Bing and Yahoo PPC: Create and Refine Highly Targeted Ads | John Smith | Skillshare

Bing and Yahoo PPC: Create and Refine Highly Targeted Ads

John Smith, Business Owner

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26 Lessons (1h 43m)
    • 1. Introduction to the Course

      5:43
    • 2. Does Bing and Yahoo Really Have 30% Market Share?

      7:03
    • 3. Letting Yahoo and Bing Know About Your Website

      4:43
    • 4. Getting Your Website Indexed Using Bing Webmaster Tool

      5:21
    • 5. The Basics of Creating an Ad Campaign

      4:58
    • 6. Keywords and Their Importance in the Ad Campaign

      4:54
    • 7. Creating an Ad Group

      4:43
    • 8. Google Keyword Planner Competition Explained in Greater Detail

      3:00
    • 9. Creating an Ad

      5:34
    • 10. Finishing Up the Campaign and Using Advanced Settings

      4:59
    • 11. Introduction to Ad Campaigns for Reviews

      1:22
    • 12. Do Not Be Lazy, Be Relevant

      2:43
    • 13. Ad Group Quality Score

      2:07
    • 14. Creating a Product Ad Group

      6:55
    • 15. Diversifying Your Ad Groups

      2:44
    • 16. Step-by-Step How you Set Up Conversion Trackers

      4:22
    • 17. Introduction to Being Creative with Your Keywords

      1:52
    • 18. Who Is Our Audience?

      2:40
    • 19. Taking an Audience and Revealing the Keywords

      7:18
    • 20. Introduction to This Section About Refining Your PPC Campaigns

      1:43
    • 21. What Metrics Really Matter?

      2:28
    • 22. Understanding Quality Score

      4:01
    • 23. Values of Quality Score Explained In Depth

      6:30
    • 24. Understanding Click Through Ratios (CTR's)

      2:19
    • 25. Understanding Cost Per Click (CPC)

      1:48
    • 26. Final Words

      1:16

Project Description

Share Your First Campaign

Use the knowledge in this course in order to create your first campaign or if you are already familiar with Bing and Yahoo PPC ads, then a campaign you created after taking this course. Please share your your campaign, what was it for, what keywords did you use? You can also attach a screenshot of your campaign so that your fellow students can learn from you. 

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