Bing Ads for Beginners: How to get targeted traffic with Microsoft Advertising

Tom Wiztek, Marketing and Recruitment Specialist

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17 Lessons (1h 11m)
    • 1. Microsoft Advertising Course Outline

      2:16
    • 2. Fundamentals of Microsoft Advertising

      4:11
    • 3. How to Open your Microsoft Advertising Account

      3:23
    • 4. The Three Pillars of a Winning Campaign

      2:47
    • 5. The Goals of your Campaigns

      3:22
    • 6. The Offer for my PPC Campaign

      2:03
    • 7. How to use Keywords to Get Targeted Traffic

      4:51
    • 8. Keyword Tactic for Finding Your Customers

      4:59
    • 9. How to Set up Conversion Tracking

      8:09
    • 10. Boost Quality Traffic with Remarketing Lists

      3:41
    • 11. How to Create Captivating Ads

      7:06
    • 12. The Campaign Checklist

      1:09
    • 13. Step-by-Step: Microsoft Ads Campaign Part 1

      8:01
    • 14. Little Known Tool for Creating Professional Campaigns

      6:23
    • 15. Step-by-Step: Microsoft Ads Campaign Part 2

      5:42
    • 16. An Overview of your NEW Campaign

      2:13
    • 17. Final Remarks

      1:01

Project Description

PPC CAMPAIGN EXERCISE

Learn how to navigate around the Microsoft Advertising panel. Download the PDF and follow the steps to setup your Bing pay per click campaign.

All the steps involved in this exercise have been covered in the main course. If you get lost just go back to the relevant lecture and watch it again.

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