Becoming a Wedding Stationery Designer :: the art and business | Hope Johnson | Skillshare

Becoming a Wedding Stationery Designer :: the art and business

Hope Johnson, stationery designer + illustrator

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10 Videos (54m)
    • The Preface

      0:37
    • Overview + History

      3:26
    • Brand Identity

      6:20
    • Building Your Core + Aesthetic

      5:25
    • Finding Inspiration (for your brand & clients)

      6:54
    • DefiningYour Ideal Client

      5:10
    • Business Model Routes

      6:35
    • Pricing for Stationery (and profit)

      12:18
    • Styled Work + Marketing

      5:23
    • What I wish I would have known! (final thoughts)

      1:55
38 students are watching this class

About This Class

The Art and Business of Becoming a Wedding Stationery Designer is an introductory course with a focus on building your brand, discovering your ideal client in the wedding world, and growing (and pricing) your worth around a business structure that best suits your lifestyle.

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W H A T ' S   I N S I D E : 

BRAND IDENTITY // the why to your work

IDEAL CLIENT // defining her character based on your work

CORE AND AESTHETIC // your aesthetic, vision, and mantra

INSPIRATION // finding your inspiration that represents your brand, core, and aesthetic

BUSINESS MODELS // discovering what type of business model best suits your lifestyle: service, product, or multi-faceted

PRICING YOUR WORK // pricing for profit, determining your overhead, and figuring out HOW many jobs you need each year to survive and thrive

MARKETING // how to network in order to market and showcase your BEST work for your ideal client

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Are we insta friends yet? Be sure to follow along!

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Hope Johnson

stationery designer + illustrator


Welcome to the studio. My name is Hope Johnson - in a four-word short version: I am a designer. To be more eloquent: I am an illustrator and surface pattern designer. I apply those illustrations to my line of wedding stationery and goods. I also illustrate and design surface pattern artwork for creatives and brands to manifest into products - be it paper, fabric, or the walls of your home.

...and it's really nice to meet ya, frien...

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