Beyond a Logo: Design an Overarching Brand Identity System
Ilya Lobanov, Creating brands that make impact
7 Lessons (51m)
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1. Introduction
2:00 -
2. Why Create Overarching Visuals
3:49 -
3. Start With the Brand Story
2:44 -
4. Identify Relevant Brand Touchpoints
2:59 -
5. Let's Design the Overarching Visuals
37:01 -
6. The Brand Checklist
1:24 -
7. Your Class Project
0:50
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