included in the downloadable resource is so feel free. Teoh. Copy this and add to it or delete from it and make it your own. Feel free to use this while your key wording if you want. 13. STEP 9: CONCEPTUAL KEYWORDS: Another step we can do is go over mood and emotion. Keywords are conceptual keywords. So here, under my technical keywords, I have some suggestions to get me started. I don't always use thes cause. I don't find them to be particularly helpful. But I went ahead and included them. These air by Getty in case they were helpful to you later on, get some ideas flowing. So let's see, when I watch this clip on my own, it's very peaceful, calm, inspirational without really bright motivational son. Dramatic, very indicative of the wilderness. This concept of being in the middle of nowhere, you know, completely isolated. So I guess other things in the middle of nowhere. You could add that as, ah, compound tag. And maybe maybe remote isolation could be one. But I would probably I'll probably delete this, and it would probably only right isolation when it seems like there is a person or a thing in isolation, because this by itself doesn't doesn't really communicate isolation to me, but I'll go ahead and write it down for now. So if we look over this list solitude, I would save solitude again. For when there is a person that we see who is alone. I would only use environmental conservation when I see that effort being put out into the world. Like if I see a person doing something, Teoh, conserve the environment. Other sayings. Calm before the storm. So it's saying his middle of nowhere. I went ahead and wrote that in and then down here, I included a link to some additional key wording tips from Adobe. This is really cool. This is a good way to get you started and they've specified by subject. So you can say you have an object. People, animals, places, plant or food. Go ahead and click on places and they will give you some ideas. I'm gonna go ahead and copy these keywords over to my final list and then move on. 14. STEP 10: KEYWORDING TOOLS: As you can see here, I have a very healthy list of 66 keywords, which is way more than I'm gonna need. And I have one step left for generating more keywords. So that is using a key wording tool. So I'm gonna go ahead and come over here and I'm gonna type in sunset. Mojave Desert. I like this shutter stock key wording tool because I found it to be the most useful. I'm gonna find some clips that looks similar to this one. So I'm looking for sunsets that have that bright golden orange or red, because that's what I really want toe focus on for my key or its will go out and do this one. And then we see we've got landscape Desert sunset plants are not prominent. Some not attack that major, which is pretty generic. But California already got very got a lot of these background already got that, too. Though I'm pretty sure I use this as ah, final step just to see if it gives me any more ideas of like Oh, yeah, that's good. I didn't grab that Southwest already. Got most of these barren Maybe automatic, I think. Really got that. Okay, then I'll go ahead and copy these and paste them over, and I have 68 keywords. 15. STEP 11: REVIEW AND REFINE: Okay. Now for my final step, I'm going to review these and cut it down to a list of 49 keywords, Max. So I'm going to think like a buyer and visualize and with some of these will keep some. I will set some aside that I might want to use for other similar clips. And I'll delete any that I decided. You know what it was. It was cool to have brainstorms that, but it's not actually gonna be applicable to any of these clips here. So I'm going to go ahead and do that with these. After reviewing my keywords, these were the 49 I decided to keep. I'm going to go ahead and set aside the keywords that I didn't use. I don't want to delete them yet if I have other similar clips, and that is the full process for how it came up with these 49 keywords. So I hope that was helpful in the context of a landscape, and pretty soon will move on and we'll see what it looks like to keyword some other subjects because key wording things like wildlife or people or buildings could be pretty different. So we'll go over some additional examples as well 16. WILDLIFE CLIP #1: Now, in this next video, I'm going to show you some live examples of my key wording flow without stopping to explain every step along the way. So these air some clips that I have not key. Where did yet that I share with my partner gravity. I'm gonna show you how I would keyword for wildlife and also show how I would keyword for two very similar clips in the same batch. So let's take a look at four first. First, let us watch the clip Giant black be on a honeysuckle flower, but there's another one up. There's 1/3 1 The specific things about it that I might pull out and description are that there's three bees, so I'll go ahead and write down three right there. So I remember. That's what I'm gonna keyword for. And then I watch this one, okay, just one. There's another one that flies by, okay. And the major difference between this one is that it has the sky background, so that really nice blue color that the other one doesn't have. The other ones mostly just got the green foliage background, so I'll go ahead and type two and blue sky. That's what's different about that one. And let's go ahead and look at clip number four and start writing the description. You know, I don't know what the name of this be ISS, so I'm not going to be able to write this get, But I could make some notes. So this is where I write my descriptions Inward counter dot net 01 thing that I like about this as I could do sentence case if I only want the first letter capitalized or I can do title case If I want every letter capitalized and I kind of mix it up for the first thing I'm gonna do is get information from the clip owner, which in this case is me. So I know that this is a B. It is enormous. You can't really tell from this video, but these bees are giant. It's on a honeysuckle flower. It's in Spain. It was during the day. It's filmed in slow motion. It's in under loose CIA, and then I'm going to do Ah, preliminary brainstorm. Okay, so first, these are huge, enormous big. And then I'll tag the focus as well. But I have my checklist for that. So I'll go ahead and do that later. My initial brainstorm is not is helpful here as it was for the clip with the landscape for this subject. I don't know so much about it. I'm going to try to search on Google just based on what I know. So I'll go giant Black be Spain. If I'm trying to identify, something will start in images rather than its This one this is what it iss. So then if I click here, the gentle black be okay, let's click over to this. I'm going to go ahead and write Carpenter be I'm not positive, that's what it is. So I'm writing it down here for now. I can delete it if it's not true. Yeah, this him. OK, so we found it super fast just by googling the keywords that we knew about it. We didn't know the name. Well, the Royal we I knew that it was very large and it was black and it was a B and it was in Spain. And that led me right to it so we can see here confirmed. Harmless. What is it? European carpenter bee. So go ahead and type that and over here too. If I already have Carpenter bee, I can just delete that and right European. And in this case, I don't think European is too misleading there. So we've confirmed that it was a carpenter. Be. So now I'm going to look up Carpenter, Be Spain to try to find that specific type because it looks like there's a lot of different types. So here we see. Here's another one. You can go ahead and open. Violet Carpenter bee. This looks like what it is. I think it's a violent carpenter bee black carpenter be Spain, and I kind of just open all of these to see what information the page will give me. Carpenter be me. Kospi Is it called the Me Hauspie? Let's see, we're gonna check just cause someone says that it's called that in their block doesn't mean it necessarily is. So I always double check everything. Me Husby does look like it's a legitimate name for this type of bi someone to go and tighten the house. Be open that up. Let's see what that leads to Pilot Carpenter. Be okay. Here we go. That's what I wanted the Latin name. This is the Latin name Spanish Me Husby that checks out impressive looking black Be. So let's check out this Latin name. Oh, leads us right to the Wikipedia page. First, I want to make sure that that is what it is. And, yes, that is the correct name. Yeah. So we go to Wikipedia and we'll come back to these when we get to the images. Step first. I want to do the Wikipedia stage. So I had to figure out what this be was called to get to Wikipedia. If it had been a more generic insect, I wouldn't have had to do all these steps to identify what the insect waas so violent carpenter be yes. Common European species of carpenter bee, one of the largest bees in Europe. It's very, very large. Okay, Not particularly aggressive. Just scanning for anything that might be useful distribution. That's not gonna be helpful to me. I've seen here before. Images that helped me identify if it was a male or female is particularly with things like birds. So sometimes this gallery can be really helpful just to glance at. So basically all that this help me figure out was that This is indeed the name of the B and that this is the correct Latin name that I have over here. So I'm going to go back to my title. I'll keep it more generic. And for the next one, I'll go ahead and use the Violet Carpenter bee. I wanted to focus on the fact that there were three and that they were interacting. So let's see 67 characters. So I'm going to go ahead and copy this. And now I have this description here. I'm going to move on to my keywords, the category real quick. I'm going to put this in animals. That's really the least important piece of metadata. These could also be in nature. Some clips could very well fall into multiple different categories. Sometimes I get a clip that doesn't seem to fit particularly well in tow. Any category. Not that many people search by category anyway, So I would go ahead and focus most of your attention on the descriptions and the keywords and just pick a category and move on. I'm gonna move on to the keywords now. So the first thing I'm gonna dio I'm gonna make sure that the keywords that appear in my title come up first in my keywords. So you can see I included nine keywords from the title in my 1st 10 keywords for Adobe. And then I went ahead and put the more specific Violet Carpenter be keyword as my 10th keyword here I separated. I had Carpenter be specifically and I included these single keyword versions as well as the compound keyword versions. Because people look up different combinations. Some people look up black, huge be instead. And so if I had only had black B and they were black huge, be, I wouldn't match for just black Be so black is not misleading in this case. And B is not misleading in this case. So I go ahead and add those in there, too. Now, I'm gonna copy the keywords from my initial list and move on, and you can see I have a spelling mistake here, and that is thanks to my grandma. Really. Add on which I highly recommend. Graham early saves my life because sometimes I'm riding really fast and all make silly spelling mistakes like this, and I just click and it's fixed. You can see I have 31 keywords right now. I may not use all of these keywords in the end for this clip specifically, but it's good to get the list going. So now I'm going to move on to the next step. I'm going to search for a violent carpenter bee. Okay, so just scanning this first page common species, what purpose do they serve? Okay, so that's a good one. Pollinators going to go ahead and do the singular version. Important. Colin pollinators in native plant communities. Garden is a good one. Green forgot to do the colors, plant foliage. They visit flowers and feed on nectar. They pick up and transfer Paul in. I'm going to go ahead and talk pollinate, but not pollen because I don't see the pollen. I've had other clips where that it was a macro shot of Ah, honey bee and you saw a ton of pollen stored up on its legs. That's a scenario where I would tag Paul in and here I would leave it out. Male carpenter bees are quite aggressive. They're known for buzzing. You can write buzz for now, but I don't know how helpful that's gonna be. Might delete that naturalist. Something like this I might click on otherwise known as a black. Be wholesome. Then it's a good thing I added black. Be dark, violet. I might go ahead and click on this, most common in Europe. Now I'm going to move on to Google images. Gentle block B. I didn't see anything in the videos that represented the concept of gentle to me, So I'm not going to tag that. I already tackled Spanish. Carpenter be we can add Spanish is docile. I also didn't see any behaviors that represented the concept of docile. So I'm gonna skip that even though it's technically true. I'm gonna skip it for now, just kind of skipping through here really fast. This is how big it is. Look, it's enormous. This is a regular one. And then this is that giant black, be Mediterranean. Sometimes if I see and a link to another stock site, I'll go in just out of curiosity, see what keywords they used here. We can see it on Alami Carpenter bee in Spain. Well, they barely used any keywords. I'm not going to use these because I don't find these particularly helpful. Carpenter Rimi Haas can be very aggressive. Iridescent iridescent is a great keyword, but I don't see like it's a tiny bit in the wings. I'm going to leave that keyword out. If it were a closer macro shot where I really saw this iridescent glow that you can see here up close, then I would add it. But since they're farther away, I don't really want to use one of my 49 keywords for something that's not prominent. Now I'm coming back to the main Google page of results. I'm going to scroll down and look at the related results and the carpet to be black carbon to be. We have this. We have this. We don't see them stinging, endangered. That could be a good keyword. But I read on other pages that it's the most common carpenter bee, so this one is not endangered. I'm gonna skip that. We don't see the hive. I'm gonna move on. I'm going to go back to my checklist here, and I'm going to start answering my questions. Who, what, when, Where and how For how I'm going to skip straight to my checklist. It's pretty steady, but it's handheld. A good right hand held. None of these apply. I'm gonna tagged this as close up, since the whole subject is not in the shot for the entire the entirety of the clip and then the focus. Let's see, we have focused on the foreground. Shallow focus. Shallow depth of field, soft focus blur, blurry Ambler. I'm going to select all of these, although recently I've been shortening shallow depth of field to just shallow depth because anybody who searches for shallow depth or shallow that the field will match for this. And when I have more important keywords, these are some of the first to go. I'm adding them for now, and then later I can go back and delete some, and I'll want to focus more on the subject in this case, slow motion. So a copy, these variations of slow motion and it's outdoors and outside, and it's day already got that spring Springtime summer summertime, I think already wrote that down, but I'm gonna go ahead and copy it anyway. Copy, space and background. The action is taking up more of the screen on this one, and some of the other clips I think three and two had more space either on the left or on the right. So I'm going to save copy, space and background for those clips, and I'm not gonna put it in this one. So I'll remember to add this when I do my checklist for those later clips, I'm going to take these keywords and paste them here and you can see I have 60 keywords. One last step that I did is I went through and looked at my keywords to see if I could come up with any other variations of those keywords. And I did come up with some more came up with when I saw drink and feed. I came up with forage European. I also wrote Europe. When I thought about it, that kind of aggression, I could see this story of them potentially competing for the same flowers I wrote competition. Also, I added group when I saw three, and then I added sway to describe the movement of that flower. Now I'm going to pick the words that I can set aside for now, so I'm gonna go ahead and use these 49 and paste them here and then we'll move on to clip seven 17. WILDLIFE CLIP #2: So let's watch seven. First, let's watch it all the way through again to make sure it's fresh. OK, so they get close, but they don't really interact. So far this time, it's mostly the focus is mostly just on that one B and I'm really liking the blue in the background, so I'm for sure going to focus on this blue sky. Get close. No, but he stays there. It's really focusing on that one. Be the whole time. I'm gonna come over here and right my title. This title. I'm going to plan more for somebody who is looking for this very specific insect. So I might say Black Violet Carpenter be this way. I'll get anybody looking for Black Be black Carpenter bee or Violet Carpenter. Be so by putting these four words here. A cover, all of those bases. And then what's it doing? It looks like it's pollinating the flower, drinking the nectar. I'll go ahead and go with pollinate, and I'll do, like, drink or feed on one of the other clips. That's the beauty of having a batch. You don't have to pick just which one you think is gonna perform the best you can spread it out. So pollinates honeysuckle flower with loose guy. Okay, perfect. 70 characters. So we'll copy that. And well paced that here and then. Now, the first thing that I'm going to Dio is make sure that these keywords come up first. So I'm gonna go ahead and put Violet Carpenter bee as my very first keyword, along with all the other variations Black be well, I'm going to go ahead of black be and we'll say pollinate honeysuckle flower, blue and sky. So we're 51 right now. And now I'm going to go through and delete any keywords that no longer apply to this clip. Spain, Enormous. Three no longer applies. I could write to, but since they're not both in the clip the whole time, I'm not going to focus on quantity here. I'm not gonna put any I'm not gonna write one or two or three. Slow motion summer competition will delete competition and all delete group. These are all the words I left out last time. So we'll go ahead and copy all of these over and know that everything after sway is a new cure that I have not used yet. I don't want to have buzz in there. I don't think that's gonna help me. And I don't think this clip is an ideal representation of buzz, so I'll leave that out. I don't think that they look aggressive in this shot, so I'll leave that out as well. I'm gonna go ahead and put a comma here because I did see that there were about 500 different types of this. Be so somebody might be looking for a carpet to be in general, but not the violet kind. So if I split it, I could get a sale from those buyers as well for this one. I'm gonna take out some of my technical keywords first. Those were the first that I delete. When I have extra keywords, I'm gonna take out everything about the focus and everything about close up. Put that over here. That got me down to 60. This one does seem like more of a wide shot. Anyway, since I'm focusing just on this one, be really and he's in the frame the whole time. This could even be a wide shot. All delete this one and I'll delete these. Although it sway, We'll delete nobody and no people. I'll delete some of these adjectives. We'll also delete pollinator. We'll delete noon. Got it covered with day. I'll delete foliage. I'll delete Drink one more I'll go and delete nectar. So here I have 49 again and you can see it's pretty different from the other set. Just to give you an idea of how many unique keywords I have for each clip, Micro Stock has another tool where you can compare two sets of keywords. So I'll put the keywords from the first clip here and the second clip here, and you'll see that here it will list the keywords that are unique to the first clip, and here it will list the keywords that are unique to the second clip, and here it will list the keywords that both share in common. Here's the first clip, and here's the second clip. So they each have 18 unique keywords, which that's pretty good. That's pretty high, I think, since these were the first to that I did in the batch. They have quite a few differences, and in the other two clips I would try to have a minimum of five unique keywords on each clip, but something closer to 10 is better. 18 is fantastic if you can come up with more differences, and then these are the 31 that they share. So really important keywords like carpenter B B. Black, black be honeysuckle. Those congee repeated. So that's a good example of my key wording. Flow for an entire clip. As you can see, I didn't follow all of the 11 steps for this one, and I don't follow all of the 11 steps for every clip. These clips weren't very high in concept or emotion. I wrote some like competition and aggressive, but that's about it. And I also didn't end up using my cue learning tool. I had so many that I generated from the other steps that I This is my back up, and I didn't end up needing it. We can go ahead and see what it shows. If we do Violet Carpenter bee, we'll select some similar ones. It's shiny little guy. Okay, Blue, No nature. Yes, that's really I don't I don't include nature that often cause it's so generic wildlife. I did use wildlife. I used insect. I used most of these this would have been helpful if my initial brainstorm hadn't been so thorough. I might have come on here and said, Oh, I forgot to write Summer forgot to write Garden. I forgot to write Insect, and in those cases it can help service sort of a final checklist for more obvious things that you may have for gotten. So that's an example of how I would keyword in real time and how I would pull out differences from two similar clips. I hope that that gave you a better feel for how I do this in real time. Once you get into the flow of it, you can really go through it pretty quickly. 18. MODEL CLIP: This is a lovely model clip from a collaborator, Amanda Grant. So let's watch it and see the first things that call my attention. Okay, it's a little girl, probably on a playground. The pacifier in her mouth climbing some metal bars. Those air probably. Well, I called those monkey bars, but climbing the metal bars at I'm assuming a park great in slow motion. So then I come over and I write my description first, this description might change. So I start with what I see little girl with pacifier climbing up metal bars at Park close up because we don't see her full body throughout the entirety of the clip I wrote close up 65 characters. So we're good. Paste it into my C S V sheet category people. And then I'm gonna make sure that all of the important keywords and my description also appear in my 1st 10 keywords. So I have girl little pacifier, climb metal bars, park close up a wrote binky, which is a synonym I used in my family for pacifier young reveal cause she comes up out of nowhere and then I add slo mo to this But 72 characters, So I quickly bring that back down by changing climbing to climbs. As long as it's under 80 characters, you're really good to go. I just make it a habit of keeping it under 70 for display on Google. So I'm making sure that Slow Mo was in my 1st 10 keywords and moving on, describing the girl more so. Curly hair, brown hair, brunette, cute, adorable, sweet focus on foreground green, one of the main colors outdoors. Park tree. Whenever I can't think of any words, I watch the clip again, so she looks adventurous. She's wearing tennis shoes strong. Now I'm moving on to my first Google searches, so I'm starting off by seeing which words I want to use associated with a park that I think match up with this close up image. This image is going to be different because it's so. It's such a tight shot. You don't see much of a park, so I want to be really careful what keywords I use associated with Park. I go ahead and add recreation. Not seeing much here. That's very helpful. Play set. I don't think it's too far of a stretch to imagine that She's on a place that when you see these bars. So now I'm looking for things specifically related to climbing in a park. But these look pretty intense. These look more like what I'm seeing. So this is what I imagine that she's on. I think that would match up with by our expectations. And like I see here, they call it Monkey Bars. So that was something I grew up calling it. I didn't know if that was a common name, but I see here, monkey bars is used all over the place. So I'm going to go ahead and add that I could see that That is a very common name for this type of structure here. So I'm reading the little subtitles. You can see here dangerous playgrounds. That's a good one. I could imagine this being dangerous. I'm going to see what suggestions my key wording tool gives me for monkey bars. As you can see, I went through the Google results for several topics. I didn't just do park. I did park place that park climb so I might go through these processes pretty quickly for multiple different subjects. I'm just going through here now. and clicking on any of these key words that may apply to this clip. I can always delete them later, so I have over here playful childhood, cute exercise activity play active fund child. So I go ahead and copy these keywords, paced him over into my note pad and then paste them from there into my key wording tool. And you can see here I have 39 keywords and micro stock has deleted the duplicates for me. So now I'm going to my key wording checklist. I'm adding that it's static. Would slow motion and all its variations outdoors outside. Some buyers might search child playing outside day. Now, looking at these concepts, innocents could be a good one to describe this little girl. So go ahead and paste over the use keywords. I already have 48 so we're getting pretty close to the limit. I'll see what the key wording tool give me for a pacifier because that's one of those words that might have a bunch of synonyms, and if it does have a bunch of synonyms, will probably want to tag all of the major ones. So here I am, looking for it on Google. We'll look at the Wikipedia page. Wikipedia is great for finding alternative names for things. So we have a pacifier dummy Binky soother, t either and or Dottie. I am Onley familiar with Passive Fire and Binky. So I'm not going to write thes yet, and I'm going to see if any of these words show up in any other locations as well. I checked for past the fire to see if there any other major keywords listed here. Onley, pacifier, pacifier. We'll see if any of those words from before or repeated Su there. So did see Sue. They're here. That must mean it's a fairly popular version of Pacifier, Dummy. There it is. I'm just going to go with those two. So now I have four different key words to describe that object. Now I'm looking for keywords to delete that may not describe this clip very well. I'm looking for any keywords that if a buyer searches specifically for that keyword, that might be disappointed. So tennis shoes if someone searching specifically for 10 issues. I don't think that this is a very interesting clip, after all, for them, so I'm gonna go ahead and delete that word, even though it is technically true. I'm also gonna daily activity because I don't see that helping me very much. I think it's pretty generic for this. Now. I check my spelling and one note I go ahead and paste it in here and I look at any of those words that have, ah, red squiggle underneath. Um, so place that is coming up his red. It's probably because they wanted to be two words. My instinct is to write it as one word. So let's check and see if people on the Internet are writing it as one word or separate. I see here repeatedly place that being written as one single word, so I'll probably stick with place that one worried as I have it, and ignore that recommendation to write it with space. Yeah, I'm going to keep it without a space, so I paste in my keywords. I go ahead and check again. My description. If the only recommendation is to add in an article like the are ah, I go ahead and move on and consider that checked. So now I'm going to download my CSP, and this is ready to upload to black box. I hope that helps you get a better idea of my flow for brainstorming in cases where I have a batch of clips where, Let's say I have 10 clips in this series. I can probably do this research just once and then be able to use the majority of this research for all 10 of those clips and just make sure to pull out the differences. 19. CONGRATULATIONS!!!: congratulations. You now know how to follow my 11 step brainstorming method and can begin to apply it to your own key wording process. In addition to any of your own strategies, you contest out my favorite websites, tools and checklists that I've provided for you. In the resource is section of this course. You should have plenty of brainstorming ideas to choose from the help you write Killer key , where it's for any clip. Now. I'd love to see your work head to the project section and share a screenshot of your clip along with your initial brainstorm and your refined final list of keywords. Thank you so much for joining me in this course, and I hope that my brain storming method helps you feel confident enough to tackle any stock footage that comes your way.