Best-Paying Copywriting Gigs: White Papers & How to Write Them | Alan Sharpe | Skillshare

Best-Paying Copywriting Gigs: White Papers & How to Write Them

Alan Sharpe, Copywriting Instructor

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13 Lessons (1h 59m)
    • 1. White Paper Promo

      4:10
    • 2. Introduction to White Papers

      12:43
    • 3. Anatomy of a White Paper

      11:57
    • 4. Choose a Compelling White Paper Topic

      8:20
    • 5. Research Your White Paper

      9:23
    • 6. Outline Your White Paper

      12:20
    • 7. Give Your White Paper a Strong Title

      7:14
    • 8. Give Your White Paper a Compelling Introduction

      9:17
    • 9. Give Your White Paper Context

      8:09
    • 10. Write a Persuasive Solution Section

      6:37
    • 11. End with a Strong Call to Action

      11:07
    • 12. Write Like a Designer

      9:09
    • 13. Five White Paper Mistakes to Avoid

      8:20