Blogging for business: a beginner's guide to blogging – from killer headlines to promotion & SEO | Sue Keogh | Skillshare

Blogging for business: a beginner's guide to blogging – from killer headlines to promotion & SEO

Sue Keogh, Director and agency owner, Sookio

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13 Lessons (2h 4m)
    • 1. Intro

    • 2. What is a blog?

    • 3. Who are you writing for?

    • 4. Planning posts with purpose

    • 5. What are you going to write about?

    • 6. Make your blog structurally sound

    • 7. Making your post easy to read

    • 8. Craft an attention-grabbing title

    • 9. Preparing to publish

    • 10. The power of a strong image

    • 11. Get savvy with SEO

    • 12. How do you promote your blog?

    • 13. How do you know if your blog is successful?


About This Class

Blogging is an excellent way of showing your expertise and helping customers find you on the web. It's also a brilliant way to stay relevant and keep your customers updated with industry, product or news- related topics, not to mention super helpful for your SEO (google loves blogs, always crawling and looking for timely, fresh content) - this means an updated blog can really help your Google rankings.

Having a blog is the best way to grow your business and build a loyal community that keeps coming back over and over to check out your new content. Paired with social media, a blog is a great way to help your brand stand out online.  

But if it's not done right, it can take a lot of time for little results. So, you need a plan!

I'll take you through the process, from planning and writing content that gets noticed and picked up by Google, creating killer headlines, making your blogs readable and shareable, opportunities for driving revenue, as well as great ways to promote your blog and maximize SEO. 

This fast-track course will give you the confidence you need to get your blog off the ground!

And don't forget to join the Sookio School community on Facebook to share ideas and ask questions!

Now, let's get started!