Blogging Smarter, Not Harder | Leona Woolfolk | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

5 Lessons (1h 1m)
    • 1. Introduction

    • 2. Schedule + Consistency

    • 3. Blog Queue

    • 4. Branding

    • 5. Conclusion

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About This Class

Patience is a must-have in this industry regardless of niche. With that at the forefront of my mind, I have crafted a course that allows you to filter through all the education and experience and work out a system that helps you blog smarter not harder. 

Intend to:

  • Gather the tools around you that are pertinent to who you are (visual aides, constant reminders, batch scheduling, etc.)
  • Understand that while finding a community is nice, it's not necessary. Mind you, this fluctuates depending on your motivations for blogging in the first place
  • Take chances and opportunities. This not only teaches experience but it builds character and the stamina to stay in the fight in achieving your blogging goals.

Within this course we will talk about:

  • Scheduling + Consistency
  • Blog Queues
  • Having A Healthy Research Department
  • Social Media + You
  • Branding

If this sounds like the perfect course for you go ahead and hit play.

Courses structured around the Procreate app:

- Sticker Sheet Creation In Procreate,

Courses structured around Sticker Sheet Creation:

- ... in Procreate,

- ... in Silhouette Studio,

- ... in Cricut Design Space,

Courses structured in Blogging:

- ... For Free,

- ...Book Blogging,

Meet Your Teacher

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Leona Woolfolk

Illustrator, Graphic Designer, & Blogger


I am a St. Louis digital illustrator and creative influencer currently. My early work was influenced a lot by the doodles of my imagination that I later turned into sticker designs.

Unbeknownst to me, I tapped into a hidden passion and talent.

Lately, I’ve become very aware and curious about how far I could take my passion for digital illustration. Plus, the direction my art style seems to be going in has begun to bleed over into traditional art. So, I don’t know what’s in store for the future of my creative endeavors.

Since I’ve just recently begun to take my passion for digital illustration seriously I’ve progressed into several drawing styles. Instead of switching between each one, I seem to be on a journey seeking the art style that... See full profile

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1. Introduction: Hey, this is the Yana from Leon old Welcome to my seventh course here on skill share blogging, smarter, not harder. First, I would like to welcome you all to this course and it senses the intro, but it's nice to welcome potential students to my course. And I just wanna say, thank you for clicking on this class is shows that you are interested. So you may be wondering what this class is all about. Why this particular class on blogging? Well, with the many resources that are out there just swirling around the interwebs information that most likely seems overwhelming. It seems as if you're sucking up all this information and your second up all these resources, but you don't exactly have a way in which to fit it all into something that you can tangibly use to get your blog up and running, to get your blog where you actually want it to be. So this class in particular will actually help you be able to wade through other information, get it down to its basics, and be able to create a structure of a what you've learned. It actually created an effective system to help you blog smarter and not so much harder, because I've done both. Done the harder, I've done the smarter and that included the harder. And is somewhat your finger constantly juggling. So I hope this course ends up being that helper for you. If you are looking for methods, processes, and just a clear view of what it looks like to have an effect of blogging system that works. Not just as a generic. All blogs do this, but something that actually works for you. This is definitely the course for you. So do a little house cleaning. Give a little information. The art class objectives. And I don't wanna say rules, but I will say a standard or requirements. So the objective of this course, as I have hopefully shared previously, is to just equip you with an effective blogging system. That is my main goal of this course, is to equip you, to give you the tools necessary that you again, for any niche, for any blob type, this system will work. The system will fluctuate. It will go where you go, it will go with the flow. I also want to show you ways in which to sustain this system. This more of a psychological part of the system is a tangible physical thing. But in order to sustain it, it has to be a certain mind state that you have to be in, in order to sustain something that will, they can't they can't take over your life if you don't keep it in check. So that's the main objective of this course. The main standard or requirement of this course is that you come to this course or every part of this course with intention. And what I mean by intention is that I hope that you intend in, in attending each part to participate. And now nowhere virtual and you're watching this on whatever screen you have in front of you. But I hope that you intend to take notes. I hope that you intend to absorb this information and actually use it. I hope that you intend to. Maybe while I'm going through stuff, you're actually on your computer, on your device and you're going through the steps with me. Thus all I access, the only requirement that's the only rule of this course is to have intention. And I hope that I inspire you to participate to what to do, what we're talking about. To want to take your blogging or take your idea to the next step. So please come to this class with intention. Please be motivated. And please come in with an open mind and open ears. So I will see you in Part one. 2. Schedule + Consistency: Hello, my name is Leona and we are now onto part two, which consists of schedule inconsistency. Now, the way I've structured this course, I tried to do the most important and then trickle down. So from my experience from the 17 years in which I have worked, my blog or many blogs and helped others cultivate their blogs and get us started and up are run in schedule and consistency where the two major two major parts they tie in together, but they can also kind of be their own entity. These are the two biggest things that I have both grapple with and also have tried to help my clients Hill and also somebody to beat into varies but make it apart already to my client till that this is the most important thing. Schedule inconsistency. These are the two things that can garner use successes, but can also be part of your defeat. We're gonna get right into part one, scheduling consistency in our home. That the knowledge that I am to you all will also help you understand how important in this particular part to the blogging systems scheduling consistencies. So I want to take you back to when you were in school. So when you went to school, mainly middle school, high school, you were given a paper schedule, their paper schedule head that they had the teacher name, had the classroom number, and had the time for when you had lunch all on one sheet. So it was your job as a student to somewhat memorized the entire schedule so that you could then know what classes you need to be at at any given time, the bill rank. So I want you to also remember how long did it take you to memorize the list. How long did it take you to be like, I don't even need this paper anymore. And you in a bunch of your friends just turn your paper away because you know where you needed to go, you know, a clash you hey, you know what teacher you hang in there. What time you had a B there, you knew what lunch you head? When I was in school, I kinda figured all that out within the first few weeks of the new school year. So think scheduled consistency for your blog like that. If you, if you're a digital person, if you are a physical, you have to have a journal or if you are a person that would just rather prescheduled everything out and not have to worry about remembering anything. Whatever type of person you are, just think about if you were to implement a system. So for me particular to be transparent, I blogged once a week. I blow on a Monday at ten AM every week. That is the day that I have allotted because it works within what I have gone on the verso schedule. So that is the day that I had a lot of our I had looked at my schedule and realize, oh, I have opening on Monday that I can have a blog post put up every Monday. And then there are deviations so that if I'm contracted with a client to publish something on a different day, that's that's an exception. But for me in my personal system, mass system is every Monday at ten AM. No fail. So just like you have your math class, you would have had your math class on a waves there or have you had on block a, block B, however your school system was setup. You need to think of it as okay from our blog and would day or what time in Moscow it or do I have that I can allot hours of time to not only craft the blog posts so good, Garner all the resources, all the material or the resource, research and all the graphics. I need to make this the best blog posts available a possible. Do I have the SEO right? Do I have everybody tagged? Is all that done so that when I hit schedule or publish, I don't have to go back and fix anything or I don't have to do such a big fix if something is wrong. So if you don't have the time allotted to you, then maybe you have too much on your plate. Maybe this isn't the time for you to be able to dedicate to a blog. Because the one thing I have noticed that even though a blog might be a creative outlet or maybe a hobby type situation for some people, it is a big responsibility because once you hit publish your words out there in front of the world, even if you were to have it as a private post, your words are out there to another person or another audience. So is somewhat hard to kind of step back from. It is almost as if you were, you decided to stand up in front of the class and give a speech. You get in, say, I don't want to speak anymore about Sudan, but people are still looking at you. People are still like okay, what was the point of view standing up to begin with? You still have an audience. Sorry, that's just the way it is. So having a schedule not only helps you, but it also helps your audience. Because for me, for my audience, they know that every Monday it's an a year without fail, I'll be posting new content, new material. So they can look forward to that. And if they have a busy day, they know, Okay, Monday, Leona has something new coming out. So the schedule isn't just to help you even notice a big park because we're trying to create a login system to help. But it's also good for your audience. It gives consistency to your audience to know, okay, I can rely on this blogger to blog the content I want to read on a consistent basis. They have a schedule, they have it together. That's pretty much the story or the, the perspective you're wanting to get to your audience. So let's talk starting point. I mentioned some of these things previously in the previous lab, but I just kinda want to touch on a little bit. So I like to when I teach or when I share my knowledge and experience, I'd like to cover all bases. I like to talk to the every person. So for me personally, I am a mixture of all three of these parts. I do use digital tools, do use physical tools, and I do use pre scheduling tools to keep o with my scheduling and my consistency and don't try to have too many things to help. Because then they become approach and I am no longer relying on my memory or my own motivation to get this stuff out and on a consistent schedule. So for digital tools, if you are on the goal a lot, if you don't carry a lot of things with you, namely no books or a pen or pencil. You mostly carry your phone or your iPad or your laptop, then a digital tool might be best for you, and then mostly consists of Google or Apple Calendar. I don't know if there's any other calendars out there. I know there's some people who actually use their alarm app on their phones. And they prescheduled like for for me at my blog day is Monday, I would have alarm sit for maybe 930 or nine o'clock in the morning. Blogposts publish or schedule. And I was have that a lot of time to get everything written in everything done and then have it scheduled for ten o'clock. But the way I set myself up is that I have a day, another day a lot it to our work on our block things so that I can have everything prescheduled. Or I don't know, some people who use Trello notion or Google Keep to actually is like a content calendar. They put all their notes, all the material that pertain to that particular content. And they have ways in which they remind themselves. Me personally, I don't use any of those. I don't use them. You those, if anything, I use my Apple Calendar to pretty much look at the days that I have available. And if I ever do need to move away from Monday's, it's an AM and I need to move this gear to another day. I'm mostly using my apple counter to actually look and see what days might be viable. And don't use my Apple Calendar for actual scheduling out projects. Or when I'm speaking to my clients, I do not use my Apple Calendar to be like, OK, I have this they available. That's not what I use it for. That is mostly what I use my physical tools for. So if you do not know or if you have not peruse my profile, I DO crafting classes as well because I do have a stationary shop craft and by the pound. So stationary you might think of envelopes, planners, stickers, this all of that. I do use planners. I have a bullet journal, have a passion planner, I have a happy planner, also have a B6 planner. So out of all of those planers, I am able to somewhat a lot certain parts of my life to these individual planners. So for right now, I use my bullet journal as my kitchen. I have a blog. Q, I have a content calendar. I am able to slot in what blogposts, ideas or thoughts or topics I want to talk about in a given month. And I am able then to play around in plug and play certain topics every Monday of the month on scheduling. I can pick the day that I choose on any given week and type out to my heart's content, have a schedule. So I've mostly mainly use physical tools to keep up with my blogging schedule and to stay consistent. Now, prescheduled and tools is something I also use in this, mainly if you do use WordPress as you're blogging platform. And there is a pre schedule capability in S, mostly in the tool bar to the right. And where you will put your draft or you will publish, or you do the tags and the category, that is where you are prescheduled. So if you decide to pick a day out of the month where you want to say your book schedule is the same as mine. You want to do it every week. So you can pick a day out of the month and crank out for blog posts, for Fab blog posts and prescheduled them. So then for that entire month, you don't have to worry about it until the next month. Or you can pre schedule up to six months depending on how you wanna do it, whatever causes you less stress. But use what you have available to you before you start to implement all these type of different tactics that don't work with who you are, if that makes sense. Like I said, for me, I've been trying to digital tool mainly because on all the help how to resources are found on internet. Those were the ones that were pushed the most manly Trello and notion. They've been worked for me. They didn't give me any type of security. I was I okay. What are my phone datas or what if I'm somewhere where there isn't internet? How am I gonna be able to be updated on what I need to have scheduled? So that is something I'd never want to be stuck in a situation with amplitude. I don't look at my phone often now for my schedule is so many apps on my phone is too many things going on, social media, emails that usually, if it's not anything I really want to pay attention to, don't. So more often than not, I ignore any type of notifications that come from our calendar or my alarm. So that's why physical tools are necessary for me. Because I sit down, I have to actually look at my schedule to see what I have planned for the day. Actually have Teslas and know what I have to do for the day and it holds me accountable. So in that instance, physical tools work for me. So you're kinda like me. Maybe physical tools is where you need to go. Maybe you need to invest in a calendar, a planner, a bullet journal, a color-coding system, something that will help you be visual and what you're trying to implement in your blog. And I did mention a block, you block cues kind of like it's kind of standard is. So it's kinda like a brain dump. So what I do is, let's say that I am currently writing a blog post on a product review for trisomy. So I'm writing a blog post on trust and May and I have an idea of OK, so I have some other shampoo and conditioner or other hair products that I want to review as well. Boom, I can go into my blog Q inaccurate, added to the list. Of blog posts that I could talk about SAW, maybe MAO We shampoo and conditioner product would view. It's added to the queue. Now I know if I'm ever stomped or from ever out of ideas, I can go into blog queue and be like, okay, you've got like 20 ideas you can pick from and then added to the content calendar for the month or for a week or whatever. And scheduling gets a ride in it, it, write it down good, some plot, some points down, and craft a blog post from MIT. So pretty much the system is such a way in which know who you are as a productive person or as a person and implement what you've learned to who you are. You don't have to fit a mode. Don't have to out of everybody that I've ever listened to and every class I've ever taken in every seminar I've ever gone to, I will say I've only utilize 45% of what I have absorbed. A lot of great information out there. I'm not gonna map. It is a lot of gray seminars, a lot of great classes, a lot of great tools out there, but and knowing who I am, a good percentage of all of that information did not work for me simply because I didn't need any of that information because it wasn't where it was going. So before I even get this a whole tent and I can go on this go hits and make slide. So I kinda approached this question at the beginning of this particular part, but I want to reiterate it. I want you to anxious. So this particular question, does your schedule allow for any extra time? Realistically, like one of the biggest things that I grapple with when I first started in one of the first burnouts I ever had was I was overexerting myself because at the time I was trying to keep a consistent schedule of posting every single day. And I'll talking about doing over 500 word post every single day. And that was only because of the peers that I had around me that I had surround a muscle within the niche that I was they were posting everyday. I don't know how the heck they were doing it. Maybe it worked for them, but it did not work for me. I had such a burnout because I was trying to adhere to a schedule and a level of consistency that did not work for me nor did I find any enjoyment in it are burned out quickly and I had a hard time getting back up simply because I didn't understand what was the point of me doing, the blogging, If this was what was coming out of it, I did not understand it. So realistically acts yourself if you have time to not only devote to a schedule inconsistency, but also to have mistakes, fall down and have time to pick yourself. Because I know a lot of the time, just like we YouTube, a lot of people go into blogging and YouTube being. To get the success that they see other people get quickly. And that's not always the case for everybody. Everybody's not going to have that success story and everybody is not going to have their viral blog posts or their viral YouTube video. So you need to access, do you have time to give to this project geared to this part of your life or give to this new income stream that you're trying to build. Do you have time? Because if you do not, do not beat yourself up, do not over, do not kick yourself while you're down. It may not be the right time, and you may also may not even need a blog. Twitter is a great alternative to sharing your thoughts and a blog luck way. Twitter, for example, is that you have, I don't know if it's still a 150 characters, but you have, you have an allotted space to get your most pertinent thoughts out. And you can do threads to effectively. So let's say for example, if you, if I'm doing a book review and let's say I don't have the time to sit down, write out a blog post. Fine graphics, has to do some research, Edit, Format, schedule it out. Social media posted, all of that. If I don't have time for any of that, I can still go to Twitter. Oh my goodness, I just read this book by so, and so I completely recommended if you're looking for something that's, you know, you could tag the Arthur, you could tag the publishing company. All of that is quick in this easy and its phase. So if you do not have the time to actually devote yourself to a blog, to a website. Don't feel bad, don't kick yourself while you're down. Don't have a pity party because maybe is not the exact time for you to have a dedicated blog. Maybe you just need to put yourself out there on social media and see what you get back. Maybe there's an I-beam. But if you do happen to have any spare time and omni spare time since not 30 minutes to go sit in the bathroom and have some quiet time with yourself. I'm me, like actual you get home from work or before you go to work, you have a good six hours worth nothing. You have nothing to do. This is what I'm talking about. Like for me personally, I have my days for my Youtube content. I have my days from our website content. I have my days from our store content. I'm not overlapping anything because I have I've given designated days to designate topics or designated parts of my life and I have family time on the weekends. Works out great for me. If you have that type of loosey-goosey schedule or you have a schedule that you can move things around without anything, be anything suffering from it. That's what I mean by do you have spare time? If you do have that time, then it's actually time to actually get this schedule up and running and start implementing consistency because you're in the right season, the right season. Actually taking this, taking this blog in, reaching your goals with it. You're in the right time and you're in the right. Missy, you are the perfect case study. To implement what I'm talking about here in this course. So I do have some work homework for you all. Now this is also part of the worksheet which is tagged below in the description. So be sure to pick that up if you want a more, if you want something you can carry around with you. If you want to think about these questions away from this class is all in the worksheet. You can take it as a PDF. You use it, do what you want with it. It is for personal use only, so please and I try to sell it. So the first question that I'm asking you all is, what is your ideal a what would be your ideal blogging schedule like? For me, I told you that my blogging schedule is Monday at ten AM. So what will be your ideal blogging scheduled per year schedule? Would it be, you know, you wake up on a beautiful Saturday morning, you write your thoughts down, get all this stuff together, and boom, you published a post or you scheduled it for the next Saturday. What is your ideal schedule? And how would you go about implementing them? Like how would you go about getting that done? Like would you lot of time before you go to work or before you wake the kids up or before you start doing your in-home business, what is your ideal time and how would you implement that question too? What is the one roadblock you see when it comes to creating a blogging schedule and implementing consistency. For me, my own roadblock, my one main roadblock is myself. I'll get so wrapped up in my head that I will convince myself that there's no point in me even doing anything productive, that there is no point in me even going forward with Mark goals or because I okay. I'm not seeing the growth now. So what's the point down the line? So that's my one broke. I am my own roadblock and I am the biggest one. And that's so much, you know, doubts of family in France or now have in the income. So perches, this is an ad, it is myself. I am my own biggest enemy. So what is your row, one row block like you can have budget one, but what is the main one that you have that did just as just the main editor of having a schedule and implemented consistency in your blogging life. And the last question I want you to ask yourself and maybe answer if you want to. In a perfect world, what is your ultimate goal for your blog or your website? Now this question doesn't really has to do with scheduling consistency, but it's also kind of a important question. You need to act yourself. If you're doing this, if you're focusing on your schedule, your consistency, and if you're working on actually creating a blogging system, what is your ultimate goal? What is the one thing that you see at the end of the tunnel for your blog, is it having a sustainable income? Is it becoming a arthur off of, off of what you writing your blog? Is it becoming a spokesperson till you bits? What is the end game to your blog or website? What do you, what is your ultimate goal? For example, Arthur's, when they create a blog there. Another avenue to connect with their readers as to give readers sneak peeks to talk about upcoming books, to share about a book event they have gone on. For other people. Artists, for example, some people use their blog or website to give behind the scenes looks and also to, to sell their products in a different format. So what is your ultimate goal for your blog or website? That's just a question I really just want you all to think about. Maybe answer, maybe just ponder. If you can't seem to come up with an answer. Don't feel bad for the longest time I didn't have an in-game. I just wanted to write. So don't feel bad. It eventually come to you as you grow, as you learn and as you continue to stretch your creative muscles in ways and taking classes here at other people's testimonies of how they got to where they got what their blog. So that is the end of part two. I hope I was able to help you figure out ways in which you can implement a scheduler consistency. Another thing I want to let you know is that in the worksheet, there are actually scheduled types. There are actually ways in which that I give examples to help you figure out a schedule is to help you implement schedules and consistency. So that's why it's super important for you to read the description to see what goodies I have down there for you all. So I will see you all in Part two. 3. Blog Queue: Hello and welcome to part two of my skill share chorus of blogging, smarter, not harder. My name is Leon, a wolf. Ok, thank you so much for joining me for this next part of this course. So for this time, we're gonna actually talk about the blog q. I have briefly touched on what a blog is, the importance of a blog Q, in part one. But I want to actually go in depth because like I said at the introduction, I am starting from the most important part in tripled in my way down. So after schedule inconsistency, blog having a block Q is one of the biggest thing to actually working on blogging smarter and not harder. So let's get right into this. So a blog Q is a basically a brain dump of ideas. When you think of a queue in general, it's more or less is a work load. So when I work on my blog q, for example, I have a particular section in my bullet journal that is just for blog ideas. I put everything that comes to mind. If I want to work on. Let's say that I want to go through a manga series, but I want to feature it on my blog and I want to do it in a way that I go by value or by particular season. Then I would write like pretty much just brain dump all of a particular scenarios in which I can feature that particular topic, all my blog. Sometimes I do deviate and I'll go and I'll write a blog topic and then I'll outline it without, because this is so prevalent in my mind that I want to actually get out and flush it out. Because it's maybe is such a big project in my mind that I think it may be dependent on how big it is, I may push it up. So for the simple fact that I am already outline in a topic, that means that this is going to be a up and coming blog post. And that's so much a month from now, but most likely within the next month or the next few weeks. Blog cue kind of depends on your niche or your passion. It can be more than just blog post ideas. I have used my blog cue to flesh out. Blog means blog features, book things. So when I mean by a blog features, so I used to have a blog creature called favorite cover Friday. I use this particular feature or mean to accumulate book covers that caught my eye and I would analyze them, our break them down, I'll call them cover breakdowns. And I will poke and prod a certain date, not poke and prod, But I would bring it in to certain things about the book cover they drew my eye. Then I will write a synopsis or a summary of why this particular book, cobra caught my eye based off the things that I pulled out or broke down off the cover. So this was something I used to do every Friday. Of course, you know, it kinda ran into my schedule strata post every Monday because if it's every Friday, I'm Paulson twice twice a week, which was also missing a mock consistency because I cannot. Sorry, reasoned opinion on the week. I cannot post multiple times a week. I can pose maybe three or four posts on a day, but not multiple times during the week. So it was kinda running into my consistency goal. So I did do away with their feature, but because of my blog Q, I had a list of ideas pertaining to book covers, but that act could also translate into other type of blog posts that ACA feature on Mondays. So your block Q is very much your secret weapon. It is your get out of jail free card. If you ever run into a time when you don't know what to talk about? Well, you don't know what's opposed when you don't know what to share with your audience or if it's a blog post that you have thought about years ago and is now relevant today. So your blog Q is pretty much your secret black book. It is your schedule for your blog. It is your saving grace pretty much. I use my blog cue for those times when, for example, just so I received products from Tresca, may I talked about this before? Are we seeing products from trust? Mm-hm. And in looking in my actual schedule are realized there for the entire month of January, I had blogposts booked up, so psi okay. I know I have a deal amphotericin. May I have some wiggle room? How do I select the scene? So I was, I was actually going on blog Q and look at my schedule at the same time and figure out what I can move around to better fit in this product review. So your block, you works with your schedule and it also helps with your consistency because let's say for example, therefore your schedule if you have two blog posts that are going to be scheduled later in the month, but you haven't written them. You've outlined them, or you have jotted down points for the blog post which you haven't actually fleshed it out, written it out, edited a prepared it to be published or scheduled. Uca Very well. Put those back on the blog cue list and take something off the block q that you actually do want to write about, that you are passionate to write about right now. And put those in those times, the blocks and see how the blocked queue works with the system that you create is a, is a tool to help you blog smarter and not harder. See how it works is it's like a plug and play, but the block you, along with your schedule can work as a, to create your blog, to be o, to work like a world or machine. Hope that makes it. Another thing pertaining to your blog cue is to have a competent research department. Now what I mean by research department, I am not talking about go find somebody to do the research for you or to search the site for you. Because hopefully if you are passionate about your blog, you are the one who's doing the research. You are the one who are writing your posts in. You are the one who was monitoring all of the content that into your blog. What I mean by research department. And I'm not so much talking about those of us who right off the top of our head of an idea, of a thought over dream or anything that it just tent that is coming from. Our internal thoughts, emotions, and feelings. I'm talking about those of us who know something about food bloggers, travel bloggers, book bloggers. There is some research that needs to be had for those particular blogs that you can't just go to Google, research a key word, and then snatch the first link that you see and garner some type of information from it and slap it into your blog. Because one, you don't know if what that information that they're blocker posted is accurate to your girt. You are linking back to that particular blog. Not knowing if they're particular blog has a reputation already out on the Internet that you may not want associated with your blog. So having a competent and a effective research department goes along way, goes on absolute long way. And that's why your block. Q. When you have a blog Q. And you have a list of blob topics, themes, or features that you want to put on your blog. You have the time now to let us say, for example, you want to write about climate change, and you have that on your blog Q and you're thinking it, that'll be great for Earth Day. So you need to actually research it. Am I advice you, you're doing anything on climate change to actually look up scientific journals, websites, and resources, fit all what you find that you are seeing that makes it relevant to your blog post. See if you can match it all in there, but make it at least Tor is still your voice and your not copy and paste and a whole blog post. But you know, you need to find ways in which to find credible resources because you cannot go on you to take the conspiracy theorists as thoughts and put them into your blog post because we're gonna be looking at you like, okay, are you conspiracy theories to, or are you just not doing your research? You don't never want your audience to feel as if you're compensated or you're lazy because you don't want to actually do the adequate research. So having a gray research department is a must. Now if you are a book blogger, what this will look like is it, for example, if you are writing a blog post, one, Marley and Me, you don't exactly have to research the Arthur. And I say in a research the Arthur, but you actually, you know, what I do when I write a blog post is that I do read the reviews just because I like art. If I'm already rated, I already have my thoughts on, I already had my feelings on it. But some, sometimes my films are so overwhelming that it sometimes helps me to read other reviews. And that's where, you know, Mike, in-depth book glance over them to make sure they what I'm thinking and what I'm filling isn't left field. Like I'm not taking anything out of context. So I'll skim through reviews to help gauge where it will be best that the line that I should go through when I'm writing my views because I don't want sometimes having the raw emotion in a book reviewer interview in general is not always best, but having a better gauge, two, which should erect they're raw emotion is somewhat of a better avenue to go through. And so have your own research department that their research department can look however you want it to look. It could be a bunch of encyclopedias. It could be having a few sites that you go to. For me example, for book blogging. Since this, one of my biggest Nietzsche's on my website, I have good reason. Amazon on deck, I can research every book that I have featured on our website through those two avenues. So I just wanted to give that information. That is pretty much the importance of a block you in how it interacts with your schedule and your consistency. How it also helps you blog smarter and not harder. And in addition to that, having a research department, they can help knockoff or speed up or slow down. Certain topics that you wanted to talk about is somewhat of a must-have, is a staple that you will want to have as a blogger. 4. Branding: Hello and welcome to part three of mosquito share chorus, blogging, smarter, not harder. It is Part three. We are in the branding section of this course, and I just thank you all so much for making it this far. So when it comes to branding and branding from me particularly is the most irritating or frustrating part of being a blogger. But it is necessary. So I want to get right into this is hopefully I'm making it as painless as possible. But we gotta get oh, we gotta get through this part to actually get to all the parts that I wanna talk about in this course. So let's get into it. So I have an acronym that I came up with, that is what I have figured out is somewhat of the best way to have the full branding package is called Lip. Lip. The L stands for logo, the I stands for intention in the P stands for personality. Now, out of the seven years in which I had been blogging and just helping others who would get their brands up and going and working with different client tail in the blogging world. It, these three, these three words pretty much sum up everything when it comes to your branding for logo, you need to have something that people can associate with your brand. If it's your phase, a dog, chow, whatever it is, it needs to be consistent. One of the things that I learned early on was that I was so fixated on having my logo or having my color scheme and brand look like everybody else's that was in my niche that I lost myself. I didn't know who the heck I was supposed to be out in the blogging world. Edges to that I had a blog and ahead and make it look like everybody else's. And now that I am several years in Africa or less, to be frank, I now know that my face is the best representation of my blog that I can have, especially since I rebranded under my actual name instead of a moniker. So it works for me. So my phase is what people see, they're able to be loud. Okay. This Leona. Okay. This is the auto reads a lot. This is her website. That's her phase. This is her. And it works for me because it's simple. I don't really have to do much to it. And I can play around with different cartoons of my face because I don't have to figure out a character. I don't have to figure out a different persona. I am me and this is what I have. So my logo is sit because my face will be my logo. And whether it's a cartoon version of my phase or whether it's, you know, different portraits of my face is me. So I am Leona. We'll focus only on Wolfgang is me. And that's a talk about myself in the third person, but is to show this simplicity. The next one is intention. So before you even think about creating a brand, or even before you think about a blog, what is your intention in having thus wow, in the scheduling consistency worksheet asks the question of what is your overall our ultimate goal with your blog or website? Because if you can answer this question, if you can articulated either in words on paper or vocalize it, haven't. Understanding your attention when it comes to your branding will go a long way. So intention is pretty much if you understand your ultimate overall goal for your blog or website. When it comes to your branding, you'll have an idea of where exactly your goal with this, let's say your block is about animals. So your blog is my animals mobile? More than likely your logo would be either your animal or animals or a caricature of an animal. And that will help people to identify that this block is about animals. Your intention will be, I want to bring awareness to x, y, and z. So if that's your attention when you go out on social media, when you go out to share about your brand, it'll roll off your tongue seamlessly, flawlessly. You won't have much of an issue trying to explain to other people or trying to express some of the people what it is that your website or blog or your brand it's about, it'll just roll off the tongue because it's your intention is your overall goal, your ultimate view or outlook of your website. The last one or the last letter is P, and that is personality. So many times when I am helping somebody with their blog or with their brand, a lot of the times they feel as if they have to be somebody else in order to attract audience or customers. And that is now the case. When you blog naturally, or hopefully it comes naturally. You write is if you're speaking. So when I write, I do use slang or I use words that I use on a regular basis. Because I am immersing my personality into what I'm writing. Because it is, my brain is, my blog is mine. I like talking to people through the words that are type. And when I'm on YouTube, I do the exact same thing articulated, but yet I'm still putting forth my personality that garners more attention and more reliability and relevance. Anything else you could possibly do be a personality will allow people to, let's say, for example, if they come to your blog, let's say they've never even met you in person. But they've seen your face on YouTube, or they seen your face in logo, or they read the captions on your social media posts. And they have a pretty good idea of, of who you are as a person. So if they go to your website and they're reading your blog post and it reads as if it's the dry eye commercial is stoic. It's not like a dead fish isn't nothing, nothing, no, life is given into the words. They're going to be turned off. They're going to be confused. They're gonna be like, Okay, how does bubbly person or how could this funny person or whatever type of person you are? How could this person be like this on XYZ, on their blog is bland. It has an alive, I don't understand it and then I give it thinking, Okay, maybe there's somebody who's writing a blog post or maybe the person we're seeing on their social media isn't who's, you know, they started to see inconsistencies and that can turn off, turn people off to your actual Brian. So let a little bit of your personality show through. If you're quirky, if you're nerdy, if you're whatever you are, there's somebody out there, they liked it, so let this shine forth. Um, if you are a stickler for rules or have your, you know, if you're a no nurses Thai person, let this show through a combination of all of it. Quirky, I'm nerdy and no nicest type person. But let all this show because there's somebody either liked it. Some, to some people, this is a breath of fresh air, so let it shine. Those are the three things that are the feed into brand awareness that allows people to be like, okay, this particular person is different from all the rest of the people that are in their same niche. That talking about the same things. This person is different. I can tell this is, you know, who this person is amongst the wrist. So those just my three things that I have out of the seven years that I have been doing this that have been either the hardest thing to accumulate and talk about and bring awareness to, or are the things that are the most misconstrued, don't be one of those people. So we're gonna talk about social media in q. Now I've talked about social media briefly in the lip breakdown, but I want to actually dive deeper into it. So when you first start a blog and when you first start a brand, you I don't know if you think you know, when I first started, I thought I had to be on all the social media as I thought I had to be on YouTube, Instagram, Facebook, Twitter, Pinterest. Heck at the time was Periscope, Snapchat. I thought I had it beyond all of them because I was like, okay, if I don't give myself on all of nobody will know who I am. What they don't tell you in the one secret that I wish wasn't a secret is dead. You do not have to be on every single social media platform. For example, my stationery store craft and by the pound is only on Instagram, Facebook and YouTube. I tried to have it on Twitter and try to have it on Pinterest app, tries to have it on almost everything that I work with. And it's not. I get the most traffic through my Facebook, Instagram in Q2. I am the most active on those three platforms for my station or a business. And they worked for me. I don't feel overwhelmed. I am naturally on Facebook all the time anyway, I confer with different stationery shop owners. I am on Instagram, I post about our products, post about the things that I bought from other shops. It's a community. Those in and I'll YouTube, I'm able to film. I'm able to use a video to share my processes of how I plan in my planners or how I craft my products for my shop. So these three platforms work for my business. Now for Leona wolf, OK. I only use twitter. Basically. I use Twitter and Instagram. I have a Facebook page, but I don't really use it, but are mostly use Instagram and Twitter. Instagram so that I can do book covers, so I can share about product reviews. All of it. In my editorial side of my business, Twitter is mostly just so that I could talk to people, are pretty much use it as a networking thing. I talked about the bloggers, I talked to other brands. Talk about what's trending. Is this the type of environmental Twitter? So I don't really do much for the honor wolf, OK. But it works for my website. I do have email this for both crafted by the parent and Leon, a wolf. Ok. So have an email list, kinda supplements, having you all over the internet, you know, if that makes sense. So I would have to research the mechanics behind the social media platforms that you're interested in actually joining for your particular blog brand before you join them by, if you're interested in Instagram, research, what it takes to actually gain a following on Instagram if you're wanting to go on Facebook, research what policy changes it Facebook has implemented or how, how does a group differ from a page? Research certain things like that. The behind the scenes of everything before you jump on their platform because there's nothing worse than being on a platform fragrant, figuring out it doesn't work for you, and then having to grapple with shit, you shut it down or should you keep it up? And I've done that multiple times. I've have like I said, I've been out there and, and I've had to kind of convince myself to the platforms that worked for me. So that is just what I wanted to share with you all that is pretty much the brand name portion of this course. Creating a brand for a business, or a blog or a website does not have to be some 2B. Our seminar type situation is somewhat simple, is based off of you. If you have the passion in an intention for this blog and for what you want to put out on his blog, the rest will kind of come to you. The rest would actually come naturally to you. It won't seem like such a hardship to figure this stuff out. I am pretty much like I said, I'm getting into the clear could get into the meat of the situation to help you all block smarter and not harder because I've done the hard way and really trying to bluff my way into the smarter way. And this is what I have experienced and this is what I have learned as I am going on along this journey. So I hope that I am helping you all in. So if this interests, you want you head on over to the next part of this course. Thank you so much. See you then. Bye. 5. Conclusion: Hello and welcome to the last portion of my blogging course. Blogging, smarter, not harder here I'll Skill Share. My name is the honorable folk once again, and you made it to the end is to people. We have finally gotten to those very easy. And so we have gone through Schedule and consistency. We have gone through Blog Q, and a small portion for the research department, we have gone through. Branding is social media and you, and now we're actually at the end. I'm pretty sure somebody You have all thought that this was going to take a long time to actually encompass how to blog smarter, not harder, but like I said at the very beginning, not rocket science is not something that is unattainable. This is something that can actually happen in, like I have said before, I have seven years worth of experience that I was able to convince within one class. And how to blog smarter and not harder bargain does not have to be the hardest thing in the world. For a lot of people is the most enjoyable thing ever. I love to blog Simply because I am able to get out the things that I want to talk about that I'm not very good at articulating with faced a camera. You know, some things I can better translated into video, other things. I am good with the actual typing up of things. So I was able to accumulate all of this. And I hope that these staples, scheduling, consistency, blogging, Q, branding. I hope that these three things showed you that the other mechanics that it comes to blogging, while they are important, they are not the bread and butter and which you need to, they are not the foundation, sorry, that you need in order to have a successful blog. Everything else that you build upon these three parts will stain in a firm if out of the scheduling consistency, a blog Q in branding, you'll be able to have okay, once you start monetizing your website, boom. It won't take anything from you. It won't burn you out because you have scheduled consistency damping. You have branding down peg, you'll know how to start monetizing your site that so in a way that it won't take away from your branding. It won't take away from anything in which you have already laid the foundation for your blog Hue. You'll know that, okay, you start monetizing your site. You'll know what products you start searching for that are consistent with the blog post that you want to write or the thing that you have in mind, or the brining that you have already established. See how everything correlated with these three foundational points. These three things alone will help you blog smarter and not harder. It will help anything that you build upon it not fall like a stack of cards. So I hate to say this and I hate to, I don't want to go bass. But you're now ready to fly. You're now ready to fly. I filled your hand is we have gone through every single part. If I am not covert something or you have a question about something that please do not hesitate to leave the question down below in the comments section, I answer comments, answer emails. Ns are all pertaining to my courses because my goal, as I've stated that this class is to help you all. I want you to feel as if this is something that I just put out here and leave for and cross my fingers and hope that people understand. No, I actually want you to understand this because I was that person when I first started out that had a bunch of questions. And the only way I can get answers seemed at the time was to pay a lot of money to get the answers. You know, here's a secrets to blogging. Pay this amount of money and you'll get a lifetime. I'm not knocking those classes of those courses, but I didn't have any money to pay for anything. I needed free resources. And you've seen the free resources are found. Basically also the same thing. I wasn't able to compute it. Am I? Hey, it actually had a knock my head a few times on trying to try it myself before I could better understand what the heck was going on. So here I am 70 years later still stand in and I want to give back to the community that has helped me, whether, you know, indirectly or directly. So that is my give back to you all. If I miss something, if I didn't speak on something, if I was not even in the right ballpark. Forgive me and let me know in the comments, I have no problem taking criticism. No problem taking harsh words. If need be. If this the way you express yourself, just let me know. You know, I'm always up for correction. Like I said, this is awful my experience off of my interaction with the blogging world. So I do want to say that before you go, I do have additional resources that are here on disclosure platform. I have my first course, which is ins and outs of starting a blog for free. Don't be like me and think that you have to purchase a bunch of things for your blog to start blogging. You don't, You do not if you don't have to go self hosted, If you don't want to. You don't even have to go on WordPress or any other platform right now you'd like I said, you can do Twitter. If you want to even do Facebook, if you want to, there's many different avenues that you can use for the time being. You don't necessarily have to go the route that a majority of bloggers go. So that particular course is great for beginners. It really just gives you a whole other free resources that I know of that you can use at your disposal. And the next course I have is geared more towards book bloggers. But I do honestly believe that you could take this course in slaughter with any mesh. And that is a book blogging made easy. When I first started in the book blogging community, I was overwhelmed. I was overwhelmed and I was burned out. One of the things that helped me is realizing that I was trying to fit a mold that was not made for me. And this course, I hope I was able to convey, convey to my audience that it can, it can be simple. It doesn't have to be, you know, this math project. It can be a simple process. So like I said, this course particularly can be used for any type of niche blogging. But because I was a book blogger first, I felt that this course would be better suited for those who are wanting to go into bn book bloggers. Because set as it is, we are a small community compared to some of the bigger Nietzsche's. So those are the additional resources that I have for you all you can also click on them in the description. I will be sure to blink them there if you want to head on over to those courses. Um, yeah, I'll save my book. Blogging course is probably the biggest course I have right now. So be prepared to actually, yeah, I went rarely indefinite course. So if these are the other additional blogging courses that I have, if I did miss something, maybe check these two out to see if spoke about I spoke about it in those two courses. So I have another left to say, I thank you all so much for making it to this point. I thank you so much for being intentional with this course and actually making it this far. That was one of the requirements that I talked about in the introduction. I am thrilled that you've made it this far and I hope that I was able to help you. I hope that you were able to glean something from this course. And like I said, if you have any questions, comments, or concerns, leaves him in a description or email me and I will get back to you soon. See you in the next course. Bye.