Boho Blogger Bootcamp - Build Your Brand: The Foundation | Elisha | Skillshare

Boho Blogger Bootcamp - Build Your Brand: The Foundation

Elisha, Freelance Writer, Artist and Lifestyle Blogger

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10 Lessons (23m)
    • 1. Intro

      0:34
    • 2. A Little Bit of Back Story

      3:26
    • 3. Why Do I Need to Build My Brand

      1:38
    • 4. Why Start a Blog

      1:15
    • 5. What are Your Talents

      1:06
    • 6. Authority

      1:51
    • 7. Reaching an Audience

      4:28
    • 8. What's in it for You

      2:01
    • 9. Money Mindset

      5:47
    • 10. Congrats

      0:29

About This Class

Welcome to the Boho Blogger Bootcamp, a series of Skillshare classes that will show you how to start your own blog with hustle and heart. I'm Elisha Kayne, professional writer, blogger and modern mystic. In this series we will break down the steps of blogging from the pre-planning stages to launch and beyond. Build Your Brand is the first Bootcamp. We'll start with the foundations, so you can gain an understanding of why you want to blog, what you want to blog about, how to work on your money mindset and more. 

I'd love for you to join the journey, can't wait to see you in class!

Transcripts

1. Intro: Welcome to the boho Blogger Boot camp. A series of skills your classes that will show you how to start your own blawg with hustle and heart. I'm Alicia Cane, professional writer, blogger and modern mystic. In this series, we will break down the steps of blogging from the pre planning stages Tow launch and beyond Build. Your brand is the first boot camp will start with the foundations so you can gain an understanding of why do you want to log what you want to block about how to work on your money, mindset and more. I'd love for you to join the journey. See you in class. 2. A Little Bit of Back Story: Hey, guys. First I want to say thank you so much for enrolling in this course. It means the world to me that you would invest your time by enrolling in this class here on skill share. In return, I promised to make this class fund engaging and most of all, valuable. If you have any questions or concerns or you just want to introduce yourself, please feel free to comment in the discussion thread located below this video. All right, let's get started now for a little backstory. My name is Alicia Kane. I got married at 21 to my awesome hubby in April of 2007. My son soon followed in 2010 and I just recently gave birth to my daughter in January this year. So if you hear any baby squeals, video game noises or a little boy yelling, Mom, don't say I didn't warn you. Also, I'm a freelance blogger at Alicia cane dot com, where I write about modern mysticism, heart centered entrepreneurship and holistic parenting. I believe in equal doses of hustle and heart. I'm also a huge hippie who reads tarot cards, listens to Bob Dylan and home schools her kids. My blogging journey began in elementary school when I fell in love with writing. I wrote my first quote unquote novel at eight years old, when I was home sick with mono. Writing essays was my academic talent, and I want several UL awards for writing. I didn't really want to pursue a writing career, however, because every adult I talked to said that being a professional writer was no way to make a living boy, were they wrong? I landed a job at 19 as a reporter at my local newspaper. It was there that I honed my ability to turn in a lot of work on a short deadline. I had to drive 20 minutes away every day to do interviews, give stories and go to City Council meetings. Then I'd get back to my desk sometime after lunch and crank out four full length articles every day before going home. My youthful rebellion got the best of me soon, however, when I found out about some dirty antics surrounding some local politicians and businessmen . I won't go into the whole thing right now, but I realized how hard it is to publish stories about the people who pay for ad space. I enthusiastically quit my job and tried to start an alternative weekly. Unfortunately, this was a terrible idea. Small conservative towns don't need alternative weeklies, and it didn't take long to realize I'd be pandering to the same advertisers that put me in a fluster. To begin with, I moved to ease Texas with the hubs and spent the next few years linking Lottie's at Starbucks and writing my first novel. It was all very bohemian, or at least that's how it felt in my mind. I was going to publish the best seller and live the life of my dreams. After almost two years of outlining writing and editing, no one bought my book like As And I think I sold two copies to some friends and that was it . I had no idea how to market a self published book. It was around this time that I had my son. I put writing on the back burner and focused on family for a while. Then I had a sort of existential crisis and soon realized I was about to go through my Saturn return. I won't go into that right now, but I do write about it on my blawg. I knew I had some serious thinking about what direction I wanted to go. I knew that I wanted to home school my kids. And so my degree in education wasn't going to be of much immediate use. I went back to the drawing board and decided that it was time to get back to my biggest passions, writing mysticism and entrepreneurship. Blogging felt like a natural place to start, and once I started, I was hooked for life. 3. Why Do I Need to Build My Brand: Let's start with the basics. What in the world is branding and why do you need it? First and foremost, branding is the way that your customers will recognize you. Symbolism is very powerful. We humans love it when we can associate something we want to understand or remember with an image. In fact, the concept of language itself is based on this principle. What's so powerful about visualizations, though, is that it transcends beyond language beyond time and place and culture. And in our modern world, where we have a global audience, having consistency of image is vital. Now keep in mind that image in this context is about more than just pictures. Image is the way we express ourselves. It's the way we project what we dio and how others perceive us. So when we talk about branding, we're talking about much more than just a fancy logo. We're talking about making real connections with others. So while building a marketing platform may seem like a shallow undertaking on the surface, to truly build a successful brands in today's world, you have to get down and dirty with yourself. You have to be brutally honest and really know what you stand for, and that brings me to reason number two. You also need to build a brand to help you stay on track at the end of a hard day. It's nice to go back to your mission statement and remember why it's all worth it. Having a strong sense of why your blog's valuable to you and to others is at the heart of branding, because it is from this understanding that all the logos and taglines and font choices stem from branding and marketing is an art form unto itself, and it takes a certain kind of finesse to do it well and with integrity. 4. Why Start a Blog: Sometimes the most important question to ask is the simplest. If we're going to try and understand your blog's message and purpose, the first thing you need to lay out is why you want to do it in the first place. There are many reasons why people started Blawg. Some people just need an outlet, a way to reach out to others and share their story. Others want their block to be a platform for their career. For instance, you might be a romance novelist or an anthropologist, and you use your blog's away to introduce people to your work. Maybe you have a product you want to sell, and having a blawg will make it easier for shoppers to find your store. You could be a life coach or a plumber, and your blog's helps connect you to the people who need your services. Many brick and mortar stores use blog's now as a digital marketing tool in the same way they might use a Facebook ad or billboard. Maybe you're an artist who just graduated from college, and your blog's is a way to showcase your portfolio to prospective buyers. For some, their blawg itself is their business and they make money through affiliate sales and sponsorships. And activist might use her sight to bring awareness to animal rights issues. There are literally millions of reasons to start a blawg so positive video and think about why you want to start a blawg and answer the first question in your worksheet. 5. What are Your Talents: what are you good at? This can sound simple at first, but people but getting there blogging journey usually fall into two categories. Either They have absolutely no idea what they want to say, or they have way too much to say and aren't sure how to near the possibilities into something cohesive for their audience. The second scenario will be addressed later on in this course, but for now, let's focus on the first issue. To me, the best way to solve problem Number one is to figure out what you're good at. If you need to generate some ideas. Here's a few suggestions. Think about what you wanted to be when you grow up. What do you like to do in your free time? What are your hobbies? What did you study in college? Harness the skills you've developed at your current job. Do you have any talents that are second nature to you? Yet you find others are struggling with? Do you have something you feel very passionate about, or calling or life purpose you feel drawn toward. This brings us to question number two in your workbook. What do your greatest talents, skills and or passions take a few minutes to jot down your answer and click play when you're ready 6. Authority: question number two when your workbook focused on what you think about yourself and what you think you can bring to the table. This is important because these are things you feel confident about discussing publicly. Next, we're going to bring our focus on what others think about you. What subjects would your friends, family and co workers think of you as an authority on? Think about the people who come to you for advice. What kind of problems do they have that makes them run to you for help and guidance? Is there a subject that you know so much about that writing a book actually seems feasible ? Bloggers Right enough content to finish multiple books. Blogging makes you prolific. It helps you develop a daily practice of writing. So what kind of topics could you see yourself writing about every morning over a cup of coffee and still have something relevant and valuable to give to your audience? What kind of degrees or certifications do you hold? Keep in mind this doesn't have to be formal education. Maybe you've taken a few art classes at your community rec center or won a prestigious triathlon. Perhaps you've taken a few courses on Linda or skill share and earned a certificate. All of these items show mastery on topics that you cared enough about to pursue. This indicates that you probably know more about it than the average person on. There will be others with less knowledge who want to get where you are. You don't have to have a degree to know you're good at something. There are a lot of things people really want to learn how to do like cooking Crow saying and woodworking. Thes hobbies. Air often self taught or passed down from family members. If there's a hobby or craft that you've been pursuing for a decade, chances are you have a strong set of skills that you can share with others. So go to question number three in your workbook and answer the question. Would you other people ask you for advice about 7. Reaching an Audience: Now it's time to connect the dots. How can you bring your talents and skills out into the marketplace and connect with people who want to hear what you have to say? The only way to do this successfully is to think about how your unique skill set confessor of others. My favorite question to ask in times like this is how can I be the answer to someone's prayer? Think about how your talents can help someone save and manage their times. They can have a better quality of life. How can you help them make more money so they can provide for their family and their lifestyle? How can they find love and nurture existing relationships, make their life more exciting or convenient, Lead a more fulfilling life or help them be healthier, Whether it be in body, mind or spirit. Pause the video and answer. Question number four. Once you have an understanding of how you can help solve people's problems, you can begin to develop your customer avatar. For those of you who might have not heard this term before, a customer avatar is a fictional character that you create to represent your perfect ideal client. This is helpful when you're writing post creating content or developing a new offer, because you can imagine in your mind how well it may be received by your real life audience . Create your avatar just as if you were writing a story or a play, Give your avatar name. How old are they? What's their gender? Describe their ideal lifestyle. What are their values? Think about their biggest problems in pain points. Can you solve those problems and where would they be found hanging out on a Friday night or Monday morning? When you know who your audience is and where they will be, reach out to them. The old adage build it and they will come doesn't really apply to modern day business or blocking. There's simply too many options for people to choose from. You may have worked really hard on developing a website or opening your hair salon, but there's probably 100 other similar products or services available. By locating your ideal clients, you can build relationships with them so you become more than just another place to consume information. You become a friend. This is best achieved by networking and joining groups whose members are most likely to find value. And what you provide social media groups are one of the best ways to find readers for your blawg. Join Facebook and LinkedIn groups. Visit them frequently at least once a week and provide valuable comments and feedback. Don't be sales E or pitch yourself constantly, or you're likely to get booted by an admin If people find what you post valuable, will naturally find their way to your Facebook page and then to your website. Another great way to find readers online forms like Korea and read it. People often post questions on these sites. If you can help answer them and then provide a discreet link to your website. Chances are people in the thread will want to know more and click the link. If you want to reach a wide audience quickly. One of the most efficient ways is through guest posting. Find a fellow blogger or even a well known site like the Huffington Post or Elephant Journal and pitch them an idea. Most of these gigs aren't paid, but they will let you put a link to your site in the bio section. And if their readers like what you have to say they want to check out your block. As Web writers, we can get caught up in thinking that all of our networking options are limited to the Internet. See if you can meet some real people in your local community that might be interested in your block topics. Don't want meet up dot com or Yahoo groups and see if there's anyone in your area. If not, you can always start when yourself. This could lead not only to new readers, but speaking opportunities and the start to some rewarding friendships. If you want to meet a lot of people in your knees quickly, you might want to invest in a convention or workshop hosted in a city near you. There are conventions for everything from Web development of homeschooling. There's a pretty big chance that there's also a convention for your favorite blawg topics. This is a great way to meet some great people and learn a lot about your particular industry or hobby. You can also get a little scientific with your approach. A lot of research may have already been done about your topic book of statistics and poll results, and you might get some great ideas for the kind of products, services and information your ideal readers might want. Okay, we covered a lot of information in the last little bit, and now it's time to go back to your workbook. An answer Questions five through seven. Keeping your minds what we have discussed Press play when you're ready and we will move on . 8. What's in it for You: all right. Before we move on to the action challenges, it's important to make sure we ask a few of the hard questions. For example, make sure that starting a blawg is really what you want to dio. Regardless of how some choose to romanticize the life of a writer, it isn't an easy way to make a quick buck. It's more like a challenging way to make a decent living. If you work hard enough at honing your craft and marketing your skills, trust me, there will be plenty of days, especially in the beginning, when you just want to say, Forget this and throw in the towel. In fact, it's practically a guarantee. Working for free isn't something that sounds exciting to most people. Unfortunately, that's usually what it takes to get started. It's during these stressful times that you will need a reference point. No need a beacon of light that slowly brings you back to the big picture so you can gain clarity and perspective. The first thing I want you to do is figure out what your why is and write it down everywhere, write it on a piece of paper and put it in your purse or your wallet painted on a mini canvas and set it on your dresser printed out like a mantra and keep words and hang it on the wall above your office. Paint it on your mirror with red lipstick for all I care. But make sure you post it where you can find it when you're freaking out and ready to throw your laptop in the trash can. In order to answer question number eight in your workbook, Think in short and long term, think about your life five years down the road. How can having created a successful blawg help you achieve the life you want? What does your life look like? And what seeds can you plant this year to make sure your garden bears fruit? Also think about the benefits of blogging. Now. Humans need a little bit of instant gratification to keep going. That's why so many of us like to break down our big goals with smaller milestones. This helps us know when we're making progress, and it's important to celebrate the small winds because the little victories add up to major successes in the long run. So think about how blogging can make your life better right now. Tomorrow in a few months and next year go ahead and write your answer in your workbook and come back when you're ready. 9. Money Mindset: there's a chance you may have been lured into blogging from a trickle or Facebook ad that promised you untold riches and 30 days or less. While it is possible to make a quick and sizeable profit from blogging, there's a few details the get rich quick guys usually leave out. Many of the niche blog's that are being mass produced to turn a quick buck are flooded with money right from the start. These air often created by people who view blogging as a financial investment, and they spend big money to get it started. They usually outsource their content and spent a small fortune to freelance writers to create an arsenal of copy for them. They also have a huge budget for creating paper click ad campaigns on Facebook and Google. Oftentimes, these air ran by experience digital marketers with advanced degrees and certifications and business, and are only in it for the money. Don't get me wrong. I'm not throwing these guys under the bus. I don't necessarily disagree with the way they do things. There are many reputable business owners who create logs this way. They pay the writers very well and provide valuable information and products for their audience. More power to them. However, if you're a one person team and you're starting from scratch, you probably don't have the same resource is available to create your block this way. That's why I created this course to help you guys understand that there are ways to build a successful blogging online business. But it will take a lot more time and effort. Sacrifices will be made. It takes time to build your log. You will have to write post every week, maybe even every day. You'll have to educate yourself on industry trends and learn skills that you may not have associated with writing like sales and marketing. In order to reach an audience that appreciates your offerings, you need to make sure that there's room for blogging in your life. Blogging is a business just like any other entrepreneurial endeavour. People expect to work 80 plus hours when they're opening a restaurant or a real estate company. The same is true for becoming a professional blogger. If your only goal is to rake in the cash, this may not be the best way to go about it. The pendulum also often swings the other way. While some get into blogging to get wealthy overnight, others are afraid of making money. Before you say Alicia, that's ridiculous. Why would anyone be afraid of making money? I only know this is the case, because I was that way about my writing for a long time. I think that Bohemians especially do this to themselves. We consider ourselves artists and spirituals seekers. A lot of times we have hippie sentiments, and we're conditioned to believe that money and soulful action can't co exist. However, this mentality is toxic. It took me a long time to work through my money mindset. The truth that I found for myself is this. Humans are given inspiration and insight so that we can carry it into the world by creating and sharing what we've experienced. When a musician begins to hear a song in his mind, should he feel bad when he gets out of guitar and plays it for people to hear? If a painter has a vision of a beautiful landscape, should they be made to feel guilty for putting their paintbrush onto canvas and hanging in a gallery? No way. In the same way, a writer, blogger, Web designer, terror reader, dancer or any other creative person should never feel ashamed for creating something physical from their thoughts and emotions. The thing about bringing ideas from the Etheridge into reality is that we can't do it without. Resource is. If you're a painter, you need paint an easel, a canvas, brushes, palettes and a place to work. If you're a blogger, you need a computer, a decent workspace, digital tools and so on. 10,000 years ago, maybe we wouldn't need to exchange money to get the resource is we need. Maybe we'd share clam shells or pieces of jade, but in the 21st century we use dollars and cents. It's OK to ask people to pay you for something you worked hard to create. In fact, people often have more appreciation for things they've invested in then something they've been given for free. This isn't a free pass to be stingy and charged exorbitant fees for something that doesn't give much value. But if you want to be able to do this full time, don't be afraid to set reasonable rates for your services and fair prices for your products . It will help you grow and allow you to be there for your audience and become better at your craft. You don't have to be a starving artist to deserve credibility and respect from your peers. With this in mind, you need to ask yourself a few questions before proceeding with this path. Do you even want to make money? Some people don't like attaching money to something they do for fun. It makes them feel pressured rather than relaxed. If that's you, then that's awesome. If that's the case in this boot camp, Siri's is perfect for you because it will give you all kinds of tips and tricks to help you create a beautiful professional website without spending much money. In fact, you can blawg for free. I'll show you how to do that, too. However, if you do want to be able to make a living blocking full time or at least break even, you'll have to do things that might make you feel uncomfortable. If you've been an employee your whole life, you might be surprised how the lack of structure and the stress of uncertainty can make you second guess your choices. Make sure you feel confident marketing your own work Sometimes it can be a lot easier to sell something someone else made. You don't have to deal with the ego and a lifetime's worth of emotional baggage. And again, you might want to re assess whether or not you'll enjoy making money doing something you love. Ah, lot of people, including myself. Throw around phrases like Follow your passion while I stand behind this statement. Following your passion doesn't always mean quitting your day job. Many artists and thought leaders prefer to pay their bills with menial jobs because it frees up their creative mind toe work on their projects at their leisure. Albert Einstein enjoyed working at the patent office well into his research as a physicist , and Philip Glass was composing music while working as a plumber and a taxi driver. Either way, get a firm grasp on what your monetary expectations and desires are surrounding your blawg . Being honest with yourself will help you organize, plan and grow your blawg in a way that best fits your lifestyle. Go back to your workbook and answer a question. Nine 10. Congrats: congratulations. You made it to the end. Now it's time to do your project. After you filled out your workbook type of an excerpt from your answers that's especially meaningful to you and explain why thank you so much for joining the boho blocker boot camp . Siri's here on skill share. Stay tuned for more. Build your brand classes where we'll work on creating a tagline, choosing your colors and fonts, making a customer avatar and much more. Thanks, guys.