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Beyond Usability Testing: Start Doing The Right UX Research

Laura Klein, Author of UX for Lean Startups

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11 Videos (32m)
    • Intro and Resources

      1:06
    • Getting Started

      1:08
    • How Do You Listen Now?

      2:10
    • What Do You Need to Learn?

      2:50
    • Focus Your Questions

      2:43
    • Prioritize Your Questions

      1:16
    • Products vs Users

      6:21
    • Generative vs Evaluative

      6:11
    • What vs Why

      5:06
    • The Best Approach for You

      2:16
    • Wrap Up

      1:09

About This Class

UX research is about so much more than finding out if your product is easy to use. Great product owners know that there are dozens of different research methodologies, each of which can teach you something different about your product or your user. This 1-hour class is designed to help you decide which sort of research will help you learn the most from your users. By the end of this class, you and your team will have a better understanding of the questions you need to have answered and the best research methods for accomplishing your goals.  This course is meant for Product Managers, Entrepreneurs, and anyone who wants to get started with  UX research, to learn better user research and customer development. 

34 of 38 students recommendSee All

Good recommendation to prioritize questions for research. Thanks.
Excellent workshop format with many nuggets I can apply immediately to improve my research approach and methods! Thank you!
Hi Laura, I think this class is great, I found it very helpful. One thing I was confused about though, was why the "A" template covered the what and the why, whereas all other templates only covered either the what or the why.

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Laura Klein

Author of UX for Lean Startups

Laura fell in love with technology and user experience when she watched her first user research session in 1995. She has spent the last 20 years working as an engineer, designer, researcher, and product manager for startups and large companies.

Through her book, UX for Lean Startups, and her blog Users Know, Laura tries to teach entrepreneurs just enough about design, research, and product development so that they can build better products.

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