Boost Your Storytelling with An Engaging Video Interview | Christine G. | Skillshare

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Boost Your Storytelling with An Engaging Video Interview

teacher avatar Christine G., Journalist, Multimedia Producer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

16 Lessons (1h 4m)
    • 1. Introduction

      2:33
    • 2. About your class project

      2:32
    • 3. DEMO VIDEO for your class project

      1:00
    • 4. Developing your idea

      4:12
    • 5. Your contributor

      3:10
    • 6. Writing your questions

      4:00
    • 7. Scheduling and planning

      2:24
    • 8. Visual planning

      5:52
    • 9. Conducting your interview

      7:55
    • 10. Import and sort

      3:33
    • 11. Synching your audio

      4:53
    • 12. Clipping

      4:09
    • 13. Crafting your narrative

      3:35
    • 14. Illustrating your narrative

      10:27
    • 15. Exporting

      2:25
    • 16. Final thoughts

      1:14
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About This Class

Whether you're a seasoned social media influencer, just starting out as a journalist or filmmaker, or a freelancer / entrepreneur trying to market your brand, video is something everyone needs to consider as part of their social media and content strategies.

But coming up with original, engaging short-form content on a regular basis is tough! This is why I love interviews! Done right, interviews are a treasure trove of interesting, authentic and valuable content.

If you're a travel blogger, for example, have you ever considered interviewing chefs or cool B&B owners? If you're an entrepreneur marketing your brand, have you ever considered getting insights from experts and peers in your industry?

Interviewing is an invaluable skill for anyone to learn. And in this class, I'm going to show you how to do it for video. 

I will take you through each step of creating an impactful interview-led promo video for social media. And the great thing is, the skills you learn here can be transferred to any form of media.

What you’ll learn

  • The ins and outs of planning, sourcing, setting up and editing great interviews 
  • Ideas on who to interview and how to approach them 
  • What questions to ask so that you extract the meaty soundbites you want
  • How to cut and edit your interview as part of a 1 minute promo video
  • How to package it all for sharing on social media.

About me

I'm Christine, a journalist and multimedia producer with 14 years of experience in print and digital media. I have had the opportunity to interview hundreds of interesting people from all over the world and tell their stories through video or written articles. Using tried and tested tips and tricks from my career, I will take you through every step of the process, from brainstorming ideas to packaging the final product.  

Equipment

You do not need fancy, high tech equipment to create great video content. The absolute ideal setup is usually: one main camera and secondary camera, two tripods, a light source and a mic. However, if you have a smartphone with a good camera, a tripod and microphone - you're all set. You'll also need some basic video editing knowledge and access to video editing software.

Who should do this class

This course is great for those starting out in video content creation, journalism, video production or filmmaking, and of course, for social media content creators - influencers, v/bloggers, freelancers and entrepreneurs.

Meet Your Teacher

Teacher Profile Image

Christine G.

Journalist, Multimedia Producer

Teacher

A hard-working journalist and producer with over 14 years of experience. Having lived and worked across Europe, Africa and the Middle East, I've covered many themes and stories including entrepreneurship, technology, tourism, sustainability, education and arts & culture for a range of publications, news channels and corporate clients. Now based in Germany, I made the recent decision to go freelance, working on independent multimedia projects. In my spare time, I'm learning new skills in illustration and animation to complement my work, and also create art under the pseudonym, Marguerite.

See full profile

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Transcripts

1. Introduction: Whether you're a journalist, a blogger, an influencer, or a podcast host, or you're an entrepreneur developing content to promote your brand, chances are you're looking to include more engaging video content in your social media feed. One of the best ways to do that is to include interviews. If you're a travel writer, for example, you could interview a chef at the restaurant that you plan to review. Or if you're a tech startup, you could interview an investor or an expert in your field. Done right, an interview with an interesting person can provide you with a treasure trove of soundbites that you can use and share on your own channel. This type of content has been proven to be very successful in audience engagement and growth, and it adds depth and variety to your own messaging. All you need to do is ask the right questions and package it in the right way. I've been a journalist and multimedia producer for nearly 14 years, and I've had the opportunity to interview many interesting people from around the world for news, magazines, and corporate clients. Now I'd like to share some of the skills and knowledge I've learned to help you create the kind of content that really sticks. Join me on Skillshare for my course on how to create an engaging interview-lead video. I've broken down the whole process in easy-to-follow steps from idea to final product. You'll learn how to set up and conduct an interview like a pro, how to write and ask questions so you get the juicy, meaty bits of information you want, and how to cut, edit, and package it all so it's ready for you to share across the social media channels of your choice. You'll also get access to resources and templates so you can create your own content in the future and some practice material. Of course, I'll be there to provide you with advice and tips and feedback on your class project. It doesn't matter if you're already a skilled content creator or a complete beginner. This course is perfect for anyone looking for new ways to create content and to sharpen their interview skills. Also, you don't need the latest equipment. I'll show you how to achieve that professional look with just the bare essentials. All you need is a tripod, a camera, or a smartphone, and a microphone. If you're ready to start creating, I look forward to having you in my class. 2. About your class project : As you know in this course, I'm going to be taking you through each step of creating a successful interview lead video. Hopefully, you'll come to realize how really great they can be. For your class project, I've prepared a pre-production template for you to fill in. This will guide you through the planning process, so you're ready to go out film and edit. In the first section, I'm prompting you to think about who you'd like to interview and jot down a little bit about the topic you'd like to cover, zoning in on the most interesting points. I also want you to do a little bit of research and find too cool facts, figures or notes on that particular topic or person. Secondly, we'll work on some question writing, and you'll prepare 68 interview questions for your chosen contributor. Next is a section to include some visual inspiration. Lastly, we'll have a look at scheduling and what you'll need for your shoot. Don't worry, I'll take you through each section with my own examples, so you can get a good idea of how to flow through the process. I decided to make those your main class project so that you can really see the pre-production process used at most production houses and newsrooms around the world. This pre-production or planning phase is the most important phase in creating any video or phone. That goes for whether you're creating for your own channels or for a client. Upload your completed template to the project section below and I'll be happy to share my feedback with you. I encourage you to also check out the projects of your fellow students and leave each other feedback and comments. If you're feeling stuck or unsure throughout the process, feel free to leave a comment for me on the discussion board. Once you've completed this first part of the course, you'll be ready to go on to shoot your interview and edit your video, which I'll also demonstrate for you with my own examples in the second and third part of the course. If you follow along each step to the end of the course, you'll have created your very own one-minute video that you can share on your social media channels. I'd also love for you to share the link with me in your project as well. If you're ready to get started, download the template named pre-production outline in the projects and resources section below. I've saved it as a PDF, a Keynote, and PowerPoint presentation. Open it up and put your thinking cap on. I can't wait to see your ideas. See you in the next lesson. 3. DEMO VIDEO for your class project: My perception is that organizations and governments, in general, are becoming more open to that idea that learning throughout life is a continuous process. The ability to learn whilst on the job and within an organization definitely changes the future and your working life and how your career can progress. Me, for instance, based in Germany now, the German government has particularly begun to relax the traditional requirements for work visas, etc and you can start to see them becoming more and more aware of the importance of real-life skills and skill sets that are basically available to be developed through online learning and e-learning as opposed to the more traditional academic qualifications. For me, e-learning is the flexibility, it's the opportunity to work at my own pace and autonomously. But also one of the greatest things is the ability to collaborate with people all over the world. 4. Developing your idea: Welcome to your first lesson. In this class, I'm going to be talking to you about brainstorming and the processes that I usually use when I start planning video or content. I'm going to take you through each step of creating my demo video, breaking down my decision-making process along the way so you can adapt the process to your own story. Have a watch at this link, also include it in your worksheet. Once you're done, we can get started on the first step, which is planning. If you haven't already, download the worksheet named pre-production outline from the projects and resources section below. I've kept the structure simple, but this is also the basic structure that I would follow when creating a video for a client. Now, we're first going to develop our idea. For this we need to answer the questions: what story do you want to tell? What will fit in nicely with your own content, and is it achievable, ie, will you be able to produce this on your own? Here's a little example of how I came up with the idea for my demo video. I decided to draw inspiration from my own life right now. I'm a freelancer and I'm looking to sharpen my skills and maybe explore some more creative avenues, and that got me thinking about all the people like me that are working professionals and not students, but are still looking to upskill themselves and further their career opportunities. I came up with the idea of creating a video that discusses the impact that e-learning has had on working professionals in advancing their career choices and opportunities in the future. To do that, I'm going to talk to an avid online learner to share his personal experiences with me and how e-learning has impacted his life. In my worksheet, I'm going to put my title as upskilling through e-learning. That's my working title for now, but it can change as I go along, that's absolutely fine. The title just gives you some direction as you develop your idea. Next, I'm going to write a short paragraph about this topic. Again, always bearing in mind my audience and what would be interesting for them to learn or hear about. Let this drive your storytelling. You don't have to write a novel here, it can just be in bullet points as well. What's important is that you get your idea down on paper so that you can develop it and refine it. If I were doing this for a client, I would of course write this up nicely in a paragraph or two, including some context and why this would be interesting for them and their audiences. Next is the topic research part. Doing your research is always important no matter what. I'm talking about interesting fun, did you know style facts that could be really cool talking points for your interviewee to comment on. Say you're a blogger that focuses on vegan lifestyle, for example, you could find out how much the vegan products market has grown in the last couple of years, you could maybe try find out how many vegan restaurants there are in your city or you could find some cool facts about the impact veganism has on the environment. A little side note, make sure you're getting your information from reputable sources. Look for articles and reports from established institutions and reputable news and publications. Avoid obscure social media posts and unverified new sources. There's nothing more embarrassing than getting your facts wrong. Back to our project. Big or small, if you find a fact noteworthy, chances are your audience will think so too. Have a little think about your ideas and jot them down in the worksheet. In the next lesson, we'll be discussing your interviewees and how to contact them. See you in the next lesson. 5. Your contributor: Welcome back. In this lesson, I'm going to be talking to you about the star of the show, your interviewee. This part of your worksheet is to think about who you'd like to interview about your topic and how? Simply jot down a bit about them and any notes like where they're located, or the name of their business. It's always good to have a backup option just in case the first one isn't available. Some quick advice on deciding on people to interview. Firstly and probably most obviously, make sure there's someone you're able to realistically access. If you're a food writer, chances are you're not going to get Gordon Ramsay on board. I mean, you might, but it's very unlikely. He's a busy man. Secondly, think about proximity. Are you going to go and interview them somewhere or are you doing it over video call? Both are absolutely fine, it just require different kinds of visual planning. Thirdly and most importantly, do you feel this person would be even willing to speak to you on camera? Do you know if they're a good speaker and confident enough to answer questions coherently and knowledgeably? Once you've decided on who you want to interview, the next step is to get in touch with them. Of course, if you already know them, this step is easy. However, if you've only met them once briefly or you don't know them at all, contacting them will take a little more research and a little bit of crafting in your messaging. In my experience, people are more than happy for you to contact them through social media if you do it coherently and politely. Do not simply slide in someone's DMs with a hey or hello, I'm looking to interview you. Are you keen or similar? Because it won't get a response. On the other hand, you don't need a formal groveling essay. A simple short intro with a little description of your project and asking them if they're interested in participating will usually be met positively. Think about how you'd like to be contacted and the kind of message you'd respond to. Here's an example of the first contact or cold message I would send to someone on LinkedIn message for instance. As you can see, I keep my messaging quite short. I don't want to overwhelm them with too much information initially. The purpose of this is to establish first contact. Once your chosen contributor has gotten back to you and is showing interest, go ahead and share more details with them about the project. Ask them if they perhaps have any more to contribute or any more interesting points that they can add to the topic. For example, they might be coming out with a new product that will be relevant or they might have some new interesting information that you weren't aware of before. From this point, once you have all of your information, you can schedule a date and time for the interview, and you can go ahead and start preparing your questions. In the next lesson, that's precisely what we're going to be doing. See you there. 6. Writing your questions: When it comes to question writing, it's not always as easy as it looks, especially when we have a video like ours where our questions aren't going to appear in the final cat. We have to encourage our interviewee to give us full sentence answers that we can use as soundbites to support our narrative. I think about it a little bit like reverse engineering. We know what we want our narrative to be and we have an idea of what the talking points need to be. Somehow, we need to write and structure our questions so that we can get our interviewee to talk and comment about those points and give us their unique perspective. It just means that we need to be a little bit strategic in our question writing. The way I usually like to start is to jot down the core talking points I'd like to cover and then I turn them into questions. Let's have a look at my list of initial talking points that I prepared for Aaron. I'd like to cover his experience with online learning as a whole. Then I'd like to know what the impact of upskilling has had on hiring companies. I also want to look at his criteria for choosing the right online course for him, and I also want to know the importance of upskilling and how it's changed his career choices perhaps. Then I obviously want to know about his online learning journey so far, what causes he's taken and which ones he still plans to take. Now before I turn these into questions, here's some advice on strategic question writing. The biggest trick to writing questions for interviews is to hint at what you might want the answer to be in your question. This is what I call leading. I don't want to ask my contributor too much of an open-ended or broad question, be specific. Let them know what you want from them. For example, instead of asking him, tell me about your experience as an online student. This gives him an opportunity to go into a long winded waffle when really what I want from him is, how did you first get into e-learning and what appeals to you about it? You can see it's really the same question just framed differently and broken down into parts so that he knows which points he needs to hit. Here's another one. What impact has upskilling had on hiring companies? Again, a very broad and vague question. Instead, I'll say it like this. Have you noticed a change in attitude from hiring companies when it comes to the skills acquired through different e-learning platforms as opposed to maybe more traditional academic qualifications? Here, you can see I've almost given him the prompt in my question, and from there, he can elaborate. Now it's your turn. Why don't you give your questions a try? You can have a look at my full list of questions which I've put in the project and resources tab below. As you can see, I have a number of sub-questions for each main question. These are follow-up questions. When he gives me the answer to our main question, he may not always touch on that specific point that I really want him to nail. With these sub-points, I know what to ask him next to coax that information out of him. I'll show you how to communicate with your interviewee and how to reframe and follow up your questions in a live interview as we go along. In the next lesson, we will look at how to prepare your contributor for your upcoming interview, and how to choose your setting and setup if you're forming onsite, and what to prepare if you're conducting the interview over a video call. 7. Scheduling and planning: Before you show up for an interview, it's important that you communicate with your contributor and let them know what they're in for. Firstly, I like to share some talking points or a list of questions so that they can prepare beforehand. Don't send them a whole list of forensically broken down questions with sub-questions and follow up questions. In my experience, that overwhelms them and it makes them feel like they need to prepare more than they really do. We want them to be prepared but not overly scripted. It's also really important to let them know how much time to make available for you. I suggest asking if they can block out at least two hours for you. This would include just sitting up, moving things around if you need to, making them comfortable, and getting the whole interview in without it being a rush. Remember, it's always better to block out too much time then too little. Let's have a little look at the scheduling part of your worksheet. As you can see, I've created a little timetable. Personally, it takes me less than one day to do the brainstorming and question writing, the research and stalking, i.e., getting in contact and scheduling my potential contributors usually takes another day or so. Sometimes you're going to be doing your prep work a few days or weeks in advance. Then I've put a time slot for a Recce, which is a production term for a pre-visit to the location before filming. Sometimes it's understandable that you're not going to have time to go and scout out the location on a separate day. In that case, make sure to schedule more time for setup on the day of your shoot. As you can see, I've also included some slots for client feedback changes and approval. If you are doing this for someone else, this schedule gives them a good idea of what to expect and when. In the next lesson we'll be looking at setting up your interview and how to position yourself and the contributor. 8. Visual planning: In this course, I'm not going to go into detail about equipment or the technical bits of filming. I'll leave that for a different course. What's important here is that we focus on the interview, the narrative, and putting it all together in an interesting way. But let me just mention some basics. In terms of equipment, please don't think that you need the latest FA7 and expensive zoom lenses because you don't. A simple smartphone can achieve an elevated production value with just a bit of creative camera work. In my experience, getting the best out of your equipment is only limited by your creativity and your resourcefulness. Here is the equipment I used; my Canon EOS 2000D, which is largely considered an entry level camera and a standard kit lens, 18255 millimeter, a tripod, my Samsung smartphone, and a flexible phone holder thingy, a lapel microphone that can plug into my phone or laptop, and box light. If you're filming your subject in the home, the office, school, restaurant, studio, or even outside, it's very important that you take some time to scout out the best space to film your interview. Even if you're only using your smartphone, the lighting and sound matters greatly. Remember, you're going to be cutting down the interview into separate soundbites and stitching them together, perhaps in a different order. This means that we need to try our very best to keep the background noise and lighting as consistent as we possibly can. Any distinctive background noise, for example, music backtrack in a cafe, or drastic change in lighting outside may not line up when you're stitching things together in a different order. Of course, you can't control everything, but just bear this in mind while you're planning. While natural light is wonderful for stills, a partly cloudy day where the sun ducks in and out has made my subsequent editing life a huge pain in the past. If you do have unavoidable lighting changes, do not fret. We can always cover it up in post. Noise, however, is very difficult to fix, so do try and control that a bit more. Make sure the area you've chosen is relatively quiet, ie, don't set up an interview with a chef in his kitchen while food is being prepared. Try not to be near a noisy street. If you're setting up an interview at an event, like a music concert or a trade event, also try and get as far away from distracting noise as possible. If you're using a lapel mic, it will usually pick up the voice just fine over some noise. However, if it's too loud and distracting, you're going to be super frustrated once it comes to cutting and editing your narrative. On the day of your shoot, take some time to set up your equipment in your desired spot before you ask the subject to sit down or take their place. Also, ask them if they wouldn't mind you shifting things around a bit. If you're in an office, for example, you could move some books around on the bookcase so the nicest looking ones are in the shot, or if they have a lot of unsightly cables, see if you can move some furniture or a chair in front of them. If you're in a living room, you may need to move some coffee tables out of the way and clean up any untidiness that would affect your shot. Especially look out for plants or flowers that may appear to be growing out of your subject's head or shoulders. Move them if need be. In the past, I've gone so far as to move entire furniture around. I've lifted couches and rearranged pictures on walls, anything to get the perfect shot. A little effort goes a long way. This obviously requires your subject's permission and very important, take a picture of things before you move them so you know where to put them back when you're done. Once you feel you have the right spot with the right backdrop, you may ask your contributor to take their place. If this is your first interview shoot, I encourage you to play around with different camera angles beforehand to see what will work best for your video. As an example, as you saw in my video, I used two camera angles. The front angle was shot using my camera and the side I used my phone. You can get creative with camera angles just as long as your subject is in focus and not at an awkward, unflattering position. Have a little think about the kind of look and feel that you want to achieve. This includes the camera angles that you're going to be using for the actual interview, some B-roll, and any stock footage that you want to include. Obviously, the kind of look and feel that you're going for will dictate the kind of equipment that you're going to need for the shoot. You'll see in your worksheet, I've included a placeholder for some visual inspiration. Add your inspiration images to the worksheet. On the next page, you can add any extra notes that you feel will be necessary to help you along the way. Once you're done, you can save and upload it to the Projects folder. Now we can go on to the next part of the course. Well done for completing the planning part of this course. In the next part, I'm going to show you how to conduct an interview like a pro, how to engage with your contributor, and how to manage your line of questioning. I'm so excited to see you there. 9. Conducting your interview: In this lesson, we'll look at my top tips for interviewing confidently and how to engage with your contributor during the interview. But before we do that, let's talk a little bit about this particular format. Now it's important to remember, this is a very specific style of interviewing that differs from a sit down to a conversation. We use the interviewer, I included an ad substance to the discourse as well as the contributor. This style of interviewing is used by TV program hosts, by moderators on panel discussions, and of course, radio and podcast hosts too. For our video, we're off camera and all the focus is on the subject who is looking to the side of the camera lens. This technique is called the passive talking head and is not only used by reporters and documentary filmmakers, but also by brand marketers for creating ad primers, thought leadership content, and client testimonials. If your subject were looking straight into the camera like I'm doing now, then it's called locked-off talking head, which gives it a completely different more direct instructional feel. TV shifts are a good example of this one. I personally love the passive talking head technique for short-form social content because it gives it a softer, indirect feel. It allows your contributor to share their insights and expertise in a candid and authentic way because it's not scripted. Of course, that makes it all the more interesting and engaging for your audience. You're all set up and ready to go. Now it's time to start your interview. Position yourself next to your main camera and ask your contributor to look at you while they're talking. Tell them it's a conversation between the two of you and just to ignore the fact that there's a camera in the room, Here's a little tip. Before you dive straight into your question, you'll want to warm up your contributor first, get them relaxed, and ready to start talking. What I usually like to do is while I'm doing my soundcheck and tweaking my focus, I asked them to tell me what they had for breakfast or for dinner last night. This usually gets little bit of a smile and sets the tone and loosens them up a little. Quick note before you start. If you're using two cameras and a separate recording device, it's important that you perform a sound sync clap before you start. Do not forget, otherwise you're going to spend ages trying to sync everything up in post. Professional forms studios will use a clapper board, but your hands will work just fine here. All you do is position your hands in front of your subject's face and give one lab steady clap. You can also ask your subject to do it themselves like I did. It's important to perform the clap in the beginning of every take, ie, every time you press record. Now, ask them to start by introducing themselves. They name their position and the name of their business or a little bit about themselves. This also helps to get them going. Over the years I've interviewed many different people somewhere, absolute naturals on camera. But there were a couple that were absolute rex terrified of making a mistake. This is why it's so important to build that rapport and help them as best you can so that they feel comfortable with you and confident in themselves. Now you're ready to start your line of questioning. Remember to explain to them that because your questions won't be heard in the video, it would be really great if they could try and start the answer with your question. For example, if I ask, do you feel up-skilling is an important part of jobs in the future? You want to prompt them to start their answer with, I feel up-skilling is important part of jobs in the future. Because if they forget halfway through the interview to do that, just gently remind them. One of the most important elements of a successful interview is the ability to keep the conversation flowing as much as possible. Really do your best to line up your questions to logically follow on from the answer that you will contributor gives. What I often see beginners do is treat the list of questions like a list of things that they need to tick off. But this is something that I'd like you to try and refine. When you're contributor answers question 2 but starts mentioning things that you might have asked them about in question 6. Don't cut off there and start with question 3. Keep the momentum going and follow up with question 6. You can always come back to question 3 later. Maintaining a natural flow does take a little bit of practice, but it makes all the difference in extracting the information from your contributor. If they feel like they're having a natural conversation with you, they're more likely to follow a more natural train of thought and offer up more personal opinions and experiences. Another thing that's important to remember is to actually listen to the answers they give. Really pay attention to see if they're hitting all the points they need. Don't just go on to the next question because they've stopped talking. If they haven't nailed their answer, it's time to re-frame your question. But a big thing here is, do not ask the same question again. This will confuse them and make them think that they've said something wrong. Instead, reword it, ask them a follow-up question from your list. Or what I sometimes like to do is pick a relevant point they made in their answer and ask them to elaborate on that. Say something like, interesting point you made about X, Y, and Z, could you elaborate more or break it down for me? Or when you say that you do X, Y, and Z, could you talk me through how exactly you go about doing that? When you want them to comment on one of your special talking points, don't just say, please comment on this point. Frame it more like, do you feel that or can you tell me what you think about? It's good to ask them a lot of do you think and do you feel questions so that they continue to give you more personalized answers? This might seem obvious, but remember not to give verbal indicators while they're talking. Don't say, hmm, yeah, oh, because this will be really hard to edit out. But also don't just sit there deadpan. To keep your contributor engaged while they're talking use your face. Nodding, raising your eyebrows, tilting your head, smiling, or frowning are all good reactions to give while they're talking silently. Once you've finished all your questions, don't just switch off just yet. Ask you a contributor if there's anything they'd like to add or that they feel wasn't covered completely. If they're happy, you can stop recording and take the mic off. If you've planned to shoot some B-roll footage with them, now's the time to do that. Now you're ready to get editing. In the next lesson, I'll show you how to import and sort your footage so it's ready for you to edit. See you there. 10. Import and sort: Welcome, you made it to the editing part of the course. Soon you'll have a completed video that you can share on your own channel. Now, I want you to note that in this course, I'm not going to go into detail about editing techniques. That's a course for a different time. What I'm going to focus on is to show you how to cut your interview and how to craft your storytelling through narrative. However, I will show you the basic principles so you'll be able to follow along and apply it to your own editing process. First things first, let's get your footage and audio imported and sorted. I suggest to always import and sought after filming because it's fresh in your mind and you know which SD card things are on and where you saved your B-roll. If you leave it for later, you might run the risk of losing your footage because you accidentally formatted the wrong card before saving the footage. Because they are so many moving parts, it's always best to try and be proactively organized. Even if you're a bit of a disorganized person, like me. If stuff goes missing, there is only me to blame, and I'm sure many of you feel the same. Obviously, I like to start with a folder that will contain everything to do with my project. Any project files, any footage, any audio, these goes in this folder. I'm going to call it Upskilling through E-learning. Then for every project I usually have the same sub-folders. My project files, anything for editing goes in there, footage goes in here, any audio goes in here, graphics go in here, any exports, and any scripts or documents go in there. We'll start our first edit in this folder. Now, it's time to open your editing program. The basic principles for editing are mostly the same, whether you're editing on iMovie, Adobe Rush or Premiere Pro, Final Cut, Vimeo editor or Lightworks. They all work with timelines where you lay out your footage and sync your audio. For this demo, I'm going to be using Adobe Premiere Pro. But you can use the same technique in any program that allows you to trim, cut, and rearrange clips. Here in Premiere Pro, I am creating folders, one for audio, one for footage, and one for the sequences that I'll be editing. Then I'm going to import all of my footage and all of my audio. Then I'm going to create my first sequence. I'm going to add sequence. I'm going to check that the settings are correct. Make sure it's 25 frames per second because that's how I filmed, and there we have our timeline. In the next lesson, I'm going to show you my personal way of syncing up audio if you filmed on two different cameras or used a separate recording device. If you've used one camera with one source of audio, you're all set. You can skip this step. See you there. 11. Synching your audio: If you are like me and use two cameras and a microphone, you will need to sync up your footage with your audio. Remember the sound clap from the interview, this will come in handy now. Of course, you could sit an angel clip backwards and forwards until you make them sync up manually. However, it's just so much easier when you have an indicator. If you only used one camera linked up to your recording device, you can go ahead and skip this step. Here we have the footage from my first camera and that was attached to my microphone. This is the audio that I want to use. I'm going to drag down the footage from my second camera, there you go, next to it. You can see that this is also attached to its own audio, but this is the audio that I do not want to use. But I'm not going to delete its audio right away because I first want to match the two up. The first thing I'm going to do is I'm going to make this a little bigger and I'm going to scrub through my footage and my audio to see where we did that audio clap from filming. You can see here, this line here indicates the clap. If I scrub through, I can see that he is about to clap and I want to age forward, clip by clip. I'm going to make this a little louder so you can hear until I hear the very first part of the clap. There, that's the first part of the clap. That's the first time that I hear the clap happen and what I'm going to do here is now that I'm directly above it, I'm going to put a marker simply by hitting "M" on your keyboard. You can see the marker is right there. Now I'm going to go over to this one and I'm going to do the same thing and scrub through. You can see here this line, this is where the clap is but I'm going to scrub through an edge forward till I hear the very first part of the clap. There, that's the very first part of the clap. Again, I'm going to hit "M" on my keyboard and you can see that's where the marker is. Now I'm going to Zoom out a little bit and I'm going to put these on different parts of the timeline and I'm going to place them over each other. I'm going to edge this over and you'll see when it lines up, it makes a little light there to indicate that they are exactly lined up. Now I'm going to test it and just make sure that it is exactly lined up. Perfect. Now they're lined up. As we know, we'd like to keep this audio from my first camera and get rid of this audio. I'm going to unlink this footage from its audio by pressing "Command+L", or you can right-click and hit "Unlink" and I'm going to just simply delete it. Now I have my first camera and my second camera, and they are perfectly linked up. Yeah, I definitely see, I think my perception is that organizations and governments. As you can see, they're perfectly lined up if I close that one. I'm very much becoming more aware of. There you go. What I like to do is I like to link everything and make sure that when I drag it around, it all stays in place and that's how you sync up your audio in Premier Pro. It might be a little different if you're using a different program. Of course, you can skip this step if you only used one camera and one source of audio. In the next lesson, we'll start clipping all of this up and narrowing everything down so we can go on to building our narrative. See you there. 12. Clipping: You're probably wondering how on Earth you're going to get an interview down from 30 minutes or longer to a one minute video without losing most of it. I mean, one of your contributors answers could have been longer than one minute, let alone the entire thing. This is really where the skill lies. Being able to draw out that essence, making cuts with surgical precision, and being ruthless in crafting your narrative. Our first step is clipping. Here we're going to divide up the questions and answers, get rid of all the bits we're definitely not going to use and clean up the clips we are, so they're ready for cutting and crafting. Firstly, let's cut out all the bits where we are talking because obviously, we don't want those. Scrub through timeline and slice out all those parts, so all you're left with is your subject talking. Here you can see that you can hear my voice in the beginning. I listened through the introduction and see where to cut it. Tell me who you are, and your position, and a little bit about yourself. Again, my name is Aaron Brooke. I am an electrical instrument technician of about 18 years experience. Due to recent world developments I've re-entered the academic space to upskill for the future. I go back, I cut my part out, and there you have your first clip. Now it's your turn. Go through your whole thing and clip it up. What you should be left with is something like this. Here are all the gaps of things that I've cut out. As I've gone along and I've heard him say something interesting that I feel can be definitely used in our narrative, I've marked the clips. I've lifted them slightly into the next track so that I know that these are the ones that I would like to include and the rest we can just leave. What you can do is you can either simply keep these and delete the rest. Or you can create a new sequence and keep everything just in case, which is usually what I do. I'm going to duplicate this. I'm going to call it Narrative Cut. I'm going to open it. I'm going to cut these. I'm going to delete these. Put these ones back that I want to use. Then I'm going to highlight everything. I'm going to go to sequence, and I'm going to go to close gap. There if I move this up to the beginning, you can see that we are now at seven and a half minutes instead of the full 30 that we started with. Now it's your turn. I want you to go through your interview, cut out all the bits you know you won't be using. Have a good listen and identify some of the sound bites you definitely would like to include, and get rid of everything else. Be ruthless. Let's make it a challenge to see how much you're able to cut it down. Focus only on the main points. My original interview with Aaron was exactly 29 minutes and 51 seconds, so let's call it 30 minutes. After clipping, I managed to get it down to seven minutes and 20 seconds, which is less than 1/3. Let's see if you can beat that. That's it. Now you have everything clipped and synced, and we're ready to get to the fun part. In the next lesson, I'll show you how to approach building your narrative. See you there. 13. Crafting your narrative: Now or at the most crucial part of creating your video craft and your narrative, when it comes to getting everything down to a one-minute video, every fraction of a second counts. I know this sounds daunting and it does take a bit of time. I often spend hours cutting and then rearranging and then changing my mind and that's all right. This part should take the longest because it's your story. If you only had one minute to tell a whole story, what would you say? Keep thinking about your audience here, that's the message that's the most important. The first thing I want you to do is go back to your synopsis and really familiarize yourself with your idea and think about which soundbites from your interview match up absolutely perfectly. Pick those and shift the rest aside. It's not likely that you're left with about four or five absolute max. If you have more, it's time to get ruthless. You will not fit everything in, trust me. Now you need to think about the way you're going to tell your story. For this short form video, I usually follow a specific formula. I've included it in your resources folder, have a look and you can use it to guide your own story. But of course, you can craft it however you like. This is how I usually form mine. Number 1, the hero, this is your most interesting and attention grabbing soundbite. I put it first. It's the statement that defines your story. The thing that if everything else was cutaway, this is the one you would keep. Number 2, the context. This statement supports the first one and goes into a little bit of detail. This one is usually the main bit of your video. It's the part where you're contributor is giving some facts, figures, or observations about the topic. Number 3, opinion or experience. This is a sound bite that gives the video the heart, where the contributor brings in their opinion or feelings about something, and number 4 the future. This is your sign off soundbite. It's the one that rounds everything off nicely but also points to something beyond the story. That's why I call it future. Once you have your rough order, it's time to whittle everything down to its bare essence and make it fit into one minute. But wait. We also need some time for pauses and an intro splash or an outro. What I usually do is cut everything down to 50 seconds, then, you know you have enough room with space to breathe between thoughts. Here's a little tip. To save time and space. I want you to go into each clip and cut out anything that is not useful. I mean everything. Any [inaudible] pauses, etc cut it out and remove it. This is a little like performing surgery, but it will buy you a surprising amount of time. What you should be left with is something that looks a bit like this one clip that has a lot of little cuts. These are called jump cuts, and we will talk about what to do with these in the next lesson. Now, once you have your clips cut down, they fit inside your one minute slot. It's time for the fun pot. Illustrating your story and making an awesome with sounds, graphic B-roll and stock footage. See you there. 14. Illustrating your narrative: Well done for making it here, you are so close to finishing your final video. This last part is the most fun, as you start breathing life into all your work so far. In this lesson, we are going to look at illustrating your video with B roll and stock footage, alternating between camera angles and hiding any unsightly jump cuts, as well as editing your audio and choosing a nice audio track. Now you have your narrative all cut up and crafted and it fits in your one-minute slot. That is wonderful. The next step is to start our final edit. I'm going to once again duplicate and name it Final Edit. Open it. Now I'm going to get rid of all of this other stuff because I don't need it anymore, delete it and zoom in. Now we have our full narrative with all of the pauses in between. We can start moving things around, this is the last but I'm going to move it to the end. I'm going to make space for my B-roll and my stock footage. Now I'm going to unlink all of these clips so I can alternate between camera angles. But of course, we can't zigzag between wide angles and close-ups too much so any other jump cuts will be covered by stock footage or B-roll. Depending how much B-roll you've panned and shot, there's a good chance that you might want to add some stock footage too. How much you use is entirely up to you. For my demo video, I used a fair bit as I didn't have the time or resources to go out and shoot all of the different kinds of Illustrator footage I would need to color my narrative with. When you're in need for some extra Illustrator footage, stock is the way to go. There are many stock footage sites available, and they range from free to use like Pexels and PixaBay to paid sites like Storyblocks, Shutterstock, and iStock. When I'm creating videos for a client, I always include stock footage in my quote, because the paid sites usually have a lot more variety and many more options than the free ones. For my demo video, however, I used Pexels and PixaBay, which serve my purpose very well. All you need to do is search for different concepts and choose the clips you'd like to download. Remember to credit your sites if you are posting your videos to social media. Once I've downloaded all of the clips that I feel would look really good with my video. I am going to add them to my project, the stock footage, and import them from the folder that I created on my desktop. The footage as well, stock, and all the clips that I've downloaded and import them into my project. Here they are, and now they're ready for you to use. Once I've imported all of my clips, I'm going to go through them to see which ones I can use to build a really nice sequence, something that shows that the clips follow on from each other logically. What I've done is from pixels, I've downloaded a few clips with the same woman, but from different angles. What I'm going to do is I'm going to build a sequence so that it's not just a random sequence of different clips, but it's a sequence of shots from the same scene so it makes sense and it tells a bit of a story. I go and I watch the clip and I see where in the cut is best, and I cut it down to that size and make sure that the clip is in the right size for my own video. Then I scrub through it to see that the sequence makes sense. When you think about stock footage, don't just think about it as something that's covering up your narrative, think about it as just another level of storytelling. Look for footage that makes sense, that have a few clips in the same scene perhaps, and that really will illustrate your narrative with purpose. These are all just [inaudible] clips, but I've chosen them specifically because they look like they follow on from each other and they tell a little story within my narrative. That's how I want you to think about your stock footage as well. It's not just a few pretty shots to cover up your narrative and to cover up some of your jump cuts, it's really just another level of storytelling. Music. Now we want to find the best track possible for our video. Again, just like with stock footage, there are many sites that offer royalty-free music. The main thing that you want to look for is something that will fit the mood and the tone of your video. Something that doesn't have any vocals in it, and something that just really fits with your narrative. The possibilities are endless. Take some time and find something that suits you. Once you've chosen your track, import it into your project and drag it down onto your timeline. As you can see, my track is much longer than my video. What I'm going to do is I'm going to cut it down a little bit. What I'm also going to do is I'm going to bring down the level because it's a backtrack. I don't want it to be too loud and drown out the voice-over. I'm going to bring the level down slightly and have a listen to make sure that it's at a comfortable level. Once you have your audio track down and you have your level sorted, and you have most of your stock footage in, you can see your videos starting to really take shape. Now once you have footage and audio sorted, the last bit is to add some graphics. This is also, again, totally up to you, no graphics are needed if this isn't something that you want to add, especially if you want to add some titles or some subtitles. I'm going to show you the very basics here in Premiere Pro. What you want to do is you want to select the track where you want your text. Select the Text Button, click in the Window, and you'll see a little text box appears so you can add the text that you need. Then you can obviously move it around to where it needs to be. You can adjust the size or the length of it. Then to change the font, the size, and everything else, you go into Effect Controls, you click on Text and you'll see all of the controls appear there. I'm going to change the font to something else. I'm going to go with something bold like this. Then you can go under Appearance, you can change the fill color, you can also change the stroke, click On. Then you can change the stroke size as well, I'm going to go with around eight, that looks pretty good. Now it's very readable. You can change the size and you can place it wherever you want as well. Now, if you want to add some animation to your text, you can go down to the transform tab. You can play with the position, the scale, the rotation, opacity, and anchor point. This is very similar to After Effects, where it works with keyframes. This is something for you to play around with in case you want to give it a little bit of animation. But again, you can use whatever is at your own skill level. Those are the three basic principles when you're editing your final cuts. I really want you to think about what is achievable and your own wheelhouse. There are so many options available in terms of editing software, stock footage, graphics, and music, that telling a story through narrative is really only limited by how much time you have to experiment and play around. I hope this has given you a good foundation to think about how you will tell your story and finish off your video. In the next lesson, we'll talk about finishing everything off and exporting, whether you're uploading to your own channels or doing this for a client. See you there. 15. Exporting: Welcome back. This is the final step. Now that you've done your final video, you're going to want to export it for social media. If you're creating this for your own channels, you can go ahead and export it in any format you like. I usually export all the different formats at once and save them in my exports folder so I know where they are for future use. I usually export using Adobe Media Encoder, which has a bunch of presets, so it's easy to do it all from there. Of course, this may differ if you're using different editing software. Here's a little tip. When I'm creating for a client, this is usually the stage where I export it in the main format they want, and upload it to some form of online platform where I can send them a private link. My personal preference is Vimeo. If you have an account with them, you can share links with your client, and your client is able to make comments on the video itself, giving any necessary feedback. It also helps to keep track of the order of versions you've uploaded so you're able to go back and forth between them for clarity. I prefer this method for clients because it saves me from having to send them to many multiple versions of the video, where they end up getting confused as to which one is the newest. With some clients, it can be the case that you're required to go through multiple stages of feedback and changes. So this is simply the best way to do it. Once I've made the changes and have their final approval, I then go on to export the full video in all of their desired formats, 16 by 9 for YouTube and Vimeo, and three by four or four by five, or even sometimes 9 by 16 for Instagram, Facebook, and LinkedIn. That's it, you're all done. It would be really great if you could share the link of your finished video with me in your project as well. Please remember, you are welcome to leave me any questions on the discussion board as you go along. I will always reply as soon as I can. You can also catch me on my website or Instagram. I look forward to seeing your work. 16. Final thoughts: Thank you for taking my class. I hope it's given you some things to think about in terms of creating some different video content. My aim here was to get you thinking about interviews in a different way as tools to support the creation of a full narrative. Thinking beyond just a raw interview, but shaping it and molding it as part of a wider story. Of course, this technique can be applied to much bigger film and video projects where the interview doesn't even need to be cut down to under a minute. My hope is that you will use this as a basic framework to guide your work in the future. In my next few courses, I will go into more detail about some of the more advanced stuff by creating proposals for clients, more inspiration for creative storytelling as well as shooting and editing. I'd be grateful if you could leave me some feedback in the review section that might help me to decide what to include and what to elaborate on when I'm putting together my next class. I hope you enjoyed it and I look forward to seeing you next time.