Book Marketing: Craft a Killer Plan! Learn 21 Fun, Effective Ways to Promote Your Book or eBook | Laura Pepper Wu | Skillshare

Book Marketing: Craft a Killer Plan! Learn 21 Fun, Effective Ways to Promote Your Book or eBook

Laura Pepper Wu, Founder of 30 Day Books & The Write Life Magazine

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11 Lessons (1h 57m)
    • 1. Intro to the class

      10:48
    • 2. Tips 1 and 2

      9:10
    • 3. Tips 3 and 4

      12:50
    • 4. Tips 5-9

      24:04
    • 5. Tips 10 and 11

      10:33
    • 6. Week 2: Tips 12 and 13

      14:40
    • 7. Week 2: Tips 14, 15 and 16

      10:37
    • 8. Week 2: Tip 17

      3:49
    • 9. Week 2: Tips 18 and 19

      8:57
    • 10. Week 2: Tips 20 and 21

      9:38
    • 11. Final video - What to do next.

      1:46

About This Class

"Thousands of geniuses live and die undiscovered -- either by themselves or by others" - Mark Twain

Spread the Word about Your Book:
You've finished writing your book. Congratulations! But now what? What comes after finishing the book is just as important - letting the world know about your new (or old) book! 

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(Laura speaking to publishers and authors in Seattle at Book Publishers Northwest)

The WHY Behind This Class: 
The biggest challenge for any writer is to let people know their book exists. In this class, we'll cover actionable tips and techniques that you can use to find new readers in places far outside of your current network.

Who This Class is for:
This class is for writers who are looking to craft a plan of attack to promote their books, to give their books the best chance of succeeding in an increasing crowded self-publishing market, and to find new readers who will love their work.

What You Will Need:

  • a finished book, or one in the works. This class is for fiction and non fiction authors.
  • a basic understanding of self-publishing (ideally you have your book published on Amazon etc. already). We will not be touching on the logistics of publishing eBooks or print on demand.
  • to set aside 1-3 hours a week to craft your marketing plan.

What You'll Create: 
The class covers strategies and ideas that I have used to coach self-published authors for over three years on the launch of 50+ books, along with actionable insight on how to use them. The 21 tips we'll cover in class will help inform and inspire both fiction and non-fiction authors to come up with a fresh and creative plan to place your book in front of new, relevant audiences. 

We'll break down complicated topics and make them easier to tackle! My aim is to help you feel a new breath of life and to find a rhythm that makes book marketing enjoyable, and not at all like an uncomfortable chore you dread doing!

Taught by:

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Laura Pepper Wu, founder of the award-winning book studio 30 Day Books, is a self-published author of several Amazon best-sellers and a publicist for both fiction and non-fiction authors. She also runs Ladies Who Critique, a site for writers looking for critique partners, and is editor of the new digital magazine, The Write Life. Laura's writing has appeared in CNN Asia, European Union publications, Graduate Magazine, and more

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Transcripts

1. Intro to the class: Hi everyone. I'm Laura and I will be teaching this class this week and next week. So it is a two ICA. We will begin with a set of videos today, which I've just finished your coding. We have full videos which come to that in our recordings total. And then we will have a cool on Friday and question and ethical. And I believe that's Friday at 11 AM Pacific Time. And then the same thing next week we'll have another set of videos on Monday and a question and unethical on Friday. So in the meantime, he did have questions. Please feel free to ask those on the forum. I will be checking in every day and trying to answer those. And if you're a student and you have the answer to someone else's question, then feel free to go ahead and answer that for them. It's really a great place to document. It will evolve thoughts and discussions throughout the class. So the end goal of this class is for you to come away with a really solid plan for the next three months. A step-by-step sort of process of how you going to market your book. So I'll be giving you 21 ways to market your book. And I'd like you to choose 11 of those and put them together into a plan and that will be your project. So on skill share, you can see that there's a place for you to leave your project. You can go ahead and put your book cover up there for now will the short introduction about myself. But the final project will be you'll put marketing plan outline complete with a timeline for implementation. So I'm going to say to a little bit about myself and how I got into writing and publishing, and how I came to create vegetate books, which is my, my company with my husband. And it really was a very organic process. Always love writing and I was living in Tokyo before I move to states and 92,010. And I was a speech writer for the embassy. They eat the European Union empathy and take care. And that's really when I decided that I love to write. And when I moved to the state, I was looking for a job, so I was looking for a new job. And my husband had just written a manuscript for a test preparation bag. And while that's not really the kind of writing that I love or the kind of book I get excited about. I wasn't excited about the possibilities he was talking about. So Brennan is very We'd like to buddies from the future. He always knows about the newest technologies before anyone else does. And he had told me that he was going to self publish this book and that was where things were going. And he thought that was either that was best for the type of book that he'd written. And he wanted me to help him while I was looking for jobs. He wanted me to help him get through the publishing process and put it out onto Amazon and stop promoting it. So that's what I did. I had to use create space and how to optimize amazon and all the rest of it. And once the book was up, it was incredibly exciting. But we kind of had this realization that that wasn't enough. We had to send people to Amazon and buzz and they will help people to, you know, to find this book and to let people know that they existed. And I'm sure many of you have had this same experience that you've written a book and it's a huge achievement. And then you could get up there. And things don't happen the way you want it to happen. So I really set about just kinda teaching myself how we could promote and market this book and what would be the best way to get this book out into the world? And I spent about a year doing this. Actually. I taught myself how to create a website, how to use social media, how to use Google AdWords, how to get into magazines, have to get speaking engagements for Brandon. The whole shebang really we really spent a lot of time tweaking Amazon so that it was, it was optimized. And, you know, it would actually within a couple of months, the big stock picking up quite rapidly. And once we put it onto the Kindle in about mid 2010, that's when things really started to happen. And it got to number one in its category on the Kindle has since been translated into there and I'll just show you that it now and it's been edition 2013, story said edition there today. Success. And that's where the name comes from. And it's been translated into Mandarin by business, Businessweek applications in Asia. So they pulled their Mandarin writes to the big. If you're interested in having a copy of it in Chinese. And it really got me excited about writing and publishing in an older opportunities and chances that, that whoa, that especially, you know, we're in a golden age it. So I read a couple of my index that wedding nonfiction guide. And then I went on to write several other ebooks. And we managed to make a go of it. We've managed to be doing this full time to be rising in publishing goods, which is really a dream come true. And since I was really in that quite early wave of self-publishing, I was receiving a lot of questions from people who wanted to know how to go about it. And so I started a blog just documenting what we've done, taking people through step-by-step, how we did it. And it got somewhat popular. And people start asking whether they could jump on phone calls and, and have basically some, some guidance from this. There's not a lot of information, there wasn't a lot of information out there at the time that marketing, so. And I began coaching in about mid 2011. And that was nonfictional as well as fiction all of this. And just found that I really loved it. I was a teacher in a past life. And that combined with the fact that marketing sort of skills that I've learned over the last few years was a really good fit. So 30-day Brooks was born. It was originally at small press to publish our own books in it, since turned into a bit of a, um, it's, it's taking several twists and that we have created over the website templates, we coach authors. We still have the blog and plenty of free resources on the site. And yeah, we're just excited about any opportunities within publishing and writing really. So that was a fairly long introduction about how I got into it. I love to talk to authors from all backgrounds and genres. So do I feel questions on the forum? Please do join us for the call on Friday and ask away. And there's a couple of down is that you're going to need before we get started. So these are all hosted on the Fed today, but excite. The first one is a little bit marketing plan outline, which is really just to give you a bit of guidance. You don't have to use it for your final project. You can create your final project from scratch if you have Microsoft Word or Pages or even a PowerPoint presentation if you wanted to do that. But this is really a list of all of the, all of the tips that we're going to cover and it's a good place to start. So I will leave a link to that, but not seeing plan outline in the forum. And you can go and download that. It's a PDF file. And then we have to resource packs they won for this week and one for next week. And that's just the list of all of the links and tools and resources that I'll be talking about in the videos so that you don't have to copy down the URLs. You can just download the resource pack and then you can click through directly to those websites. We do have a variety of all of this in the group. We have nonfiction fiction, we have published unpublished paperback, e-book authors. So not every tip is going to be for you. And you should really think about whether this tip would apply to you a book until personality. And then I'll be giving some hints along the way of what kind of books each tick is suitable for. Also because of the variety as we have integrate, you might sometimes hear a tip and think that it's really basic. Well, you might be thinking, oh, I already knew that, or just kind of dismiss it, but I would really encourage you to keep an open mind and and, and try and listen anyway. Because sometimes some of us need to get back to basics and really start with the groundwork again and fix any holes in our bucket so that the rest of the marketing plan goes smoothly. So don't just dismiss the easier tips. Do. Try and keep an open mind and just be honest with yourself and think about whether you do need to go and fix some of these holes. I know I've certainly come back and change some things and it's made a big difference. I think that's everything I wanted to say. I will be sending out an email with links to these videos. The videos will, links will also be on the farm. And if you have any problems, please post your questions in the forum and I will be checking. I'm really excited to get started and I will see you on the video. 2. Tips 1 and 2: - Hi, - everyone. - This is Laura on this is the skill share class. - Craft your book Marketing plan 21 Fun and effective ways to promote your book. - Hope you're doing really well today. - We're gonna get started with week one of the class and this is a two week class with, - um, - the end goal to come up with a book marketing plan with 11 action items that you can - implement over the next three months. - I'm gonna walk you through step by step, - how to do that? - All right. - This week, - we'll be looking at the 1st 11 of those 21 ways. - Andi, - I've called these the groundwork, - getting media ready on being a great media source. - Now we're going to start off with the groundwork, - which is really getting back to basics. - Andi, - some of you might feel a bit frustrated with how simple and basic this stuff is. - Um, - the reason I've included this stuff is because we do have beginners in the class, - but also because this stuff is really important. - And without having this stuff really solid, - you're gonna find that those holes in your bucket and the rest of your marketing is gonna - suffer as a result. - So even if you think that you've got your basics really solid, - just keep it open. - Mind, - um, - just listening. - And be honest with yourself and ask yourself the questions that need asking and just really - make sure that your groundwork is a solid as you think it is. - Um And then we're gonna move on to getting media ready on how to be great media source and - how to be newsworthy. - And the next week in Week two will be looking at the more juicy stuff will be going into - outreach and PR tips and how to get attention for your book. - So this is broken up into several short videos so you can go along that you were in pace on - Let's get started. - So, - as I said, - we're going to start with the ground, - work on getting back to basics, - and for me, - that really starts with your ideal reader exercise. - And this is something that you may have heard off before or you may well have done one. - If you have, - you can skip this tip and move onto the next one. - But I would definitely recommend that everybody stops with an ideal reader exercise. - And the reason that I really see the importance of this is because I ask authors all the - time Who is the book for? - And people love to say, - Oh, - it's for everyone, - Everyone can enjoy it. - And while that might be true for a lot of titles, - it's not really gonna help you with your marketing plan. - It's not really going to help you hone in Onda, - create compelling copy and really speak to your return and be engaging and the, - um, - the older dollars here speak to everyone and you speak to No. - One is really true. - You want to speak to one person, - and then really get that spot on your voice and your tone in your style and you'll find - that you will speak to a lot of people so really married down who your ideal reader is and - the narrow you can go, - the better, - and you want to take you away the way down to one person, - and this is a fictional person, - but you want to give him or her name on a lifestyle on a personality. - Um, - I've included a link to an ideal of you to exercise which is basically a list of about 10 - questions to help you really get inside the mind of your ideal reader. - So your action step for this tip is to figure out who that one person is. - Andi the details of his or her life on their emotions. - And how can you tap into those emotions? - How can you speak to them and let them know that your book is perfect for them? - And this is applicable for fiction as much as it is for nonfiction. - So all of your copy in promotions should speak to this one person from here on out and just - imagine that you're emailing him or her and you'll find that your copy is much more natural - . - It's much easier to write, - and it's much more compelling. - So here's a link to the ideal reader exercise, - and it's hosted on 13 e books. - It should take about 20 to 30 minutes to complete the questions, - and at the end of the questions, - you really will have some great language to use in all of your marketing copy. - So the link is on this on this slide show here. - I'm going to add it to the resource pack, - which comes with the videos, - so you don't have to copy down this link. - You can just click on it, - and it will take you straight to that ideal reader exercise. - All right, - The second tip is big descriptions that cell. - And again we are going back to basics. - And this is something that you no doubt have on your Amazon page on your website. - When you reach out to people to ask for reviews or Teoh, - reach out to bloggers, - that kind of thing. - Um, - big descriptions is a very basic thing. - But so many people get this wrong on. - Take it very literally and describe their bigs. - Um, - it's what actually way more important than it gets credit for, - and it's not a description at all. - It's your chance to shine. - It's your sales pitch, - and it should include persuasive language. - It should tap into people's emotions and get people excited and really speak to people. - And you should use this place to convince people to purchase your book, - and it can really make or break a sale. - So just to give you an example of how important this is, - I want Teoh talk about my friend Mark Edwards, - who, - um wrote an excellent block post on the 30 lay bricks. - Site calls cell. - This is Allnut, - the steak. - Andi Marc Edwards was the first India other to get to the number one spot on amazon dot co - dot UK, - so he still has been picked up by an agent. - And he publishes, - um, - with a big publishing house in the UK But he wasn't indie author way back when, - and he's also an ex copywriter. - So when his book, - What Starts to Climb the Charts, - he wanted to basically understand why it wasn't climbing fast enough. - Um, - and he felt like his cover was good and the reviews were great and everything was Everyone - was raving about the big, - but the number of people that were going to the Amazon page versus those who are buying it - . - I mean that the conversion just wasn't there. - So what he decided to do was to study the book descriptions of the best sat sellers on - Amazon on, - and he really took his time with this and he had a very methodical process, - and he talks about this a bit in a video interview I did with him, - but what he did, - was he? - He studied them and he realized that it's a very formulaic thing that you can really sell - your book in the new book description, - which you know will be everywhere. - That's going to be people's, - um, - first impression of you Big and you can even sort of imitate that formula. - Andi, - come up with a very persuasive book description of your own. - So Mark has since had another book in the number one spot, - Onda, - currently his third book. - He writes these books with another author I should mention, - Louise said, - with Louise Voss. - I believe her name is, - um, - I just checked a couple of days back on. - His third book is Number Nine on I Was on Dr Yeo UK. - So this was not a one time thing. - He's really got his marketing down. - Um, - and like I said, - his background was copy writings that he understood that put descriptions are, - you know, - not descriptions, - but persuasions. - So for this, - um, - tip, - I would urge you to go and read the guest post that Mark wrote for us, - and he actually took my book description and critiqued it, - and it's very helpful. - These are the key points from the blow clothes that you absolutely have to hook the reader - in immediately. - People are very click happy on the Internet, - and those first few seconds are really going to make a big difference if you could draw - them in in the first few sentences than they might keep reading testimonials that'll blurbs - can make a big difference when they're done right. - So don't be afraid to include those in the in the book description. - But make sure they're convincing the moment you bought someone, - you news them. - So again, - keep the energy high, - keep it exciting and end on a high. - So your action step for this tip is to read Mark Edwards both post Onda again. - The link is in the resource Pack and then objectively critique on Tweak your own book - description so that it's far more punchy on DPI. 3. Tips 3 and 4: - is taking a look at your cover title and subtitle, - and again, - this is going back to basics. - But these are very crucial else. - So again, - be honest with yourself. - And the one question to ask is simply, - Are they good enough? - Um, - in such a crowded market with so much competition, - your cover needs to grab attention versus all the other books in the genre. - Um, - your title and your subtitle need to be intriguing enough for people to click and read more - . - They also need to look professional enough to be in the media. - So if you can't imagine your bit cover in a magazine or on a big website, - then it's probably not good enough. - Um, - I would suggest that you focus group them, - and by focus Group 19 your friends, - your family, - your Facebook friends on asking what they're honest thoughts are on your on your cover and - title. - If they didn't know you, - would they be interested in reading more about the book? - Does it grab their attention? - So here are some of the questions you should ask yourself, - Um, - doesn't get good at some that some now size and the reason that this is important is - because this is how many people will see it. - They'll be browsing for your book on the on the computer screen. - Well, - they'll be on the Amazon website in a listing or recommendation. - They might be looking through lists on the Kindle, - and the thumbnail site with thumbnail size of your book cover might come up, - so it really needs to look good enough at thumbnail size as well as they can get it at full - size. - You should be able to read your name. - Um, - so at some now size again, - can you Can you read who the authors on? - Does it look good in black and white? - A lot of people still have the old kindles, - or even the paperwhite, - where there's no color. - So the contrast needs to begin enough that you can read the title on that. - It licks attractive enough in black and white. - Your big cover annual title should both accurately reflect the genre of you. - Book on what's inside. - Sometimes titles Andi covers as well can be quite misleading, - and you'll be missing out on potential readers because they that book, - cover or title doesn't speak to them, - and they don't think it's for them. - So, - um, - ask, - You'll ask your focus, - grief if these things accurately reflect what's inside, - um, - also ask yourself whether it's too simple or is that sorry? - Is it symbol or is there too much going on? - Um, - the reason I say this one is because all the visit guilty, - off wanting Teoh, - you know, - put so much information on the reader. - And that way we know that there's so much that our book can offer that reader, - and we want to include it all on the cover. - Um, - but sometimes it's better to keep it simple the best, - but covers a symbol of you go into into a bookstore and look at the ones that capture your - imagination. - Then usually they're very, - very simple. - Just, - uh, - you know, - think of 50 shades of grey or of twilight, - any of the best sellers. - They have really simple covers. - They don't try and include too many elements of the story on doesn't look as good as those - that you see in the bookstore, - because we do wanna really aim for high professional standards. - If any of the questions any of the answers to these questions will know then don't worry. - There are lots of easy fixes you can do without breaking the bank. - And in the resource pack, - you will find a list off several good cover designers that I recommend who are both - inexpensive on great to work with Andi. - They can really make help. - You make your the money that you spend on a good design. - You can make that money back in a relatively short amount of time because you will see an - increase increase in sales. - Um, - and there was some easy D I Y fixes if you designed the cover yourself, - because quite often there's just one element off the big cover that's not working. - And that might be that your fun is not an accurate reflection of you off the genre. - Or it's not, - um, - meant to be a display phone. - Perhaps your image or or your background is not high reservation enough, - so it doesn't look great on a screen. - Eso I've also listed at some places where you can find free and royalty free images to use - , - and some of those sites are real gems on. - And then there's five a dot com, - which is a great place to know about if you want to make some really simple design tweaks, - but you don't have any design chops. - Um, - five has lots of people willing to dio simple design tweets for just $5 so that's a great - place to know about. - Okay, - so here your actions Depths for tip three. - First of all, - figure out. - If you need to make improvements on to do this. - You really want to take out your emotions and financial stress out of the picture. - I know that you might be quite attached to you, - but cover your or your book title, - but, - um, - sometimes you have to put your marketing hat on and and forget, - um, - and forget your emotions for a minute. - Um, - And be honest with these off. - Ah, - they get enough. - And if the answer to that is no, - then do you take a look at the resource pack and you'll find some great ways you can help. - You can make the changes that are needed. - Andi, - you know, - be positive about it. - Think of this as a marketing strategy. - Companies are always rebranding, - and we're doing that logo's and and coming up with new taglines, - and it's a great way to create Buzz. - You can write blood posts about it. - You can talk about why he made the changes and just use it as a marketing strategy in - itself. - Um, - and it's good to know that you can upload new covers to Amazon demands and noble to create - space and all the rest of it without having to realist your book or buy anyway. - ESPN or, - you know, - start from scratch with your reviews and so on. - So it's It's a symbol is just uploading the new cover. - All right, - Tip number four is improving your author bio and just want to talk a little bit about why - they are important. - A lot of people who read fiction will start with fiction are looking for someone that they - can relate to. - That, - um, - Comptel a good story. - Either they're funny or they're poignant. - Or they, - you know, - have lived a very, - um, - well lived, - meaningful life and can tell a great story. - And so it's really important that for fictional, - this your author bio is is showing this to the readers there rather than listing out. - You know, - the simple details of your life. - There should be something a bit more juicy, - too Teoh to know about you and that we can relate to. - For nonfiction authors, - the bios quite different. - It's all about showing your expertise and convincing the reader why they should trust you. - Why you are an expert in the subject that you're writing about. - So here's a great example from a fictional author and tally. - Roland is a India with the from She's from Canada originally, - but she's living in the UK, - so I am going to read out this bio because I'm not sure how big it is on your screen. - Um, - and I'll tell you why I like it. - Tally Roland writes fun, - romantic fiction. - Born and raised in Canada, - Tally now lives in London, - where she saves the great cultural life brackets, - coffee and wine. - So she gets straight to the point. - She tells us what she rides, - and then she gives us no insight into her humor. - She's funny, - and she's also relatable and straight away you want to know more about her, - and that's when she talks about headaches. - Despite training as a journalist, - Tantawi's soon found she preferred making up her in stories complete with happy endings. - Talley's debut novel, - The Hating Game, - was shortlisted for best romantic read at the UK special every months while his second - watching Really, - What's was selected as an Amazon customer favor. - Her novels have been also been chosen as topics of the year by industry review websites and - have been best sellers in Britain and the US Build a Man is her latest release. - So she really show some credentials and tells the readers that her books of worth reading - by stating these accomplishments and then she includes her website, - which is important on her Twitter handle. - And here is an example from nonfiction author Timothy Ferriss or Tim Ferriss, - who is the author off the four hour work week on the four hour body. - Um, - and he's also recently released The Four hour Cook. - I believe it's called, - um, - incredibly well accomplished on, - and he really shows it in his bio. - So Timothy Ferriss, - called the Superman of Silicon Valley by Wired magazine and nominated by Fast Company as - one of the most innovative business people of 2007 is the author off the four hour body and - the number one New York Times Will Street Journal, - Business Week bestseller, - that four hour work week. - So he's, - you know, - it starts with a fantastic endorsement by Wired magazine on, - then nominated by fast company again name dropping a bit home and then talks about, - um, - being a best seller and how many languages the big has been sold out. - So obviously, - Tim Viruses, - an incredibly accomplished and, - uh, - and just around fantastic guy on it would be hard, - sort of live up to these standards, - and, - um, - and name dropped the way he does. - But it is important Teoh to really show your readers why you are an expert in what you - write about. - And that might mean endorsements. - That might mean, - um, - doing what he does at the end where he says he's against electorate. - Princeton University. - So you know what is your professional history? - Um, - and then just also I think it's important Teoh did not be too much like a professor and - preach to your readers. - But it was so maybe add in something, - um, - a bit more relatable as well. - So perhaps you could add in your hobbies or, - um, - something about your family to this section as well. - Okay. - Finally, - um, - I want to mention your all the head shots. - Um, - and the reason I mention this is because it's something that I see a lot, - and it's a relatively simple tweak. - Um, - that, - you know, - you could fix this, - uh, - pretty much overnight. - You know, - all of us have great cameras. - Um, - most of the iPhones or smartphones out that have great cameras attached them, - and they produce high quality images. - So there's really no excuse for these headshots that on just don't look professional enough - . - And I'm no intentional and, - um, - included two examples here off a picture of me where I am sort of hanging out with a friend - , - you can still see part of her head in the picture. - And it's just very obvious that this picture has not been taken for the purposes off a - professional headshot versus the one on the right, - which obviously waas on. - I think it's really important that you do taken intentional head shot. - Um, - and whether that means, - you know, - asking a friend Teoh to go outside with you and take it, - um, - out in the, - you know, - in an open space or one evening, - perhaps, - uh, - you know, - sitting at your desk just make sure that you don't have other people hanging off you on. - And it is a high resolution picture. - And it was taken, - you know, - obviously, - for the purposes of being your head shop. - Okay, - that is all for this video. - Next up, - we're looking at getting you media ready. 4. Tips 5-9: - Let's get you media ready and we'll start with a very nice word of warning. - That is that if you are really aiming big with your book sells, - this section is really important. - So don't skip these tips. - If you want big press coverage and PR down the line, - then you should get as media ready as possible now. - So let's make you a star. - The tip number five is working out your media angles on. - This is important for fiction books as much as it is for nonfiction books. - So, - um, - the important thing to know is that your book is probably not interesting to the media or - the fact that you've written a bit unless you are a celebrity or, - you know, - politicians. - Then, - um, - the media is simply not interested in the fact that you've written a book. - But the story behind your story often is interesting. - So what is the message behind your book? - And as I said, - this pertains to both fiction and nonfiction. - We need to work out what your media angles are or your hooks are, - and every book has them. - The important thing is to make them as niche as possible on as interesting as possible. - So, - for example, - a media hook for a healthy eating guide would not be healthy eating. - But it might be healthy eating for recently divorced males. - Or you know how to make quick, - uh, - lunch is for busy moms. - Will something like this and then to really tie it in and make it newsworthy for the media - ? - You should talk about why this is relevant today. - And to do that, - she concise a recent statistic about rising divorce. - For example, - in the in the first example, - um or, - you know, - the number of working moms that need Teoh create lunches for their Children, - or so on for fiction office. - Um, - this might be an issue that a character deals with in the book. - A location are setting an illness, - the big tackles or unusual family set up for career choice on. - You can use thes um, - these angles from the book, - these themes from the book to pitch the media stories off things that are happening in our - society. - So a sign of the times type pieces might be, - for example, - if in your book you have a three generation family, - so you have, - you know grandma and then new parents and the child living together you might talk about. - How doesn't There's a rise of that family set up, - um, - of that situation in society and, - you know, - site a surveyor statistic that the media would be interested in writing a story around, - um, - to write down your media angles hair your action steps. - First of all, - want to write down all the themes and messages in your books that includes the main plot in - the subplot, - Andi, - for nonfiction books, - this is this is much easier, - but you should also think about the different subsets off society that can enjoy those - angles. - And then you should research some time. - The news that ties in with these themes. - So, - um, - you know, - go to the big news websites, - go to websites that published surveys and, - um, - statistics and, - you know, - different papers that coming out of universities and so on and see if you can find timely - news that ties in with the things from your book again. - Don't forget to make your angle as specific as possible. - All right. - Tip number six is putting together a media page or a meeting kit. - Andi, - this is following on from collecting your media angles. - So, - first of all, - why do you need a media page? - Well, - first of all, - it helps make you look like a professional, - and it also helps bloggers, - reviewers and journalists lives a lot easier. - And the easier you make their lives, - the more likely they are to cover you because they can get all the information they were. - They need, - um, - very quickly. - You know, - most of these journalists and bloggers a working under deadlines, - and if all the information that they need is in one place, - then it's easy to cover you. - So things to include on your media kit uh, - an Ortho by which you might have revamped in on earlier tip your book description. - You all the head shots, - which should be high resolution, - as should you'll become image. - Andi, - nice pictures of your books. - By that, - I mean, - if you have a paper back, - then you could take pictures of it in, - you know, - on a on a bookshelf or alongside a cup of coffee or something a bit more interesting than - just having a static image. - And if you only have an e book, - then you can show pictures of it on your kindle your Merkel, - You're vido the iPad. - You know, - take pictures off the book on these e devices. - Your media patient also include your purchasing informations, - the working people by the book. - How much does it cost if you haven't? - I s P M. - What is it? - Um you mean the angles which we just talked about your ideal reader information. - So don't go into details and believe you know your fictional ideal reader, - but do talk about who the book was written for and why, - why they would enjoy it. - And finally, - your contact information if anyone wants to contact you further. - So here are two great media pages that I love. - Um, - one is from Jane Porter, - and you can see that one at j imported dot com for it. - Fresh pressed kit dot html. - Well, - we just go to our website and you failed to see it. - I link to it from there. - So she really does a great job at she includes lots of pictures of herself, - lots of, - uh, - newsworthy angles and but covers. - And so on it. - It's a really great one. - Stop shop for all of her information Andi author Lauren Clark, - who I believe is taking this class. - So you get a chance in governance and get her media kit and also say later on the forum and - congratulations for having such a great media kit. - She has her bio. - She has a book cover that she has some great pictures. - She was It has a media angles up there. - She's done a really good job. - All right, - So once you've got all of your, - um, - your media angles in your immediate kit together, - then your next step is to list out your dream coverage. - So if you want to get featured in the media, - you really need to stop researching and thinking about where your dream coverage would be. - And to do that, - she want to think about where your ideal reader is hanging out, - and this is something he might have done in the ideal reader exercises really gone into - detail about where they spend their time online and offline. - So in this list, - you might wanna include belugas, - um, - media meaning, - you know, - radio, - TV, - newspapers, - magazines, - alumni magazines, - which are usually pretty easy to get into. - They at least have a section on alumni in what they're doing now. - In their recent use, - they quite often have a book feature, - and they'll talk about books that are being published by alumni. - Um, - or you could pitch the editor a story that you want to write about your book and how it - ties into your time at the university and and that kind of thing. - Local magazines, - a great in flight magazines can be really good of you. - Book is about travel or any aspects off. - You know, - destinations are location specific, - um, - and niche magazines. - So if you've got a nonfiction book or even a fiction, - but that deals with, - let's say, - a someone who raises horses or, - um, - she's dealing with a, - uh, - an illness or she has a hobby that's, - you know, - golfing or crafting or whatever. - Then niche magazines can also be a great place to get covered in on. - The next step is to get familiar with these publications on Also, - look for their regular features on the editors of those sections. - So every magazine has regular features in every issue, - and those are the places that you want to pitch those of the feet the the areas of the - magazine that you want to pitch. - So who you wanted to pit and why you want to pitch the feature writer for the correct - section. - So once you've identified the feature that you want Teoh pitch, - then you can then go online. - Or you can look at the masthead in in the front of the magazine or newspaper. - For the editor off that section, - um, - equals, - I find their information usually online, - or there's quite often their information in the front of the magazine or newspaper. - You can men check the editorial calendar for issue themes. - Um, - so let me just explain to you a bit about how this works. - Every issue off a magazine has. - Sorry, - yet has a theme on this. - Could be related to the time of year that it's that so obviously, - there's usually a holiday theme that sometimes that's summit a summer issue. - But oftentimes they'll be other themes, - such as there might be a food issue that might be a culture issue that might be a festival - issue and so on. - And if you can find a theme that really ties in with your book, - then you have a really good chance of getting featured in that issue. - Don't forget. - The magazines tend to work about 3 to 5 months, - sometimes six months in advance. - So you want to be looking at issues that come out in the, - you know, - in the next, - uh, - six months onwards versus that next month's issue that you very likely not to get into that - issue, - And you can usually find his editorial calendar online. - So you should just google the name of the publication on and editorial calendar. - And always keep in mind the message of the book on Do Not Your Book when you're pitching. - So here are some examples of how I've got Allah books, - especially books, - books. - That's a mouthful into some magazines. - Um, - so in my book, - 51 ways to save money and still have a sheikh in front of this wedding has been featured in - , - um, - quite a few magazines and bloggers and websites. - Um, - and I didn't pitch the book. - I pitched the idea behind the book, - which is saving money for your wedding. - So I wrote an article called 10 Wedding Costs That Bite and what to do about them. - Um, - and that was in D I Weddings magazine for Wedding Ideas, - Bridal magazine, - which is a UK publication. - I wrote an article eight Ways to Save Money on your Wedding. - I believe it. - Waas Um and neither of the's articles were about my book. - But I did get a nice little mentioned in the Bible in the, - you know, - in the byline, - a link to the book and talked a bit about my website, - I believe was up there. - And Social media accounts, - um and then the have also been featured in, - you know, - non wedding related media such as the Tampa Tribune, - which is, - I believe it's a weekly, - um, - magazine. - And they happened to have a feature writer who writes about, - um, - different things for young women. - And one week she wrote about weddings, - and she featured the book. - So again, - just the reason I'm telling you this is to think about the message, - not the books. - Don't pitch the book, - pitch the message behind the book, - Um, - and just another example. - I'm afraid these both nonfiction examples, - but that tends to be what we what we write it. - There's a book. - So Brandon's Book 30 Dimas Success has been in graduate schools magazine twice. - And the circulation that magazine is about one million. - So that was well, - we definitely certain increase in styles after being in these magazines. - Um, - and I wrote to articles. - Um, - one was titled. - Why? - Now is the perfect time to take your test. - Um, - and the 2nd 1 was three reasons why cramming for your test could be a great idea. - And again, - these were not about the book. - They were about the idea and the message behind his book, - which is about taking the G Matt within a 30 day period. - I was studying for the G. - Matt within 30 days. - So, - um, - just to reiterate that it's a little about the message and know about the big and you know - you will get attribution to book in in the in the credits. - All right, - so the question on everyone's lips is how do you pitch the media? - Um, - and there are some tips and tricks that you should know about because journalists and - editors do you get pitched along the time on. - Sometimes they wouldn't even read a pitch of its if its formatted wrong or if the subject - line isn't right or if it's just horribly long. - Eso these is some really good things to know about in the first thing is simply pitched the - right editor for the right section that you want to be featured in on a pitch them by name - . - Um, - I always use first name, - and I find it much more effective than you know, - saying dear editor or who? - Whomever it may concern, - I would really try hard. - You know, - Google is your best friend. - Find out who the editor for that feature is for that part of the magazine or newspaper is - and pitch them by name. - Show them that you are familiar with the publication by mentioning the feature that you - want to be in and why, - um, - you think they might be interested in your story based on perhaps past issues or past - stories they've had, - and men introduced your idea in this format. - So why this? - Why now and why you And by that I mean, - why this story like, - why is this interesting? - Why, - with their Vidas be interested in this? - Why now? - Because media is always looking for timely articles. - So if you can tie it into something newsworthy, - then that will get you at bonus points. - And finally, - why you? - Why you qualified to write this article? - Have you have you written for media in the past, - or are you considered an expert on this topic? - You know, - show some credentials and show that you can write and perhaps linked to a website with some - some clippings or other examples of your writing. - Because no editor wants to accept a peace and then have a horribly written article back. - So you need to really show them that you can ride. - I would suggest keeping your emails to under five sentences or three short paragraphs. - I'm breaking out with some white space, - so it's not overwhelming. - And then, - if you want to leave some information about your book, - if you know you're mentioning that this is the reason that you qualified to write the - article, - then always leave that under your signature. - Don't put it in the main body of the email. - Um, - he's a really great tip to know about. - It's cooled the information gap, - Um, - and it's something that I've used and is very effective. - So you pitch the editor without attaching the article or without, - you know, - sending the piece in the main body of the email and tell the editor that you have written a - piece with their publication in mind and then ask if they'd like to see it. - And the reason this is good is because the the Edison knows that you've written it for them - and that you familiar with the publication and their readers, - Um, - they don't have to wait long to get it back from you, - and they'll be interested in seeing it. - And, - um and, - well, - you know more often than not, - will you can shoot a quick email back and say, - Yeah, - sure, - you know, - send over, - I'll take a look. - Eh? - So this is a good method to use. - And finally, - don't be afraid to follow up. - Um, - journalists and editors of very busy people, - and I definitely encourage following up. - I wait about a week, - give them some time to get back to you on and do use follow up or following up in your - subject line. - Okay, - Tip number nine. - And this is the last one for the media ready section is being a journalist. - Best friend. - So here is, - um, - tips on how to get to know journalists and freelance writers on this could be a really - effective way off getting into publications because a lot of magazines and websites that - you want to be in don't have, - um, - you know, - full time staff, - but they have regular writers, - and if you can get on their radar and pictures story to them, - then you have a really good chance of being covered. - So the first couple of places that you should go ahead and sign it to straightaway, - um, - are Harrow, - which stands for help. - A report out on reported Connection and these air to sites that work very similarly help a - reporter out is much bigger than reported connection, - but both a great source of information and what they are. - Our mailing list, - which have both reporters and sources that subscribe to the mailing list. - And these emails go out three times a day, - morning around noon, - New York time and then in the evening and their queries so generalised will ask for sources - people who know about a sudden subject and that might be an expert or professional, - or it might just be a member of public, - and you can reply to these queries and state your credentials and talk about your book on, - and it could be a really great way to get covered in the media. - Another way is Teoh. - As I said, - Get to know freelance writers and journalists and I wanted I'm going to show you in a - minute an example of how you can find these, - the freelance writers and journalists that you want to know on and finally set up some - Google alerts so that you can start tracking the publications that cover your topics, - as well as a list of writers who write about these issues. - And I'll show you how to do that in just a second as well. - So here's how you confined freelance writers on This is what I did just a couple of weeks - ago because I was looking for a writer that writes about writing, - um, - on the O website or the O magazine. - So Oprah's online space basically so I wanted to find a freelance writer that wrote about - journaling and writing, - Um, - actually the screenshots below when not for writing, - I think I went in and put in a different key. - Would I put in fitness? - And there's a such ball on the website so you can type in fitness and the results that you - get back. - Um, - you know, - there's that on the left hand side. - You can see this is articles, - articles about fitness so you can soon begin to learn who which writers are writing about - fitness for O magazine and Oprah's website on Dumb. - You can go in and look at these articles and you can see on the byline. - If you look at number three, - that Cory Pickle. - I think that's how it said is a writer who writes about fitness for Oprah. - And if you do some more research and start to look at all of the articles and see if - there's someone who can't contributes regularly on this topic, - then it's in your interest to get to know this person and Teoh. - You know, - whether that's through social media, - talking to talking to them on Twitter or simply reaching out to them by email and letting - them know about you and your work. - It's it's a really good thing to do and to let them know that in the future you'd be happy - to contribute to any articles that she might want to write about or it will be a source for - her. - And then the other thing. - Waas Google Alerts, - which is a a free alert system from Google. - Andi. - It allows you to set up these alerts on queries that you're going to be interested in - hearing about. - So, - for example, - you might want Teoh anything of a good example. - Let's use the fitness example from the previous slide. - So let's say you wanted to know about fitness for teenagers. - That could be your search query. - You don't want to use something is Borders fitness because you're gonna get a 1,000,000 - results every day, - but something a bit more targeted, - like fitness for teenagers, - if that's what your book was about. - And then you can choose the kind of results that you want and how often you want them, - so you might want them once a day. - You might want them once a week. - You might want them as they happen, - and you're gonna get lots of emails throughout the day. - Um, - and then the email address that you want them delivered to, - and this could be a really great way of learning about where your topics are being talked - about. - Online and which writers of writing about them. - Okay, - so the action steps for this tip. - Oh, - to sign it for help, - A report out. - And, - uh, - that's a free service at helper opposed out dot com. - Sign up for a reporter connection dot com, - which is also free. - Um, - service Onda get Googling. - So Google is your best friend. - You can use it to find writers and journalists and start reaching out to them, - um, - and then set up Google alerts on the subjects that you want to monitor. - Um, - I just wanted to say that this all of this does take time. - It takes a lot of research on patients, - and not every pitch that you send or every query that you respond to will result in media - coverage. - But, - um, - one big piece of press can push you a really long way, - and that's what you want to hold out for 5. Tips 10 and 11: - Okay, - so that last video was the super duper long one. - So I'm gonna make this one short and sweet. - Um, - so number 10 is a make you'll book irresistible and tweak Amazon. - And the first thing to do on Amazon is this thing called adding custom images. - So this is a screenshot of my pick on the Amazon page and under the book cover, - you can see that there's a few images that I'm not the book cover, - but other images of the book. - And I really love this feature because it allows you to give the books and personality and - to show it, - um, - show it off outside of just a static but cover. - So to give you some examples of the kind of images you can upload, - um, - I have uploaded the back cover of the book. - It's a paperback. - So I have a back cover, - Um, - a picture of the book on the Kindle, - a picture of the big hanging out on my coffee table, - a picture of someone reading the book, - and it's a really great way just to kind of give it a bit more of a physical presence and - show it off a little. - You can do this by clicking on that link that says, - Share your own customer images on simply uploading any pictures of the book you have, - and I would really recommend that you leave a caption on each image as well. - Eso Here are two examples just sort of blown up a picture off the book on the Kindle on the - interior of the big. - So other things you can do on Amazon is to add your new book description. - I would definitely suggest doing this through both the Central because this here, - you can use bold on italic formatting to really make certain parts of the book descriptions - standouts such as at gloves or endorsements Or, - um, - you know any part that is really exciting In your big description, - you could end with a bit of bold texts and so on, - and you can do that through your with the central. - Um, - don't forget to add your new or the bio and head shot, - and you could also add your social media accounts. - So your Twitter feed again. - I think you can. - I do a YouTube channel on, - and you can certainly add a video so either a video of you talking or of a book signing or - a book trailer if you have one and number 11 is getting more views is also relevant. - Teoh Amazon, - but also to Thea Other, - uh, - online sites. - So Barnes and noble kobo smash words and so on on good reads. - So the big question why you want to get more of use is it sort of has a two fold answer. - First of all, - you want reviews because they serve is really good social proof that people are reading on - enjoying your book. - And, - uh, - they can be very convincing if people write a really stellar review. - That might be what persuades another person to buy your book. - The second reason is because the more reviews you have, - um, - this is gonna impact. - You'll algorithm, - um, - the the algorithm Sorry on Amazon on buzz the neighborhood, - all these sites and get you higher up in the search ranking when people are searching for - your book. - Um, - and you'll start to show up on the the different list that Amazon house that just the - customers who looked at this list or customers also bought list. - Getting more reviews can definitely help with those kinds of things. - Um, - so here are some ways that you can get more reviews. - First of all, - you should simply ask, - um, - leave a note at the end of your book because that's really prime real estate for this kind - of a request. - People have finished the book and it's, - you know, - fresh in their mind, - and you really want them to go straight onto a website, - just write their thoughts there. - And then I always leave a note at the end of my books and just explain why it's so - important to me on that. - I would really appreciate it if people could do that. - When people send you an email or a social media comment, - or any any time that they tell you that they've enjoyed the big, - um, - just send them a polite request and ask if they wouldn't mind leaving your review. - And it's always best to send them the direct link to the page that they don't have to go - and find the book again on the website. - And, - um, - also again explain why it's so important. - Doing giveaways on good reads on Library thing is a really good way off ramping up you'll - reviews so good reads and library thing if you're not familiar with them. - Uh um reader writer Social networks where authors have a profile page and readers have a - profile page on. - And it is essentially like a Facebook for readers and writers on both sites offer - opportunities to dio giveaways to readers of signs readers on the sides. - And they both state that many of the people who get this who win a contest or give away - will go on to review the book. - Um, - so that's a really great way of ramping up you'll the number of U reviews you get at the - time that I'm making this video. - Good, - Good. - Rees only allows paperback giveaways. - So you if you haven't e book, - that's not gonna work out. - But like everything, - you can give away digital copies. - And the great thing about that, - aside from it, - being completely free is that you can give away hundreds of coffees of your book. - Um, - you know, - and expect kind of like a one off 321 out of five people to actually review the big so you - get if you did give out 100 plus copies then you can expect to get some many good reviews - from that. - If you've done a block tour, - then you can certainly ask your block. - Hosts Teoh all the reviewers to cross post their reviews from their blog's Teoh, - Amazon. - Barnes and Noble uh, - good reads wherever you want them. - Andi. - There are several more ways you can get reviews that I've listed out in the resource pack, - Um, - that we talked about earlier. - Okay, - here's how you can improve your chances of getting your review. - Explain the why so many people are very happy to leave a review once they understand the - importance of it. - But most people outside of the book in the street don't really know how important they are - . - So always explain why and, - UM, - you will come across is much less pushy. - Reassure people that it doesn't have to be a long review, - and that 102 lines is absolutely fine. - Many people procrastinate or hesitate to leave a review because they think that they have - to, - you know, - critique it and go into detail. - But reassure people that that's not always necessary and that just a short review will be - would be great and then always provide the exact link so that they can go and do it - straight away. - And if you wish to, - you could even let them know that you'd really like them to do it by the end of the month - or by the end of the week or whatever. - Because people seem to get things done much faster when they're given a time. - Teoh, - you know, - at a deadline toe work towards Okay, - so we have covered the 1st 11 off the 21 tips in this week's videos. - Aunt, - here's what I would like you to do next. - You're gonna choose 4 to 6 off the tips that we have covered today on those should be tips - that you think will work for you and your book. - So every book is different. - We have fiction nonfiction e Vicks paper, - paper back, - um, - different. - You know, - genres and themes. - So really think about which one's gonna work for you, - for your book and for your personality as well. - This is less important this week, - but next week, - when we start doing outreach, - NPR, - your personality and your strengths is definitely going to come into your into into play - there. - So we're gonna look at another 10 tips next week and you'll choose the rest. - Um, - I have created a marketing plan outline which you can download at this link, - And I'm also gonna leave a link to that on the forum on On the skill share websites that - you don't have to worry about typing down this very strange short link here. - Um and then you wanna work out a timeline for when you're gonna tackle each tip? - So it does not have to be before next week. - Um, - it could be any time in the next three months, - but preferably in the next couple of weeks. - And you want to put this date in your calendar On most importantly, - oval. - You want Teoh commit to it and we'll talk a bit more about that next week. - All right. - Next week to give you a taster, - we are gonna look at how you can make your block posts go a lot further. - We're gonna talk about the importance of showing up. - We're gonna look at the power of local and how you can utilize that in your promotions. - We're gonna talk about how you can be an expert in your field. - The best places to buy paid ads if you wish to do that and how and why To make Twitter work - for you. - Alright, - Looking forward, - Teoh. - Seeing you on the cool on Friday, - we're gonna have a Q and any cool on Friday morning. - Um and I will answer any questions you have over on the farm this week before then. - Alright. - Looking forward to buy. 6. Week 2: Tips 12 and 13: - to eat two of our videos. - So this week we will be choosing your second set of tips, - which you will land at to your marketing plan so that by the end of this week, - hopefully you will have a plan. - So tip number 12 is called Make your blogging go further. - And if you are planning on making blogging a part of your marketing strategy, - then I think it's really important. - Teoh know that focusing on quality over quantity is what's really important here. - There is so much content being produced every 24 hours on the Web that it's really hard to - get attention to your blawg. - And so the most important thing is that you spend as much time promoting your blood posts - as you do writing them on. - I know it's a lot more fun and hot, - easier to spend the time writing them. - Um, - but really, - you need to be spending equal time promoting them and also kind of focusing on writing - fewer but better blood posts because that's really there. - Any way to stand out online eso as this slide stairs, - you've written a blood post. - What is next? - I'm just going to run through some things that I think you should be doing every time you - write a blow post. - So, - as I mentioned, - focus on quality over quantity and spend as much time promoting each post as you do writing - it. - Once you've done with it. - Share on Facebook on your personal page. - You perhaps your author, - page your groups any pages of groups that you're in share on Twitter and send out, - you know, - sort of 2 to 3 times a day for the first few weeks. - And be sure to kind of change the title of the name on Twitter every time you send it out. - So it doesn't look like you're just sending out the same tweet. - Share it on LinkedIn on your profile on any groups that you might be in pennant to - Pinterest and added to Google. - Plus, - and I know that this sounds like a lot of work, - But this is the reason why I think that writing fewer posts is really important because you - can then spend some of the time that you would otherwise spend on writing about posts on - promoting them. - Um, - and that really is key here. - Okay, - there is a link here, - Teoh blood carnival dot com, - which is a great resource. - Ah, - a blow Carnival is basically a round up off blood posts on a certain topic. - Onda. - A lot of people who are interested in that topic subscribe to carnivals so that once a week - or once a month, - they get the entire list of blood posts on that topic in their in box. - So blood for blood, - carnival dot com has a list off interests. - Andi topics that you could submit your blood pros, - too. - Um, - and I I'm part of a blood carnival cooled carnival of the Indies, - and it's a self publishing on independent but marketing carnival. - And, - I submit wants to posts a week. - Sorry a month to that particular blood carnival, - and I see a lot of traffic come from there, - so it's definitely worth it. - If it's a popular topic, - you should submit your post to reddit dot com, - which is a submission new site. - That means that readers submit their own used to the new sites and uses used in a very - general term here. - It doesn't have to be, - you know, - national use or even a local music. - It just means any kind of blood. - Post is accepted, - and reddit dot com is a huge one. - You'll definitely see an increase in traffic I mentioned here. - Brandon wants submitted the blood post and got 2000 hits in one day, - and the traffic continue to cover for months and months afterwards. - And he doesn't even block often at all. - He blog's once every two or three months, - and he doesn't have a popular blogger. - Also, - there's definitely you'll definitely see some, - um, - some results from that. - And, - um, - the important thing to remember is that Reddit is the, - uh, - the name of the website. - But there's these things called sub credits, - which Arthuis moon ish groups eso. - You'll find groups from anything from sort of SciFi groups, - two people who love gardening or animals that kind of think so. - The important thing is to find a subcategory, - also called a subreddit Teoh. - Post your blood post CRL into and to write a nice in hunt enticing description for your - blood posts as well. - On digg dot com is a very similar idea to reddit dot com, - so those are both very worth knowing about, - um, - tweet old pros. - WordPress plug in is a like a like it says here, - a WordPress plug in. - So if you have a wordpress dot org's website, - I definitely recommend installing this to your website Onda configuring the settings so - that it automatically tweets out your old block post to Twitter so you don't have to worry - about doing things manually. - Um, - you can change the settings so that it tweets outposts over 30 days old or a week old or - six months old, - or however old. - You want the post, - however old you want to set that, - Um, - and you can also specify how often these tweets should go out. - So you know, - every 12 hours or every 24 hours, - there's lots of different settings that you can play around with. - Unfortunately, - that was only available with wordpress dot or I'm not aware of one that's available with - Blogger, - but it would be worth looking into. - And then the other thing I suggest is sending your post to influential people who might be - interested in it. - Um, - and this really is worth doing if you've really got something interesting or newsworthy - with your post. - So if you really spent the time kind of curating content, - perhaps survey results or statistics, - or even if you've just got something that you really feel hit the nail on the head like an - emotional poster, - a poignant post that might be people you know online that would be interested in sharing - that with their readers. - I wouldn't recommend doing this with every book post, - but sometimes you'll know when you have something really deep and interesting to share on, - do you can reach out to people who have a huge audience and ask if they wouldn't mind - sharing it with the Twitter followers or sharing on their Facebook page, - or whether they would like to write a reply to that blood post of You've got a - controversial topic. - For example, - um, - or an opinion piece, - Um, - a few more ideas you can. - You should definitely be adding your blood close to your email newsletters. - Um, - Andi, - adding the your all of your latest blow post your email signature s O. - That means under your name on your email. - You can usually change your settings on your email program so that that bloke ratios that - every time you send out an email. - Obviously, - this is a lot of work and again. - That's why I recommend blogging less frequently and promoting more. - Okay, - block tours is another thing you can do to make your blood post go further. - So rather than blogging on your own block, - you can go on a tour and right blood posts for other people's blocks. - We talked about this on last week. - Schools, - um, - a little bit talked about the pros and cons of them. - We talked about doing it yourself. - First is using a block to a company, - and I was the mentioned. - Why not allow companies are equal? - Um, - there is a list here on the index the Indy exchange dot com forward slash for writers. - This is a great resource. - It has a lot of, - um, - has a lot of information on this page, - but if you scroll down, - you'll find a list of blood tour sites. - Um, - as we talked a bit about on the cool, - it's really great to speak to another author who's used the company on and ask how the - experience waas on this is something you could do through Good reads. - You could definitely reach how and explain the situation. - Just say you know you you kind of looking around for a block tour company to use, - and you'd like to know about their experience. - Um, - and you can also, - you know, - go and check which blog's they partner with what the activities like on those blog's, - um, - and just kind of do your research before you drop any money on on a service like this. - Uh, - Number 13 guest posting is similar to take to doing a block tour, - but it's more like a one off thing where you would pitch your idea for a block post to a - blogger or a website. - And the reason why this could be really effective is because if you don't have a huge - audience or if your blood isn't particularly popular and you're not drawing a lot of - traffic right now, - it does take a long time to build a blogging to build, - to build an audience. - So if you're just starting out and you don't have that, - you can definitely borrow someone else's is established audience for a day, - Um, - and hopefully brings them of their traffic back to you. - So here are some tips on guest posting again, - like block tours. - Not all guest posting opportunities are equal. - So be sure to target the right blog's. - And that means that their audience is similar to the kind of audience you're looking for. - And that's why the ideal reader exercise is really important to do on and also that they - have, - you know, - a good sized audience. - And they're not just blogging to No. - One. - Um, - you can use the pitch pitching technique from last week, - which were covered in the media pitching slash section to pitch your guest posts. - Eso be sure, - Teoh you know, - let that blowgun and know what's in it for them. - Why you're the right person for the job and why their audience would care. - Teoh have you on the block? - Um, - if you're looking at to find blog's that would accept your posts on your on the kind of - topics that you're interested in writing about, - you could use what is called the drafting technique. - Now, - this basically means that you would do ah, - really thorough Google Search on and find the blog's and the website where other authors in - your field or your topic area have posted, - have guessed posted before on pitch those places. - The reason this is effective is because, - obviously, - you know, - first off that that blowgun accepts guest posts, - which Noel blogger owners do. - And second of all, - you know that they're interested in the topics that you write about. - And this doesn't mean that you have to go and then pitch a similar idea or kind of like, - copy what that person did in the first place. - You don't want to do that at all. - This is simply a way of honing in on the right kinds of places for you to blawg um, - and then pitching your own ideas, - putting your own slant your own angle on, - um, - on a talk on the topic that you talk about. - So that's a really good way off finding bloggers and websites that you could guess post on - . - Um, - I said his start small and grow big, - and that's really important. - You know, - you don't want to go in, - um, - pitch Oprah or one of the biggest websites or blog's online. - Right now, - you want to start small. - So pitch other authors pitch, - um, - other smaller blog's in your field. - And then when she got some experience under your belt, - you can kind of use that as a stepping stone to the next level and then to the next level - and kind of grow that way. - Um, - said her guest posting is great for both fiction and nonfiction, - and here is some action steps for you to kind of go forward if you want to choose the guest - posting Tip. - Um, - there is a video on YouTube under the 30 day Books Channel, - which is a video with Kimanzi Constable. - This'll is a guy I met on Twitter, - I believe on author who was self published to begin with, - and a time of this interview, - which is probably about a year ago now. - Hey had sold 65,000 copies of his self published books, - and he's since gone on to publish 1/3 book, - and he got picked up by a publisher. - And he attributes his entire success with self publishing, - from guest posting and from borrowing people's audiences and then converting them into his - own audience. - Um, - he does write nonfiction, - but he has been great tips, - um, - for you to see how the guest posting strategy can work for both fiction and nonfiction - after you've watched that, - and it is a longer video, - it says here. - It's 26 minutes. - So, - um, - you will need to set aside some time to to watch it will. - You could just watch half of it. - Well, - um, - you know, - fastball with the small, - took second of all, - you want to research the sites that feet to the kind of topics that you write about. - So, - as I mentioned before, - we do a thorough Google's search. - Put your competitors names into into Google and look at the authors who were selling really - well in your field and see where they've gets posted before. - And then you want to pitch plug owners with titles and concrete idea on a concrete idea for - an article. - So I get a picture block posts all the time, - and I have to say that when people kind of approached me with the desire to post on one of - my websites, - I much prefer it. - If they have a very clear idea about what they're blow Coast is going to be about, - Um, - and usually that includes the the title as well. - It's much more. - It seems much more professional and more organized and more convincing for me if they - already know if they already have a really solid idea about what my readers would like. - Ambrose is just kind of approaching you with a general request to get. 7. Week 2: Tips 14, 15 and 16: - create an ethical bribe for your mailing list. - A new mailing missed is basically a, - um, - a list of people who have subscribed to getting a an email from you or a news lesson from - you. - It's not the same as a bloke subscription. - It's something I recommend using a mailing list stuff where Teoh kind of handle the - information. - So my recommendation is male chimp dot com, - and that's free for you to collect up to 2000 email addresses. - Um, - so basically, - the reason that you want a mailing list is because it gives you a lot more of a direct way - of contacting people who want to hear from you. - So while having people like your Facebook page will follow you on Twitter is great. - It's a lot less personal than being able to send out a newsletter or an email. - Um, - and you know this. - The many of you will have come here through my my Magic Monday's newsletter, - which is something I send out every Monday. - Um, - Andi, - I have been doing that for nearly a year now, - Um, - and basically, - it's ah, - it's a great way for me to to kind of stay in front of people and toe have regular contact - with people on Teoh to really connect with people in a much more personal way than I can do - through social media. - So I've seen doing my news. - That's a for nearly a year now. - I do it every Monday I send out and use that the first thing on a Monday morning, - and, - um, - I really enjoy it. - I love the replies that I get every week. - I love, - um, - the kind of regularity of it, - Knowing that that Monday is the day that I get the most traffic to my website, - it's the day that I make them our sales. - It's the day where I really feel connected to my readers, - and I and I get a response, - and that's really nice. - Um, - so the one thing that I think is really important and the reason that Magic Mondays is, - um, - quite effective is because I don't just write two people to say hello, - although I do do do that in the beginning of the newsletter, - I offer something of value in it. - So for those of you that don't know, - Magic Monday is basically a free big market book marketing tip every Monday. - Um, - and so every week I send a free tip with, - along with action steps for people to go and do to improve that, - but marketing. - So that's, - um, - kind of something really important to remember in your newsletters whether you're fiction - or nonfiction. - You don't want to just send people information or you don't want to just contact people - when you when you want something from them. - You know when you when you have a new book out or when you need reviews. - A. - When you're asking for something, - you want to provide something of value. - So if you dio want Teoh, - have a mailing list and you do want to send out a newsletter, - then you should first of all, - decide on the frequency. - Do you want to do this week of your monthly? - So for nonfiction with is I think it's great to have a weekly tip like I do so that might - be a recipe. - If you're a health coach, - it might be, - um, - a a piece of advice for for life coaches or for anyone who is offering advice for fictional - . - There's, - I think, - a little less frequently than weekly is good. - Unless you know, - you you really have something that you could write every week. - You know, - like a poem. - Or as I said here, - if you're a human righty, - you might want to do something like funny Friday or something for people to look forward to - each week. - Um, - so when I say offer something of value, - it doesn't have to be nonfiction value. - It could be something Teoh cheer people up on a Friday, - um, - or or in a Monday like I try to do. - I think the important thing is that you let people know how often you're going to send them - . - Something on your mailing missed on. - Did you stick to it? - So, - um, - I've been trying to send out the newsletter every Monday for the last year. - I've missed it twice, - I believe when I was traveling, - um, - ano I've let people know that I wasn't going to send it that next week. - So, - you know, - keep showing up and people will remember you. - Excuse me? - Eso The ethical bribe that I'm talking about in this tip is something like a magic Monday - where you're not just asking people to subscribe to your newsletter. - You're offering them something of value on. - And that could be something ongoing like Magic Mondays. - Or it could be a free pdf or free chapter off your big or something that really encourages - people to sign up in. - Um, - in order for them to receive something from you, - I'm just a little tip here. - I would say Try to avoid using the word subscribe on your site When you're asking people to - join your newsletter, - Um, - try join me or sign me up. - These are much more effective ways of saying basically the same thing as subscribe. - So here are two examples you might recognize the one from the left on the left. - That's from the 30 day books. - Blawg. - So I have this on the side bar, - and I have it on a couple of different pages throughout the site. - Our minutes Just saying one actionable tape in your inbox every Monday. - Join us and you can see where the, - uh, - the the blue button is. - You know, - sometimes it would say subscribe, - but really, - I think it's a bit more exciting. - Give you use something like Join. - Um, - it just sounds a little bit less boring, - I guess And then the one on the right is from Kathlyn Harris's website Onda Hurst. - There's one more one big news offers and more goodness sign up here. - And then her subscribe box says Yes, - please. - So it's a lot more exciting than simply saying Subscribe. - So Number 15 is the power off local on guy Really like to include this tip? - Because I think a lot of us are so focused with marketing optics online that we forget - about the power off of local and of the people and communities in our back yard. - Uh, - and it's a really great thing that people are very supportive of local authors. - So the first thing I recommend doing is looking at any festivals that you might have in - your area on these could be festivals that are related to your topics or simply summer - festivals or seasonal festivals, - which you could potentially join and or the war rent a stool at, - um, - and one thing that's really helpful is to get familiar with your local chamber of commerce - . - Often there'll be someone that works there that's really helpful, - and that can help you kind of pinpoint the events that you need to know about in the next - year on any opportunities that might be available to you. - There is a website called patch dot com, - which is a hyper localized news site that allows local people to submit, - then using information. - Um, - so you can definitely write for them. - It's not available in all states, - all cities. - I believe it's only us based, - but there would definitely be equivalents in other countries around the world. - Um, - so you could certainly think about writing for your local webs, - local news websites and then, - um, - consider local other events, - which can be really, - really popular, - especially among, - you know, - book lovers in your area. - Um, - the reason that this is really good to team up with, - you know, - more than one author, - and it doesn't have to be the same genre, - although that can be really powerful to So, - for example, - if you're a romance or the you could team up with a group of 10 romance with is in your - area and you will see, - you'll find that there be a lot of synergy in that, - um, - strategy. - You're going to get access to people they know to their audiences. - Um, - it's definitely something you can talk to the press about and they'd be excited on. - There's just more power in numbers for sure. - The other thing that I've seen done really well is for local or things to team up with - local food producers so you can have, - Ah, - coffee Morning or a wine and food event, - um, - or taste testing events. - And that, - again is something that the press would definitely be interested in and condemn. - Finitely bring you a lot of attention, - and Number 16 is finding holidays causes and issues for you to team up with. - So one of the exercises you did last week was perhaps some of you did. - This one was to think about the issues and messages in your book, - the themes and the sub themes. - Um, - I'm one thing you can do, - which has been very effective for some people is to join up with a relevant caused by - donating some of your profits to them. - Um, - and in return, - you might well get a mention on the website in the newsletter. - Um, - and it's really good exposure for your book if you have an issue that's related to them in - the book and hair of listed out to websites, - which, - um, - have for every day of the year the different holidays that exist. - And you'll be very surprised to find some of the really wacky and wonderful holidays that - exists. - And it can be a really good chance for you to pitch the media by using the's holidays that - relate to your book. - The media is always looking for timely events on duh. - If one of these holidays ties him well with your book, - it can be a really good time to picture book. 8. Week 2: Tip 17: so Number 17 is be an expert on this one is best for non fiction, but it's very double for fiction, too. And the idea here is to really become an expert in the themes and topics that you write about in your books and in your promotional a copy. So one What really good way of doing this is to produce a question and answer survey for a lot of people to fill out and to collect the answers. Um, and then you can publish those results on send them to media and host the results on your blawg and really get a lot of people interested in a surprising statistic or or results that you found from your survey. So, for example, for my wedding book, one of the things I did Waas I did a question and answer survey with a group of brides to be, and I simply asked them what their top wedding fears were. Um, and then I published the results, and the results were called brides Top five wedding fears. Fears revealed on. And then I, you know, wrote a press release off these top five winning fears, and I sent it out to media. I was published on my block and this was something that was quite popular. I got coverage in three different newspapers. The blood post that was on my website was shared with a lot of bridal websites and blog's Andi. It really kind of showed me as an expert in the bridal field. So, like I said, this is great for nonfiction. Um, some, if you can create a statistic or a piece of news that is newsworthy and that people will be interested with sharing their readers, it can get you a lot of attention, but it can definitely be used for fictional is as well. So you could simply round up. Resource is on your site that are in connection with your book on. This wouldn't necessarily be a question and answer survey or anything like that, but a roundup of resource is, for example, here I've written out the Brooklyn stay at home mothers Might, um, if somebody had written a book about brick and stay at her mom, then she might round up a list of resources for broken stay at home mothers. So, for example, 50 free activities for moms and kids to do in Brooklyn or top 10 kid friendly restaurants in Brooklyn, that kind of thing. So you then become an expert in Brooklyn and this and the activities available for ST Stay at home moms. So if that was a theme in your fiction book, then that would be a really good way to attract the right kind of audience you're going to attract Stay at home moms in Brooklyn. They're going to come to your site to find thes. Resource is, and then they're going to learn about your book, and they would be your target reader so that some a really good way. You should also think about signing up for core dot com, which is a question and answer site on Did you can either ask questions or you can answer questions on the more questions that you answer. You get kind of up voted for your answers and the warrants. So the more questions that you answer, the more you're kind of establishing yourself as an expert in a field when people ask questions on all kinds of subjects. So that's a really great way off during attention to yourself, with people here interested in the themes and topics from your picks 9. Week 2: Tips 18 and 19: - taglines, - So giving yourself a tagline is something that's really good for establishing yourself as - an expert or a leader in your field. - But it's also really good for branding purposes and just for kind of attracting the right - kind of readers by giving them, - um, - a really clear picture of who you are, - what you write about in just a few seconds. - So think about giving yourself a tackling that is memorable that describes your message in - just a few words and also catches attention. - So it's really good tea. - Use some really juicy adjectives here that are attention grabbing and exciting, - um, - and timelines, - a great for both nonfiction and fiction. - It's something that you can use on your website. - It's something that you can use on your email signature on your social media on it's also - there was a great because they all memorable. - And if people have seen you, - um, - in several different places on several different sexual networks, - then we'll likely to remember you from your timeline. - It also gives people just within a few seconds, - um, - a sort of reaction. - So are they interested in you, - or are you not the right person for them eso, - for example. - For nonfiction, - The wise wedding girl might be a good tagline. - And if someone lands on your website, - they know straight away what your website is about and whether they're interested in that - or not the Brooklyn budget Mama Going back to the example from the previous slide about the - , - you know, - stay at home Mom, - who wants to provide state other stay at home moms with lots of reasonably priced - activities and on ways to save money in Brooklyn. - Um, - Paleo Diet rock star is another one for nonfiction. - So just like 3 to 5 words that really sort of summarize exactly your mission in your - message. - And then I would say, - just like you did with your book covers in your descriptions. - Focus grouped them with your social media friends with your inner circle offline to see - which ones really attract people's attention. - Some great examples of fiction taglines um, - we have hot humor, - and a happily ever after is Heather tha mayors tagline. - Spicy romance with the Dutch of humor is Jenny Gilliam's I'm the author, - You more mother warned you about by Shelley Stevens so you can see these really just within - a few words. - You're right, - the nodding your head and saying Yes, - that sounds like my kind of my kind of book on my kind of order or you're automatically - turned off, - which is which is great. - That's what we kind of want to produce that yes or no reaction. - Sassy fiction for today's Christian Woman is dead Kinard. - So, - um, - again, - that's going to speak to some people directly. - And other people. - It's It's not going to interest them a tool. - And that's really what a good tagline does. - Okay, - Tip number 19 is making Twitter a part of your strategy, - and I've left this one till a bit later in the course because I know a lot of people. - I am the love Twitter, - Um, - or they have tried it and they have sort of given up with it and don't really see the value - of it. - And this one is really full of that latter group of both is those of you that have perhaps - got a Twitter account have heard the buzz about it. - I have tried it and just not really got it and thought, - It's not really for you. - Um, - and I really just wanted to come in here and give my perspective off how you can make - Twitter part of your strategy and why you should. - Um even though it's not going to help you sell books directly, - Twitter is a really valuable tool for several reasons. - So my story with Twitter is you know, - I dumped on their early on, - um, - didn't really get it for the first few months. - Sort of used to use it to tweet my bloke post out and and trying your attention to that - stuff I was trying to promote, - Um, - that didn't work at all. - But what did start to happen? - Waas. - I kind of gave up on that strategy and thought, - Well, - you know, - I just use it Teoh to connect with people and Teoh answer questions and Teoh replying to - people's comments on Teoh just document little things that were happening throughout my day - . - On what started happening was I started to meet some really cool people on there and people - that I might have wanted to email, - um, - but wouldn't have know what to say. - You know, - I knew that I wanted to connect with them somehow, - but, - um, - didn't really have a reason to email them. - I used it when I wanted to when I did want to email people, - but I couldn't find the contact information. - I would just send them a tweet asking for that email address. - I've used it to follow up with people, - so I pitched the blood post Ah guest posed. - Or if I've pitched someone with another idea, - and I haven't heard back from them over email. - I've used Twitter and they'll get back to me with intense that cousins, - because it's much easier to reply in a tweet than it is to reply in an email on. - And they've replied, - saying authority. - You know, - email has been hectic, - but yes, - I'm interested. - Um, - it's almost like just a different place to connect with people. - And for some reason, - people are a lot more, - uh, - social and friendly on Twitter than they are on email. - There are so many opportunities on Twitter. - I've spoken to people that I would never have been able to contact in any other way. - It's a great way finding out about, - um, - promotional opportunities. - It's a great way of finding about, - um, - about websites that you've never heard of before. - It's it really is the perfect networking tool. - And I have when I think about all of the connections I've made online, - a lot of people who have written for me. - A lot of the people I've written for on and just people that I can really say have helped - me to sell, - UM, - several 1000 copies of my books and it hasn't been through the direct hard sell. - It's been through networking. - I attribute it all to Twitter. - So theon for two Nitties with Twitter a huge The important thing is to be natural, - to be yourself to use it. - Teoh, - you know, - just make conversation with people. - Don't think too much about what what to say. - Don't try Teoh. - Force the conversation. - Just pretend you're a dinner party or standing in line at the coffee shop. - But what would you say to people? - What what answers would you give to questions? - Um, - and there's a great quote from Catherine Caffeinated that I wanted to share with you. - Um, - Katherine Ryan Howard, - if you don't know her is three, - author of The Blow Catherine Caffeinated, - and she is one of the, - um, - girls who writes on the self publishing field And she's She has a brilliant blawg. - Katherine Ryan howard dot com. - She sold over 25,000 copies of her books, - and Captain, - She's, - she told me, - achieves, - um, - she stopped counting, - but at the last count, - that's when she was at. - And I asked her for the Saturday picks book. - What is one thing that you could that you have done that booty? - More readers? - And she said, - I think Twitter has been been my most successful promotional tool not because my Twitter - followers by my books or that I expect them to, - but because my Twitter friends quote unquote, - have led to some many other opportunities to promote my book and make a living as an author - , - such as workshops, - speaking engagements, - etcetera. - Every single thing I've done like that can be traced back to a connection I made on Twitter - sometimes years ago. - It's like networking without leaving the house, - and I think she will really hits the nail on the head with that. - That's exactly how I feel about Twitter, - too. - So if you were on the fence about using Twitter or have you given ago and it didn't work - for you, - I would strongly recommend that you reconsider that. - Andi, - jump on there without expectations and just get friendly. - Start getting friendly with people. - Um, - and start using it in as natural a way as you can. 10. Week 2: Tips 20 and 21: Okay, so we are at tip number 20 were on the home run now and take number 20 is taking out paid ads. This'll one is not for everyone of you have a small budget then, Um, I know not everyone can afford to take out advertising, but it's definitely something that has been very effective when you choose the right advertising networks for your book. And here is some of the more popular ones E Rita and used today is a website or a mating nous that sends out information about your book to a huge made and missed. And what they do, which I really like their model is that they take a percentage off the sales that you get from the email blast. So you're not actually committing to paying an upfront fee for for that advertisement, you're simply paying them a percentage of the sales that you make on the day that the ad goes out. So that's a really good place to get started, especially if you don't have a budget for advertising. Big Bub is the one that is really hot right now. Um, and it does, except nonfiction as well. It's fiction. They again have a huge mailing list and people sign up for the genres that they're interested in. On Ben, you pay an upfront fee, and that varies depending on genre and how big their mailing list is for that particular genre. And it is an upfront fee. But many authors have reported getting lots and lots of sales through Big Bub advertising and making them money back. And then some picks of Incas, another popular one. They used to be very hot, and then they stopped taking advertising. I believe recently they have opened up again. It's very difficult to get a spot with them, but if you can check them out and see what their availability is like picks Living is definitely a popular one. Um, and one that, um has just sort of cropped up onto the horizon is F k books and tips dot com. It was formally free. Kindle books and tips don't come, Um, but they are now advertising paid books as well. I believe on their prices. A religion lower on the results are not huge, but the authors I've spoken to have definitely made their money back, and then some on by taking ants out with them as well. I've left links to all of these places in the resource pack, as well as a couple of other sites on a bit more of mission about how these work, as well as the, UH, e book advertising sites. You might want to think about taking out ads in your local newspaper or your newspaper's website. And the reason that this can be effective, especially of your book has a local angle is that you're not competing with other books like you are with the mailing this advertising. You are just connecting with your audience. If you believe your audience is a local one, and without the sort of competitiveness of other books vying for, you know the reader's attention. Shelf Unbound is a digital magazine, so it's available on the iPad. But it's also you can read on PC and Mac, and they have advertising opportunities for books. I believe they have about 125,000 subscribers to the magazine, and what they do is they curate, um, the independent books, So their tagline is something like what to read next in independent publishing. Eso there really helping readers choose readers of independent books, particularly to choose what to read next. So taking out an ad and shelf unbound is definitely a good option. And again, I would, um, I would chat with both Is in your genre that have done that and see what the results are like because some John Rizza gonna work a lot more effectively than others. And it's always good to get a new opinion from people who have sort of been there and done that. Okay, the final tip is really just a bunch of easy tips, um, or things that you can go and do straight away that I noticed. People sort of overlook a lot of tough a lot of the time, and it's a shame because they're so quick and easy to implement. So I'm just going to run through the's easy ones that you can sort of dime into straight away. So the first thing on this list is to add your website URL to your email signature. Um, this is something you can do through your email program. So whether you're using Hotmail or Gmail, there's off often a setting way. You can just simply add opponent email signature so that you don't have to do this manually every time you send out the email. Um, you know, I send out hundreds of emails every day. Um, every week at least. So having a your all to my website or to my latest block post or to my Amazon page is definitely a good opportunity. Make sure that you have your website. You're all on all of your social media profiles so that if someone goes to a Facebook page and they want to know more about you, it's really easy for them to find your website. Um, saying goes with Twitter Pinterest your central profile. Um, also make sure that on your website it's really easy to contact you. I know that sometimes I just want to send an author an email or, you know, shoot them a quick message on if I have to spend longer than sort of three minutes looking for the email address or finding a good place to contact them at it can be a little bit frustrating. And sometimes, you know you're gonna lose people that way, so make sure that you have a really visible contact button available on your website. and and make make it really easy full readers and for press to get in touch with you, be sure to add several buy buttons on your website. This is kind of like the previous point. People will read your about page that region book description, and they want to kind of act straight away. They want Teoh Go and buy a book while they're excited about it on DSO, you should make sure that it's really a one step process, and they can click through to Amazon or to Barnes and Noble or Teoh any slight where your book is listed and they can buy it straight away. You want to make that steamers as possible and just know that the more obstacles you place , the more you're gonna lose people. So ad buy buttons at the bottom of every page in your sidebar, you know, but covers when you click on them, they should take you through Um, Teoh on online retailer. Just make it really, really easy for people to buy the book and on a similar vein, just sort of get used to using calls to action everywhere. So do you want people to go and buy the book. Do you want them to drawing you a newsletter mailing, Miss, Do you want them to follow you on Twitter or Facebook? What do you want people to do at the end of of a blood coat store and use that to their own or a website? Um, getting people to take action is really important. Okay, We have finished all 21 tips, and I just want to go over some pointers that apply to all of them. The 1st 1 is just to commit to showing up. So you will at the end of this week have chosen your 11 um, tips your 11 ways to go ahead and market and promote your book over the next three months. And it's really important that whatever you decide to do, you stick with it. Trying something for a week or two weeks is not really going to see any results. But if you decide to do a weekly newsletter, um, do it and do it every single week. If you want to be. If you want to make blogging a part of your strategy, then do it consistently. Um, if you want to use Cora, the Q and A site toe Answer questions. Don't just jump on there and do it once, put it in your schedule so that every Friday morning you spend an hour answering questions . I really think that being consistent is the biggest thing in marketing because not many people are consistent. Most people will try something and then give up. And if you can outlast those authors, then you're going to see results. So consistency is key. And doing one thing well is far better than spreading yourself thin and trying to do everything, Um, and finally don't do the things that you don't enjoy. If you feel like you're pulling teeth or dragging your heels on something, then you're not gonna keep doing it consistently. So choose, or things that you think you're going to enjoy that don't feel completely alien to you and that you know you can keep doing for the next six months for the next year, Andi. That will be a lot more effective 11. Final video - What to do next.: - I would like you to do next. - So, - first of all, - you should choose the remaining tips from this week's video. - So you should have chosen about 5 to 6 last week and then you can make up the remainder - this week. - So you have tent. - It's in total. - If you're feeling ambitious, - feel free to choose more than 10 tips. - But I would like you to have that as your minimum. - Um, - for your 11th tip, - I'd like you to choose something that you've thought off during the class that we didn't - cover in the videos. - So nothing from the 21 ways that we have gone over, - but something that you've learned about from your classmates, - all that you've thought up yourself during the last two weeks. - Then I would like you Teoh attend the coldest Friday the 26th. - So we will have a cool at the same time is last week. - Or if you're not available for the live call, - you can watch the recording over the weekend, - um, - on and get you planning together, - add a timeline to your plan. - So I want you to implement it over the next three months. - So just like we did last week. - Add dates to your plan. - Think about which days you're going to start implementing them and how long it's gonna take - . - And then by May 1st, - it would be great if you could upload your plan your marketing plan to your project page on - skill share. - Um, - that's by May 1st, - and I will be cheesing prize witness on this day and making an announcement. - I'll email the winners and also make the announcement on the skill shit website. - So the last thing I will see on the cool it's this Friday it's that 11 a.m. Pacific Time, - which is 2 p.m. on the East Coast and seven PM in the UK