Become a Social Media Expert, Organic Groundswell | Nanci Arvizu | Skillshare

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Become a Social Media Expert, Organic Groundswell

teacher avatar Nanci Arvizu, Author, Artist, Dreamer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

3 Lessons (11m)
    • 1. BASME Main Header

    • 2. Organic Groundswell

    • 3. BASME What is a Social Media Expert

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About This Class

This course focuses on creating Organic Groundswell around your big news. By sharing relevant content to your audience and connecting with the audience of your network, you will grow your reach online, ensuring a success social media experience.

Meet Your Teacher

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Nanci Arvizu

Author, Artist, Dreamer


Since Facebook was "The Facebook" I've been working with entrepreneurs, small business owners, and authors to create social media profiles, pages, platforms, networks, websites, messaging, and marketing plans, measuring results and making adjustments along the way.

Having an online business means being able to work anywhere I have an internet connection. Being able to travel the world and do work I love - no matter where I am - has made life an adventure.

Now I want to help anyone else who is yearning for the open road to make their dreams of a laptop lifestyle come true.

Chase your dreams, change your life.

Start today. In a year you'll be glad you did.

Extra resources available on my website,

Visit my blog at www.N... See full profile

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1. BASME Main Header: become a social media expert. If you've ever dreamed of living a laptop lifestyle, being a social media expert might be just the career for you. Using simple techniques, I can teach you how to fine tune your social media skills through a variety of courses. In no time at all, you'll be on your way to developing strong social media monitoring habits that will ensure your social media success. How different would your life be if you could work from anywhere, become a social media expert and chase your dreams. Start today. In a year, you'll be glad you did. Be sure to follow me and watch for new courses. Learn how to become a social media expert. Chase your dreams and change your life. Follow me on Instagram at Calgary Heart ese or online at B A social media expert dot com Thank you so much. 2. Organic Groundswell : welcome to creating organic groundswell around your big news. What has grown swell Groundswell is creating a buzz around your message of product, bringing more traffic to your business, Viet brick and mortar or online. And the more visitors to your business, the more opportunities there are for business to take place. A quick note about tools. Remember the apse of your friends. Images are the way to get eyeballs on content, so embrace your creative side how to prepare. First, you have to know your business, your product, your service and your audience inside and out. Knowing your mission statement, your tagline and your main messaging will help you create social media posts on the fly. It's important to know who your audience is, where they go online and off and know where they get their information from and how they spend their time and money. If you are going to target them with your message, remember, there is a difference between an audience and the network. On audience is a targeted demographic group of people, and your network is everyone else you're connected to on social media and in real life. Think of the ripples in a pool of water. Your tiny C dropped into a pool of water will still create ripples, but if you create a big, sturdy seed, you'll make bigger ripples that will reach farther. Think of your network like this, people you have a connection with through shared interests and even simpler explanation is you sell toe one group and you connect with the other. Here's how it happens. You're scrolling through your Facebook feed and a friend of a friend from high school that you weren't really friends with back then. But now you're Facebook friends shares an article. The article is about water safety for Children. Since you went to high school together, you're about the same age, and so are your kids. You click on the article you read through the article, Interested to learn your friend teaches swimming lessons to toddlers. Two other people are also interviewed and shared. Their experience or opinion information about what they do and how to connect with them is also shared. Here's the groundswell part My friend's name for business and links are being shared by the people she knows. The article is also being shared by the two other people interviewed to the people they know on the article Writer is sharing it to the people in their network. Here's where it gets big. The first ripple in the pond was sharing the message to your network. Second Ripple was created by the other people sharing to their networks. The third ripple is when those, you know, share it to the people they know. But those air people you don't know and then the fourth ripple happens when the first ripple of the other people interviewed in the article shared to the people they know and so on and so on. All of the sharing is creating more exposure for my friend and her business, more traffic back to her blawg and more opportunity for her to increase her clients and sales. It's also creating back links to her Web site or other online presence, increasing her Google rankings, practice the art of sharing, share relevant, useful and entertaining content to your audience, leave positive feedback or ask questions in the comments sections of the content you share and let them know you liked the article and you're sharing it. Remember this tricks don't fool anyone. The big trick is that there is no big trick, and social media success depends on your ability to be authentic, consistent and present. Where you share is important. Also, having accounts on all the big social media sites and book marking sites will help you share your content to a bigger audience. And while it's great to be on all those platforms, you have to ask yourself, where is my core audience and where my most comfortable? Remember sharing is the seed to growing your network. Learn how to use APS and work on the fly and know what content is good for which platform and which audience. But the bottom line is building an audience takes time, commitment and patience. Action checklist is easy. Read an article. If you find it interesting, relevant or entertaining, share it. Be sure to use the social media sharing buttons provided on the website and share to all the networks you're connected to. But wait here is your opportunity to grow to while you're in there and stumble upon or twitter. Check your notifications and your direct messages and communicate with your audience. And now for the class Project Post, a screenshot of your favorite social media profile list your favorite hashtags and then browse classmates, profiles and hashtags and find classmates to follow based on similar likes. Communicate and share each other's content. Thank you so much for taking this class and be sure to follow me and watch for new courses . Learn how you, too, can be a social media expert. Chase your dreams and change your life. Start today. In a year, you'll be glad you did. 3. BASME What is a Social Media Expert: welcome to what is a social media expert? What is a social media expert? It's someone who understands what social media is and how it is used, someone who could develop a plan of action and put that plan into place. Someone who can communicate with the target audience with an appropriate message and someone who could measure the results and make adjustments. How do you become a social media expert? You learn everything you can about social media. You spend time every day to develop strong habits. You learn how to identify and connect with the target audience. You learn how to create the right profiles on each network. You learn how to craft as Theo. Content and share were the images and you learn how to track your progress. But it's more than just Facebook. Being a social media expert means managing content on multiple networks, finding, connecting and engaging with the right people and being able to measure those results. But don't worry. Social media is also a lot of fun. So are you ready to get social? Start by participating in the class project? How would your life change if you could work from anywhere, become a social media expert and lived the laptop lifestyle Start today. In a year, you'll be glad you did follow me and learn how to become a social media expert. Visit be a social media expert dot com.