Beyond the Logo: Crafting a Brand Identity

Courtney Eliseo, Founder, En Route Workshop

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11 Videos (1h 42m)
    • Trailer

      7:18
    • Brand Identity Introduction

      7:18
    • Creative Brief Overview

      12:35
    • Mood Board Overview

      10:36
    • Color Overview

      6:40
    • Creating Color Palettes

      8:39
    • Typography Overview

      13:24
    • Choosing Typography

      9:10
    • Graphic Language Overview

      6:54
    • Designing Graphic Language

      9:28
    • Presentation

      10:27

About This Class

Develop a visual identity. Be instantly recognizable.

Logos are indispensable, but they don’t exist in a vacuum. Seize the knowledge to make your logo the cornerstone of a fully realized brand identity in Courtney Eliseo’s 90-minute class on branding beyond the logo. From color and type to patterns and illustrations, you'll learn to recognize and craft crucial visual cues for conveying brand values and personality. In addition to 10 short video lessons, we’re thrilled to share 15 pages of specific, downloadable resources to help you fully realize your project vision. Show your whole brand to the world.

Watch 10 video lessons.

  • Basics: What makes "brand identity" different from "brand," and how do they work together to support and enhance your logo?
  • Applications: What are different considerations for print and digital media?
  • Step-by-step decisions: We'll cover how to choose a coordinating color palette; how to choose complementary typography; and how to develop a library of additional supporting graphic elements—from patterns to secondary logos, illustrations, and more.
  • Final polish: We'll go over methods for organizing these components into a format suitable for a client presentation.

Learn by doing.

In the end, you will have a complete brand identity system that's ready for client presentation and real-world implementation. You will expand upon an existing logo (your own or one provided) to create a comprehensive brand identity system, incorporating everything color, pattern, and complementary typography to supporting graphic elements such as patterns or illustrations. 

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763 of 773 students recommendSee All

great class
I'm inspired! Everything was explained clearly and the task is challenging enough, yet not too difficult to approach.
I took this class years ago and it rocked my world. I was a self-taught designer, doing logos minus a brand system. If you're just getting started or are self-taught, and you know little to nothing about a brand system, this class will show you from concept to execution how to do it in a very practical way. Now, I won't create a logo for a client without the system. It adds tremendous value to my clients having a guide they can reference for anything they need to create that is visual.

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Courtney Eliseo

Founder, En Route Workshop



Hello! I'm Courtney Eliseo, the founder of Design Work Life, Seamless Creative and En Route Workshop, my latest project focused on brand development and design for people who are going places.

A Bit About Me

Most mornings you can find me on the yoga mat, and most evenings you can find me curled up on the couch with a glass of wine.

But as often as possible, I am off exploring somewhere new, breathing in ocean air, and soaking up every bit of t...

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