Bitesized Branding: Define Your Audience

Faye Brown, Faye Brown Designs

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
6 Videos (20m)
    • Introduction

    • Importance of figuring out your target market

    • Exercise 1 - Customer specifics

    • Exercise 2 - Dinner date

    • Exercise 3 - Visual moodboards

    • Final deliverable and next steps


About This Class


In the second of the Bitesized Branding classes we are going to look really closely at defining your target market, your perfect customer or client... this will help you with every part of your business and brand. 

We will complete 3 exercises before collating all those into a simple paragraph describing your perfect customer. 

55 of 57 students recommendSee All

Very informative and a great guide, I learned great skills and used the project work sheets with both of my businesses as well as looking for my audience readers as an author.
Kenneth Shumaker

Author and publisher with InUPress

I really enjoyed this class and learned a lot from it. My one criticism though would be that the audio is too soft. I struggled to hear the video even with the video volume and my laptop's volume at maximum, so I had to use headphones. Other than that, great class and I will enroll in her other classes :D
Jeca Martinez

Animator & Illustrator

The class is great and the exercises made me think about my target market beyond vague overarching descriptions like "women in business". The only challenge was the volume for me was the audio because I couldn't hear well even with sound on max.
Jasmine Powers

Founder & CMO J Powers Marketing & Publicity





Faye Brown

Faye Brown Designs

Hey Everyone! Thank you for checking out my classes here on Skillshare. I'm a designer and animator living in the English countryside with my young family. After completing a Graphic Design degree in Bournemouth, I started my career working in London in motion graphics designing and art directing title sequences for TV and film. 10 years later I decided it was time to go freelance, shortly before we started our family.

These days I work on a variety of project...

See full profile