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Become a Better Blogger: Content Planning

Andrea Goulet, Co-Founder & CEO, Corgibytes

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12 Videos (57m)
    • Trailer

    • Welcome and Overview

    • Strategy and Purpose

    • Audience, Style & Goals

    • Writing Your Brand Statement

    • Overview & Content Pillars

    • Brand Journalism & Source Libraries

    • Guest Posts & Interviews

    • Publication Channels & Frequencies

    • People and Processes

    • Using Google Spreadsheets

    • Adding Details & Wrap Up

43 students are watching this class

About This Class


Starting a blog is easy. Keeping it filled with interesting and engaging content is the tough part. 

So, are you ready to kick your blogging efforts up a notch? In this class you'll complete a three month editorial calendar to help you map out your content and plan ahead. This will help you: 

  • Create quality content on a regular schedule
  • Use your blog to map back to specific business strategies
  • Manage multiple authors or contributors
  • Track publication and marketing efforts
  • Capitalize on trends and increase visibility

Take this class, and you'll walk away with much more than a spreadsheet. You'll also learn how to give your blog character and help it stand out from the crowd. 

Section 1: Define Your Blogging Strategy
We'll look at the fundementals of your blog, such as your style, audience, and goals. You'll develop a comprehensive brand statement to help you smash through even the worst case of writer's block. 

Section 2: Search For Inspiration
Like any writer, the more you read, the better you write. We'll look at ways to source quality content that motivates you to create, but doesn't take forever to find. 

Section 3: Create Your Calendar Template
Lucky for you, I've done all the hard work. This class comes complete with a link to a google spreadsheet that you can immediately implement for your own content. 

Section 4: Complete Calendar Details
In this section, I'll give you my best tips and tricks for using an editorial calendar to help you manage a team. I developed these techniques while managing the social media content of one of the world's biggest brands. I share my mistakes so you don't have to make them. 

As you can see, editorial calendars are an essential tool to keeping your blog relevant, fresh, and interesting. Whether you're an individual trying to make a name for yourself, or a content manager leading a team — this is a class that you'll wish you had taken sooner. 


467 of 478 students recommendSee All

I'm fired up and LOVING this workshop. Having the opportunity to write down my brand statement, priorities, and goals really shed some light on what will drive my content. I plan on using the ideas of having a source library for content ideas and resources too. Thank you!
Lots of great content, told in great way!
Virginia Noseworthy

Artist, Creative & Maker

Really informative. Unlike content from other sources, this actually has specific, actionable steps. I like her approach to organizing and laying the groundwork, which will hopefully help me to avoid some pitfalls in getting my blog off the ground.
Ronald Malcolm

An Eager, Life-Long Learner





Andrea Goulet

Co-Founder & CEO, Corgibytes

Hi. I'm, Andrea Goulet Ford -- the human voice behind some of the world's largest brands.

I'm the person brands turn to when they want to cut the corporate babble. For the past decade, I've helped engineer the personalities of the businesses, non-profits, and government agencies you interact with every day -- the products you buy, the airlines you fly, and the services you use to communicate with your loved ones... just to name a few.

In May of 2013, I launched BrandVox to ...

See full profile