Become a Great Digital Strategist

Julian Cole, Head of Comms Planning at BBDO NY

No video lessons have been uploaded yet.

About This Class

Digital Strategist are to the Advertising Industry as Walt Jr. is to the plot of Breaking Bad. You know they are important but you have got no god damn idea why. 

This course will take the aire of mystery from the title, and arm you with the key skills and tools necessary to become a great Digital Strategist. However, we will have to stick out the end Season 5 to see if the Breaking Bad writers do us the same courtesy.

The three week online course will cover the four key skills necessary for a Digital Strategist - Insights Mining, Communication Planning, Digital Media/Influencer Analysis and KPIs/Measurement. You will take all these killer skills and apply them to your first client Skillshare. 

Whether you’re a recent grad who is an aspiring Digital Strategist, an Account Manager at an agency, or simply someone who wants to bulk up the digital portion of your portfolio, this class is for you. By the time you complete this class you will have created a folio-worthy piece of digital work which you can share with potential clients or employers. You’ll start from scratch - at the idea stage, and learn which tools to employ to build a creative media campaign. You will take an idea and work out how it will exist in reality, figure out how to build it, and how to garner PR and media attention for the world to hear about.

The first live cast will be on Monday October 8th at 7:00PM EDT, it will be recorded and there will be a version shared online if you miss the class.   

Class Award
The creator of the the best Digital Strategy for Playground Sessions will have the opportunity to present the strategy to CEO of Playground Sessions Chris Vance and have it implemented.

40 of 41 students recommendSee All

I have never taken on online class where I have seen such an exceptionally high level of participation and enthusiasm on behalf of the students matched by an equally high level of individual attention and feedback from an instructor. Julian is awesome. He is engaging and generous; thorough yet succinct. While I'm guilty of never doing the official "homework" for this class, the resources and real world examples that I acquired by just "hanging out" have been instrumental in shaping my digital strategy for a variety of projects.
Emily Martinez

New Media Artist

The best teacher on skill share bar none. Julian is good, very dedicated to teaching his students what really happens in the real world. takes his time to communicate and critique, offering real solutions to real problems. This man is simply great.
Helpful, thorough, nice, goes out of his way for the class, and puts up great resources.





Julian Cole

Head of Comms Planning at BBDO NY

As Head of Communicatons Planning at BBH NYC, I oversee the Comms Planning for PlayStation, Axe, Johnnie Walker, Baileys, Westin and a number of other brands. 

I have taught over a thousand students on Skillshare, with crash courses in both Digital Strategy and Social. Have a read of my recommendations for what past students have said about the course. 

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