Becoming a Wedding Stationery Designer: Part I

Hope Johnson, illustrator + printmaker + redhead

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10 Lessons (54m)
    • 1. The Preface

      0:37
    • 2. Overview + History

      3:26
    • 3. Brand Identity

      6:20
    • 4. Building Your Core + Aesthetic

      5:25
    • 5. Finding Inspiration (for your brand & clients)

      6:54
    • 6. DefiningYour Ideal Client

      5:10
    • 7. Business Model Routes

      6:35
    • 8. Pricing for Stationery (and profit)

      12:18
    • 9. Styled Work + Marketing

      5:23
    • 10. What I wish I would have known! (final thoughts)

      1:55
31 students are watching this class

About This Class

The Art and Business of Becoming a Wedding Stationery Designer is an introductory course with a focus on building your brand, discovering your ideal client in the wedding world, and growing (and pricing) your worth around a business structure that best suits your lifestyle.

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W H A T ' S   I N S I D E : 

BRAND IDENTITY // the why to your work

IDEAL CLIENT // defining her character based on your work

CORE AND AESTHETIC // your aesthetic, vision, and mantra

INSPIRATION // finding your inspiration that represents your brand, core, and aesthetic

BUSINESS MODELS // discovering what type of business model best suits your lifestyle: service, product, or multi-faceted

PRICING YOUR WORK // pricing for profit, determining your overhead, and figuring out HOW many jobs you need each year to survive and thrive

MARKETING // how to network in order to market and showcase your BEST work for your ideal client

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