Bing and Yahoo PPC: Create and Refine Highly Targeted Ads

John Smith, Business Owner

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26 Videos (1h 43m)
    • Introduction to the Course

      5:43
    • Does Bing and Yahoo Really Have 30% Market Share?

      7:03
    • Letting Yahoo and Bing Know About Your Website

      4:43
    • Getting Your Website Indexed Using Bing Webmaster Tool

      5:21
    • The Basics of Creating an Ad Campaign

      4:58
    • Keywords and Their Importance in the Ad Campaign

      4:54
    • Creating an Ad Group

      4:43
    • Google Keyword Planner Competition Explained in Greater Detail

      3:00
    • Creating an Ad

      5:34
    • Finishing Up the Campaign and Using Advanced Settings

      4:59
    • Introduction to Ad Campaigns for Reviews

      1:22
    • Do Not Be Lazy, Be Relevant

      2:43
    • Ad Group Quality Score

      2:07
    • Creating a Product Ad Group

      6:55
    • Diversifying Your Ad Groups

      2:44
    • Step-by-Step How you Set Up Conversion Trackers

      4:22
    • Introduction to Being Creative with Your Keywords

      1:52
    • Who Is Our Audience?

      2:40
    • Taking an Audience and Revealing the Keywords

      7:18
    • Introduction to This Section About Refining Your PPC Campaigns

      1:43
    • What Metrics Really Matter?

      2:28
    • Understanding Quality Score

      4:01
    • Values of Quality Score Explained In Depth

      6:30
    • Understanding Click Through Ratios (CTR's)

      2:19
    • Understanding Cost Per Click (CPC)

      1:48
    • Final Words

      1:16