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14 Videos (1h 6m)
    • 00 Promo

      1:37
    • 01 Introduction

      1:47
    • 02 old ways

      8:32
    • 03 old adverts

      4:03
    • 04 marketing change

      5:07
    • 05 old ways

      3:39
    • 06 golden circle

      2:45
    • 07 water types

      4:32
    • 08 What moves us

      10:20
    • 09 Expr business models

      6:33
    • 10 five senses marketing

      5:40
    • 11 creating new business models

      3:08
    • 12blue water models for the future

      6:57
    • 13 conclusion

      1:29

About This Class

Come aboard as we navigate from the red and green waters of old and current business practices into the clear still blue waters of business where negotiations over price become almost irrelevant when selling to customers.

Shift your business out of the green water of stagnation through the red water of competition and set a course for the blue water of experiential marketing and customer relationships so strong that referrals will become your main marketing strategy.

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Bruce Wade

Who is the hero in your story?

Hello, I'm Bruce, speaker, coach, entrepreneur and all-round superhero.

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