Bing and Yahoo PPC: Create and Refine Highly Targeted Ads

John Smith, Business Owner

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26 Lessons (1h 43m)
    • 1. Introduction to the Course

      5:43
    • 2. Does Bing and Yahoo Really Have 30% Market Share?

      7:03
    • 3. Letting Yahoo and Bing Know About Your Website

      4:43
    • 4. Getting Your Website Indexed Using Bing Webmaster Tool

      5:21
    • 5. The Basics of Creating an Ad Campaign

      4:58
    • 6. Keywords and Their Importance in the Ad Campaign

      4:54
    • 7. Creating an Ad Group

      4:43
    • 8. Google Keyword Planner Competition Explained in Greater Detail

      3:00
    • 9. Creating an Ad

      5:34
    • 10. Finishing Up the Campaign and Using Advanced Settings

      4:59
    • 11. Introduction to Ad Campaigns for Reviews

      1:22
    • 12. Do Not Be Lazy, Be Relevant

      2:43
    • 13. Ad Group Quality Score

      2:07
    • 14. Creating a Product Ad Group

      6:55
    • 15. Diversifying Your Ad Groups

      2:44
    • 16. Step-by-Step How you Set Up Conversion Trackers

      4:22
    • 17. Introduction to Being Creative with Your Keywords

      1:52
    • 18. Who Is Our Audience?

      2:40
    • 19. Taking an Audience and Revealing the Keywords

      7:18
    • 20. Introduction to This Section About Refining Your PPC Campaigns

      1:43
    • 21. What Metrics Really Matter?

      2:28
    • 22. Understanding Quality Score

      4:01
    • 23. Values of Quality Score Explained In Depth

      6:30
    • 24. Understanding Click Through Ratios (CTR's)

      2:19
    • 25. Understanding Cost Per Click (CPC)

      1:48
    • 26. Final Words

      1:16