Best-Paying Copywriting Gigs: White Papers & How to Write Them
Alan Sharpe, Copywriting Instructor
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1. White Paper Promo
4:10 -
2. Introduction to White Papers
12:43 -
3. Anatomy of a White Paper
11:57 -
4. Choose a Compelling White Paper Topic
8:20 -
5. Research Your White Paper
9:23 -
6. Outline Your White Paper
12:20 -
7. Give Your White Paper a Strong Title
7:14 -
8. Give Your White Paper a Compelling Introduction
9:17 -
9. Give Your White Paper Context
8:09 -
10. Write a Persuasive Solution Section
6:37 -
11. End with a Strong Call to Action
11:07 -
12. Write Like a Designer
9:09 -
13. Five White Paper Mistakes to Avoid
8:20
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