Blogging Strategy: A Framework For Guiding Your Effort and Resources. | Paulo Abreu | Skillshare

Blogging Strategy: A Framework For Guiding Your Effort and Resources.

Paulo Abreu, Internet Entrepreneur

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11 Videos (22m)
    • Welcome

    • Blogging Strategy Introduction

    • What is a blogging strategy and why you need one

    • Target Audience

    • Vision and Mission

    • SMART Objectives

    • Story and Branding

    • Infrastructure Decisions Overview

    • Content Overview

    • Marketing Strategy Overview

    • Final Thoughts


About This Class

This class is about taking a step back and creating a Blogging Strategy to guide your effort and resources when building and evolving your blog. This step back can make all the difference before you commit to a blogging platform and tools.

Don’t waste precious time and resources by trial and error. A well thought blogging strategy will take your blog in the right direction from the start.

What You will Learn

At the end of this Class you will be familiar with:

  • Defining your Target Audience
  • Applying Strategy to your Blog
  • Defining S.M.A.R.T. Objectives
  • Thinking ahead for you Infrastructure, Content Creation, and Marketing

Class Requirements

The class is geared towards anyone interested in blogging. No knowledge or experience is necessary for this class. You only need a vision and the will to create a blog (or website) and share a message with the world.

Related Classes

After defining your Strategy, have a look at Blogging Management.






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The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Paulo Abreu

Internet Entrepreneur

I love learning new stuff and that makes me a life-long learner.

I started with IT Engineering and a solid career in IT and Project Management.

It took me a while to figure out how important it was to travel and see the world. I came up with a plan and after a couple of years, I was ready to go.

My travel project changed me forever. You can find my travel stories on my website Worldwidemacato.

I became an Internet Entrepreneur and my goal is to help people any way ...

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