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Beyond the Logo: Crafting a Brand Identity

Courtney Eliseo, Founder, En Route Workshop

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11 Videos (1h 42m)
    • Trailer

      7:18
    • Brand Identity Introduction

      7:18
    • Creative Brief Overview

      12:35
    • Mood Board Overview

      10:36
    • Color Overview

      6:40
    • Creating Color Palettes

      8:39
    • Typography Overview

      13:24
    • Choosing Typography

      9:10
    • Graphic Language Overview

      6:54
    • Designing Graphic Language

      9:28
    • Presentation

      10:27
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