Become a Connector: The Impresario Institute

Seth Godin, Entrepreneur and author

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13 Videos (2h 15m)
    • The Nature of an Impresario

      14:13
    • Events of Value

      4:37
    • Scarcity vs. Abundance

      5:15
    • The Power of Networks

      9:10
    • 10 Key Ideas

      15:37
    • The Talent, Gatekeepers and The Talented

      4:01
    • Too Soon vs. Too Late

      2:17
    • Q&A Part I

      14:17
    • Q&A Part II

      11:30
    • Q&A Part III

      13:08
    • Q&A Part V

      16:27
    • Q&A Part IV

      10:04
    • Q&A Part VI

      14:15

About This Class

Impresarios are the connectors. They are the reason we are able to attend concerts, meet like-minded people at events and get inspired at organized talks—as talent and good ideas in the world need to be shared by someone. Author and entrepreneur Seth Godin walks through a workshop covering all the bases of being an impresario—how to start, who to get on your team, and how to scale your connections. By the end of this class, you’ll be inspired to recognize opportunity, assemble your own event, and to be a connector for the rest of your life.

161 of 163 students recommendSee All

Seth Godin is the real deal. His courses and books are more than just inspiring, they are full of practical information. This was taken from a lecture at a conference and it's about building a specific type of "impressario" business, but it will give you some interesting ideas to think about no matter what kind of business you're hoping to create. There are some Q&A sessions, which may or may not be as helpful, depending on your background. But still, overall, excellent. Highly recommend this and other Seth Godin courses and books.
Zack Urlocker

Always learning

This course is absolutely necessary for marketers. a must watch.
Seth Godin is just amazing

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Seth Godin

Entrepreneur and author

For 39 years, I've been starting, running, and bootstrapping companies of all sorts.

I started teaching at 14. I taught canoeing in northern Canada, computer science as an undergrad in college and business in a number of settings, including some time as one of the most highly-rated professors in the history of the Stern MBA program at NYU.

For more than a dozen years, I bootstrapped and ran a successful book company, with clients and partners that ran from Random House to Walter...

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