Boost Your Email Marketing ROI | Marc Guberti | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (11m)
    • 1. INTRO: Email Marketing ROI

      0:59
    • 2. Learn From The Masters

      1:12
    • 3. Use This To Boost Sales On A Deadline

      2:18
    • 4. Do This With Every Email You Send

      1:24
    • 5. Read Your Past Emails

      3:14
    • 6. Focus On The Transformation

      2:13
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About This Class

Email marketing results in a higher ROI than virtually any other marketing platform. However, some people find it difficult to generate the ROI they are looking for. 

In this course, you will learn how you can develop a stronger email marketing strategy that boosts your revenue and allows you to expand your content brand.

Meet Your Teacher

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Marc Guberti

Entrepreneur, Digital Marketer, Author

Teacher

I am a USA Today and WSJ bestselling author with over 100,000 students in over 180 countries enrolled in his online courses. I host the Breakthrough Success Podcast and Radio Show where listeners learn how to achieve their breakthroughs. I also coach content creators on how they can attract more traffic to their content and boost revenue.

 

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Transcripts

1. INTRO: Email Marketing ROI: Hello, everyone, market birdie here. And if you've been in the online marketing for a little bit, chances are you know that your most important asset is the e mail list, because that's where all the R A y comes from. That's what able to really develop relationships with people in your audience. But many people wondering how exactly dry cat that our ally, while growing your email, This is something different that will have a higher focus in a future course. This course is going to focus more, generating an r o I. So how once I get people into my list, do I get as much revenue as possible from all the effort I'm putting into writing emails, trading all the free content and providing an overall like incredible experience for your audience? So that's what this course going to tackle. Some of the most powerful way is that you generate a high our ally. For all this effort, you're putting into grow your own audience and provide them with content that they will love 2. Learn From The Masters: while we're about to get into the nitty gritty while we're about to get into the nitty gritty of this course and go deep into some of the tactics you can use to boost your R A Y . One thing I do wanna suggest you is to learn from the Masters, and that means basically seeing who is getting the most opens. Who is getting the most clicks? Who is getting the most revenue from their e mails, who's winning affiliate competitions and subscribing to their email list and seeing how they're making moves to not just make offers but also to provide value. If you keep making offer after offer after offer, it's not going to go well for your audience is going to be turned off by this. They need tohave, that stream of value mixed in with the offers. So subscribed all the people's email issue. We're doing really well in the space who are constantly providing all this value in generating all this revenue from their efforts. You want to be able Teoh read all their emails that they send out in the future so you see what they're doing and pick up a few things that you could then implement with your email marketing strategy as well 3. Use This To Boost Sales On A Deadline: for any time of offer that you were promoting. One of the best ways to boost sales is to include a countdown timer with a built in deadline. Nothing moves people like a devil on, and including a countdown with in your emails creates an extra sense of power with that deadline. It's something that people can visibly see that the time is running out when you include these countdowns that less than 24 hours to go, Then less than 12 hours ago and second by second people see the time is running out to take advantage of this offer that they have hopefully been hearing from you for a while, unless you're surprising your audience with a surprise sale. But the point with this offer and incorporating the countdown timer is that you are really enforcing the idea that there's a deadline. So the way that you get a countdown timer into your emails is your use of the cold motion mail app dot com, and you can actually use it for free for up to 20,000 views per month. And if you're able to stay within that ballpark, you can use it for free. They let you create the timer, they let you choose things like color and like a bunch of different color schemes for your timer, and you get to have a countdown to any time deadline that you want. So including that in your emails will make a big difference for some of the offers you promote, with which have deadlines and any of the offers you promote. You definitely need tohave a deadline in there, even if it's like something that you're just starting out with. Or if it's something that doesn't have ah, deadline yet, like try to impose a deadline. So let's say you're promoting an evergreen product that does not have a deadline whatsoever . Well, he could do here is you can offer a bonus to anyone who buys the product within this time frame. So that's how you could include a deadline even and the countdown timer, even if you're promoting something like an evergreen offer that does not have any type of deadline or discount that expires within a certain date. So when you're promoting any type of offer, use discounts and most importantly, when it using the discount also used the countdown timer 4. Do This With Every Email You Send: one of the easiest ways to get clicks opens and sales is to email your own Opens. They're going to be some people on your list who just happened to miss the email. They were not on their computer when you sent out the email, and 12 hours later the inbox could be filled with so many other things. So some people who don't open your email that's just because they missed it. They didn't see it and all the cluster that's going on within their in boxes. So in order to get more of these people to open your e mails, all we have to do is re send it to all the people who have not opened your emails. And in many cases, all you really need to do is change the subject line of the email and use literally the same exact copy. Because if someone has not read the copy from me on the first evil you sense, then when you send it to all the people who didn't open it before, that copy is new to them. Even though you had already sent in email with that identical copy again, I mean, like all you really have to do is change subject line, and you can double the amount of people who are opening. And that means theoretically, you double clicks and you double sales. So it's something that takes a very minimal amount of work that leads to a significant result. And if you continue to do so with all of your emails, waiter emailing urine opens this have a really big impact on your overall r A y in the long run. 5. Read Your Past Emails: a little earlier, we talked about learning from the experts looking at their e mails. See what you can look for them in terms of providing value and also Uprooting offer. So you make the biggest our ally. The reason you're doing this is because eventually are going to implement some of what they're doing for your emails and seeing how that affects your our ally. But in order to boost your our life from all the emails you're sending, you need to take some time to look back and some of the emails that you've sent and see how your audience engaged with them while we're the ones that had a significant drop in subscribers were the ones at a significant boost in clicks and what I had a significant change on the metrics that you consider the most important. I look at things like clicks in sales. That's my primary, because you could get a lot of people open the email, but if they're not clicking, then that means you're not really able to get the whole our ally from um market. You need people to click to your content and eventually to your offers in order to get those sales. So when I that's what I look at when I'm going through some my past emails and the results that they have achieved. So you could also look at certain contacts when you're doing this, So maybe you're emailing too much. Maybe you're not emailing enough and they don't know who you are. I like to go for multiple emails every week, ideally every single day, because that builds a lot of trust. I mean, I like to think of it as you spend a lot more time with your best friend than someone who is more of an acquaintance. And if best friend says, I think you'd be interested in this offer versus if the acquaintance said, I think you'd be interested in this offer, they're gonna lean more in the direction of your best friends so constantly being in your audiences frame of mind is going to build that trust factor as long as when they see your name in their in box. They associate that with value. They're not associating it with, like over pitching, sending too many offers. They're associating it with value, given the fact that you are providing them with that high level of value. But being able to look back on your past emails is the only way you're going to figure out what truly works for your audience and don't make all the judgment based on a single email , because that is not enough data. I typically send out dozens of emails before I bother to go back and look to see Okay, what worked and what didn't work because one email can perform really well under a certain context. But if you don't have a string of emails, too, base it on that. You don't know if you over perform their underperformed with a particular email. So whatever you've done right now, it doesn't matter if it's a email or you have hundreds of emails they've already sent to your list. Look at him and see what works. And I know that if you're the person who just has one email sense of your entire list, like throughout your history, that's not a big enough sample yet, But it will give you an idea. Ah, very small ideas. You just have one email in that case, but it will still give you an idea of what you can do in your next email to provide more value and create MAWR engagement with your audience. 6. Focus On The Transformation: when you're promoting any piece of content or any offer, understand that people don't care about the features for a product. They don't care that you get best this and that. What people care about is the benefits. They care about the transformation. So if you will get any fitness program, people don't care about honey. How many DVDs it contains. They're focused on the transformation. They're focused on that six pack. They're focused on that lean upper body. So when you are making pitches for product officer, when you're writing une email about recent piece of content you publish trying to get more people to click and visit. Don't think about the features. Don't focus on what it contains, but instead focus on how reading this piece of content or just consuming it because, you know, we had also have video and podcast. So how consuming this piece of content is going to transform you? What is going to be the benefit? Why would someone want Teoh, uh, consume this piece of content? Andi, if you are able to create a strong why you're going to get more people, Teoh view the content that you create and that is going to build your trust back even more because that trust factor it isn't built solely based on the number of emails you send. It's built on people actually clicking on those emails, taking action and really taking interest in the content that you produce and able to do that same thing. Or you focus on benefits over features for your paid offers. They're going to get more clicks and sales for all the emails that you send. Because all that pre built trust and the idea that this isn't something with eight modules or this isn't something with ah bunch of DVDs, This is something that is going to transform my business is something that is going to transform my lifestyle transport. My body changed my life by tripling my revenue. People don't want to know about like what it contains, and more they want to know House is going to help me. Wise is something I'd be interested in, what I get in it. And most importantly, what is the transformation that I can get with this product or this new piece of content?