Blogging Masterclass: Build A Successful Blog In 2019 And Beyond

Brad Merrill, Entrepreneur & Tech Journalist

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82 Lessons (3h 22m)
    • 1. Welcome!

      6:40
    • 2. How To Use This Course

      0:53
    • 3. [Foundation] The Mindset Of A Successful Blogger

      5:08
    • 4. [Foundation] Content Strategy & How To Find Your Perfect Niche

      5:49
    • 5. [Foundation] Naming & Branding Your Blog

      3:24
    • 6. [Website] Why You Should Use WordPress For Your Blog

      4:03
    • 7. [Website] What You'll Need To Build A WordPress Site

      2:10
    • 8. [Website] How To Install WordPress In 5 Minutes Or Less

      3:09
    • 9. [Website] Exploring The WordPress Dashboard

      4:44
    • 10. [Website] WordPress Posts & Pages

      1:29
    • 11. [Website] The WordPress Post Editor

      3:57
    • 12. [Website] Customizing Your WordPress Profile

      1:42
    • 13. [Website] Finding & Installing A WordPress Theme

      4:37
    • 14. [Website] How To Customize Your Theme

      1:53
    • 15. [Website] WordPress Plugins

      2:14
    • 16. [Website] Security & Backups

      2:35
    • 17. [Website] Analytics & Data

      1:04
    • 18. [Ideas] Why You Need A Reliable Ideation System

      0:42
    • 19. [Ideas] Creation Begins With Consumption

      2:15
    • 20. [Ideas] Conducting A Brain Dump

      1:09
    • 21. [Ideas] The #1 Tool For Content Research

      2:05
    • 22. [Ideas] Questions Straight From Your Target Audience

      1:33
    • 23. [Ideas] Eavesdropping On Niche Communities

      2:02
    • 24. [Ideas] How Your Existing Audience And Content Can Help You Generate New Ideas

      1:21
    • 25. [Writing] The Importance Of Effective Writing

      2:53
    • 26. [Writing] How To Write Irresistible Headlines

      4:01
    • 27. [Writing] Matching Your Audience's Tone & Vocabulary

      1:45
    • 28. [Writing] Creating Focused Content

      1:23
    • 29. [Writing] How Grammatical Errors Can Cripple Your Efforts

      2:30
    • 30. [Writing] How To Become A Better Writer

      5:37
    • 31. [Content Types] Exploring Various Types Of Content

      0:32
    • 32. [Content Types] How To Create Epic List Content

      2:35
    • 33. [Content Types] Teaching Your Audience With Guides & Tutorials

      2:00
    • 34. [Content Types] Two Approaches To Q&A Content

      1:54
    • 35. [Content Types] Interviews & Profiles

      2:40
    • 36. [Content Types] Where A List Meets An Interview

      2:01
    • 37. [Content Types] How To Write Valuable Reviews & Comparisons

      2:12
    • 38. [Content Types] Working News Into Your Content Strategy

      1:07
    • 39. [Content Types] Creating Valuable Roundups & Resource Lists

      1:03
    • 40. [Content Types] Thought, Opinion, And Controversy

      1:48
    • 41. [Content Types] Statistics & Original Research

      1:29
    • 42. [Content Types] Presenting Complex Data For Visual Learners

      1:25
    • 43. [Content Types] How To Write A Case Study That Turns Readers Into Customers

      3:07
    • 44. [Repurposing] Exploring Alternative Content Formats

      2:25
    • 45. [Repurposing] How To Generate An Infinite Stream Of Fresh Content

      1:26
    • 46. [Repurposing] Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content

      4:02
    • 47. [SEO] A Brief Introduction To SEO

      3:24
    • 48. [SEO] Understanding Search Engines

      3:34
    • 49. [SEO] Basic Site Setup For SEO

      3:26
    • 50. [SEO] The Best SEO Plugin For WordPress

      0:56
    • 51. [SEO] Optimizing Your Page Titles

      3:46
    • 52. [SEO] Optimizing Your Meta Descriptions

      1:04
    • 53. [SEO] Themes & Template Settings

      5:13
    • 54. [SEO] Analyzing Your Content

      1:01
    • 55. [SEO] How To Choose The Right Keywords And Create High-Ranking Content On Any Topic

      5:21
    • 56. [SEO] Does Keyword Density Matter?

      1:53
    • 57. [SEO] Internal Links

      2:09
    • 58. [SEO] Image Optimization

      0:50
    • 59. [Promotion] Why Content Promotion Is Crucial

      0:38
    • 60. [Promotion] Guest Posting & Strategic Collaboration

      1:51
    • 61. [Promotion] A Simple Way To Get Leading Influencers To Share Your Content

      1:44
    • 62. [Promotion] Teasing Your Content On Social Media

      1:48
    • 63. [Promotion] How To Get Your Content Featured In Popular Resource Lists

      1:23
    • 64. [Promotion] Don't Neglect This Free Source Of On-Demand Traffic

      1:07
    • 65. [Promotion] How To Promote Your Content In Groups & Niche Communities

      3:01
    • 66. [Promotion] The Most Effective Way To Skyrocket Your Audience Overnight

      4:02
    • 67. [Email] Why Growing An Email List Should Be Your #1 Priority

      2:03
    • 68. [Email] Choosing An Email Marketing Service

      1:26
    • 69. [Email] Incentivizing The Opt-In: 17 Lead Magnet Ideas

      6:54
    • 70. [Email] Where To Place Opt-In Forms On Your Site

      2:05
    • 71. [Email] High-Profile Opt-In Forms

      2:28
    • 72. [Email] How To Turn Commenters Into Subscribers

      0:56
    • 73. [Email] A Counterintuitive Strategy To Increase Your Conversion Rate

      1:01
    • 74. [Email] Leveraging Social Proof To Grow Your Email List

      1:06
    • 75. [Email] Nurturing Your List: The Key To Building Lasting Relationships

      4:04
    • 76. [Monetization] How To Turn Your Blog Into A Business

      1:02
    • 77. [Monetization] The Most Common Way To Monetize A Blog (And Why I Don't Recommend It)

      2:54
    • 78. [Monetization] The Best Way To Monetize A Blog Without A Product Of Your Own

      4:22
    • 79. [Monetization] Creating & Selling Your Own Products

      2:24
    • 80. [Monetization] How To Generate Long-Term, Recurring Subscription Revenue

      1:47
    • 81. [Monetization] Using Your Blog To Market Your Services

      1:17
    • 82. The Next Steps

      1:27
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Project Description

Use what you've learned in the course to get a new blog up and running (or improve your existing blog). I can't wait to see what you accomplish!