Become a Virtual Assistant for Podcasters Part 2 | Social Media and Content Management | Fei Wu | Skillshare

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Become a Virtual Assistant for Podcasters Part 2 | Social Media and Content Management

teacher avatar Fei Wu, Creative Entrepreneur

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

20 Lessons (2h 34m)
    • 1. Course Intro

    • 2. Intro to Content Calendar

    • 3. Social Media Content Calendar Using Google Spreadsheet

    • 4. How to Use Notion for YouTube and Video Content Creation

    • 5. Keywords and Hashtags for SEO and Social Media

    • 6. Social Media Management

    • 7. How We Use AgoraPulse - Case Study

    • 8. AgoraPulse Content Calendar

    • 9. Reviewing Sendible as a Social Media Management Platform for Podcasts

    • 10. How to Use Canva for Podcast Content Creation

    • 11. Content Creation and Repurposing

    • 12. How to Use

    • 13. How to Create Audiograms and Soundbites Using Headliner for Your Podcast

    • 14. What to Do When There's a Lack of Content

    • 15. How to Use TubeBuddy for Podcast Episodes on YouTube

    • 16. Categories, Tags, Keywords and Topics for Podcasters

    • 17. How to Create Show Notes

    • 18. Review of for Transcription

    • 19. Review of for Transcription

    • 20. How to Use Descript for Podcast Editing in 2020

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About This Class

This is part 2 of a larger certification course we have repurposed for Skillshare. As a podcaster myself, I was about to quit podcasting so many times before I looked for help from my Virtual Assistant (VA). There's plenty of podcasters out there who need your help. 

In this second class, I will teach you more about content and social media management. We are moving from more administrative tasks to a bit of marketing and branding. 

We will start off by learning how to create and manage a content calendar for a podcast. We provide tools and templates for you to use right away including Google spreadsheets and Notion.

Next, we will focus on social media. Social media management for podcasts isn't drastically different than other marketing initiatives and products. However, there are tactics and tools specific to podcasts you can use and build on. I'm excited to show you what they are! 

The most overlooked area for podcasting is content repurposing. It takes podcasters and VAs much effort to deliver a single episode. Therefore, I will teach you many ways to repurpose a single piece of content for a much bigger audience to consume on multiple platforms. 

Next, I help you understand categories vs. tags on the podcast website for SEO purposes, as well as detailed podcast show notes and best practices. Most podcasts have dedicated websites (or a dedicated section on an existing website). 

Finally, I introduce you to some of the industry's best-known transcription services, so you can pick the right one for your client. These transcripts can be useful even if your client decides to also pay for human-verified transcripts. 

This course provides you with some content and social media knowledge which can help you stand out and increase your prices. 

You can find the resources mentioned in the Projects section. 

About Me

I'm a bilingual podcaster (English and Mandarin Chinese), the creator and host of Feisworld Media. Feisworld Media helps independent creators celebrate their creative and financial freedom. 

I left my job in marketing and advertising to build a company with the mission to help small businesses and people tell better stories, find more customers and create new revenue streams. I'm leading an international mastermind group and create courses for podcasters. 

- YouTube:
- Podcast:
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Meet Your Teacher

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Fei Wu

Creative Entrepreneur


Fei Wu is a bilingual podcaster (English and Mandarin Chinese), the creator and host of Feisworld Media.

Feisworld Media helps independent creators celebrate their creative and financial freedom.

- YouTube:

- Podcast:

- Documentary:


Fei left her job in marketing and advertising to build a company with the mission to help small businesses and people tell better stories, find more customers and create new revenue streams. She leads an international mastermind group and creates courses for podcasters. Her stories have been featured by Dorie Clark in her best-selling book called &ldqu... See full profile

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1. Course Intro: And this is part 2 of becoming a virtual assistant. And for podcasters course, there are multiple components to this course. Starting with number 1, content calendars, a lot of people struggle to create their own content calendars if you don't have a system. Now we're going to introduce you to two options. One, we have Google spreadsheet because it's free, everybody has access to it. Most people are familiar with Google Drive and we have another option over here called Notion. Notion has become very popular. And here we provide you with examples as well as a clean slate for you to start right away. Content calendars are great not only for ideation, but it's also great for your entire podcasting journey from ideation to recording, to post-production, and to launch. Secondly, we'll talk about social media management. In other words, how do translate these content calendars into actionable items better yet, create a system so that they can automatically get published to your social media channels. Here we introduce you to two very popular social media management systems, including a Gora pulse, That's a little bit pricey. So I also included sensible as well. I'm not stopping you from exploring other things such as buffer HootSuite. So these systems, when it's done and use, right, can save you a lot of time and energy. Thirdly, we'll talk about design using I've been using Canvas since 2017 and religiously, almost on a daily basis. And it's just incredible. There's so many templates you can use right away. And as a virtual assistant, you might want to know which templates are best or how we use it for our podcast, Check it out. Now, the next section is about repurposing content. I am the queen of repurposing content because as a podcast or as a content creator, There's a lot of work that goes into planning and recording and producing the content. What's good if there is only one way to consume the content? That's why for podcasting, we have multiple platforms. Google, Apple podcasts, Spotify among 2030 other major platforms. But I'm also recommending that you consider creating these things called audio grams, creating transcripts, creating quote cards so that more people can consume the content in different ways. One of the great tools for repurposing content surprisingly, is called repurposed dot io. Now you can repurpose your PA cows onto a platform such as YouTube, LinkedIn, Twitter, Facebook, and so many more. Speaking of YouTube, I'm also a YouTuber and I started off my YouTube journey as a podcaster first. So I want to introduce you to a great tool also called tube body, so that you're not just uploading your podcasts content onto YouTube. But you might want to consider uploading audio segments as well as video segments if you're using Zoom to record your podcast, highly, highly recommend. And to help you analyze the title that keywords to more effectively reach more people. Last but not least, a lot of virtual assistants are helping podcasters maintain their website, specifically in the blog or the pockets show notes section. So in the last section of this course, I will walk you through exactly how to do that. Understanding tags versus categories when it comes to a WordPress, Squarespace websites also, what are some of the services that are great for transcriptions? Here I included three of my favorites, otter sonics. Last but not least, the script which is getting really popular and these script has the capability of generating audio grams as well. Hey guys, that's it. I hope you enjoy the course. And if you do, please tell more people about it, I mean, so much to teachers and content creators like myself, and I hope to see you in Part 3 of this course very soon. 2. Intro to Content Calendar: Hi there, Welcome to content calendar. So in the next couple of videos, what I'm going to do is to show you a variety of content calendar tools that you can be considering as straightforward as a tool that everybody has access to, namely Google Drive, for example, Google spreadsheet or Google Doc, or on the other side of the spectrum, you could consider using something such as notion. There are many ways to put together a content calendar and your kind hasn't given you specific instructions, you can certainly have that conversation to see if there's something that he or she is already using. If not, you can certainly dictate that process. Now, my recommendation is that you go ahead and use something that you are familiar and you're comfortable with. There's no reason to all of a sudden explore a brand new tool when you're onboarding a new client, unless you find something interesting or heard from your colleagues. I discovered Notion towards the end of 2019, my producer Herman introduced that to us. We're a very small team, just the three of us, as proven to be a wonderful tool that we cannot live without these days. But it doesn't mean that it's necessarily the right fit for you. So explore that with your clients. But then quickly and don't spend too much time just evaluating different tools, you know, narrow it down to two and just pick one and run with it. 3. Social Media Content Calendar Using Google Spreadsheet: Hey guys, this is Fe again, welcome to the side of my office. And in this video, I want to talk to you guys about content calendar. Now, this concept may not come to you as a foreign term. Content calendar is basically designed to help a client in any business, not just podcasting, to understand that the assets that she has and the frequency she should be publishing. Also to be able to visualize a number of social media handles. Therefore, to determine the frequency and the types of content she wants to put forward. In this video, I want to show you a few things. One, how you can actually build a content calendar from scratch. To, I want to give you a template that you can use. I know many of you guys probably prefer that numbers three is a calendar that I have. Four, phase world podcast and as well as phase world media because we expanded our content beyond podcasting since 2019. So it's very possible that this might happen for your clients as well, going from audio content to growing on to other platforms as well. Now I think one thing that's important to clarify is that there's a difference between designing and planning for content versus actually scheduling and q and content. Last but not least, is listening a moderating, which means you want to know the conversations that are happening around your content. And as a VA, you may or may not be responsible for replying to those comments. So that's number three. Okay, number four, it just keeps on going, right, is reporting and analytics. Now when you have everything, when you have all these tools in one place, it's called a social media management system. That's part of this lecture as well. The most challenging task perhaps, is to choose the most ideal social media management platform for your client if that hasn't been chosen already, know I think that piece of information is so important. I have found one article that was not written by me. I don't think anybody has articulated all of these considerations better than he has. So I'm going to include that article later on his chapter as well and be able to walk you through. Now one key takeaway to consider is there is no perfect social media management system you had to take in consideration, such as the platforms that your clients thrives on, now really matters to her, as well as some of the challenges that she may be facing right now. And you can target a specific tool or sometimes an additional tool to conquer that. So Let's get started. All right, so now let's take a look at the template because I know you guys are all about it and you can really manipulate this and edit this to your needs. Here, I also want to include a number of tips for you guys to think about, you know, maintain a consistent schedule, say on top of posting including holidays and special events. Women's Day, national pizza day. Don't just promote your business or your clients business, but also include other content that will be of interest to your audience. And knowing your audience is most active. By the way, that is when a monitoring tool where social media management platform will come in. Talk about that in a second. Don't repeat the same content on each platform. Not only that quitter just stopped people from publishing or republishing the same content over and over again, a lot of these social media management tools will stop you, forbidden you from you to reshare and content on Twitter repeatedly, know and keep up with some of the popular trending hashtags, but also the ones that are specific to you. I know we also talked about that in this chapter as well, which is how to identify, maintain, and keep up with a hashtag and keyword specific to your client's business. Let's take a look at January, February. Basically, these tabs will repeat. And again, a month is a fairly long time for any content creators. That's why we didn't want a GM everything up together. So this template is built out for you. And as you can see here, you can change the dates very easily. To do that, I will show you a quick tip, which is, for example, you want to make this into 2020 and you notice everything else is still the same. You can just on the next cell use an equal sign and then copy the cell and just highlight the cell right above it. Use the plus sign to. And then you can grab this little corner here and just copy that over for all the dates now you don't you only have to do this once. So hopefully that helps. And here we're giving you some samples as to what you can do and post. And what I really like about this document is that it's not sophisticated, but it gives you a conversation starter between you and your client, especially if you are a VA who needs to play now, the content calendar for your client, I know this is not always the case with every BA. So if your claim currently has a somewhat messy or less transparent constant calendar, then you can propose something like this as well. In the vertical columns, you have things such as date-time, of course, title and copy. Think about it this way that four places such as Facebook or Instagram, you know, for certain platforms you don't have just a title or subject line or a main topic, but you also have a copy as well. So detailed descriptions, sometimes there are with hashtags to now moving on, you can include as many or as few of the social media platforms that are key to your clients. You can also include any links or images. I wouldn't just drag and drop the actual native image in here. Here I face world that we use both the business account for Google Drive as well as Dropbox at definitely think about the longevity of a content calendar and how easy it is to maintain that any notes at any social media holidays or you can repurpose this column to be key words and things like that as well. And everything else as you can see below, it just very clean slate. January all the way through December. If you're like me who are really into spreadsheet, I'll show you one more thing. This article I'm about to show you is actually indicated on the instructions page. Now, let's talk about that real quick. If you're like me who's super into spreadsheets, I really am. I worked as a project manager for over a decade and one of my favorite things was to design spreadsheet, not necessarily filling them out. However, you can customize and create a spreadsheet completely on your own. And this article really helps you understand how you go about it. What are some of the elements that you might include mega customized to your needs exactly. So won't have to go through these details step-by-step. I do find this article fairly helpful, but I'm sure you can find other ones as well. You know, started with a clean slate, whatever works for you. And in the next video I'm going to show you the content calendar we have at phase world as part of our social media management system called a girl pulse. And I'll show you behind the scenes that after we've gone through the exercise, right, it's really important to go through social media content calendar planning before you start just dropping content into a social media management system, which you will see in a second in the next video. Thank you so much for watching. I'll see you in a second. 4. How to Use Notion for YouTube and Video Content Creation: If you haven't met me, quick introduction, I'm fable and I actually spend more than a decade working in consulting and digital media as a project manager. So a lot of these tools come fairly naturally to me. But to be honest, YouTube isn't something that I used to do as part of my full-time job. So I think we're all trying to cope and understand the process necessary for this particular gig, right? Hey guys, this is Fe will and I'm really excited to share a new development here at a face world. And in this video I'm going to show you how we use Notion dot so or notion the project management app, which is database driven to manage your YouTube content creation process. In other words, think of this tutorial as a way to better your YouTube content creation or a YouTube tracker for how you manage content creation between you and your team. Doesn't matter. The bigger the team is, the more complex things tend to get know who's doing what, when what's been done, publish, or what's been recorded, or how to even manage your ideas. So let's get started. Now, if you haven't heard of a notion dot, So what's right here? And they have a pretty clean pricing information here on the website. If you're new to this, guess what? You're able to sign up for a not just a free trial, but you can use this for free for an extended period of time is based on what's called a 1000 block storage between you and unlimited members that could access this board. And you can also upload files with an upload limit of five megabytes. You can export the content as well. So I'm going to show you what I've been using, which is the free account to make it a little bit better. I think a team account of unlimited members, in this case, it's just her mom and me managing or YouTube content is again, very affordable and I think reasonable once you see how we use it. If you haven't met me, quick introduction. I'm Fei Wu and I actually spend more than a decade working in consulting and digital media as a project manager. So a lot of these tools come fairly naturally to me. But to be honest, YouTube isn't something that I used to do as part of my full-time job. So I think we're all trying to cope and understand the process necessary for this particular gig, right? So feel free to tweak what I'm putting forward, what I'm recommending because you may be using YouTube or, or you're totally different type of content creator. But I have a feeling that this general setup is going to suit you really well. And hopefully what this video will help you do is to reduce the amount of brain space when you get started. Because I know for a lot of you, the last thing you wanna do is like, Oh my god, learning another software had to figure out, figure out or have to figure out all the columns and grids and the tabled labels are tags. I have to use it. Mind-blowing. Let's take a look at my spreadsheet and what I'm going to show you immediately after this is to show you step-by-step how you set this up in Notion. Now to me, that's a money shot because when I was first introduced in Notion, I really struggled to. I loved the video by the way, but I couldn't really find the step-by-step instructions to really use or get started with Notion and an I really didn't care all the templates that they have to offer it because I just want to use it for YouTube. So check it out. I'm fairly organized or two, sometimes very organized, but not to a degree where I don't want to build a structure that I can not create any variations. We're sway from. I want us to be flexible so we can grow as a brand. Flexible, but it still provides clarity on to the people who will work on this project. When you establish this spreadsheet, think about the minimum, again, the minimal amount of columns that will get you to where you need to be. As you can see, if you are looking at this, which is essentially a kind of a Excel spreadsheet, right? And I'll explain in a second why this is so much better than Excel spreadsheet is it looks pretty minimum. So let's count 1, 2, 3, 4, 5, 6, 7, 8, 9, nine columns. Not really a lot of information. But we want to do is every column serves. And a critical mission. Absolutely critical isn't something that you can do elsewhere or you can manage it differently. Think of this as a dashboard, right? Like a billboard, almost based on this single sheet, you're able to communicate with your team. People know exactly what they need to do. So there is a bit of a workflow that you need to establish with people who use this. It can be something that you create, design and just kind of throw it at your team or you need to explain. Here's why I set it up this way. Do you agree? And maybe that's a great place for you to get some feedback as well. Now what I always like to do is take advantage of this little whitespace here, which you can edit right away. I want to create this space for people to easily access the top for 56 links that we use regularly. So here you can see I have the phase rule, YouTube channel. I have the YouTube Creator Studio. When the link is ridiculously long, I use something called a tiny URL to kinda shorten it, right? So it doesn't kinda take over the entire real estate that you see here. I also have a Trello board where I keep my video ideas and I rank them. I will record a separate video on how I did that. Finally, a content types and weekly calendar. And this is something by the way, we used to use it before we transition into Notion does so. And we can, you know, some point probably just get rid of this. But in that transition period, It's really important for you to kind of list references and documents that you use to use. Now, let's take a look at basically what you see here. So I call it all videos, but basically I'm able to name this however I want to write. So here I call it all videos and it's a table view as opposed to a ListView. So if I change to a list view, as you can see, that's what it is like the list of videos I recorded, but it's not helpful. It doesn't have any properties that I'm looking for is I'm going to change it back to TableView. Now. Again, I'll show you very quickly how they're built this. The most important thing is that we need to use a single reference to quickly convey what we're talking about. So to me, as I've also watched, many other YouTubers experienced one string there tip is to use a number. It comes down to that. It's super simple. So instead of you trying to verbalize a video gala call, Hey, her mom, could you take a look at the how to use a repurpose dot io to publish your video on YouTube. That's too long. And said, I just say, Hey, her mom, could you look at video number 13? A right. And it's interesting, I know that lot of people are not really into a 13, a, B, and C. So I don't, as you can see, I don't really repeat a lot of numbers here. I use this 13, a, B, C, D, E. You don't really need all that many letters is when I create tutorials that are related and sort of similar. So in this case, so what I did is I created a video called repurpose dot io to publish your podcast or YouTube. I just felt like it's something I want to publish soon. So even I recorded the video layer. I want to kind of escalate to an earlier part of the queue. So I use a b to kinda re-prioritize within a defined Q position. That's all. So now let's talk about video type. Now, I introduced this column actually a little bit later in my usage of Notion. I didn't really have that before. All I had it was the name of the video and I tried to be very concise and be real about these names, right? I don't want to use a name that's still temporary and I'm going to change later. And all of a sudden I'm just out of sync between me and my video editor. So I try to use something that's informative. Like people look at the video was like, ha, okay, it's interesting and I know what it's about. But now, the reason why I introduced video type is there are it turns out very different types of videos that we're recording. And the very minimum, as you can see, there are people who are doing the log, which is one type of video. And some people are just doing sit down and they'll be role know vlog style and just very quick snappy videos. Some people are doing interviews like them and I like and the other person on the video. So it's all about using these official label is about using labels that makes sense to you and your business. So for Phase world, what I do is I have Travel, vlog, I have short interview. So for you to see the whole list, I can simply click on the field. And the good news is, notion is a date, is database driven. And therefore you're able to basically tack and assign as many types as you see, need it. And my word of advice is that maybe don't try to create a video that fits every category. You know, that that will be pretty crazy and most likely that's, that means the way that you categorize things, it's insufficient. So for us I try to create the minimum again, minimum amount of video types here I have trauma vlog, I have short interview, I have sit down video and you can see there's small and medium size. So some of the sit-down videos I have are really short, like five minutes or less even to the three minutes. Some of the Saddam videos about the way the short ones are. More reflection based, like I might create a reflection video based on the audio podcasts I just released. Now and they're also sit down videos that are medium-size, what I consider any anywhere between 0910 minutes all the way to about 20 minutes. Based on what I'm looking at the timestamp where it kinda the length of this. I may have sit down videos that are large. How to 20 minutes or more very extensive details. One of the videos that I became really popular on this channel is how to start your affiliate marketing program. Now I just skipped ahead. Now there's something called screen tutorial. This is partially a screen tutorial even though it's longer, meaning I'm showing the screen sometime I don't even show myself in the lower right-hand corner here. Quick screen tutorials, how you do this, how you use the software, how use this plugin. I love those things. And now in this little brown box, it's the unboxing videos. There's nothing new to explain on YouTube about what unboxing video is. I actually like to do those now. I recently purchased a Zoom H6 recorder and they just purchased my new camera, which is a Sony mirrorless, a 6400. I loved doing kind of those unboxing videos and I show the lenses and if I connect things together, unboxing videos. Lastly, update of published videos. So it could be video about a video reflection of a video. So we'll see how useful those things are. But as you can see, I'm using this column not only to indicate the types, but also give us hints of the categories we have. So from a dashboard perspective, I'm able to see, am I doing too much of this type of videos, but not enough of the other types of videos. Or, you know, later on, if I keep track of analytics, I can say also learn and say that look, my screen tutorials are really performing well and guess what? Those are also lower in cost in terms of production time. And let's do more of those. So it's very helpful. And you know what I listed down here, row 21 to 25. These are only not only travel vlogs, but these are really large videos. So additionally, information is I actually travel to China and record, recorded these videos in bits and pieces. So I normally have my structure and style and create creative stuff formalized, yes. So I know for a fact that these are going to be more difficult to kind of navigate and put together for editing purposes. So you also see kind of the level of complexity based on the video types that have indicated here. Now, I'm going to not skip over, but just mentioned briefly the third column of course, is the name. Like I mentioned before. I wanted to give them meaningful names short enough, and scanning these names will give me ideas for how to design the thumbnails as well. Now, fourth column, very critical. It's called the status column. And when I click on and you can see, I try to again reduce the number of statuses available from ideation to recorded, to edit it to the live. Everybody understand what those means. So now the fifth column is published date. When our I click on it, you probably see a bunch of things. This is just property type are really the two what title column it is. So we don't need to worry about that. And here, this is just a date column. So I talk about whenever something goes live. Do diligently comeback and indicate when it actually went live. And these two columns, column 5 and 6, kind of go hand in hand, which is published date and published which is a checkbox, which is basically right. It's yes or no. Why do I do that? Because I use published a to plan for when a piece of condoms should go live in my mind. And I'm sure for your brand and you know, like whether you pick days such as Wednesdays and Sundays to kinda go live with their video. But also you want to plan some of the days based on the type of video content, if you know what I mean, which is what I call like major content that was saved for, such as Wednesdays and Saturdays. But I also have more minor and quick videos and tutorials I want to release throughout the week. So when I come back, I want to make sure that the intended published date actually happened. And sometimes as a small business, you have to make these changes and shifts and you want to make sure that, oh, okay, I actually publish the video. Now, almost done here. We have an editor column here, and this has a name column, and you can add new name and that will automatically become this little label that you can use here. So my editor, Herman and I are, are splitting our effort here. I tend to give her mom the more sophisticated videos to edit that requires more B-roll or me sitting in front of the camera because it's hard to edit yourself sitting in front of the camera all the time. And I give myself things like the screen tutorials I can edit very quickly and release quickly as well. So the last two columns, one is called script in Google and the other is called comments. Actually, I'm going to show you quickly how to delete a column because it's no longer needed. I explain in a second script in Google. So I, the question is, okay, Fe, do you prepare a script for these videos? Will really depends. I feel like there are things I'm really comfortable talking about such as how podcasting works and how free lens works. I've written these blog posts on Phase So whenever I try to record a separate video, it's usually derived and inspired from the blog post, but it's never the same obviously word to word. So I use the existing blog posts, especially the H1, H2, H3, these as guidelines, but I still improv when I'm recording. Now, there are things I want to know. I want to make sure I get absolutely get it right. So I want to show you just briefly what those spreadsheets it will look like. So for example, this is a script that I wrote for a particular video called How to get started with affiliate marketing. Now to really argue about the structure here, as you can see, it's pretty intense. But the idea is that some video require extensive scripts and I want to make sure the hormone has access to that easily. So, you know, even though most of the cells are empty, but the ones that are there, He will know to pay attention to those. And sometime I even give him pointers on the B-roll, this bureau goals here and the other goes there. I will most likely do another tutorial on how I create a Google Doc for script scripting purposes. Now, that's it. You can, as you can see, I mean, it's really easy to use. Now I want to go back to the question about, hey, I want to leave a comment about a certain video like me for me to give instructions to her mom's specific to, let's say, the Podcast Movement vlog. So this is where notion really shines through because notions not just a spreadsheet, it's a database. So what it means, It's also has database within a database within a database. When I open this, for example, this name open as a page. Now, everything you see here isn't just a static thing field, but it's actually a database within itself. So this is an example where you open it up, you see all the information that we shared listed here. You can even add additional property, but here you can see FAI with that's me, my icon. I can actually add a comment. I'll show you some basic here. So for example, I can list and tag someone and say, Hey, I want to say something about this video. And you can send and hormonal be able to get notified via his email. So that is really helpful. And that's why few minutes ago I said why I deleted the column because we don't want people to have to look elsewhere, especially comments. It is a field where it's so relevant to a particular video. We're an issue or question and what you want, we don't want to do is kinda have these extensive comments kinda pushed into a very small cell. That's what I was avoiding. So now you understand how I created this and all the functionalities within it. And you can even see speaking Commons. You can see where the commons are, are. I hope you find this video helpful, informative. Now, I'm going to include a link right now so you get to see how I created this spreadsheet completely from scratch step-by-step. Thank you so much for watching. If you haven't subscribed, please consider doing so. A really supports me and helped me understand that this was helpful. Give us a thumbs up. If you can leave a comment with your questions, and I'll see you in the next video. 5. Keywords and Hashtags for SEO and Social Media: Keywords were topics or tags. Now, are they the same? The truth is, they're kind of similar, right? When you think about categories versus tags on a blog post, well, category it could be a little more broad and fewer categories versus tags can be pretty much anything, right? Tags are specific if your client doesn't brought up the importance of keywords, will it's time for you to initiate it. And if she does well, there's more reason for you to know how to go about it. If you had been an expert, you've worked in SEO specifically, perhaps those lesson isn't as interesting, but I do want to tailor what I'm going to teach you, relate it to podcasting as well. So first let's cover some general concepts. You don't have to start with a blank canvas. Why? Because many clients, many people in general, when they start their business or when they start their podcasts, they already thought about keywords in general for us your purposes, what does that mean? Most people these days, when they start to show, they think about their audience, which is a great question. They think about how they can educate word benefit, elevate, innovate their audience. And that's awesome. If our research and strategy has been completed, you want to get your hands on that document. Trust me, part of it may not be all that interesting, but pay attention to the repeated keywords that are being used to promote the podcast. I would also consult your client just to make sure that she hasn't started where initiated a significant SEO project with a team or with an agency. Because if so, you really don't have to start square 0, you can actually have a baseline to work with. One thing to keep in mind is not everybody's podcasts is closely related to their businesses, right? So if somebody has done SEO for their business in general or for example, for their website, for their blog post. Well, that's interesting, but there are podcasts may not be closely related to their business. So you want to create and research specific keywords that are relevant to the podcasts. Like I said earlier, sometimes for people, there are podcasts is this new territory which have not explored or experimented before. So the keywords they had, maybe associate it with their website or blog, or just not going to be that relevant for their podcasts. But on the contrary, some people podcasts are their marketing tools for their businesses will think finance and insurance. I have seen some of the podcasts that are so closely related to what the clients are doing. If that's the case, most likely you will have a baseline to work with. When did you start researching and finding more about keywords? You can start with the podcast website if your client has one. Or the podcast is related to their businesses, where you can go to their business website, even his or her LinkedIn pages, right? You have some information to start with. Next, I want to talk about tools. There are a ton of keyword research tools. Some are free, some are not. So one that I really like is actually called the Uber suggest, which was created by Neil Patel. Neo is a very successful SEO expert. A lot of people have heard of him, and I really enjoy his content, both on his website as well, on his YouTube channel. Now, we're suggests is quite affordable as well. And. To be honest, this video with our courses not affiliated with worse suggest. And I would just say that if you want to explore, you can actually cancel that plan after the first month. I believe it's only 10 or generally under $20 a month as a subscription. So there's a lot that they reveal and can teach you about your client's business. Now there are other websites and tools I really like. There's one called Answer the Public. And it's actually really fun. It looks and feels a lot like a search engine. But the beauty of that is whatever keywords that you put in is going to answer a lot of the what, the, when, the why, and it's going to tell you what the public is searching for. It's organizing all that data in a really interesting visual diagram. I, I'm a very visual person. So for me to take a look, for example, what people want to learn about podcasting. You know, you're immediately going to see how do podcasters make money or how do you make money from your podcast? So think about educational content. Think about how to that table contents are great for keywords because those are the things people are searching for real quick on keywords and search terms in general, a lot of us are perhaps too highly educated and we think too hard about words that make us sound smart. Instead, think in terms of plain English. Think about what people are actually searching for. People rarely use academic language when they search for something on YouTube, or when they search for something on Google, it's going to be very plain, very quick, even grammatically incorrect language that they're using, they just want a quick answer. The most often heard a keyword type is probably long tail keywords. What does that mean based on the volume of keywords, long tail keywords are many, but the search volume is also relatively low. That's all relative. By the way, what's considered short tail. Keywords are the most general terms, usually just one word or one to two words. And there's something in the middle which is MIT tail keywords. Let me give you an example what is considered a short tail and a very general keyword that will be WordPress themes. Now as emit tail search keywords without could be something like WordPress theme, four blocks. Of course there are themes or other things such as agencies on landing pages. Who knows their themes that are optimized for blogs. But guess what? They're still millions of them out there. Let's add to the long-tail keyword. We want to be way more specific. So a long-tail keyword would sound like this. Free, responsive WordPress themes for our blog that is very specific, okay, we can actually keep going as well. So as you can see, you can go from very BAD, just WordPress themes in general to all the way down to free responsive WordPress theme for a specific purpose. That's what you need to think about, and that's how you create keywords. The same exact philosophy applies to keywords that will actually work for your client. So for example, if your client likes to interview really interesting people on people who are unsung heroes and self-made artists, things like that. If you're a client, are aiming his show, unsung heroes and independent artists, right? That sounds specific enough. However, when you research your keywords, you want to find your categories that are short tail, more general, MIT tail, more specific, more focused, all the way down to a long tail keywords. And believe it or not, I think long-tail keywords just have the most potential for you to target a very specific audience. So what I do when my virtual assistant is when we create these keywords documents, we focus on all three categories. Now I'm going to add one more thing and please don't feel overwhelmed because you need to kind of build up. And these things don't happen overnight. Which is, we want to target more specific keywords based on the platform. Now what are some of the platforms that I've been on? And maybe you don't start with as many as I did. But right now, for example, phase world podcasts or documentary, our immediate channel, or on YouTube, or on Instagram, Twitter, facebook, LinkedIn, right? So they're not omega equal. The keywords work very differently for YouTube vs. Instagram. Well, people generally searching for the same things, but they're also different in ages, their different interests. So you want to make sure that you go through these exercises based on the platform. For us, for Instagram, I'm going to show you a couple of examples of our keywords targeted at Instagram. And sometimes for us, it needs revisiting as well. So every quarter or so, we go back into say, Hey, how has our brand pivoted in terms of content, energy, and kind of vision? So we want to maybe take some things out, ask them where things in, and that's totally normal because keep in mind, you're kind as a podcaster, as a business person is going to grow with the show, so nothing is static. Now, the strategies, for example, for YouTube, which I'll be talking about when your client decides to repurpose the audio content or video interviews these days recorded using Zoom for the YouTube platform. I think that's super exciting and I'm going to show you step-by-step how I would use a tool such as too buddy to really optimize content for YouTube. By the way, that is fairly intense work, but after a little while you actually get used to it because on YouTube you have to optimize and search for the right title. You have to make sure you have all the details in the description. And most importantly, the keywords and tags are extremely important. So are some of the other things such as social share, info cards and card. So I will see you in the next video. It's been super exciting and keep on going. 6. Social Media Management: I think this is possibly going to be the most popular video of all, because virtual assistants are just thrive in this area. And especially for me, perhaps this is a little bit biased of an opinion, is that we all struggle to keep our social media platforms up to date and relevant within newest information. Forget about even repurposing. Even when we first released a brand new episode, you know, it takes so long to have to share a message and just put it out there on LinkedIn and Facebook. I actually tie myself one day it took me a solid hour of writing additional copy rate related to an episode so that it's relevant and compelling to the specific audience on these platforms. And I was just thinking, oh my God, I really don't want to see this content go two ways. I don't want to write for an hour or two hours at only share that once. So in this lesson I'm going to talk about social media. First of all, there's one pain point which is what is the best way to manage all the logins for your clients. So you have best practices. You have a something that you have a structure that works really well for you. I'm all ears. I actually want to learn as well. But here's some of the things I learned over the years. It is pretty tricky and in a way almost feels not very secure to just share all your passwords with VA. And it's not because we don't trust our VAs. Of course we do. But they're just going to be a lot of information. We, as clients, as podcasters, we're more concerned about how we share the password's. Not so much who we share the password with. We want to make sure that we don't just texted over WeChat or WhatsApp at over what even packaged in the email just in case if our account gets hacked. So our, all our social channels, a couple of tips using a tool such as one password or something that I use, which is last pass. So these passwords are encrypted and you can share that password with encryption with people with your VA. So I would highly recommend that now here's option number two, which is probably even easier, which is to use a social media management platform. And I'm sure many of you have done that already. I find that to be way more optimal. Let's use as an example. There are others, of course, like HootSuite, and a girl pulse, which is what we use a phased world. So for, once you sign up for an account as of May 2020, as I'm recording this, will, you know, for the monthly subscription it's only $15, so it's one of the more affordable options. Then connect all your social accounts directly within So now it's much easier. Now as a client, all she has to do is to share her account with the virtual system. And that removes all the complexity, you know, especially if you have like 10 to 15 different social handles and that's going to be such a pain. I would highly recommend considering using one of those platforms. Now there are a lot of articles talking about the best social media management platform and what's more popular, what's right for your budget? Zoo, there's a reason why we chose a girl pulse. And prior to that phase world, my brand used meet Edgar. So meet Edgar and a girl pulse or different compared to a buffer and HootSuite because they can help you reschedule and reuse existing content. What does that mean after, say, a social media graphic goes live, right? And what you can do is then reuse that graphic and schedule it again next week or the week after. And just that simple, It's just that one simple at least as sounds simple feature. Unfortunately, it doesn't exist on a lot of the other platforms. That alone saves at least my va a ton of time. If a girl pulse is outside of your clients budget, it's not cheap. Unfortunately, I locked myself in into the grandpa deal, which is still $50 a month to me. That really feels like a lot of money. The increased that to what I believe $79 a month, which is even more money. So I would say the next one I would stick with probably would be or an equivalent that requires the VA to schedule contents. So you're unable to just go within the platform and keep re, sharing the same piece of acid over and over again. You do have to re-upload and then schedule that out more and manually as an additional video, what I'm going to show you is how we use a girl opposed to manage face world social media channels. So let's get started and I'll see you in the next chapter. 7. How We Use AgoraPulse - Case Study: Hey guys, it's Fe. And in this video, I want to show you how we add phase rho media here uses a Gouraud pulse to manage our social media channels, including three major social media channels that we use, such as Facebook page or Instagram and Twitter. And the reason why we don't use a Gaurav pulse for a LinkedIn or other platforms such as YouTube is not because we don't want to, but because the price tag is really high. So first let me clarify what it is. A social media management tool is a tool that managers and many aspects of social media, for example, posting, Analytics, engagement, listening, or audience management. But not every single tool is going to do all of them. Some of you guys may be familiar with buffer, HootSuite, social champ, smarter. Q These are great, but they do posting and scheduling, that won't help with social listening or engagement. That means, and when you respond to comments that are left on your social channels and so that you can reply, respond directly. There are other tools such as brand walk, talk Walker, right? As mentioned on this article, here, are amazing listeners reporting tools, but they aren't full social media management tool. So basically ensured there isn't a perfect tool. But the reason why I want to demonstrate a Gora pulse is because it's one of those rare full social media management tools said does everything. But the one big con for a Gora pulse is that they removed the lower level plan, which is $49 a month. I've been paying that since June 2018. To be quite honest, it's always felt expensive to me for small business like mine, right? Because I'm not an agency and they don't heavily rely on social media as a channel for me to engage with potential customers is more about letting the world know that type of content I'm creating. So it's not really a lead gen type of tool for me. And it feels like a lot of money, right? With that said, I do want to take you inside of a Gora pulse. Again, a goalpost is not the only one. No, not a bunch of other apps that are floating in the market today. That's called full on, full social media management tool. So let's talk about Al Gore pulse. It's pretty easy to set up in a grid. Pulse has two general philosophies. One is it wants to keep you at inbox 0, which means this feature right over here, there are two major philosophies associated with a Gora pulse. One is what they call the AZO inbox. They want you to get your inbox across social platforms down to 0. And what does that mean? It wants you to focus on engagement, replying to comments on, and be a very close-knit community, right? They don't want creators just a thorough content out there, but don't care what the community is saying. And listening. It does a really good job as well in terms of how people respond to the comments that you posted and shared. And it has really good reporting tools as well. Another philosophy that's quite major and differentiating for a, for a pulse is that it wants to see and treats every social platform differently. This is why when it comes to reporting and even publishing calendar, which I'll show in a minute. That it's focusing on one platform at a time. You see as I'm changing the left-hand side right here, going from Facebook to Instagram to Twitter. It's refreshing the reports as opposed to aggregating that some people really like that. Now same thing under publishing calendar is you can see that it's defaulted on Twitter, but as soon as I switchover, it's showing me one handle at a time, older content that I have scheduled or a QED at any given time, there is no unified view for what all my content are looking like. That feature is available for a platform such as HootSuite. Now, I think will be a great add-on for Gore, a pulse for them to kind of show us a holistic view. Now let's talk about why we have different content calendars for different platforms. Because they are different, not only based on what we talked about in a prior lesson, that sure, a keyword research and content in general are different from platform to platform. But also the frequency also matters, right? On Facebook, we try to post once or twice a day. Max on Instagram is pretty similar. Now, I don't just leave it all up to my VA to post and she's the only one posting to my social channels, but she and I also coordinate. So anything I find unique and interesting, aspiring my own life books and people I meant or daily lives. I also share those on Instagram and Facebook. So lastly, on Twitter, twitter is most likely the most frequent channel, but as you can see sometimes on Mondays and Saturday, I don't have much scheduled for Twitter is because I don't want to bombard people with so many tweets every single day. And also because we are a small business and we are still relatively a small channel where growing. So I don't want the content to appear repetitive either. Now this feature we don't, at least, I don't use very much, which is the publishing list that base on each channel that you can see based on the date, you can get a full view of what you're sharing, including images and things like videos as well. So kinda give you that quick view of what's being done was being scheduled. The differentiating feature for a group hosts to be a full-on management tool is also because of their unique queuing feature. Now, queuing and scheduling or different scheduling is when you schedule a piece of content, you can schedule it a day out, weeks out, even months out. It goes out only once, once it finishes publishing. That's it, right? That piece of contents for ever done until you republish it. Now what's unique about Gloria Paul's along with some of the other platforms I discovered as part of that article, is that Queuing allows you to rescheduled and repurpose content. So you can use the same piece of content repeatedly within a girl Paul's, you can also schedule the frequency, which means as you're setting up a post, you can let a Gora pulse know that, hey, I want to repeat this piece of content once every five days until we've done 10 times, until we've published it 10 times. So that can be really interesting. But I think when I said with cueing feature, it's still really important for you to be cognizant and for you to be thoughtful about your audience and what you're thrown out there. And let me give you a specific example as part of phase world. We released a phased roll documentary, something we're really proud of. It's on Amazon Prime. And we did that throughout the year of 2018 and post-production 2019. It didn't launch until November 2019, and a couple of months later we got hit by the pandemic. So meanwhile in parallel I was developing so much Oh, how do DIY your document or how you can go out and shoot your film, which I think it's still relevant because even though we have social distancing these days, it's still encourage that you should be a content creator and you can do things on your own or with families and some close friends. So this piece of content related to DIY documentary, I've informed my VA to pose a little bit less frequently. I don't want that to be in everybody's face all the time anymore. So speaking of which, as you can see, we have a different, not only queuing content, but we have different cues as well. So these are the tags and speaking wedge. In previous lessons, we talked about having a variety of content, repurposing podcast content. So these Everything you look at right now, these are podcasts content but chicken out their audio grams. We use a headliner, which there's a tutorial for. We use hotline or to create audio grams, which are these short static image with a WAV file. I can even play for you right now. My Utah. So see, we can upload that this hypo contin, as a small static image, but with audio in the background for a podcast. And later on, we also have more video podcasts recorded using Zoom. And you can also use headliner to produce actual video content to broadcast and promote your shows. We have blog posts. I have written a lot of blog posts, but I wish I could do more to be honest. And those are scheduled here and repeated as well. We have a circus podcast. There are 13, 14 episodes so far because there are a main category that we focus on. But since it is a shorter or smaller podcasts, after a little while we just stopped sharing. So as you can see, you can actually pause a cue, an ear, or the quote carts. I really like this quote cards as a way of re-purposing content. These are scheduled here. And videos, these are the videos from YouTube. And last but not least, there is sort of everything else that we scheduled and posted before. And so I hope you find this helpful. There are lot of hidden gems within a gaur polls. I don't even believe that we're leveraging everything. And personally, I'm responsible has a content creator to come in to my inbox, which is kind of a special feature within your pulse rate and to respond to everybody. And I really struggled with that. And I seek as much help as I can from my VA and anything too overly technical, I'll try to take that on my own. So I hope you find this helpful and let's keep on going the next video Let's talk about and dive deep into how to choose the right social media management tool for you and for your client. 8. AgoraPulse Content Calendar: Hey guys, this is Fe, and I'm back in this video. I want to talk to you about what a content calendar actually looks like once you plug in content for your social platforms, right? So after the previous video imagined this spreadsheet is completely filled out. And now I'm working with my VA to actual implemented. We use a tool called a Gora pulse, as you can see in the URL here. But don't worry because in the following video, I'm going to show you and talk to you through how to choose a platform that's better for you. And by the way, that's not always the easiest thing to do. Now within a group halls, I am immediately taking all of you guys to the publishing calendar, which as you can see right here, the calendar icon. And now with social profiles, a girl Paul's allows you to only select one at a time, which is interesting. The one thing I would say lacking for girl post is there's no unified view to show you all the platforms on a content calendar. Now that's actually preferred by certain people because some folks, some of the social media experts, believe that you should treat every single platform differently. What does AI? Let's take a look here. First. First is my Facebook page for phase world media. Now as you can see, anything that's schedules, so that's failed. If something that failed to publish, there's a red indicator, but anything is otherwise published is in green. And now we have something purple that's called QED content. Now, Q and content is one of many features that are very special to a girl pulls, but there are other apps and tools that can help you do that as well. Now, what I think it's interesting is not only you get to see kind of in a very small text what's going on. But you could also find out the actual content and even not sure, you can always click on that piece of content, an edit further. So it may come a time where there are special events coming up. Your client may have just recorded an interview with some other podcast. You might have to move certain content out or apply additional hashtags, whatever it may be. I mean, this tool and social media management system in general is very helpful in doing that. So less manual work and needs to happen. You simply have to hover over and see what's going on. Now there's smaller icons within here. I'm not sure if you guys can see is that you can see the types of content that you're actually publishing. This one, There's an image versus this one over here is a video. Here, a phase world. We really believe in audio grams, which are really short. Video or audio grams or video clips that we generate using a tool such as outliner. We haven't tutorial for that. But certainly as you can see, video content has done really well across social platforms. And that's why we try to do more of those and just invest our time and money and creating more. Now let's take a look at Instagram. Same thing. So you can see the dates. What's in the blue bubble here is a current date, but you can see the frequency of Instagram, right? And lastly, let's take a look at Twitter. And most of you guys are aware of this, that it's important to change up the frequency and not to mention the content as well. Different content for different platforms, different frequency and publishing schedule for different platforms. And within a girl post that gives you the ability to, again, based on a content calendar that you have planned out and talk to your client about before you integrate what the actual content looks like. I would say one thing that really saves us a lot of time is definitely the queuing feature. Now there's a difference between schedule versus Q. Schedule means you schedule a piece of content, whether it's image or video or links once, okay. It goes on the calendar. You can schedule weeks or even months ahead of time. And that appears once and it's done now, queuing content means, uh, you can repeat and reuse the existing content more than once. There are other, again, other platforms that do that really well. But unfortunately, the platforms that do queuing really well don't always offer you inbox and listening management was let me show you real quick. So as part of a Gora pulse, you'll have features such as Inbox and listening as well as reporting. In inbox. It's exactly what it sounds like. It gives you the inbox for each of the social media platform. So what you do is you can view them individually along with your original posts and see people's reactions and you can reply to them directly from here. You can, for example, not only that, you can just type the message and hits sent, this is because social engagement is so important. So instead of neglecting, we're ignoring comments. A girl pulls, want you to stay on top of your inbox and basically to bring everything down to 0. Now in reality it's really hard to do. I personally, as someone who's running a small business, I definitely have some ground rules and I will discuss with my va a hall to tackle this because I don't find that it's most effective for me to spend hours each week trying to go through all the comments. I do do that diligently for YouTube because we have a lot more technical comments. I like to get better at it so that these commons can be addressed that were acknowledged and things like that. So in a follow-up chapter on social media management, I will elaborate more on this task. 9. Reviewing Sendible as a Social Media Management Platform for Podcasts: Hey guys, it's Fe. In this video, I want to add a bit of a flavor and variety to social media management platforms that you can consider. Now something that's comparable to a girl poles is this software called spendable. And I believe it's a British and American company. They have headquarters in both countries. And recently I've been in touch with a founder, and it's been really interesting. Now, I have already signed up for spendable and I begin to transfer my content from phase world, which means phase world as a whole, not just the podcast, but also our media work on YouTube are documentary series as well to spendable. And the reason is simply the, from appraising point perspective, send the bubbles lowest offer, which I think they have just taken that away is $19 now that allow seek services as opposed to 12. But even at 12 services, and this is the starter pack and you're paying monthly right now it's $29. And if you switch over to a yearly, that's twenty-four dollars paid monthly. So it's quite good. This is a really good option for solopreneur hours. You don't have to we don't have to do a comparison right now because a girl pulse is the lowest pricing point starts at $49 and then it's only three services. That is the reason, even though grow pose is still a very solid, strong software preferred by a lot of bigger companies, at least I personally find that for Scylla printers, I do find sensible to be a much better option instead. So let's take a quick look inside of spendable, which is right now you can see that I have the Inbox option. I also have what's called queuing option. I haven't cute anything yet. That's a personal decision have made for Phase Rule podcasts and content in general to be more thoughtful, to be more intentional. I think the pandemic really has taught me a lot about not just pushing content out, but I really want to end up personal flavor and personal touch and to be very mindful with what I share with the world. Now, that's a separate topic. They also have something called a calendar. Again, have import over everything but the calendar here is going to look very, very similar to a girl poles, which is in a separate video. And you have results on what's been bounced, What's or so in draft mode. Now let me show you one of my favorite area here, which is content planning. If you go to Content and go to my content, I was able to pour over and rebuild the content from a gourd poles to send double. And let's say if I want to make an edit, I click on that. And all the hashtags, everything is poured over. And this one piece of content in particular is a headliner audio gram. So from here what I can do is edit that. I'll data content, it's saved. And if I want to go ahead and share it, I just click on the Share button. You know, choose HTML and check it out from here. I can just go ahead and just share across to all my social channels. What also like about it is the easy way to edit and what do we call customize within, right here within this dialogue box. So, okay, for Facebook, and you see this warning sign, hashtag limit reached. Instagram has a limit of 30 hashtags, so please reduce that. Yeah, definitely. I mean, in general, I know that this video isn't about hashtags, but I want to be important, thoughtful as well about using excessive amount of hashtags. I don't think that's going to do your content any favor to be honest. So closing out of that, there are features such as suggestions and feeds. Well, before we move on over there, when you have massive amount of content, when you build a company and there's so many different types of content floating around. I really loved the fact that you can create these different libraries were folders. Within each. You know, I have designed quotes, I have audio grams, I have some of the other types of content as well. I haven't fully built out, which includes phased roll services, freelance blog post, who knows? You know, as soon as I release this course, I'm going to add to the courses. We'll call this one, you know, PVA certification course. In addition to the other one, I've been running on Skillshare. So I think you get the idea. Now, let's take a look at feeds and suggestions. Within feeds and suggestions. The feeds is you can add your own RSS feed, whether it's publication and blog posts or Google Alerts. As you can see on the right-hand side, I added all the people that I follow. I love consuming content from. And I can go ahead and just simply go in here and decide to share it out on my social channels. Well, adding my personal point of view, I think that's really neat. Phase world for the longest time has been, always been about our own content podcasts. Remember that sometimes it's very helpful to use hashtags and share content related to your show, related to your philosophy, your content. But it's, but it's come from somewhere else, right? So lastly, let's take a look at suggestions within here. And these tutorials are really helpful and they're only 30, 40 seconds long. Within suggestions, you can go in into different topics, whether it's political weather related, venture capital related crowdfunding. You can go in there and select content to share out. Again as this Share button, you can go ahead and share out to your social channels. Honestly, I haven't been using this as much. I want to tailor it a little bit further to the needs of my audience. So there are other things such as reports Hub. These are some of the advanced features such as reports. As you can see, you do need to upgrade to a higher level. But I don't have much issue of looking at data based on, you know, going to YouTube, looking at the analytics there. So I don't really mind that as much. Engage is an area which is great because this essentially is your inbox. You can engage with your audience from multiple channels. As you can see, you can filter on your Instagram, inbox. You can focus on your LinkedIn blog post and things like that. So hope you find this helpful. I really just want to give people a flavor, different flavor of what might be inside of some of these social media management platforms, different price points While you can get that sort of thing. And you know, I think it's going to make virtual assistants jobs a lot easier also for clients because if this is organized and done right, you can invite your kinds in. And communist simply go into a queue, go into a piece of content and start just editing that you can give them specific instructions. You can also give them the option to review the content as well. So one more thing I want to add is the sensible option for collaborations for Teams. Now, you can choose to collaborate with team members. You can collaborate with team members to produce high-quality content or sophisticate more sophisticated content that you can schedule. You can also assign conversations to team members and have other people reply and manage the inbox. If you're working with a single client where there are only two or three of you. You can approve. You can have your client's approve social media posts before they're scheduled to go out. I think this can be pretty neat personally for phased rural PA cows. I don't always remove, I don't always review everything, but since now I've taken content creation back in my own hands and be in more control. I can see that moving forward on my work with my BA to create content where I get to take a quick peek at my two sons, review, revise it before it goes out. So that's it. You know, you have team management all built into sensible. Let's move on and I'll see you in the next video. 10. How to Use Canva for Podcast Content Creation: Hello there, This is Fei Wu and in this video, I want to show you one of my most favorite and adored online design program called Canva. Many of you guys are probably already familiar with this. And camera is great because it's designed and targeted, right? People without much design experience. And even some of the designers I know absolutely love using Canva. So first of all, I want to tailor this video to what you can do for your podcast Collins, in terms of designing for POC, has related content. As you can see, you're looking at right here a landing page that I have organized red here inside a folder so I can see everything clearly. Now we have used a, a couple of templates for our podcast in the past. So the new one is this sort of red and yellow one. And how we do it is we again showcase what we believe are the most important destinations for our podcasts. So namely Google podcast, Spotify, Apple Podcasts, Stitcher, we've had some good luck on Stitcher. So what we do is we request our pockets, guests, and profile, image, whatever they choose to do, and we just add it in right here. So there's that one option. I would say that designer you're looking at with these kind of 3D graphics are already built into Canvas, which you can search for an ad right away through these places such as elements, they even have icons. So for example, if you want to use Facebook Live or such as this Google Drive icon, you can also source it right there. Really flexible. One thing you want to pay attention to, I would say, important elements are the name of the episode that, but you can summarize. If the name is a longer sentence, where a longer title, you can always distilled it to just a few words. I know I'm using sort of the podcast interview format and that doesn't necessarily have to be your clients show. Also, add the logo. The logo doesn't have to be big. Remember that this graphic is going to be a social media image, which is the real estate on your phone. But as long as your logo is there, even if it's small, it's very helpful. What I also typically list is the episode name, the episode name, and the episode number. That's all. You can have different variations if you want to. Then let's talk about, you know, these are some of the older designs. You can get pretty creative to be honest. We're not professional designers here I phase world, but we just enjoy kind of playing around and different colors. So there you go. Now of course, you can use this for use Canva for so many other purposes if you want. You can also easily use a canvas. You produce quote cards, as you can see here on my screen. And not just these people who are celebrities or influencers, but also you can easily use people you interview or things that are quoted or said in your clients podcasts. I think this is a great way to kind of spice things up so that not everything is an audiogram, not everything is a full episode. Teasing out what's been said can be very useful. There are other things you can use Canva for. I love the fact that you can create a design that is a custom of cosmic dimension. Or you can create it for different destinations, including social media destinations such as Facebook, instagram, Pinterest, and all that. Even for me, I used cannulate to design the first iteration of the banners for this member volts course. So I hope you enjoy this, get creative, have fun, and let me know what you learn. 11. Content Creation and Repurposing: Hey guys, welcome back. In this section, we're gonna talk about content creation and content repurposing. So I think that repurposing part, if I have a magic marker, I'm going to make it even bigger because the reality is, as a virtual assistant, you know, you are not responsible for creating a ton of original content. However, you guys, to us as podcasters are, are just, you are the magic bullet. You can help us repurpose the content we have already created to so many other uses and suits, so many other platforms that we couldn't even dream off. So let me start with the fact that when a podcast is released, even before it's released, There are associated marketing materials that you can help create using an online design tools such as Canvas. And it's not just a one visual assets. When I work with other super professional podcasters, I noticed that they will include on the same marketing assets, but in various sizes such as there's one for Facebook post that's slightly rectangular, or it's 16 by 9. It will do it for YouTube and of course for everything else, instagram and alike as the perfect square image, right? That effort cannot be overlooked. Seriously guys? It's incredible when you can do that. Now I want to take us a few steps forward to re-imagine what else you can create from a single podcasts episode. So my VA helps me create something called audio grams. I absolutely love it. So audio grams, long story, short, or these video clips that could be integral between 10, 15 seconds to sometimes a little longer, like thirty-seconds, where we use quotes from the show, like our favorite quotes from a particular episode, right? And we overlaid that with an image with such as the social media acids we just talked about. Now, headliner helps you create these audiograms with these active waves as almost like as animation overlaying that asset. Uh, when I shared this on social media channels such as Instagram and by the way, even Pinterest. Oh my God, the engagement was over the roof. So I'm going to show you examples and better yet as part of this section, I'm going to show you all of these videos and tutorials on how we use it and templates that you can leverage right away. Speak and repurposing content. My goodness, there's so many podcasters who are not on YouTube. I get it. You know, if you're not recording video interviews at using Zoom or other, you know, Skype or type of tools. You may regret for saying, why am I sharing audios on YouTube? Trust me, that was like my biggest regret from years ago because back in 2015 I read something like you should be sharing audios on YouTube because YouTube isn't designed for that. That is true. You know, when you share a piece of audio, a really might not be the most popular piece of content you're ever going to create. But look, you know this as a va, how much work it takes for the podcaster to share these stories. And they want engagement and awareness. And just because some guy says that you shouldn't post it to YouTube, you shouldn't just follow anybody is random advice. Let me give an example. When I interviewed Chris Foss, it was audio only. I respect his decision at the time to not share a video, so we did that. And I uploaded the audio to YouTube. And right now that piece of audio content has over 5000 views. It's incredible. I then had a follow-up interview with Chris Voss and one of his clients named Terrell Cardinal. And together That's another audio piece that's over 3000 US. Here's the thing. It's not just about the number of views, but on a platform such as YouTube, the watch time also matters. The click-through rate matters. So is the watch time. When people watch an audio podcast episode there are there for a long time. In fact, I've found out that there are people who are on YouTube so much that they use YouTube to listen to audio podcasts. There is a significant portion of people who do that, which blew my mind and that's how they found my podcast content. Now, even if most of your episodes, your audio episodes might not get the love as much as you want. There gonna be a couple of Gateway content I call gateway because that's how people find you. And these audio videos, these audio content really thrive on YouTube. They stay for a long time, which is really great for your channel awareness and beyond. Last but not least, re-purposing your content for LinkedIn, medium and other platforms. What do I mean by that? Well, most of the pie casters have a dedicated website or at least a section on their existing website to their podcast episodes. They might post something like just the audio player or most of them have dedicated blog posts specific to each episode. So for example, if I interview someone like my friend Danny cooler lobe, I'm going to have a specific blog post dedicated to her episode with the player would show notes and things like that. Now you can easily repurposed content because it's already written to other platforms such as LinkedIn and medium. And who knows, It really depends on who your client is and where he or she thrives. So you can choose these platforms wisely because I know repurposing really takes time and you want to do a good job. But you can push existing continents so many different places and that is extremely exciting. 12. How to Use Hi guys. This is a fable from Phase Rule podcasts. And today I want to introduce you to a pretty amazing app that helps you repurpose your content when it comes to audio or video, including live streaming to other platforms, as you can see on this page. And this app is called repurpose. Now, there are a lot of tutorials on YouTube currently, but as a podcaster who have been podcasting for five years, I want to show you a simple workflow and give you an idea and really a review of what I think of this app and why you should use it to or not. So I'm going to scroll down to the bottom of this page. As you can see, the app itself looks like it's still in start-up mode, but it works really well and it's really simple. And John Lee Dumas and a number of other fairly well-known podcasters and content creators are already using it. And I do like this creator quite a bit is name, is honey Mora. And he has created a lot of tutorials on how it works, which I'll also link in the description below. But let's get started. So you get to see what it's like to have a paid account and what I needed to do to get started. Now, once you have a paid account and there's a link that I've included in the description as well. You do get a free trial and be able to experiment it for free. And I have a paid account. The first section I get on is called connections because you need to make these connections in order for the workflows to work. For mine. It's very simple, but you do have other options, as you can see here, right in the dropdown. So what I needed to do is I need to create an input connection as well as an output connection, which has already been done. This is very trivial. You saw like the connection, click on Add Connection and enter your credentials. That's it. So right now I have a single input from where my podcast is hosted. And by the way, that isn't Lipson. And at anytime you can reconnect, if the status is inactive, you can rename or you can delete it as well. I only have a single YouTube outlet. A YouTube is very powerful as you guys know already, because you're on this platform. And my single output is YouTube, again, connected through my Gmail account. I am done on this page. Then when I need to do is go to Workflow, upper left-hand corner. And here I just want to show you really briefly with the options are again, to me, this whole setup is very clean. And for someone and for most of us whose bombarded will hold all of these features, such as the latest hole her what photoshop has been for the past 10 years. It's very overwhelming, but don't be shocked by how simple this process is. As you can see. I have established a workflow and you can create new repurposed workflow at anytime you can name it. And all the actions you have to go through is provided with a name where the input is, what the action is and what the output is. Kanye walked through a very good tutorial on that. So I'm going to skip this step and walk you through what needs to be done. So now I'm back, add a workflow I've already established. And you can see the status is green, that's ready to go. And right here the published mode is clearly a manual. I'll explain in a second why that is. Again, you can edit a workflow and delete it. You can change the setting of it. Let me spend just a short moment on this in terms of settings for my case, publishing from podcasts to YouTube, there are a few things you can determine which is what you want the YouTube thumbnail to B, and one thing to notice, what repurposes able to do it, it's that it adds a active waveform. So right now it's static, but once it's published as I, as I will show you in a second, you'll be received as waveform throughout and it will be animated. And this can be very useful. And there are different templates you can rely on. Again, you can preview them. To me. This is it. This doesn't matter as much. So I selected waveform as opposed to progress bar. I chose my preview. And right now I'm not going to really worry about intro and outro file, but if you have them, you can simply browse for them, add them right there, and everything else you can leave as is, again, for my purpose, there aren't a set of keywords I necessarily use for my channel. Maybe that's the name of your brand. But what I need to do here is show you what I do, customize for each of my episode. So once you click on, once you are good with the general setting, I will click on View episodes. And now this is pulling in all my episodes ever published from October 2014 from Lipson to be right here. And as you can see, some of these status as done, which means they're already published and they're visible and some of them are to be published. I'm going to show you an example with the latest episode I publish, which was two days ago. So the ones I select Publish. And the reason is that this is the screen that I want to have control over. Now. It's now pulling in the title, the description from my podcast hosting domain hosting service Lipson. And you can use other services as well. And so what I wanna do is actually change this, because for YouTube, it doesn't help you as much if you start with something that only makes sense to use such as episode number, the person's name. If the person isn't someone that the general public is searching for constantly. So I'm going to change that and make it into a how-to statements. So the title is now how to go from a single online course to a multi-million empire called School of motion. And I'm going to add this person's name back again and with semicolon and face World Podcast. So again, this title is pretty long. You can certainly change the content here. You can also add, for example, what I typically do is I ask people to connect with me on social, you can make all the description changes here. Now when it comes to keywords, this is where you have unique control over this. So I'm going to say, you know, I'm going to actually add Joey Corman. And I will say School of Motion. I can add phase world face World Podcast and online course, which is what he specializes in. And so another one is making money, for example. And you can again go back to your YouTube Studio once as published and change that as needed. The last thing I will do is that I will add a custom YouTube thumbnail. This step for Lipson is something that you can do actually, right from where you publish the episode. Within the edit of that single episode, you can add a square image, a rectangular image. But for me, what I typically do is I'm a little lazy to be honest, so I prefer to do it from here. And what I also use is Kim, I'm a big fan of this app. It's online, I'll include in the description below many of you guys probably using an already. And again, not to really go over the best practices of a thumbnail. But generally speaking, you don't want to use what's generic as seen on YouTube. Instead, you want to use a very big fonts and fewer words, possibly three to four words. And this title is arguably a little bit long. And you want a lot of contrasts such as white text on black background or black text on white background. So I just download the image and now I'm going to grab it from my download folder. And it's right here. So all I have to do now is hit Publish. So now it's spinning. And within seconds you're going to see that this episode we're just editing is now cued to upload to YouTube. Now, I know Kanye says that it actually takes a few minutes from my experiences, taken a little bit longer. But you don't care. You know, once the content is done, all you need to do is make sure that it goes on your YouTube channel. So I'm going to skip over and actually show you what it looks like when it is published. So now this is my YouTube channel. I'm going to go all the way back to the beginning. And I will, as you can see, these thumbnails probably appear familiar. And if I refresh this page, you will see that it's been less than a minute. And this video, but I was creating just now has not been uploaded. It's not being cued. Don't worry about that. So let me show you an example. For example, how to influence experience with design. And this is the thumbnail and you can already see the preview of what am I look like. So let me go ahead and play this for you. So wave form is active. You don't see the thumbnail anymore. I'm going to fast-forward. And also there's a lovely listen on Apple podcasts as well. I wish there are other options to be honest, such as Google podcast. So I'm going to pause, and there you go. You know, your content takes forever to create, but now it's on YouTube. And again, I uploaded this episode fairly recently because I discovered this app repurpose dot IO recently. Thank you so much for watching. Please let me know if you have any questions. I think the last thing I will say is as content creators, we spend so much time brainstorming, creating these content. And one node is that never neglect or ignore the content you have already created. Instead of chasing the next big thing, a new episode and new guessed, it really is worthwhile to re-investigated and invest your time into how you can repurpose these existing episodes and base on the platform. You can then choose whether the tags you need to use, what are the, how to maybe repurpose the content with a different title and things like that. Love to hear your feedback. Thanks for watching until next time. If you haven't subscribed to this channel already, please do. We are revamping our YouTube channel and we'll be delivering a lot of these tutorials and reviews to you straight away. If you're an independent creator or a creative entrepreneur, this is the channel for you and thank you for joining me. Please hit the subscribe button, hit the notification button to not miss new content. 13. How to Create Audiograms and Soundbites Using Headliner for Your Podcast: Hi there. This is family from face world media. And in this video I want to show you and give you a walk-through of how I use headliner to create these wonderful audiograms for my podcast. So first when you land on this page, make dot headliner dot app. I believe there is a free version. For the free version, what you're giving up is that you will see the headliner logo. But to be honest, if you're just testing things out, you really don't have to go all the way up to produce yet. As you can see, this is the version I'm using. Other than the watermark of headliner, I don't see other issues really. So when you get started, there are several options to choose from. And you have audio wizard, full episode that video, transcripts, podcasts, auto videos. And this is pretty cool. So oftentimes I find myself using audio grams because it's turning in shorter audio clips into short videos with a weight form you can easily share on social media. Whereas these full episodes are attaining, turning up to two hours of your audios into videos. I haven't really try this one out as much because I find it hard for people to really watch a audiogram for two hours. So let's get started the traditional way audio wizard. When you get here, you have the options to basically drag and drop your audio files here, either MP3 or a wave file. So I'm going to go ahead and go to my podcast and grab a, a short episode. Okay, so I'm gonna do a mini episode of freelancing. How to be a freelance PN for example, this is not a super short episode. It's about 30 minute long, but I'm only going to use the one from the kind of the beginning. So please select the language, audio transcription. So there you go. And you can choose different languages here on going to stick with English, United States. So there you go, and click on Next. So now you can select 10 minutes or less of an audio. So as you can see more than 10 minutes, you are then forced to go to the full episode option. I'm going to click. So that's just my intro, the very beginning. Obviously that's not very interesting. So if you know your clip start and end point. So if you listened to your audio and be able to make that decision very quickly, That's a really good way to go about it too. So I was able to listen to the audio and I have selected a clip now starts or right around 41 to 42 seconds and it ends around one minute and 12 seconds. And so it's easier, I think for me to edit it this way. So just for me to kinda type in the clip start and end. And from there, what I can do is click on Next. So to duration, as you can see, it's roughly 30 seconds. Now I can choose the aspect ratio. Obviously, when you choose that landscape, it's best for YouTube and websites. When you choose a square, it's best for social media including Twitter, Instagram, and Facebook Bass when we gonna stick with and of course portrait, that's I was gonna say Pinterest, but now as you can see also Instagram, Snapchat and TikTok. So now I select this square. I can go into the next phase, which is customize your audiogram. You have several things. You can kinda change. Wave bars, things like that just for fun, I'm going to choose this. And you can also change the color. If you have a brand color, you can easily put into hex number, RGB, that sort of thing. You can choose the position of where you want this to be, but you can also easily drag and drop a kind of where this needs to be. Now, wave generation, I prefer fast. And then any text you can add to this as well. And last but not least, is the image. Typically what I enjoy using is Canva. But in this case, this is something I have already designed. So I'm going to go to my Freeland resource page and click on this artwork right here. Project manager or a freelance project manager and it's already done. I'm just going to save that. Now I'll come back to headliner and drop in this image. Okay, that looks good. So now with the image and you can more easily see what's going on and what you want to hide. So I'm gonna put it at the very bottom here. It looks like little, looks like fire. In fact, that I might choose something whew, this green is kind of exciting, just, just for labs we wanna do is pick something that's more visible. It doesn't have to be overly exaggerated, but you don't want to use very fainted color like black or gray, that overlaps with the image behind it. So progress animation, we're not going to be bothered about that. So let's take a look at Create Project. This may take a few minutes, usually sooner than that, but I'm going to pause the recording so you don't have to sit here and wait. All right. It took us about 30 to 40 seconds, I would say. And there you have it. And you can also see that there are transcriptions were closed captions right here. You can click on it as you're listening to another episode of how to Freeland. Okay, Great. See, you can actually go in here and able to change certain things. I'm actually pleased Are there finally learned my name. But as you can see, you can go in and, and kinda play this whole thing. That's why I recommend these shorter clips because it is time-consuming and labor-intensive if you have to edit everything. But let's say that everything looks good, checked out. You can just export the whole thing. You're good to go. And today I want to talk about you see this role. So this green waveform is kind of floating, jumping back and forth. And here you still have the opportunity to edit the media file. If you don't like this one, you can change it into another one. Lastly, style, background-color, things that we talked about, where any watermark you want to add to this, you can do so right now. Um, so that's it. So I'm going to click on Export. In the export option. The good news is, you know, you can enter your e-mail address, you'll be notified. I would leave everything as they are. Video quality is high. It's short enough. If you have a really long video, you can switch it out to medium if you want. Into Eclipse. We don't have intro altro. Let's just go ahead and export that. Now as, as your video, it will be ready soon and next time you can save time by videos directly from your podcast host. Requests a headliner integration, okay, So if you are using Lipson, I recently noticed about Lipson actually integrated with their platform and I just move my podcast over to anchor. I do not see an integration. However, as you can see, it's easy enough to login to hotline or I'd be able to do it right here. Your video is ready, you can download it here. You click on the Download button and you're presented with as easy to share URL, you can upload to a cloud storage if you want to save a copy of these things, which we do by the way, and we organize that in our Google Drive. You could download it, you could share it on Twitter, Facebook, Instagram right away. So hope you find this helpful. Please let me know how you're able to use audio grams. We as phase oral podcasts has seen a tremendous amount of growth. Using audio grams are really fun. They're very catchy. Also, it gives you the opportunity to really introduce your podcasts to a whole new audience or a new episode. If you interviewed someone who isn't as known in social media or isn't like a thought leader. Kol, then you can really use this teaser to introduce that person's voice and point of view to new listeners. We in particular have seen a tremendous growth on Pinterest audio grams as the shorter video clips or just driving a lot of impressions and engagement. Hope you find this helpful again, this is Fe from phasor old media. This channel's all about helping freelancers and creative entrepreneurs live their financial and creative freedom. I'm so glad you're here. Please hit subscribe and hit the bell button, and I'll see you in the next video. 14. What to Do When There's a Lack of Content: Here's a pain point that I hear a lot from clients and from VAs when you first hire AVA and especially if this is the first VA that they're hiring for their podcasts, they would imagine that there's a lot of content to share for people who didn't use to be regular content creators, meaning they didn't write every day, were released podcasts regularly, they will feel like, my goodness now I have a show. I have so much content to share, which isn't true to a certain degree. It's definitely a lot more than what she had before. However, as you're scheduling and rescheduling some of these assets to go out, you start to feel like your channels getting a little stale. Hey, no bad feelings. It's just that if feels like it's not enough variety of content, right? It's always your podcast and it's great if you follow what we talked about earlier. Using repurpose or hotline, produce other types of assets with sound, with audiograms. Fantastic, because it's going to add that additional flavor and dimension. However, there are other areas where you're not cheating, but you're repurposing in a really smart way. So let's talk about that. Everybody loves reading books or watching TV shows, watching movies. Oh, by the way, it's not just books anymore, but these days, there are audio books as well. So my VA rows and I decided back in June 2018 when we didn't have a whole lot of content and I thought a hell a lot of blog posts, but I didn't. She said fate, semi screenshots of your audible audible. The app where I get all my audio books, I just send it to her and it was great. I actually personally listened to more audio books and I read a physical books these days, but your client may have direct access to all of them. Both of them. And I did sending the screenshot and then she used the cover of these books that I love to be social posts and a job autonomy, engagement I didn't even realize because books means common interest. You know, I've read that book by Tim Ferriss or I really like Seth Godin or, you know, I'm part of a mastermind group with Dorie Clark. I love them all. And then when people see those book covers and it just rings in their heads and they want to connect and they feel like they share something with you and they will comment on that post. And for people who run their podcasts, they have these underlying philosophies on belief systems. None are often reflected in the books that they love reading. And for business folks, especially, you know, business books, usually are very representative of what people believe in a word, the things that they're currently learning, there's a currency of recency and relevance as well, so people can start these really healthy and productive conversations. I will highly recommend you consider exploring that territory. Not only it helps you to learn more about your clients and maybe you'll pick up a couple of books you really like. But it will add that dimension and interests to them as people. 15. How to Use TubeBuddy for Podcast Episodes on YouTube: Hey, there, it's Fe and back. And in this video, I want to show you specifically how you can use a tool such as Tube Buddy to help boost the growth of the podcasts are managing. Now, there are a ton onto buddy videos too. Buddy is this tool that is designed and native to YouTube to help grow content within YouTube. However, what I have learned over the years is after I repurpose my audio podcasts to you based on YouTube, you know, we have a video for that using repurposed dot io. You probably have watched a Buy. Now, I want to show you how specifically you can leverage these tools even though they're not originally designed to enhance or to promote your podcast. To really help you grow and help build more visibility and awareness for the show you're managing. So first of all, I want to give you an example that this is an audio episode. As you can see, we added some animation, but it's totally not required. And the title is how they'll become a better negotiator in business and in life and with Chris Voss. And within the description. And this is worth mentioning by the way, outside of two buddy and outside of repurpose dot io, you definitely want to give descriptions and still play by the rules set up by YouTube right there algorithm and make sure that you give the description. They need to further kind of read into the content. And I know most of the YouTube videos have no tags, no description, and that is certainly not ideal. And last but not least, are really attractive or at least very clear thumbnail in YouTube is everything. So that is something that you can definitely do and design using Canva. Next, our tags. So within YouTube, instead of calling them hashtags or keywords, the official term here is tags, but how do you know that you're using the appropriate tags? And as well as title up here to really optimize the content. That's when two buddy comes into play. I have different set of videos which I'm going to include in the description of this lesson so you can check them out. I have a three-minute Get Started Guide. I have a deeper dive into Keyword Explorer, but let me just record this and kinda walk you through how you can look at it from a podcast perspective. Once you install too buddy, by the way, it is very affordable, especially for creators with less than a 1000 or 5000 subscribers on YouTube. I believe I only pay about $40 to use this tool for the entire year. There are other tiers as well. First, the one thing I use all the time whenever I upload the video is keyword explorer. So once you click on that, as you are planning the new content, as well as your re-purposing old content. You want to type in the word. In this case, how to become a better negotiator. Let's use that as an example. So what this is going to give you is if people are actually searching for this now, this score here is changing all the time, right? The score that you get here, which says poor right now, is going to be different when you search for it next week or next month. Currently, it says Not a ton. So what does that mean? Within keyword explorer, it's helping you to become smarter. The weighted versus unweighted score is based on your channel versus the universe of YouTube. So weighted is your YouTube channel. And unweighted is kind of the scope of YouTube. So what I can also show, search for our Chris Voss or Chris Voss podcasts interviews. So when you search for individuals and gets a little bit trickier, right? Because if this person is an often talked about, if this person hasn't published a book recently or appeared everywhere on social media or media in general, then the search results are not going to have too many return results or too many search terms. However, everything's relative, especially for smaller or medium size podcasts. So we're podcasters will, you'll want to do is to be competing with super popular keywords. So to understand what you're looking at here, here's a search volume and it's explaining to you how they're calculating this overall score. So it comes in search volume, competition, an optimization strength, and the number of videos in the search results. So long story short, if you don't come from a consulting background and maybe a little bit challenging to understand. This is essentially what it's saying is, are there many people searching for the video? If it is too niche and people are not searching for it enough, chances are your video isn't going to blossom on YouTube. However, you also want to pay attention to the competition. When there are a lot of people searching for a particular content, I don't know. I just thought of Justin Bieber or whoever, you know, consider popular on social media, then you also don't want to be competing in that arena because there'll be too many content creators, too much content in general that is targeted ad that. So there is no perfect solution to all of this. And you'll have to learn and practice. The title that you want to give to the podcasts are managing specifically an episode is you want to be specific and really talk about what this episode is about. But at the same time, you've got to forget about academic English or whatever language you're speaking, right? You are posting about. You want to make the language itself very verbal, very plain English, and very conversational with I mean, by that is people will say, how do I become a better negotiator? That's a normal conversation, right? But people won't say things like, How do I be economy prolific negotiator so that I can do such and such. So you don't want to make it to bookie into academic. So that's what keyword, keyword explorer is going to help you understand. Now what's also really convenient are these video tags that you can explore and gets better. These video tags are learning what does person where this topic is about and is giving you ideas of what you should include. So I'm doing this just as an example. Down here, what you can do is you can create a list if you're creating this content over and over again, or if you are creating a set of tags specific to a podcast, this comes in really handy. But if not, we can do is simply click on, click, Copy to Clipboard. Now down here, well, all of a sudden you have access to are the copy and paste feature. So I'm using these as an example, but I'm going to get rid of them right here. Which is what you can include as part of your tags right here. In fact, you can even click on and copy over the entire set of tags if you have another similar videos being released, there was just so much you can do. And let me explain this little green bubble here is how this video ranks for these tags. As you can see right now, my video isn't ranking super high. However, believe in and hide this video actually has a ton of use, given that it's only an audio episode, check it out over 5300 views on this video alone. So definitely worth exploring. If podcasters are still doubting whether YouTube can be the red channel, I would say, why not give it a shot and see how it goes? What does he give it a shot? I don't mean one or two videos. You want to really publish as much, as many videos as you can establish the authority. And it's always a good idea to include the person's name, the podcasters name, along with the name of the podcast. So for us, for example, Phase Rule podcasts or phase world and Fei Wu are really important to include. So for that reason, I'm going to include my name in it as well. So as you can see, the moment I include my name, it goes over the character count, which YouTube allows you per video to give up to 500 characters within the tags field we wanna do is maximize that. You don't want to just give one or two tags. So I'm kinda going into the best practices here and how you can really make the most of uploading and repurposing audio podcasts content to YouTube, of course is worth mentioning. A lot of the podcasters essays are doing recordings either life, dreaming, simul, casting, recording videos, using Zoom. That is also very helpful because all of a sudden you have actual video content. You can simply upload to YouTube. That's it. So I hope you find it helpful. Honestly, there's just so much you can do and explore within two buddy, there are bunch of other features such as thumbnail generator, health reports. You can plan your topics. There's an SEO studio. It just so much going on and I find it personally everything I learned as part of two buddy actually helped me understanding how I can really grow my podcast elsewhere, or how to come up with better titles and keywords and tags and categories for my own blog post as well. Okay, that's it for now and I'll see you in the next video. 16. Categories, Tags, Keywords and Topics for Podcasters: I want to talk to you guys and demystify the challenge between categories versus tags. Categorization and tagging are things that you might have to face on a regular basis. Think about it this way. If your client has a show that's released the weekly, you may be able to help him or her update the blog post. So typically for us podcasters, we have a dedicated blog post for each and every episode. Now, this isn't so different compared to regular writing, blogging, or even YouTube content or video production. A lot of content creators are still struggling with the categories versus tags. So how do you look at it with a perspective? Help a podcaster. Now some of the clients you have may already have these things clearly laid out. They might even deliver or suggests what these things may be. Now in general, categories are bigger and tags are smaller. Now let me use a real podcast episode example. I will use phase world because for the longest time we are a variety show. Now that maze categorization and tagging even trickier, not only that on Phase, we have so much content related to podcasting, video production, DIY, documentary filmmaking and freelancing, right? So believe it or not, these four, and I think there's a fifth one which we do a lot of blogging and writing as well. Everything else I just talked about. So we have these major five categories, right? Again, podcasts, YouTube videos, DIY documentary, how to freelance and gentle or writing categories. We didn't get to these vocabularies very quickly. For the longest time we were creating such a variety of categories. And this these five categories came out of a major cleanup. And by the way, cleaning up and maintaining your website and make sure the information, in this case, taxonomies still make sense, is absolutely key. So let's talk about a specific episode to celebrate our episode 200, and we decided to put stuff going on the show. Seth is a marketing guru. I read literally all his books. So a category for Seth would be podcasts because it was an interview podcasts in this case. But South was also interviewed by me on our documentaries. So essentially, there are two categories, documentary and podcasts. Okay, we're good there. Now what about the tags? Sas goanna, as a renowned person, his name is definitely worth mentioned as a tag. I don't necessarily tag every single guest, but for safe, I didn't put there. In addition, we talked a lot about Alt MBA, which is as online MBA program I attended and a metal lot of people who then later appeared in my show, Alt MBA made sense because not only it's a major offering from Seth, people might want to learn about Google. But it's also the case that I interviewed other people on Phase Rule podcasts where that becomes a thread. Sometimes these threads are not clear, right? As you're interviewing somebody you think you're going to interview so many others within the same tag, that might not happen and that's okay. But in general, when you get the idea, right. So let me give you another example. When we interview a lot of these Cirque du Soleil artists. All right, we didn't want to use Cirque du Soleil as a category either. So it says Cirque du Soleil as a noun becomes naturally a tag. Now if we mentioned specific skills as a circus artists, such as we interview ariel strap artists. So aerials drop artists were Ariel would be a tag that we use. And we interview some Porters. Porter's are people hoard bigger, stronger or supporting these artists that kind of flipping them around so they're at the base. Those are called Porter's, so we might even use Porter as they tag. Again, there is no set rules as in exactly how you'll be using a tag. For every single creator, the tagging structure may be different. So it is kinda crucial. Every once in a while I would say, you know, a few times a year, it's worth revisiting using a tool built-in such as Squarespace, where they give you the full visibility into all the categories and tags you have. Not something you're going to be like, Okay, I think it's getting a little messy or you can see tags were served and so lay spelled differently. There may be typos, there may be upper or lowercase differences and things like that where you can correct and make sure that they work better. Because at the end of the day, what tags and categories are doing not only for SEO, but also internally on your websites to help people navigate to the information they're looking for more easily and quickly. So hope you find this helpful and you'll see you. I will see you in the next video. 17. How to Create Show Notes: Hey guys, it's Fe, I'm back. And in this video I want to talk to you and really show you case studies of show notes, but not just show notes for podcasts on a bigger category and consideration. It's about how you can set off a most optimal blog posts per episode of your clients podcasts. So let's get started with this example I have right here with Seth Godin. What I would say is the necessary elements are categories, in this case podcasts. So these are also hyperlinks. Tags I have more than one, which are Seth Godin, teacher, entrepreneur, and Alt MBA, which is an online MBA participated in. So the difference between a category and a tag is categories bigger and tags are more specific, right? You can have literally as many tags as possible. From an SEO perspective, you want to pick out the tags that are relevant to your show. So there's no hard and fast rules around that. I would say on average about three to five of them. You want to make sure there is a player on nearly all the hosts that I know of for pi cows hosting all comes with players. Now, I have personal preference. This one that I'm using from anchor, honestly it's not my favorite web player. However, the actual website experience is quite good. Let me show you. This is an example of how you upload these episodes. But then you can also go to a dedicated page within anchored to listen to the show, the actual website for anchor. I actually like quite a bit, as you can see, anchor dot fm phase world. But that web player is different and could differ significantly from host to host, right? Coming back to the show notes and this blog post, when it leaves wanna do is create like a key image or like a hero image where people can very quickly identify who this person is. I mean, in this case I had such a rare pleasure of sitting down with soft and basically interview him for my documentary pens. I'm using a somewhat different image here. And typically I have not in the same room with a gas. If I don't have a photo with them, then I will use a more prominent image, like a basically a portrait shot of the guests there to start the blog posts. I never assume that anybody necessarily or every listener has heard of the gas. I always create a brief intro and sometimes people say it's a good idea to remind people right off the bat to subscribe to your show. Now, I like to write a bit of a bio and for my guess. And some podcasters prefer to use a mini bio, whatever they receive from the podcast guest, right? Everybody's preferences different, but I'm showing you kind of the high level with the structures are looking like. Now if there are any additional assets, juicy content that you want to share it. My case, I have Seth Godin in my trailer and my documentary, I would say include that anything relevant even though it's not recorded as part of the podcast. Next, I would say, I always make sure that before I conclude my description and writing of the guest, I include things that are really important to them. By the way, these are the information links, tips and tools, including bio images that you can request as a VA from the person that your client is interviewing. And I will include these hyperlinks right here. Next is really the show notes. A lot of people think of show notes as the blog post there. As you can see there obviously there are different. Now my show notes, I learned this from Tim Ferriss, which I'll show you in a second. I have these minute mini marks right here. There are approximate time stamps right here when I'm trying to get down to the second one millisecond, but simply to give people an idea of the questions being asked for and how they can easily navigate to that question. Next part, I really like are my favorite quotes. I especially love these and I worked with my VA rose to produce these quo cards. Some of these schools are not just living, in other words, on my website along, we're creating using Canva, these really good looking at different texture colored quotes where then we can reshare on other social media channels. Sometimes I'll talk about the favorite interviews from our guest, and then they'd been interviewed on other places and platforms I want them to talk about and share the ones they like the most. And I actually ask those questions. Who? Seth Godin who confirmed that was his interview with Chris inhibit. And it's amazing I interview Kristen, I'm going to show her website On to you in a second here. Because Seth Godin is so prolific in terms of writing and coaching and marketing. So I definitely, I'm listing a list of books here and I'm giving people the reason why I like it so much and maybe why it might work for you as well. Before I would say, you know, before it we say it's done in marketing. We always say that never leave people in a dead end. So here to talk about safe. Then I will also say, Hey, you liked this episode, but these are the other two I recommend. Now, how you tease out these episodes could be determined by your client, but it could be something that you recommend. In this case, I am interviewing people who have attended school online, MBA with me. But it could also be other things such as using a category or a specific tags such as marketing. Because Who says is a marketing guru, right? And then we have these common section in general, to be honest, I haven't really seen a ton of comments for podcasting. I'm seeing a lot more in YouTube and elsewhere, but it's still good. It's a good idea to kinda include this feature here. Back to the top. I do have a sidebar. The sidebar has been a question of interests for a long time. You know, some people say include them. Some people say don't I do not have a sidebar for a long time. Admittedly. So here I think I think this part could be very interesting and important for your clients because you can introduce, reintroduce them, write it to make sure that as people are listening to the guests, they know who the interview or is and who he or she is about. Make sure you mentioned things like newsletter or subscribe to the podcast and or in my case, were so active on YouTube these days, I definitely want to make a call to action layer. And additional resources are things that we create it for DIY documentary filmmakers learn to freelance. Again, you can customize it this right-hand column. Now let's move on to something I think is just so gorgeous. We talked about Chris inhibit. And she hosts on being, which is one of my favorite podcasts. Again, I'm showing you this extreme example. This website won the Peabody Awards and which is kind of this creative awards. And it just amazing. First of all, I mean, look at how clean house select it is. I don't think this example is fair to say. Joe Schmo, Jane Doe, you have a podcast, you should just follow this exact setup. Note this website costs a lot of money to build and a lot of time and money to maintain. But with that said, I want to show you sort of just a beautiful fonts and the whitespace at a has, I know that as a VA, you may rarely dictate the web design aspect of things. But as you're revisiting some of the podcasters, blog posts, you might notice just some of them might be very basic and they might be missing things and information that can be easily added to, right? So this page ends here and it goes to other guests. But look at this left-hand navigation here. You can look at the guests. You can look at all my god transcripts. We have videos on these transcription tools which I love and use regularly, right? And what I love about this is Chris inhibit, host starts with this and then there's a more, but I'm not going to click on that because her interviews are long and this will go on for pages per ticket. Other books and music, they always use gorgeous music as part of their show and even music they talk about as part of the show. Any extras to the left-hand side, a lot of poems Share by Christa and her team sponsors. They always make it very clear. And last but not least, there are common section. And also reflections, I love reflections. Sponsors. John Templeton Foundation has been supporting them forever. But look at these reflections and people are sharing and what they have learned from these article. Now, let's move on to something very different. Little allow more businessy, a less artsy, which is the Tim Ferriss podcast. When I started my show and 2014, I actually learned a lot from Tim Ferriss and I was listening to his show pretty religiously. But to be honest, I haven't really been listening to as much. I feel like his styles change. I still like some of his YouTube content. I read his books, but I don't listen to his podcasts as much. With that said, as you can see, the structure here. He does have all the social media handles, which I did and forgot to call out. But subscriptions subscribing, you know, Apple podcasts, Spotify. He should have added Google Pi chasm telling you. And again, description. Tim always uses a Twitter handle for his guests. Everything's hyperlinked, really neatly organized. I do like this idea here. Popular podcasts, especially if the podcasts or himself or herself isn't as known, the show is relatively new or new as in within 50 or a 100 episodes. And maybe really interesting to tease out things that are popular because people have the tendency to be 2, 1, and 0 with other peoples like as well. And their topics. You know, Tim Ferriss is heavily a topic guy. And you can see not only the topics, but also the number of either blog posts, articles, and podcasts related to bat. And then you'll see in a second, so he has his web player, I'm pretty sure this is still from lips and he's been using Lipson for a long time. He talks about his sponsors. And here's the thing, right? This is a marketing tactic before what's, what's very blurry that you can tell right now, but I can tell you are the resources that he mentioned in his episode. Those things are books, tips, resources, links. People mentioned, things like that. And now he's using this tool right here to lock the information. So in exchange for that, you had to give your email address. So you can only imagine that Tim Ferriss started with a really big email list and now he just building it even further. And so it's a really interesting plus with providing the e-mail, you can actually find out who are the true fans of that particular episode, who wants to dive in deeper anyway. So I hope you find this video helpful. I really want to walk you through some of the thinking behind the structure of these blog posts, even though they seem so trivial to me now like, yeah, of course, I know those best practices. I've looked at all these websites. Trust me, I look at Pat Flynn as well. But at the end of the day it's about choosing what's maintainable, what's doable by you and your team. And you know what your client is, is willing to accept and to work with. And because imagine if you shift all your energy to produce the most comprehensive, complete show notes and blog posts? Well, that means you have to take the time away from something else. That's all. And I'll see you in the next video. 18. Review of for Transcription: Hi there. So I'm including a couple of tutorials on some of my favorite transcription services out there. So you will also find another video for And here I'm demonstrating something called So I discovered order, you know, a little bit after I discovered sonics, I do like them both. I think they both have their pros and cons. And first, I would say that for order, for individuals, What's really convenient is that first of all, it just announced a brand new integration with Zoom. So if you or your client uses Zoom a lot, you use it for recording meetings or otherwise. I mean, now it has a native integration, which is pretty amazing. And you can also sign up for order for free because auto includes 600 minutes of transcription per month. And this was a reason I really triggered me to use order, at least for part of my podcasts. The quality is quite high. I would say it's up there with sonics dot AI. But definitely the free plan is very compelling. Now here's their paid plan and premium features, as you can see, I'll let you take a look. But generally speaking, it's very, very affordable. I would say there is a third ab also as one of the videos I'm going to include is the script. These three are my absolute top three companies I prefer to get my transcriptions from. And one more thing about the script in a separate video is the script will give you the option to also edit the audio, which is crazy. You create the final audio based on how you edit the text. So it's pretty crazy. Let's focus on water. And I want to show you an example that I generate a very recently just so you can get a hold over, you know, what's behind the scenes or how people use it. This is a, I think a good example with my client Alexander and Bono Academy. This is an interview with three people, but there's also a facilitator, so four different voices all the way through. And after a two hour interview, as you can see, there's a ton of content, but at the top there is summary keywords. Now, if you're a keywords type of person, this can be very interesting, right? Can be very helpful. You're not going to use every keyword, but you might be but eyeball and see some things you wouldn't otherwise remember. So I use it also for YouTube. When we upload these videos or these interviews to YouTube, it reminds me about, oh yeah, you know, we talked about that Beethoven, we talk about piano composer, things like that. I also like these colorful bubbles that indicates speaker 1 and 2. Now when there's more than two people, it makes a system, in this case, water actually work harder to identify who they are. Now, if you have a male and a female voice, sometimes it's easier to differentiate. But if you have people who sound similar to each other, then, you know you can't really rely on the accuracy of the voice identification the same way as you can trust the accuracy of the transcription that self to be a 100 percent accurate to get to the most accurate transcription. Again, that needs human verification. What I also like about it is once you put your cursor and start clicking anywhere. So as you're doing this, first of all, write. The player starts and there's a little highlight to show you where the words are as they're being spoken. That direct connection to Beethoven, There's highlight as a feature or comments. You can add a photo, you can edit, you can copy, you can share. So they're definitely some features here that may be very useful. Even if you don't find a useful right off the bat, there may be a time where you have to come in, help humanly verify the transcript and then Export another version of it. There's an Edit button to the upper right-hand corner. You click on that and you can freely go ahead and just edit the text here however you want. On the playback option here that you can choose the speed. Skip silence if you want to. And also up here I want to show you guys that you can share this with someone right away. This is one of my preferred feature of these share links because I'll show you in an incognito window. Once you copy that, you see that auteurs able to give you a full page, right? A full-page, and people who can share it further if they want to as well. But it gives you a full page of this and you can actually search, for example, things like piano. And you can actually find the appropriate spot and where if you remember a sentence or a keyword, you can search on this page, which I really like. And you can also play it back, right? Playback fast-forward, and pause. So I definitely like the full page of fact. I don't love a small like i-frame window. So the recipient won't be able to navigate a content that the way that you would. Lastly, the three dot option is you can export as text, export as audio. You can rematch the speaker, right? So these things could also come in handy. Yeah, At a high level, this is how water works. So definitely experiment with your clients and see how you like it for you to create a new transcript is very straight forward. You basically click on this import audio or video button. It's great because you can upload either audio or video. I know a lot of the podcasts these days are done using videos of this is very helpful in terms of how fast a transcription is completed has a lot to do with a length of the interview itself. I would say that it's, you know, with something that's an hour or two hours long, you definitely need to walk away. And the good news is both order and all the other applications I'm recommending will send you an email and notification so you don't have to literally sit here and wait. So I hope you find this helpful. Again, it comes with a free account you can lose and has native integration with Zoom ASO, April, May 2020. Good luck, Have some fun. And this is going to be a game changer, having a transcription service and you love when you work with your clients. 19. Review of for Transcription: Hi guys, This is faithful front phase world podcast. I am so excited here to share a new transcription service called sonics dot AI. Actually the CEO reach out to me on LinkedIn. I actually ignored it for a few weeks and signed up for myself. It's actually very affordable for a podcaster. And as you can see on sonics dot AI, you can actually get 30 minutes free trial. But if you use the link that I'm including ray below in the description area, you are actually get a 100 minutes for free. It is a referral link. When you get a 100 minutes, I'd too as well. So let me go ahead and share with you how it works. So since I have an account, I will sign in. And as you can see, I already translated a bunch of mp3s as a podcaster was appealing about the service is that It's affordable. It's $60 a year, at least when I signed up a few months back. And per new episode for every 60 minutes, I believe it's $5. So vs. well, you typically get an hour of transcription, Don and verify by human being is about a dollar a minute. So if you're like me doing recordings for an hour at the time, that is $60. And even when you think about the fact that I have a 150 episodes right now, you're looking at tens of thousands of dollars. So I'm going to use an example that I just uploaded. And it's the one, the episode John Haggerty is the latest one that we have. As you're listening to this. I'm not going to go through all the crazy amount of details of this. Instead, I'll focus on the ones that will most likely use on a regular basis. But what's interesting is that as you can see, there are controls over your MP3. So if you want to start from the beginning, you can definitely do that. But if you want to skip over or slow it down or turn it up, it's great to. One thing that I love about the transcription is that it gives you a confidence, or I guess the confidence color. So you click on that, it will show you where some of the yellow confidence are, things that you might want to pay attention to incorrect. And that this is very helpful for me to kinda jump around and see where I am generally speaking. And when you first get the transcription, I'll actually give you a little report to in terms of quality. And you can pop that up again under the Quality menu. It tells you in terms of the confidence level. So the one with John Haggerty is not bad because John is a Broadway actor. I think some of the less confident scores actually came from me, whose first language isn't English, but John's English. It's not only good, but also very clear due to his training. So what I want to jump forward to at this point is to show you one of my favorite features I discovered today, which is to how to embed a little window on your website. So if you're like me, who has, who have a website just for the podcasts. Here you are just click on the embed and you can actually make notes visible. But in this case I don't is you can copy the embed code and then drop it on your website. Mine is built using Squarespace, as you can see you over here, and what you will do, I know many of you guys also use Squarespace is that you simply look for the code on this little bracket here, and then you drop that exact code in there. And once you save it, you know, it will show up as an embedded script, but it will not show in the preview mode. So what you then, what I then did was I go to my actual site, John Haggerty, actor link. I'm going to scroll all the way to the bottom where you can see the default view is what you're seeing right here. It starts a transcript at the very beginning. And what I love about this feature is that you can see the minute mark. By the way, you do have to insert these titles here, Fei Wu and John Haggerty. These do not come with a transcript because obviously it doesn't know who is speaking and who these two people are, their names and so forth. It only recognize the words I can hear from the beginning. So I love these minimum marks and I love the fact that all the controllers are so here, all that, you know, fast-forward, back a volume. But look, if I want to jump right to a word review mode, and I can jump to another word. I absolutely love this feature here. And for me to kind of jump around, I can imagine, I don't know if the search actually works here. Assume probably not. But actually it does. Interesting. So I guess for the text that's visible to the user, if you want to search for something that also works. Another area is the download. So upper right-hand corner of the transcription from sonics, it gives you the options to download. You can download the audio or you can download the PDF. So the PPD, I've actually looks pretty good. I will try to show you guys an example. This one just got downloaded, has a logo, has the name of your mp3, the duration of it, the two speaker da. And again, this is just the PDF. Yeah, there's that. And of course, last but not least, you have a shared link that you can share directly to Facebook, Twitter, LinkedIn, and email. I haven't, I haven't really imagined using this as much just yet. But actually it's probably not a bad idea. Let's actually see what this link does. So let me pop over to this link actually just shares your episode is not necessarily sharing the PDF or just on sonics. So very cool. That concludes a very brief overview of this. If you have any feedback on how you like the service or something you don't like about it. Please share in the comments below. Thank you. 20. How to Use Descript for Podcast Editing in 2020: Hi there, This is fatal and you're watching the phase world channel. I am a digital marketer and also a podcaster since 2014. In this video, I'm going to walk you through the brand new these script, which is an audio transcription and editing tool using text to transcribe and edit audio, which is really cool and they're brand new version was released on September 30th, 2019. I hope this video comes in a very timely for you. I'm please let me know if you have any questions. Let's go. So here in the script, once you import an audio file, which takes a few minutes, if it's short, like this file I have, it's about 21 minute long. And as soon as you import the file, you see this little window pops up. And this is a desktop version by the way. And you have the option to first take a look based on the accuracy percentage, how soon will be ready. There's also another option very interesting called detect multiple speakers. Once this is checked, and you will be able to choose how you want to transcribe the file. So automatic just means machine translation. And White Glove means there will be a human involved or you can import an existing transcript. So there we go. I'm going to hit transcribe and there's a little pop-up that says your transcript will be ready in a few minutes. Now, this Transcription option with speaker identification, that's very important because without speaker, without the automatic detection, what podcasters were content creators will end up doing is to go back to your original file and have to manually label guest versus the speaker. It's, it's a pretty daunting task. It's something there'll be such a time saver. All right, so it just says it identified three speakers in this file. Who are they? So let's go take a look. So this is actually just music. In this case, it's interesting, it's actually nobody. So I'm gonna say music. Okay, that's me. So I'm going to say it's Fe PaaS, and that is Ruth. And says, that's it. You need to adjust the speaker labels. Simply drag and drop. Let's close that up. I'm pretty happy that it was able to do that. So that's wonderful. What I love about that is it actually picked out the music when nobody was speaking. So let's hear that out. Put the cursor there to see if there's any music. Great. So basically identified speaker 1, 2, and music. Now within this transcript area, what I want to show you guys is how to orient you around navigating the script. Again, this is the desktop version. I highly recommend that you download that. In fact, you're going to notice immediately, very soon, at least, when you're editing from the web version, the wet version has limited feature. And as soon as you download the actual software, you're in this workspace. So you can see is at the top, you see your media file. And when you click on the drop-down, there are a few options. So if I hide what you just saw, the version history. So I'm going to show that again. As you're editing this audio file, you're able to basically hop around and see the number of version that you have. You're able to restore these versions, which can be really helpful. You can duplicate the file, you can copy the link. So other people such as your virtual assistant and your social media manager can come in, your guests can come in and take a look. File quality settings. This is to help you. Basically, once you're done, you can download the original file to this computer. That's pretty basic. Now the main work area or workstation is right here. So you have a way to kind of show and hide these options here. And you're able to, there's a little search, search within the project. So let's see if I want to talk about creation. As you can see, this is how many times and which places that Ruth mentioned the creation. You're able to, as you hop around, able to find exactly where they are. Click again, it's finding all the creation that's only highlighted in the left panel here, but it's not highlighted in the actual text. So that's pretty helpful compositions. So essentially what he's trying to say is your media library right here. So you have the original media and you have, when I've created clips, which I will show you in a second how to do that. And I have different versions of the files that I've imported because I have a full version with Ruth Winkler, I also have what are called a cut down version. So a 45 minute version of versus a 20-minute version right here. So, yes, so this is very helpful. And now what's important here is you need to switch between when you're editing media versus when you're editing text. So as you know, you're curious about these scrubbed. Really what they specialize in is the ability for you to edit texts and see audio change and vice versa. Meaning you can also edit the audio and then see the text change, meaning what to ignore. So let me show you right now what it means. First I'm going to play a little segment. So what I'm gonna do is read, basically remove the first half of the sentence. Decided circuits is important, and then have her speak directly read into. It's a really important part of circles live here. So obviously I'm not trying to be grammatically correct or make this an interesting sentence, but simply to demonstrate how to do this. So there are a couple of options. You could just hit the delete button. As you can see. Again, keep your eyes focused on here the moment delete the texts and literally remove that entire section. So control Z. One we're gonna do instead is ignore it. So that has the same effect. So I recommend that when you edit your audio file, try to use ignore as opposed to actually deleting a tax because it's helpful for you to go back and maybe you want to bring something back and things like that. So that's editing text and see the audio waveform change. And by the way, to bring up this window here, this window right here, you can actually resize it. It's this little slowly unnoticeable button is called Timeline. I don't know why they put those here, but as you can see, you can show and hide the timeline, which is your audio WAV file. Now what I can also do is simply just edit this timeline. So when you put your cursor here, well, you don't move your cursor at the top of this blue indicator. Instead, bringing your cursor closer to the actual waveform in this area, you see this or you can actually highlight the audio piece as you're highlighting it. Right here, right above, you're able to see the text that's been highlighted as well. So here, what you can do is simply delete it and that text is gone. Or some people, as you choose, you could also go up here, select the text and hit ignore. So based on, I mean, what I have seen, just based on how the software is currently setup, I actually find it more useful to edit the text as it's a little more challenging and you really don't have a lot of options to manipulate the audio file down below. When you put your cursor in the WAV file, you have just a couple of options, split, clip or add volume keyframe. I think there it's actually easier, especially for podcasters out there. I mean, this is not you editing a piece of music for Spotify's. So once you are done this edit, edit right here, you're able to see that there's a little indicator to show you where it's been hiding. You've done edit. So a couple of things you could do. If you put your cursor closer to the wave form, you're able to manipulate it even further. So as I'm doing that and you can see right above, right above the text area, the Texas changing so you're able to further manipulate what you want to keep versus what you want to hide. So you can do that to two directions through. You can move that to the right, or you can move that to the left, which means you're going to reveal you're actually able to reveal the texts you were ignoring right above. So as you're playing around with this and you'll be able to see quite a bit of what you can do. And if you put your cursor exactly what this indicator mark. So because some of the cuts can be a little bit rough. So what this indicator is doing is it's able to kinda smooth out that transition. So Azure, so basically you're going one direction, it's going to fade into the audio on the right. If you drag it across, what this is doing is basically fade in and out. So it's, is manipulating this section here. So let's have a listen. It's a really important part. So you can hear that it was kind of fading in here and then slowly getting louder. But if I'm going to change that, remove that change, and then just, I'm going to do some, something rather exaggerated. Obviously you don't want to do that. A lot of these changes are better done when you make a little more subtle. But for you to hear the difference, I'm going to put my cursor here and you can hear how this plays out when the arrow and the transition goes to the right. So now it's more single directional. So you can play around. In many cases, you actually don't need to do this. The transition is pretty clear, especially when the speaker is good. You know, somebody who don't have a lot of run-on sentences, who actually takes breaks? And, you know, professional speakers, I noticed from editing is it's very clean even when you have to edit their audio files. So next I want to show you how to create a clip using your fair quote. There was a lot of really interesting quotes. For example, this one right here. So I love that creation is a process of synthesizing what comes in and what is emerging from your own inspiration. So what you can do is actually highlight that text right here. So it's now bouncing to where the waveform is, o, as you're highlighting it, you're seeing all these options right on the top. You can commented, but that's not what we were trying to do are highlighted. Instead, I want to choose clip to composition. Okay? Target composition is basically asks you to create a new file. And from here I'm going to say, Okay, cool, let's do this clip. And now you're able to see at the bottom, what we just did is this creation process. Great, awesome. But here you have the original file, but then you have all these clips and you can, you can actually double-click within the name of this file. I'm going to say you can create a clip from Ruth. I'm going, I'll call it down called the creation clip. From here, you're able to use export from this menu item here you can export just the text. You can explore the subtitles or captions you can create. Just export the audio. I know the audio portion could be very interesting for podcasters who use things like headliner or who wants to create. You know, for example, like a short social media post on Instagram with the audio form or on Facebook, that's very helpful. And if you use Final Cut Pro, if you're using Adobe Audition Pro logic, you can actually export a timeline file just for that timeline export. And in terms of share, you have options to share a link. And you can choose to have someone access to edit or just comment or cannot access at all. So this will remain as a private transcript for you. So as you invite people, you have to do is enter their email address on right then and there you able to choose these options. And in terms of pricing for the script, it's fairly reasonable right now you can actually purchase a transcript per hour or you can upgrade to something called the producers subscription level, where you pay an annual fee that's $10 per month, but build annually or $14 per month. So that's all. Please let me know if you have any questions. And again, this is fable from phase world. This channel is all about creating these tips and tools for creators like yourself. Thank you so much for listening, and I'll see you in the next video.