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Anne Bollman, Anne Was Here

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5 Lessons (38m)
    • 1. INTRO


    • 3. DESIGN


    • 5. PROJECT

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About This Class

Do you know you have the talent and the ideas to create amazing greeting cards but have no idea how to get your designs into stores? Then this is the class for you!

Illustrator Anne Bollman, of Anne Was Here, has sold and licensed hundreds of greeting card designs over the last five years that are now being sold in major retailers world wide. In this class she shares her step by step process for how to research and concept saleable greeting card designs and then provides actionable strategies for submitting them to companies who can get your designs into stores. Students who take this class should already have the artistic skill (this is not an art class) and basic Photoshop skills.


Market Study

  • Greeting Card Categories & Themes
  • How to Research What is Selling in a Theme


  • Brainstorming within a Theme
  • Guidelines for Creating
    • Viable Forms of Media
    • Technical Specifications
    • Incorporating Text
    • Considering Embellishments
  • Laying Out Your Design for Presentation


  • How to Write a Brief Email Pitch
  • How to Find Companies to Submit to
  • How to Find Contacts at Those Companies
  • Typical Responses to Expect and How To Follow Up
  • Contract Overview
    • Typical Compensation Structures for Greeting Cards
    • Other Factors to Look Out for in a Contract
    • Resources for More Information

*To download the Resource Guide mentioned in class you must be enrolled in the class and click on "Class Project." The link to download will be toward the top right of that page.